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Review summary

Created with AI, based on recent reviews

Evaluating 107 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized approach of the drivers, who are often described as friendly and professional. The booking process is consistently highlighted as easy and convenient, with consumers noting the simplicity of online reservations and reasonable prices. However, some people were dissatisfied with the service, mentioning issues with punctuality and delays. There are also occasional concerns about the comfort of the buses, with some experiencing cold temperatures or feeling that the coaches were too packed. A few customers also reported that drivers did not stop at designated locations or drove too fast, and some disabled passengers found the service unhelpful.

What people talk about most

Service

Users describe ambiguous interactions with service. Many customers praise the comfort, cleanliness, and... See more

Staff

People report positive experiences with staff, particularly praising the drivers for their friendliness,... See more

Location

Customers had ambiguous experiences with location. While many appreciated the convenient choices of locations... See more

Booking process

Reviewers highlight positive aspects of the booking process. Customers frequently praise the online booking... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service. Many praise friendly, helpful... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Excellent from Fort William to Edinburgh. Scottish winter. But going going down, more than a bit chilly. TBH, rather cold. Back up, -- fkn freezing. No heat under the seats. Seriously cold from bus fr... See more

Rated 5 out of 5 stars

They set example how to deliver bus service. Friendly drivers, 5star customer service, non problems retrieving items left in the bus. Buses are well maintained and electric, with wifi and usb sockets... See more

Rated 5 out of 5 stars

Took ember to Glasgow and back with bike today. Driver on 8.40 bus explained so well that road was blocked by an accident and we all had to transfer to train at Stirling. Because he explained so well... See more

Rated 5 out of 5 stars

Perfect choice of locations in Montrose to board the bus to Dundee. Dropped off at Slessor Gardens and the driver was very helpful in explaining where we would get the return bus. Both buses were on... See more


Company details

  1. Bus and Coach Company
  2. Bus Company
  3. Taxi Service
  4. Transportation Service

Written by the company

We're building the future of public transport — convenient, affordable, connected and zero-emission. Our goal is to make it easier and more enjoyable to get from A to B with Ember than it is with your own car.


Contact info

4.0

Great

TrustScore 4 out of 5

120 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 63% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 3 out of 5 stars

Cold… Fort William to Glasgow return

Cold… Fort William to Glasgow return, on both journeys I was cold, I could feel cold air blowing. Which made the journeys uncomfortable. Other than that, the bus was comfortable with good facilities

February 7, 2026
Unprompted review
Ember logo

Reply from Ember

Hi Victoria - sorry to hear this. It's tricky to get the temperature just right and to the preference of everyone on board. In future, please do just ask the driver to adjust it and they will be happy to.

We're glad that you otherwise enjoyed your trip with Ember.

Rated 5 out of 5 stars

I had a very positive experience with…

I had a very positive experience with Ember Bus. The bus was delayed by around 90 minutes due to the A9 being closed, which obviously wasn’t ideal. However, what really impressed me was the customer service. Even in the middle of the night, they responded immediately, clearly explained the situation, contacted the driver, and called me back to confirm the updated arrival time. They then sent me a live tracking link so I could follow the bus in real time.
On top of that, they refunded my ticket straight away without me even asking. In times when contacting customer service is usually a nightmare, it was genuinely refreshing to see how smoothly and professionally everything was handled.
The bus itself was clean and comfortable, and it’s great to finally have a direct connection from Inverness to early morning flights at Edinburgh Airport. I really hope Ember stays around for a long time — this service is a game changer

February 5, 2026
Unprompted review
Rated 5 out of 5 stars

Tom took us to Dundee last Saturday

Tom took us to Dundee last Saturday, and despite the weather conditions, got us there safely. The road was closed near Cupar Angus, due to flooding. He calmly searched for another route, despite having no plan B. The road chosen was a bit hairy, due to the narrow roads, but he got us to our destination with just a slight delay. We are lucky to have good and sensible drivers on the Ember buses. I highly recommend Ember, really comfortable buses. They have opened a new route for people who live in rural areas. Thank you, Ember. Tom and Brian are excellent drivers.

January 24, 2026
Unprompted review
Rated 5 out of 5 stars

Never had a problem

Never had a problem. Very transparent and informative about what is going on e.g. Delays and cancellations. Can get a full refund from them very last minute which is great if plans change for any reason.
Drives always friendly and helpful.

January 24, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing coach service that is actually…

Amazing coach service that is actually reliable and runs like a dream. Friendly drivers, comfortable and clean on board. Very reasonable prices compared to Stagecoach or trains when travelling longer distances, with refunded ticket costs if your coach is over half an hour late to it's destination. You can also track on the live map and get text notifications, which means no need to hang around at a bus stop in miserable weather waiting to see when it will turn up. But beware, regular use of their service will make you forget just how archaic and decrepit the rest of the public transport is, until you have the misfortune of using one - I'm looking at you, First and Stagecoach.
Long live Ember; please don't ever go away!

January 12, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent trip with Ember

Inverness to Glasgow in a cosy comfortable recliner seat with good WiFi what’s not to like. Friendly driver and easy booking via the website will definitely use again.

January 14, 2026
Unprompted review
Rated 5 out of 5 stars

RemEmber to always book an Ember.

RemEmber to always book an Ember.

