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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and extensive knowledge, making the investment process clear and comfortable. The customer service is frequently highlighted as excellent, with many appreciating the personalized and supportive approach from initial contact through to delivery. People often describe the overall service as efficient, secure, and reliable, leading to a positive and straightforward experience. However, some customers were not happy with the delivery service, citing longer than expected wait times and issues with communication regarding delivery dates and tracking. A few other people also felt that the purchasing experience was not brilliant, mentioning delays and a lack of clear updates.

What people talk about most

Staff

Reviewers highlight positive aspects of staff. Many customers praise individual staff members like Harry,... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers highlight the... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service. While some customers praise excellent... See more

Service

Customers had positive experiences with service. Many reviewers praised the professionalism, efficiency, and... See more

Product

People report ambiguous experiences with product. Some customers are very pleased with their gold coin... See more

Based on these reviews

Rated 5 out of 5 stars

First time buyer, everything and all options were explained clearly and thoroughly by my account manager Harry. Very good guidance and confidence in the market was provided to me and this led to... See more

Rated 5 out of 5 stars

Like most people I assume, I was very sceptical about parting with my hard earned money to invest in gold coins. However, James Green, an Account Manager at Direct Bullion helped to ease my fears an... See more

Rated 5 out of 5 stars

I would highly recommend this company it’s been straight forward process and Harry Higgs has kept me informed with all maters concerning my purchase/ investment in gold coins. With gold price risin... See more

Rated 5 out of 5 stars

Great Customer Service . Got a call from Nathan . He explained to me what gold I was best to invest in , How coins are more tax efficient and gold bars are more price efficient . In addition to this h... See more


Company details

  1. Gold and Silver Trading Company

Written by the company

FREE, fully insured delivery on all orders. All of our parcels are discreetly packaged and delivered directly to your door or your designated storage facility. Direct Bullion are a London based company specialising in the supply of Gold and Silver bars and coins. Although predominantly an online shop, Direct Bullion also provide a completely personalised buying service provided by one of our many in ­house industry specialists who are on hand to assist customers and answer all of their questions. At Direct Bullion our number one priority is customer satisfaction and we achieve this for our clients by providing our unrivalled 'Gold Standard Customer Service' after all a premium product such a gold deserves a premium service.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

199 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 16% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Having placed an order in November for…

Having placed an order in November for quite a lge amount, for me at least, I finally received my coins last weekend. I had become quite sceptical due to the length of time but James Byrne kept me updated with the process. There were times when I was quite concerned but James appreciated that and even coped with me when I asked if it was a scam etc etc. Patience has paid off and I would use this company again.

March 14, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing buying experience with DB

It's been a fantastic experience dealing with Direct Bullion, and Aston in particular has been outstanding. He not only took the time to talk me through the various options to invest in gold bullion, but also followed up post sales with ensuring that I fully understood the next steps in terms of taking delivery and securing the products. I'll definitely be purchasing from DB and Aston again in the near future.

March 18, 2026
Unprompted review
Rated 5 out of 5 stars

My first investment in precious metal

Although I have other investments, I hadn’t bought gold before, so I felt somewhat apprehensive, especially when buying online.
James explained my options and helped me invest. I was made aware that demand was high, so a delivery delay was inevitable. The price is locked in once an order is placed, and I was comfortable with this arrangement. I now have the goods, and I'm already seeing the benefit of investing in gold. I happily recommend Direct Bullion to anyone thinking of investing in precious metals.

February 2, 2026
Unprompted review
Rated 4 out of 5 stars

Successful Gold Transfer

My 4star rating was knowing that Harry, the Senior Account Manager who dealt with my transfer of Gold Queens Beast Coins was available as soon as I telephoned or emailed with a question regarding my purchase. He was Informative, friendly, gave good advice and very knowledgeable. Payment along with all the paperwork was straight forward and easy. A minor critisism would be the length of time the deal was completed in, but I now have some lovely Gold Coins which I am very pleased with.
Roger

March 4, 2026
Unprompted review
Rated 4 out of 5 stars

First time buying gold

I knew I wanted to purchase gold but I didn’t know where to start
I listed a bunch of traders and applied on line or via phone
I experienced impersonal responses ranging from dismissive to indifferent
Then I phoned DB and Harry Higgs answered the phone
Game changer ! Harry was lively genuine and made me feel confident and comfortable
Harry guided me through my purchase with patience and humour
I would wish for anyone entering the world of gold trading that they get a Harry Higgs intermediate
Harry is a star and I am lucky that he answered my call

September 1, 2025
Unprompted review
Rated 5 out of 5 stars

Thanks Jack!

