Great customer experience and service at your Brighton branch. The service we received from Maria was very good and we are very happy with our purchase.
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Helpful and friendly staff in store, my ring was created especially for me and sent recorded delivery. Process was super quick and I was kept updated via email of its progress whilst it was being made... See more
We visited on Sat 25th April at 10am and dealt with a young man at the front desk. The service was very bland, no introductions and he didn’t show much interest in our enquiry. He showed us 2 rings... See more
Company replied
The ordering process was fairly quick and we could clearly see options in relation to price, size. materials etc. The order arrived within the timescale given by the shop. Very pleased with the dia... See more
Company replied
Company details
About Diamonds Factory - Brighton
Written by the company
Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.
From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.
Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.
Our Promise
Written by the company

- Superb Value & Quality
- Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
- Visit Us
- You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
- Custom Jewellery & Bespoke Service
- All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
- Our Heritage
- With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.
Contact info
SPACES, Mocatta House, Trafalgar Place,, BN1 4DU, Brighton,, United Kingdom
- 01273359016
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Replied to 88% of negative reviews
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Great customer experience and service…
Great customer experience and service at your Brighton branch. The service we received from Maria was very good and we are very happy with our purchase.
Helpful and friendly staff in store
Helpful and friendly staff in store, my ring was created especially for me and sent recorded delivery. Process was super quick and I was kept updated via email of its progress whilst it was being made. My ring is beautiful ! Thank you
Lacked passion, not interested
We visited on Sat 25th April at 10am and dealt with a young man at the front desk. The service was very bland, no introductions and he didn’t show much interest in our enquiry. He showed us 2 rings and said we could just order anything else on the website. He offered to email us the specification but we never received the email! He seemed distracted by his mobile phone that was on the desk, he didn’t seem interested in our enquiry. I wished we were served by the lady in the shop who seemed lovely. Overall a poor experience from our perspective.

Reply from Diamonds Factory - Brighton
Seeing how my new ring looks on my…
Seeing how my new ring looks on my finger. Very happy.

Reply from Diamonds Factory - Brighton
I love my pieces from Diamonds Factory
I love my pieces from Diamonds Factory. Thank you xxx

Reply from Diamonds Factory - Brighton
Sparklers
The ordering process was fairly quick and we could clearly see options in relation to price, size. materials etc.
The order arrived within the timescale given by the shop.
Very pleased with the diamond earings.
Lab grown diamonds are the future as there are no issues over provenance (blood diamonds etc) or quality.

Reply from Diamonds Factory - Brighton
A Lovely Experience
I was walking around the Lanes in Brighton looking to get a gift for my wife and met Wesley outside of the shop. He was very friendly and showed me all the different designs. He knows his stuff. I'll be coming back closer to her birthday but what a great experience.

Reply from Diamonds Factory - Brighton
Follow on from my last review
Follow on from my last review.
Their response here on trustpilot is clearly an auto response as noone ever reached out to me, no surprise as we have been nothing but lied to so far.
My partner again raised a dispute via a different avenue, after diamonds factory measured me wrong at our showroom appointment.
They are now saying BEFORE the ring sizing we could have got a refund, but now it had been resized, it is not eligible.
At no point were we told we could return it. We were under the impression the ring was bespoke as we went to the showroom and chose it, again falsely led, and when we informed them the ring was too big, we were told to drop ut back in to diamonds factory, and they would sort it.
In that appointment I was measured again, and TOLD, with no options that it would be sent for resizing, free of charge as if they were doing me a favour, but again I have since learned this is normal policy to resize for free anyway.
Had we have not been led to believe we could not return the ring, told we could have returned the ring, that is what we would have done.
At no point during either appontment, ir in the messages was this mentioned.
So for 1600 quid, I have a wonky ring, less platinum than I paid for it. The prongs are wonky, the band is thicker on one side than the other and we have been lied to, again. Apparently We could have returned the original ring, and ordered it again but in my size, then would have got the correct sized ring, in a condition worth the money paid.
We have been told we can send it off again to be assessed, like I would be stupid enough to trust them a third time!
Absolute con artists. No good telling me the "terms and conditions are on the website" when I didnt order off the website. I ordered in an appointment, and then went into ANOTHER face to face appointment to rectify the initial problems, at whay point would I have read terms and conditions on a website?!
Aside from being angry at the manipulation, im just heartbroken that I now won't have a ring for my wedding in 4 weeks as consumer rights and an ombudsman are now being involved, and I will have to forfeit the ring whilst resolved.
Awful, awful company. I have always been a live and let live person , but this I won't drop. It is always the big businesses that will screw you over and there is a reason their trustpilot review score is dropping.
Edit in response to reply:
Yes, as I already mentioned in this review, it is the second paragraph incase you missed it. My partner had to again raise a dispute.
This is because you did not reach out.
This whole review is literally stating about the contact we have had, though I am not surprised in your response trying to ignore the facts, be condescending and push blame as that is all we have encountered until Citizens advice and trading standards input.
I also find it very convenient that after a few reviews complaining about time to get rings and the bad customer service and returns/refunds, all of a sudden you are getting alot of reviews specifically targeting those points and how wonderful you are.

Reply from Diamonds Factory - Brighton
Trying to get hold of someone to speak…
Trying to get hold of someone to speak too so I traveled by train but my mistake as you close on a Wednesday. However if there was a voicemail saying this i would not have traveled to Brighton.

Reply from Diamonds Factory - Brighton
Special occasion
We had wedding rings made at DF and they look amazing. The staff were attentive and did everything possible to make the whole experience easy and memorable.
A massive thank you to Wesley, he not only guided us, he arranged for the resizing when it was needed, in a really relaxed manner.

Reply from Diamonds Factory - Brighton
Maria you’re the best!
Maria answered my questions as never ordered jewellery online. She communicated throughout the entire order process. Excellent service.

Reply from Diamonds Factory - Brighton
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