The advisor who looked after us was excellent he was careful to give us all the information we needed and was friendly and efficient. I can honestly say it was because of him we felt comfortable and... See more
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See what reviewers are saying
On the first visit Lyn spent along time with us going through all the items we wanted then recommended a sofa and chair and the fabric. Today Michael again spent along time with us going through the o... See more
Company replied
I was greeted by staff member Tom who was extremely polite, courteous and knowledgeable. He presented very well, dressed smart but casual and spoke eloquently. My time with him was great. He listened... See more
Company replied
Husband and I started today considering that we may need a new sofa, having loved our old one to death.... Both of us, thankfully, had the same idea of what we wanted, so only one sofa passed o... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Newtown Road, Hereford Retail Park, HR4 9LH, Hereford, United Kingdom
- 0333 999 9828
4.9
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Very helpful sales assistant
Very helpful sales assistant. Not pushy at all and everything was explained at the right pace.
June 19, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for sharing your lovely review with us.
Kind regards,
Holly M
DFS Customer Support
Pleasant non pushy service
We were given time to sit alone and choose styles, colours and the sofas we needed that best suited our room. Then Louise went through what we wanted, extras and insurances before we were given prices. We even had refreshments, whilst we chose.
June 18, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
A very helpful team!
We visited the Hereford store a number of times to chose our sofa. Harry, Tom & the team went above & beyond to help us make the final decision with helping us reconfigure the sofa layout and measure up. The team clearly enjoy their job & also working together which made the experience very enjoyable and stress free. Great customer service thank you!
June 6, 2026
Reply from DFS Furniture - Hereford
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
Hereford store
George was friendly, informative and very helpful. He wasn’t at all pushy and we felt very comfortable with him. We had such a great experience that we went back in and bought more the same day.
June 17, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Very friendly staff
Very friendly staff, good information given to allow us to compare furniture.
Linda and Louise very patient whilst we were making up our minds about which settee to buy.
Cheers
Ian
June 16, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Very pleased with Harry and the service…😊
Very pleased with Harry and the service he provided 😊
June 16, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Excellent customer service
Excellent customer service by George..
Linda was also very helpful .
Thank you to both for a first class customer service..
Lovely to see friendly faces …
June 15, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Very friendly
Very friendly, helpful sales assistant. She covered all of the information we needed.
June 14, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Friendly & knowledgeable staff who were…
Friendly & knowledgeable staff who were very helpful.
June 14, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for your positive feedback.
Kind Regards,
Holly M
DFS Customer Support
Looking for inspiration
The young man that served me was very professional ( George) he went through all care for the furniture and costs very clearly . I was very pleased with my purchase and after decided to purchase a rug as well . I was offered a coffee which I must say was probably the best cup of coffee I have out for a long time . I will look forward to my purchase and would have no hesitation to recommend DFS in Hereford . Jenny Winchester.
June 13, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Excellent service from Harry
Excellent service from Harry. He was professional, friendly, and very helpful. The whole experience was easy and stress-free. Highly recommended!O
June 12, 2026
Reply from DFS Furniture - Hereford
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Lovely experience from the store to…
Lovely experience from the store to delivery.
Staff very helpful, and delivery men lovely and friendly. I couldn't be happier.
June 8, 2026
Reply from DFS Furniture - Hereford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Honest sales person
Honest sales person. Very helpful and informative of product. No pressure. Second time of making a purchase with Hereford DFS.
June 11, 2026
Reply from DFS Furniture - Hereford
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
A good range of quality sofas
We found the sofas we wanted and received very good service from several members of staff. The coffee was great and offered more than once. Jemima, who served us, was informative,efficient and charming and she looked after us very well.
June 10, 2026
Reply from DFS Furniture - Hereford
Hello Ray,
Thank you so much for your kind review, we’re happy to hear you had a lovely experience when visiting our store and received refreshments. We look forward to welcoming you again next time!
Kind regards,
Lia
DFS Customer Support
Harry and Alex were very friendly
Harry and Alex were very friendly, professional and listened to what we wanted and advised us accordingly.
June 9, 2026
Reply from DFS Furniture - Hereford
Hello Mrs Wigmore,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
No pressure
We found Tom the sales man to be very helpful...there was no pressure he gave us time to think ourselves as to whether we were making the right decision on buying it.
We bought it, Im sure we will be very happy with it.
Thank you Tom
June 8, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lia
DFS Customer Support
Fantastic Help Choosing Our New Sofa
We had a great experience at DFS thanks to Alexander. He was incredibly knowledgeable about the different sofa styles, materials, colours, and options available, and took the time to help us find the perfect sofa for our home.
Alexander listened carefully to what my husband and I were looking for and guided us through the choices, helping us make a decision that we both love. His friendly, professional, and approachable manner made the whole process enjoyable and gave us complete confidence in our purchase.
We would highly recommend both Alexander and the store to our family and friends. Thank you for such excellent customer service!
June 7, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!
Kind regards,
Holly M
DFS Customer Support
Very smooth experience
Very smooth experience purchasing our sofa. All of our questions were confidently answered. George was friendly and helped up tailor our sofa to what we wanted. Great customer service with all members of staff- Would highly recommend!
June 7, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for taking the time to give us a 5 star rating and to share your experience with others. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Great overall experience.
Great showroom, lovely products on display.
Super helpful staff and a very comfortable easy process.
June 6, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
George was our salesman
George was our salesman, he was welcoming, polite and informative throughout ensuring we had all the information we needed.
June 6, 2026
Reply from DFS Furniture - Hereford
Hello Victoria,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lia
DFS Customer Support
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