Jack helped me move my pension over into Gold. Very happy with the transfer and the overall experience. Highly recommend.

February 2, 2026
Unprompted review
Rated 5 out of 5 stars

I’ve now purchased both gold and silver…

I’ve now purchased both gold and silver from this company, and on both occasions the experience has been excellent. The process was straightforward, communication was clear, and everything felt secure and reliable throughout.

Jack and Shaun in particular deserve recognition — they are professional, knowledgeable, and always make sure I’m well looked after. It’s reassuring to deal with a team you can genuinely trust.

I wouldn’t hesitate to recommend them to anyone looking to buy precious metals.

January 12, 2026
Unprompted review
Rated 5 out of 5 stars

John B was very helpful

John B was very helpful, informative and very efficient. Great communication with updates on the delivery. The whole process was very smooth and very helpful. Thank you

January 22, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service

Fantastic service, Nathan was really helpful and knowledgeable. Even though delivery was a bit long, I’ve felt looked after and know I’m in good hands.

February 23, 2026
Unprompted review
Rated 5 out of 5 stars

I would highly recommend this company. …

I would highly recommend this company it’s been straight forward process and Harry Higgs has kept me informed with all maters concerning my purchase/ investment in gold coins.
With gold price rising sharply over the last few months and demand high it has led to a slightly longer wait for delivery but Harry has kept me informed all the way through the process.
Would definitely use this company again on my next purchase.

February 27, 2026
Unprompted review
Rated 5 out of 5 stars

I approached this company a couple of…

I approached this company a couple of years ago to move my pension into gold. The agent that responded was most helpful and patient. Health matters got in the way last year, but I am pleased to have now completed things.
Harry was excellent in keeping in touch without being pushy at all. I am very pleased with my experience.
If I remember correctly I saw an advert on Youtube.

February 25, 2026
Unprompted review
Rated 1 out of 5 stars

Bad service/ Buyer beware!!!!

I ordered 4 coins at the beginning of November and am still to receive them. After countless attempts to call and get an answer on my order and dozens of emails I just seem to be getting fob off answers, and that’s if they even bother replying.

“someone will call you back”

“We’re just finishing up the order”

“James will be in touch, he’s on another call right now”

I’ve asked about cancelling my order and they assure me my order is ready for dispatch!

After handing over just short of £3500 3 months ago to say I’m getting angry and upset is an understatement.

I would be very wary of doing business with them.

Update!!

I called again on Wednesday afternoon and spoke to a guy called Garry, he put me on hold for about 5 minutes and then came back to me and assured me he was looking into it and the person he needed to speak to was on a call. I could either wait on hold or he promised to call me back within 10 minutes………. It’s now Friday evening and he’s not called.
Seems to be part of their “script” 🤨

ANOTHER UPDATE 😔

After another 3 weeks of false promises with emails and phone calls I was “PROMISED” my now 4 month of waiting was over and my gold would “definitely” be delivered on Friday last week. I was assured a tracking number would be sent to me by the end of the day, 5 days later and I still have no tracking number or a response from Francesca as to what is going on.

Guess what!!! It didn’t show up.

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

Failed to carry out sell down instructions

Sent an instruction to sell my gold on 26/1/26. I called on 02/02/26 to check on progress. This so-called broker had not actioned my sell instruction. They said they were busy. They had the instruction for one week and told me they were busy. This delay corresponded with a huge correction in the gold price. This was totally and utterly unprofessional. Do not, I repeat, do not use this broker. They are unprofessional and unreliable and because they operate in an unregulated market, there is no accountability.

February 2, 2026
Unprompted review

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