It was so nice to have helpful sales people who were there to help but not to hassle the customers. There was a good choice of sofas and the buying process was made easy by the staff who knew their... See more
Company replied
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We were looking for a new 3 seat sofa and after looking at several furniture stores found an ideal sofa in DFS. The lady who served me was very helpful but a bit too pushy on the updates. I was loo... See more
Company replied
Sham who took our sofa order was extremely friendly, helpful, and professional. She took us through all the questions we had with consummate ease and knowledge making the experience pleasant and stre... See more
Company replied
The sales team allowed us to shop without pestering us, which was perfect. Once we did want help and needed to place an order, Tall Josh was incredibly knowledgeable, professional and friendly. His gu... See more
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Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Valentine Road, Unit 5, LN6 7BH, Lincoln, United Kingdom
- 0333 999 9833
4.9
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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See how their reviews and ratings are sourced, scored, and moderated.
Helpful staff member
Helpful staff member. Explained different options with regards to interior fillings.
July 1, 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Excellent and professional service
Daniel was a pleasure to deal with and answered all our questions regarding our new sofa
June 30, 2026
Reply from DFS Furniture - Lincoln
Good Afternoon,
Thank you for your feedback. We are happy to hear that you had a great experience placing your order with Daniel.
Kind Regards,
Jordan
DFS Customer Support
Would recommend …
It was so nice to have helpful sales people who were there to help but not to hassle the customers.
There was a good choice of sofas and the buying process was made easy by the staff who knew their sofas. Daniel and Evie were especially helpful and knowledgeable.
June 30, 2026
Reply from DFS Furniture - Lincoln
Good Afternoon,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Daniel and Evie.
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Lincoln
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
DFS Farce
Buying my furniture in the store was fairly easy. That is where it ends placed my order 6 April and promised furniture Mid June.
I contacted them and spoke to a foreigner who I could barely understand.
After all her tutting and verbal clicking during our conversation, no real outcome.
Furniture now possibly being delivered 1stJuly 26, tried to arrange a time around my work, not possible.
The advisor offered me a different day but still can't arrange a time, still same problem.
Anyway advisor asked if there was anything else she could help with.
My reply was well you didn't help with my last problem.
Warning to you is keep clear if you want a prompt efficient service.
June 29, 2026
Unprompted review
Reply from DFS Furniture - Lincoln
Good Afternoon,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. This is truly disappointing to hear and we are really very sorry about your experience with one of our advisors and I am really sorry for the lack of communication from DFS and the delay in receiving your furniture.
Unfortunately, as no order reference number has been provided we are unable to locate your order. However, if you would like to discuss this matter further please do not hesitate to contact our Customer Service Team on 0333 9999 777 and choose option 1.
Kind Regards,
Lorraine A
DFS Central Customer Support
Excellent service
Excellent service
Clear explanations
Helpful and keen to make sure we found what we were looking for
June 28, 2026
Reply from DFS Furniture - Lincoln
Good Morning,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Jordan
DFS Customer Support
Ellie was really lovely and helpful.
June 27, 2026
Reply from DFS Furniture - Lincoln
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Good customer service however staff try…
Good customer service however staff try to sell too many add-ons therefore keeping us in store too long before finally actually paying. I know this is a requirement of staff so is not a personal criticism of the salesperson
June 27, 2026
Reply from DFS Furniture - Lincoln
Good Morning,
Thank you so much for taking the time to give us a review and to share your experience with others. We really do appreciate it! We are sorry to hear of your experience with the selling of our optional extras. We will of course feed this back.
Kind Regards,
Jordan
DFS Customer Support
Great experience apart from the hard…
Great experience apart from the hard sell of cleaning products and insurance after we agreed to buy the sofas
June 26, 2026
Reply from DFS Furniture - Lincoln
Good Morning,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We are so sorry to hear about the selling of the insurance. I do want to assure you that this will be fedback to the relevant team.
Kind Regards,
Jordan
DFS Customer Support
What I like was the in store service…
What I like was the in store service and the customer service provided by Josh/Lincoln.
What I dislike and is poor customer service is the inability to contact a store & your local contact direct. I could not get past a call centre even though I was trying to make a purchase. Very frustrating, once you have made a contact with a local store person you want to be able to speak to them direct.
June 26, 2026
Reply from DFS Furniture - Lincoln
Good Morning,
Thank you for taking the time to share your feedback with others. I am very sorry to hear of your experience when trying to reach your local store. Unfortunately, they do not have direct customer lines. If you do contact our customer service team on 03339999777, they would be happy to assist and request a call back from your store directly if required.
Kind regards,
Jordan
DFS Customer Care
New 3 seat sofa.
We were looking for a new 3 seat sofa and after looking at several furniture stores found an ideal sofa in DFS. The lady who served me was very helpful but a bit too pushy on the updates. I was looking for 1 sofa but she kept asking if a should buy a second piece to get the pattern the same, even though I had said I did not need.
That said, I would definitely use the store again as they had a good range at competitive prices.
June 19, 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Lincoln
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
The young lady that served us was very…
The young lady that served us was very nice and helpful. She didn’t rush us.
June 15, 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Our salesperson was very conscientious…
Our salesperson was very conscientious and attentive , explaining clearly and carefully all the necessary details involved in the purchase of our new sofa . Thanks Sham 😊
June 24, 2026
Reply from DFS Furniture - Lincoln
Hello Anthony,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Lincoln
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine A
DFS Customer Support
Excellent service from Little Josh
Excellent service from Little Josh, demonstrated the sofa bed. Explained everything we needed to know clearly and checked that we had understood. There was no pressure at all.
June 23, 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
We chose our sofa with the help of tall…
We chose our sofa with the help of tall Josh he showed us samples of colours and textured fabrics and was patient while we discussed what would suit our room best he was plesent polite and talked us through all the options avaliable a credit to the company
June 21, 2026
Reply from DFS Furniture - Lincoln
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Vanessa
DFS Customer Support
Good customer service from and very…
Good customer service from and very helpful with great product knowledge
June 21, 2026
Reply from DFS Furniture - Lincoln
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
One of the nicest sales experiences ever
One of the nicest sales experiences we have ever had. Mike was personable, friendly, inclusive, funny, kind AND patient. We had a really great experience and cannot wait for our new sofa to arrive.
June 20, 2026
Reply from DFS Furniture - Lincoln
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Great experience, friendly staff
We were not hassled in the DFS store. Employees were friendly but gave us space to look around. Very helpful once we wanted to ask some questions.
June 20, 2026
Reply from DFS Furniture - Lincoln
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
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