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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers are really happy with the product selection and the overall user experience, finding the process simple and seamless. Many appreciate the opportunity to access high-end fashion and to rent out their own clothes, which they see as a game-changer for their wardrobe and a sustainable alternative to buying new items. However, some people were dissatisfied with the service and customer support, citing issues with delivery, unhelpful responses to issues with items, and concerns about the resolution of issues for both renters and lenders in certain situations. A few other people also felt that the overall process could be more expensive due to additional fees.

What people talk about most

Product

Consumers find products to be positive, often praising the quality and selection of items available for rent.... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to use and... See more

Service

Reviewers mention ambiguous feedback about service. Many customers praise the ease of hiring dresses for... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. While some customers praise quick delivery, items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more

Company replied

Rated 4 out of 5 stars

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s s... See more

Company replied

Rated 5 out of 5 stars

A total game-changer! I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The proc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience renting a dress for a wedding. The renter was extremely helpful, understanding and communicated fast. Some renters I tried to communicate with didn’t reply or were quite slow,... See more

Company replied


Company details

  1. Full Dress Rental Service
  2. Costume Rental Service
  3. Social Club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

4.0

Great

TrustScore 4 out of 5

779 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

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Rated 5 out of 5 stars

Easy process

Easy process. Dress arrived exact date it was expected. Dress fab quality, got compliments all evening. Arrived in a Reusable sustainable bag with return label already printed. Would def recommend!

April 23, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your feedback Olivia! It's great to hear how easy the return was

Rated 1 out of 5 stars

Dirty & unhelpful

The item I received was very dirty and smelly. It could not be worn!
I returned as soon as I could and have been told I cannot have a refund at all.
Won’t use again!

April 23, 2025
Unprompted review
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Reply from BYROTATION

Hi Sophie,

Thanks for your message. We are so sorry to understand your item arrived in poor condition. We noticed your ticket was still open with our support team. If you could please respond to our questions, we'd be very happy to look into this further.

Thanks, Team BR

Rated 5 out of 5 stars

I never shop for fashion anymore

I never shop for fashion anymore - I've been using By Rotation for the last 5 years, lending out my clothes and bags and using that rental income to rent unique, interesting and new fashion from others on the app. It's been hugely rewarding - financially, socially and morally. It all feels so obvious now, and I'm glad I'm no longer the shopaholic I used to be!

April 7, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your wonderful review Esha! Great to hear you are an early adopter and By Rotation has helped to curb your shopping habits.

Rated 5 out of 5 stars

if byrotation has no lovers then I am dead

been using byrotation for about 3 years now and never had a bad experience! the renters have always been lovely and the process is so smooth, they have saved my last minute fashion dilemmas on numerous occasions and is such an easy way to do your part in consuming less

will rave about this company till my dying breath, if byrotation has no lovers left then I am dead

April 11, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your lovely feedback! We are so pleased to hear that By Rotation has helped you consume less

Rated 1 out of 5 stars

Worst app ever

Worst app ever. I downloaded the app so I could be more sustainable as I love to buy clothing. I tried renting a dress for my friends hen trip to Paris, I paid up two weeks ahead of the event and assumed everything was finalised, only to receive a message 5 days before my trip to state that the ‘request had expired’ it seems the renter has to accept the request and she didn’t- even though she had been active on the app constantly. I tried again, same dress with 2 different renters and the same thing happened- expired requests! I have just bought the dress myself from the actual brand now which cost me £175 fingers crossed it arrives with the next day delivery. And now I have yet another piece of clothing in my overflowing wardrobe. It is gorgeous though. The concept is such a great idea, it’s just such a shame it’s dreadful/has time wasters on it

April 10, 2025
Unprompted review
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Reply from BYROTATION

We’re really sorry to hear about your experience, especially ahead of a special trip. It’s incredibly frustrating when requests expire, and we know how disappointing that must’ve been. While we’re working to improve the process and encourage more reliable responses from lenders, it’s clear we fell short here.

Please reach out to our team at help@byrotation.com, we’d love to make this right and offer a gesture of goodwill. Thanks again for your feedback, it helps us do better.

Rated 5 out of 5 stars

Lovely bag from a great lender

Lovely bag from a great lender. I had so many compliments. Lender was very helpful and able to get bag to me at short notice

April 5, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your lovely feedback Shirley!

Rated 5 out of 5 stars

Love By Rotation!

Every time I have used By Rotation the sellers have been polite, friendly and amazing at communicating to safely deliver the dress. By Rotation has all the tips and info you need to feel happy and secure about renting an outfit. It’s the best app ever!

April 2, 2025
Unprompted review
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Reply from BYROTATION

Hi Holly, it's great to hear you've such a good experience on the app!

Rated 5 out of 5 stars

Very easy rental

Very easy rental. Arrived super quickly and was perfect. Cannot recommend the site enough.

April 3, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your feedback Keith!

Rated 5 out of 5 stars

Replies to queries really fast.

Replies to queries really fast.
When I post new items, they are approved quickly or declined with instant reason so I can act quickly.

April 3, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your review Shivsy, we're happy to hear this feedback about our quick listing and approval process!

Rated 5 out of 5 stars

Incredible app

Incredible app, stunning user interface and so easy to use. Great way to make extra cash with clothes that would otherwise be sitting in my wardrobe doing nothing!
Hoping to scale up eventually thank you ByRotation!

April 3, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your review Cecilia - we hope to help you increase your rentals!

Rated 5 out of 5 stars

Love the app & rotators

I have rented 5+ different outfits through this app. Love the concept of the app from a sustainability perspective and a much more affordable way to enjoy a nice outfit. Never had any issues or difficulties.

April 2, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your review Ana, it's so wonderful to hear you've had many great experiences with our community.

Rated 5 out of 5 stars

5 Stars

I recently had my first experience with this rental service and it was nothing short of fantastic! I rented the stunning Nadine Merabi dress for my birthday photoshoot, and I couldn’t be happier with the experience. Phoebe was incredibly patient and helpful, guiding me through the process with ease. The entire experience was quick, smooth, and hassle-free—truly a birthday treat for my wardrobe and my wallet. No complaints at all, and I’m already looking forward to my next rental. Highly recommended!

March 30, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your review Elizabeth - we are so pleased to hear you rented a dress hassle free for your birthday!

Rated 2 out of 5 stars

Disappointing experience

I like the concept but I had a dinner planned for 5 days time to celebrate getting my dream job, the first girl I rented from cancelled and refunded me as the previous renter has stolen the item with only 4 days notice and the second girl failed to update her listings and had already rented out on separate platform. Quite a disappointing experience and resulted in me not being able to buy the dress as it would not arrive in time so having to wear something else. A shame really but what can you do

April 1, 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We’re really sorry your celebration outfit didn’t go to plan. Situations like this are frustrating, and we’re working hard to improve listing accuracy and reliability. Thanks for the feedback, it truly helps us do better.

Rated 5 out of 5 stars

Amazing communicative seller.

Eliza was wonderful. So responsive and helpful. She managed to get the dress to me in record time for an event which was amazing!
Will definitely hire from her again.
The dress was absolutely fab.

March 26, 2025
Unprompted review
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Reply from BYROTATION

Thanks for your feedback Siobhan - our community is so great at helping out last minute!

Rated 5 out of 5 stars

I love ByRotation

I love ByRotation - I finally get to wear the dresses I was never able to afford whilst also earning some money back with giving girls the chance to rent mine. It’s such a wonderful community

March 18, 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you Anna-Lena for your feedback. We love that renting allows you to try something you wouldn't usually go for!

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