Drift Innovation  Reviews 

Quality of support recieved: Pathetic. Plenty of stock emails about doing tests to detect the cause of problem, but very little in the way of customer support. Customer treated with complete disdain and a genuine effort to make sure the customer was unsatisfied at the level of service. A basic refusal to accept an item was faulty under warranty and a round the houses approach to dealing with it. A reluctance to recieve the return of the product and a clear inability to understand how customer service works. A terrible company and one who I would not hesitate in never using again.

My Ghost XL is an excellent dashcam but I had a problem with Thumbnails in that they wouldn't turn off. I used the Drift Innovation Support button and, although the initial fixes didn't work, Ollie at Support kept giving me suggestions - and in the end we sorted it. So, excellent camera and excellent support.

I returned the unit that was faulty from day one over 2 months ago - they have neither repaired, replaced or refunded despite my repeatedly emailing them.
Ollie makes promises but never delivers.
AVOID if you have any sense - use GoPro

I purchased a Drift Ghost XL at the end of May. My intention was to use the camera as a type of “dash cam” for road cycling. The camera has been fantastic. Easy to set up and operate. Battery life is second to none (GoPro Hero 8 max of 2 hours). I have continuously recorded 100 mile rides (using handlebar mount and under the handlebar) with no issues. The video quality is excellent. I ride 6 days a week and the camera has been very durable. The price, for this camera, is pretty darn good. Highly recommended.

Ollie in Customer Support has been amazing in trying to assist me with both a problem I was having with my Ghost S and in trying to purchase a new Ghost XL. It appears my Ghost S is not salvageable so I'm wanting to purchase a new Ghost XL. I had sent a CS request regarding my Ghost S to Drift through their website and after not hearing anything back from them for a week, I went on-line and ordered a Ghost XL from the US Drift site. The next day, I got a reply back from Ollie apologizing for the delay in responding. After determining that I couldn't fix my Ghost S, Ollie provided me with a discount coupon on a new Ghost XL. Ollie assisted me with cancelling my initial Ghost XL order and my credit card was refunded. However, when I went to re-order the Ghost XL with the discount coupon, suddenly the Ghost XL was sold out much to my dismay. Again, Ollie to the rescue and he assured me that a new shipment of Ghost XL's were being shipped to the US on June 26 and I would be able to place my order at that time. Well it's the end of the day June 29 and the Ghost XL is still showing as sold out on the website but I will continue to check the website in hopes that the new shipment is only slightly delayed and that I will once again be able to order the Ghost XL and have it delivered within a reasonable time this summer. The Drift cameras are the best in my personal opinion, despite the cost. I particularly like the 300 degree rotating lens and the body design. It suits me best for my particular use of the camera. A Go-Pro simply wouldn't cut it for me. The only downside to dealing with Drift CS is that replies are not immediate but as long as Ollie is at the other end of the computer helping me out, I'll continue to be faithful to the product. It is also rather unfortunate that Drift retailers, at least here in Canada, are a dying breed. It is very hard to find anyone who is continuing to retail the Drift line. Thank you Ollie for your assistance and your attentiveness to great customer service. Doug

The firmware update on my Drift Ghost X failed leading to the camera no longer being usable. Despite it being only 1 year and 5 months old and the demise of the camera being the result of a known fault with this model Drift have refused to replace it. Given such poor life expectancy I wouldn't touch another Drift product with a very long barge pole unless it was free. Don't waste your hard earned money! They have lost my custom for good. You have been warned.

I bought a Drift Ghost X recently and had problems with recording. I contacted Customer Support and Ollie replied very quickly. They were supportive and offered advice. Which I took and my camera is now working really well.

Thankyou Drift especially Ollie.

Had the Ghost X for a year now, works great, happy with everything. Had an issue with the app, contacted Drift (problem was on my end) Great customer services and speedy reply. Would recommend and buy from again. Good prices, good quality and good service. I was served by a kind and helpful person named Ollie.

I purchased a Ghost XL from DT Automotives LTD. At first I was pleased, the image was good and so was the battery life.
The problems began when I tried to plug in an external mic. The plug would not screw in far enough to turn on the mic indicator. I contract Drift and have had a whole series of emails that seem to be about putting me off. Delay, delay, delay...now they just aren't responding at all.
So I have a camera I can't use for it advertised and intended purpose.
My position is either, come clean and take the camera back OR expedite the fix so I can use the camera. Neither seem to be an option. Both the dealer and the manufacture expect me to pay the $41 shipping back to the UK

Ollie from customer support was very helpful in answering all of my questions. Looking forward to placing my order knowing I'm in good hands if I have any issues or questions going forward.

