While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 52 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the product, noting that recent formula changes have led to issues such as poor grey coverage, colors not matching the box, and hair feeling dry, clumpy, or sticky. Customers also experienced problems with the application, finding the product too runny or difficult to mix, and some reported scalp irritation or allergic reactions. Some people also felt that the quality of the product had significantly declined, with hair shedding, becoming brittle, or being damaged after use. Reviewers frequently mentioned that the new formulas did not deliver the expected results and often washed out quickly.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers expressed disappointment with recent changes... See more

Quality

Reviewers mention ambiguous feedback about quality. While some customers praise the amazing hair dye packs,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zeros stars I would. Ive used nice & easy for years and the recent changes in formula and ultra gloss condition is terrible. The quality of the condition has gone down so much and i... See more

Rated 1 out of 5 stars

I have used Nice & Easy Semi Permanent for over 20 years. The new product is a less attractive colour, doesn't cover the grey & washes out far too quickly. I thoroughly agree with other customers who... See more

Rated 1 out of 5 stars

I've used the original nice n easy semi permanent dark ash blond no 90 for the last 10 years applying to my roots and brushing through the rest of my hair every 3/4 weeks. The result has always been... See more

Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black mu... See more


Company details

  1. Hair Product Store
  2. Beauty Product Supplier

Information provided by various external sources

Your best color begins with the right hair color product. We will help you find it. Professional color experts and personal guidance.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

475 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Ruined my hair turned black

Bought the medium ash brown and it should be called black.
It's ruined my hair I'm absolutely gutted!
First problem IV had with nice and easy always been so happy but I'm. Devastated so if you get the semi perm medium ash brown expect it too be nearly black

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

Useless

Useless! No brush with root kit. No way to contact you either. Both phone numbers out of service . Will never buy your product again

January 27, 2026
Unprompted review
Rated 1 out of 5 stars

This product ruined my hair it is like chewing gum and IV lost so much hair and it is 💯 this products fault

Used this hair dye for years notice the brunette range was turning hair like chewing gum and I can literally putt it and it rips like paper I had extremely healthy hair I have lost so much of my hair to this product and tried it twice to give benefit of the doubt and it’s definitely damaged my hair actually quite scary I am so annoyed I might seek legal action

January 7, 2026
Unprompted review
Rated 1 out of 5 stars

formula barely covers grey and…

The new formula barely covers grey and washes out after one or two washes. Also, the mixture is too runny and my hair feels brittle and hard to control afterwards. After using this product for years, sadly I have decided to never use it again.

December 1, 2025
Unprompted review
Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark…


I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black much darker than shown on the box. I followed the instructions carefully and I’m very disappointed with the result. I would like a refund.

December 23, 2025
Unprompted review
Rated 1 out of 5 stars

Nice & Easy Tone + Gloss

I have used Nice & Easy Semi Permanent for over 20 years. The new product is a less attractive colour, doesn't cover the grey & washes out far too quickly. I thoroughly agree with other customers who have given it a bad review

November 30, 2025
Unprompted review
Rated 1 out of 5 stars

Do not buy, it is not the same product

I have used Nice and Easy for grey coverage for years. The new packaging and product is a con. I bought it thinking it was the same product, but when I tried to mix the colour with the activator, it would not mix however hard I tried. It was a waste of time. I did not trust it to continue. I had bought two boxes and threw it all in the bin. I am now looking for another brand.

December 8, 2025
Unprompted review
Rated 1 out of 5 stars

Was Nice and Easy

For the last 10 years Nice n Easy has been just that - but not anymore, it should be renamed Tricky & Blotchy. I purchased 3 boxes and found the liquid has been changed to a thick cream which doesn't cover the hair as evenly as the liquid did, so the finished result was inconsistent all over. Can't see the advantage in this Clairol & have just stuck the other 2 in the bin.

December 4, 2025
Unprompted review
Rated 1 out of 5 stars

I used the clairol medium brown with…

I used the clairol medium brown with 100% grey coverage 2 boxes as I have long hair , and only my roots are grey it's ruined my hair half is ginger and it hasn't touched the other half , I've now got to go to my grandsons christmas plays with a hat on when I struggle to go out at the best of times. Really disappointed and don't recommend at all

December 2, 2025
Unprompted review
Rated 5 out of 5 stars

I used clairol nice and easy 3 tones…

I used clairol nice and easy 3 tones and highlights, medium brown. I was a bit sceptical at first because I’m having a bad experience with other products not covering my greys. I found it easy to use and wash out. I left in slightly longer to ensure grey coverage by 5 minutes. Tone ever so slightly darker than the box but not too far from my natural colour and likely because I left in slightly longer. Hair nice and soft and doesn’t feel damaged. Doesn’t smell of lingering dye either.

