A great day at the Swarovski Optik Day in Clifton Cameras Cheltenham store 18/03/26. Really looked after by all the staff at Cliftons & the Swarovski rep too. Tried out Swarovski Bino's & Spotting... See more
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Clifton Cameras are the leading independent digital camera dealer in the UK. We offer Digital Cameras, SLR Lenses, Binoculars, Scopes and More. Best prices and service.
Unit A1b, Staverton Technology Park, Herrick Way,, GL51 6TQ, Cheltenham, Gloucestershire, United Kingdom
Replied to 66% of negative reviews
Typically replies within 24 hours
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I’ve used Clifton Cameras for cameras and lenses in the past and always received excellent service (and great prices). This time though, I wanted hands-on as I’ve retired and wanted to try top-end binoculars from Leica, Zeiss and Swarovski, and Clifton is one of the very few places nationwide where you can do this. I emailed in advance to check they had demo units on my shortlist and received a quick response. When I went to the showroom I received a warm welcome and excellent advice, no pressure, and was able to take my time. They even had a distance ‘eye chart’ for my bins try-out. Walked out happy with my fabulous new binoculars, and even bought a second compact set online a fortnight later as I’d tried them in store and could see how they complemented my main purchase. Very happy indeed.

Reply from Clifton Cameras
Excellent service from Clifton Cameras for a new lens and accessories including a camera part exchange. Ontime collection and delivery.

Reply from Clifton Cameras
Customer service was excellent and highly professional. Got a good trade—in price for my equipment. All in all a very professional service.

Reply from Clifton Cameras
Visited Clifton Cameras for the first time to trade in my old camera. Jonathan was excellent both with the trade in, but understanding my requirements for a future camera purchase. I will definitely be going back to him to purchase my new camera.

Reply from Clifton Cameras
Friendly and knowledgeable staff,very pleased with my purchase

Reply from Clifton Cameras
Today I received the DJI Air 3S, and want to send out a big thankyou to Clifton Cameras. The packaging was exceptional. A good amount of bubble wrap on the product itself, and surrounded further more with foam. This enabled the Drone, and packaging to arrive in fantastic, and unscathed condition. Clifton Cameras has, and always will be my go to Camera Shop. From start to finish, the whole transaction has gone smoothly, and with superb communication.

Reply from Clifton Cameras
There was a mix up on my order which was dealt with so quickly. Ive got to say the customer service is absolutely excellent. Ill definitely use you again. Thank you.

Reply from Clifton Cameras
Was interested buying a camera from these guys and thought it was a great deal, however when I messaged these guys they replied hours later to tell me it’s sold even tho the website said opposite.
Luckily I didn’t buy it because it would’ve been a pain to get my money back, fix your website and tell your staff to be honest when people are interested in something, one of the people had said it was available and the other said it’s not? Wtf.
Unreliable

Reply from Clifton Cameras
Ordered binoculars on a Saturday afternoon was in no rush for them but they appeared less than 24 hours later on a Sunday despite not paying extra for next day delivery .... I also traded in a pair as well and after agreeing on the price ...the money was in my bank a few days later ... Highly recommend

Reply from Clifton Cameras
I ordered an Opticron Explorer Monocular for Christmas 2025. But I ordered the wrong one in error! Clifton Cameras couldn't have made the return/reorder process more easy for me. There was no fuss, clear instructions for return and a prompt redelivery of the Monocular I meant to order in the first place. Great customer service and wouldn't hesitate to use this company again.

Reply from Clifton Cameras
Part exchange a camera and len. Very happy with the valuation,and seamless postal transaction. Happy to recommend Clifton Cameras, will definitely use them again.

Reply from Clifton Cameras
We were very happy with the part exchange deal that was quoted. Staff were very helpful and knowledgeable and made us feel welcome. The store is very clean and nicely laid out with lots of display cases. Very easy parking outside store. Would highly recommend.

Reply from Clifton Cameras
I ordered a lens at close to 5pm on a Friday afternoon, and received it on Sunday morning via DPD, despite choosing the 2-3 days free postage option. That's excellent. The online sales process was quick and efficient, and the delivery updates kept me informed. Thank you!

Reply from Clifton Cameras
Have used the company a few times now and always very pleased with the communication, advice, prices and PX offers

Reply from Clifton Cameras
Communication was clear, assessment of my trade-in camera was prompt. Trade-in price agreed. The camera I bought was exactly as described (in excellent condition), and it was dispatched promptly. Post-sale I was not immediately bombarded to review the company. I am very happy to recommend this courteous and efficient company.

Reply from Clifton Cameras
Repeatedly I find that Clifton Cameras provide an excellent service. For both trading in items which I want to update and purchasing new. Their timely response and fast proficient collection and delivery make the whole process really easy. Their technical knowledge and customer service provides good advice and timely help. I would highly recommend them.

Reply from Clifton Cameras
Once again excellent service from start to finish. Highly trusted and recommended

Reply from Clifton Cameras
Transaction was brill and straightforward. Very happy with exchange.

Reply from Clifton Cameras
I was offered a fair price matching other companies or exceeding them. Price and condition of equipment I purchased was excellent as described. All staff in store professional and friendly. Highly recommend.

Reply from Clifton Cameras
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