I have had a Drift Ghost S for some years and decided to upgrade to the Ghost 4K. Ordered from Drift direct and contacted them by e-mail on a couple of occasions for advice on accessories. Not only are their camera's excellent but the prompt, professional and friendly service I received from Ollie was brilliant. Well done

I am on my fifth and sixth Drifts (2 XLs) and, as ever, the current two (front and rear m/c ‘dashcams’) have not been without their problems. (I persevere because their shape and size are, in my opinion, perfect for fixed m/c cameras used purely in a dash-cam mode, so I’m not interested in the footage, unless....!). Hope these two last longer than the previous ones which all started to “do their own thing” towards the end, before failing completely.
One notable point, however, has been the consistent quality of the help I have had in sorting out a number of small issues with this pair, thanks entirely to Ollie at driftinnovation.com, who appears to have been holding the fort on his own during these Covid-9 days. Much appreciated and a 5* service. (So far, the cameras themselves get the 4*).

Contacted drift as I have purchased a second helmet and using the sticky mounts. I originally got in touch to see if I could purchase a single mount as they only sell them in Multiples of 5.

Ollie mailed back and offered to send me one out free of charge!

Absolutely fantastic service and means I can now switch between the 2 helmets and always have my camera avaliable.

Thanks again!!

Excellent communication with customer service, they were able to help me with updates in my camera. Very professional people. Thank you so much.

I was extremely surprised and pleased about the great Customer service and how patient and professionnal Ollie was.
I myself and Business developpment director at my company and I would use Ollies example to my team
Hats off really thank you since now I am back and running
Good Day

Claude from Montréal Canada

Had 3 drift cameras now and loved them all. First camera no problems. Second camera I broke the lens raceing my motorcycle "my fault" and at the time there was no replacement kit for it as the camera was so new but a quick email to drift innovation and I had 2 lens kits on the way thanks to a guy called ollie, 3rd camera had it for a few months and never noticed that it had a wifi problem when I tried to connect to the app. A quick email to drift innovation and low and behold ollie again replied to my message, a quick conversation and a pic of the fault on my camera and I was told to take it back to where it was bought from and get it exchanged. J@S Nottingham checked the camera and confirmed fault and no problems. Brand new drift ghost x.
So the main reason for this review is that you can buy Drift products knowing they are there for the customer. I cannot thank OLLIE enough. Great work guys thank you so much.

I just got a new Ghost XL, and was having some issues.

I was on a trip and trying out the camera for the first time, and the cameras froze. I emailed Ollie, and was surprised and pleased that he got back to me very quickly with specific instructions on how to easily reset the camera. I was able to use the camera that day on my trip.

I had an additional question about the image clarity and light metering, and Ollie responded to my question with suggestions. When I updated the firmware on the camera, both issues were resolved and clarity and light metering are now both very good.

I have contacted Ollie for 2 issues a faulty splitter cable for the Ghost 4K which was replaced under warranty and when the same camera refused to turn on, it was an easy fix thanks to Ollies guidance. I also contacted Ollie for guidance as my wife is considering a new camera and the guidance and camera info supplied by Ollie was better than the marketing mumbo jumbo....

Ollie was outstanding, I ordered the wrong part for my drift cam Ollie was very fast in the returning of the new part and went out of his way to assist locating some obsolete parts from old stock and fortunately for me they fitted perfectly. I cant thank ollie enough for the time and effort he put in to help me out. 100% recommend dealing with this company again in the future.

Wanted to buy a new remote for my 3 drift ghost HD cameras in my rally car. The web site says no longer available, but when I phoned customer support to find out if the new remote was compatible (it isn't), I got Ollie. That guy moved heaven and earth to find me a couple of new old stock remotes and got them posted to me the same day F.O.C. I was gob smacked how helpful and pleasant he is, and how far above and beyond be went to keep a customer happy. If I wasn't now retired, he wouldn't be working for drift, he would be working for me lol. A real diamond of a guy. Thank you again Ollie.