Overall very pleased so far. Will edit if I have any issues.

November 28, 2025
Unprompted review
Rated 1 out of 5 stars

Worst thing ever/ why change a…

Worst thing ever/ why change a perfectly great product - This product is so runny and doest cover at all well like the older version!! Grey hair still showing and washed away after couple of washes !! My hair felt really not great after using it , felt brittle and not soft . The mixture was so runny it was running down my face -it lacks everything what the older version had . Shocked this is even on the market. I am very disappointed. it’s completely different to the older version . Did they even test or ask customers about this new replacement. !Bring back older version please - I won’t be using this product again!

October 19, 2025
Unprompted review
Rated 1 out of 5 stars

Nice & Easy New Formula - Ineffective

I have been using Nice & Easy Zero Ammonia Semi-Permanent hair colour for well over 10 years without any issues. It always delivered great results and lasted really well.

Recently, I noticed the shelves were stocked with a "new formula" in updated packaging. It promised the same results but with just 20 minutes (instead of 10) of application time. I felt hopeful, but unfortunately, that optimism was misplaced.

This new version is terrible. It doesn’t last anywhere near the claimed 28 washes. In fact, it starts fading after just a couple of washes...and I don’t even wash my hair daily! Worse still, it no longer covers greys effectively. I have no idea why they changed the formula.

I even contacted the company, and they insisted it was an improvement. But based on my experience, and judging by the reviews on here, it clearly isn’t. If it’s not broken, don’t fix it!

October 2, 2025
Unprompted review
Rated 3 out of 5 stars

Ive always used light ash blonde..this…

Ive always used light ash blonde..this product has changed somehow it's not as nice a colour..I noticed your adverts are showing a model with very curly African hair as well as white models..no hair care products will work for both so what have you changed to the product to make this claim

September 26, 2025
Unprompted review
Rated 1 out of 5 stars

Dark brown hair dye turned BLACK

I used dark brown hair dye shade on my dark blonde dyed hair and my hair is now part brown and mostly jet black. It looks so horrible like a 3 year old has got to my hair with black and brown paint

September 20, 2025
Unprompted review
Rated 1 out of 5 stars

Have used the ammonia free nice and…

Have used the ammonia free nice and easy medium brown dye for years and years and it was wonderful and my hair felt soft and silky. Not sure what they have done to the product or why?!?! My hair now feels course and dry and lifeless. They have definitely changed the ingredients and I am now having to try different brands. Why have you changed it Clairol???

September 10, 2025
Unprompted review
Rated 1 out of 5 stars

Used for 8+ years to semi permanent…

Used for 8+ years the semi permanent colour and it was brilliant my hair was in great condition. They have decided to change it recently, hair feels awful, dry, breakage, colour isn’t the same, so disappointed.

September 10, 2025
Unprompted review
Rated 2 out of 5 stars

I,ve been using Clairol products for a…

I,ve been using Clairol products for a long time .
I purchased a Root touch up in Dark golden brown .
The first thing that made me wonder if the colour was correct was the blue black colour that it was turning once on my hair ,nothing golden brown about my hair it is definitely more black than it should ,thankfully I streaked the remainder of my hair with the ROOT touch up so it doesn’t look so different from the rest of my hair but very dissatisfied.

August 17, 2025
Unprompted review
Rated 1 out of 5 stars

Blue Huron-will laugh at my hair

I attempted to tame my mane with the zero ammonia (Colorstrong) CLAIROL Blue-Black Desert Nights dye, but my hair is shedding like crazy, my skin is stained everywhere, and I resemble a walking canvas of blue splatters - it's like I went a few rounds with a giant, feathered fighter. Two weeks post-coloring, I rinsed my hair and, lo and behold, the blue dye is still making a break for it, leaving a trail of destruction in the tub and on my bathroom floors. Can someone please put the kibosh on this product - they're being a tad dishonest about the ingredients, if you ask me!! *I couldn’t even remove the stains on my bathroom sink and in my tub with bleach, that’s how bad this product is!!

August 8, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look