They are the cheapest and best around. Comfort and convenience. Top stuff.

December 8, 2025
Unprompted review
Ember logo

Reply from Ember

Thanks Wayne - you rewayne one of our best passengers. See you on board soon

Rated 5 out of 5 stars

Excellent service from Elgin to…

Excellent service from Elgin to Inverness then to Glasgow. lovely spacious comfortable buses . The only issue I had was the time allocated for changing buses in Inverness a suggestion I would make is allowing a bit more time for connecting buses especially when travelling with disabled passengers. Drivers were very helpful and friendly.

December 28, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service 24/7

Class act, left my wallet on the bus in the early hours of the morning so I emailed ember and they organised it to be delivered back to the stop I got off in the morning. Email responses even at 2am were very fast and helpful.

December 27, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service.
The bus is comfy and clean.
Bus driver and costumer service very kind and helpful full.

From when we discovered ember we use that service and recommend to everyone.

December 26, 2025
Unprompted review
Rated 1 out of 5 stars

Driver fell ill on the bus.

I was on the 10pm bus from Glasgow to lnverness. I really like Ember busses. The drivers are very polite but this time something went seriously wrong. The driver had to stop the bus near Dunkeld & was sick outside. He came back on & told us he was sick. He phoned the company &they told him to continue to Perth. They told us to get our own taxis & pay for the fair ourselves. From Perth to lnverness or wait for the next bus. We had to wait in the pouring rain in the middle of winter in the middle of the night for nearly 3 hours. Then they told the driver who was very ill to drive the bus back to Glasgow. Does the company think this is acceptable.

December 21, 2025
Unprompted review
Ember logo

Reply from Ember

Hi John - I'm sorry to hear of your frustration, We will always put safety first, and we'd like to just clarify that the driver was comfortable to continue to Perth in order to get passengers to a safe place. Given the time of night, we advised all passengers that if they were to get a taxi or other suitable alternative to their destination, Ember would reimburse this fare in full.

It's not perfect, but sometimes circumstances are challenging and we believe we did the right thing by both the driver and our passengers.

We wish you a Happy New Year and hope to see you on board again in 2026.

Rated 5 out of 5 stars

Travel in the 21st century

Ember brings bus travel into this century with a very slick online booking service, very comfortable coaches and importantly no direct CO2 emissions. Customer service is excellent with email enquiries answered within an hour.

December 18, 2025
Unprompted review
Rated 1 out of 5 stars

We booked seats on the 05:41 coach to…

We booked seats on the 05:41 coach to Edinburgh airport from inverness city centre, our friend who was going to be travelling with us called to say the coach had been cancelled, we had to cancel our taxi into the city centre then find parking for the car at the last minute at Edinburgh airport, go for fuel then drive down after an early start.
Not how we had planned our day, we had no warning from Ember and could have taken a taxi to town to wait for a service which had been cancelled, that'll be the last attempt to travel with them.

December 14, 2025
Unprompted review
Ember logo

Reply from Ember

Hi Neil - we're sorry to hear of your frustration, and of the inconvenience caused on this occasion.

Under 0.5% of Ember's services were cancelled in 2025, but it's unfortunate when this does happen and we understand how frustrating it can be. We send emails out to affected passengers, but if these are caught by a spam filter we appreciate that people can be caught unawares. If you happen to still have a receipt for the fuel you paid for to cover this trip, please send this in to ride@ember.to and we'll be happy to reimburse it.

Team Ember

Rated 5 out of 5 stars

Perfect journey on a miserable wet…

Perfect journey on a miserable wet winter day from Inverness to Glasgow on the 0900 service. Coach was immaculate and the driver was excellent and friendly. Definitely a cut above any other service I have experienced. Thank you.

December 14, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic customer suppory!

First time travelling with Ember from Inverness to Glasgow. Great journey with no stops. I left my Kindle on the bus and discovered this half an hour after arriving at Buchanan St. Emailed ember support and incredibly within an hour and a half managed to be directed to the right bus coming back into Buchanan St from Dundee - driver knew my situation and we found my item. Could not believe how efficient the whole process was and it has restored my faith in bus operators. Batrosz solved the problem for me and deserves congratulations for making my day!

December 8, 2025
Unprompted review
Rated 5 out of 5 stars

I took the Ember bus for the first time…

I took the Ember bus for the first time today, Glasgow to Inverness 10.00.
The boarding process was very easy, just scan your booking QR code. The driver was friendly and polite, the journey was smooth and comfortable.

December 8, 2025
Unprompted review
Rated 3 out of 5 stars

E11 Dundee to Aberdeen

Great service. Clean, comfortable and has a toilet.
However
The drivers drive way way way too fast. Literally all of them. One driver performed an overtaking manouver as we were entering Dinnet, accelerating as we were passing the 30 signs. Quite frightening actually. Ive been choosing to sit at the front so I can watch their speed and one driver was doing 50 as we entered Aboyne heading East, and did not slow down passing a school til we got to the centre of the village. Deeside is full of small villages this bus passes through, with a new speed limit of 20 mph in most of them. Ember drivers ignore the 30 mph never mind the 20. They dont slow down entering Ballater either and something needs to be done. I asked one driver to slow down and he got snippy with me. If Ember really want to dominate this industry then the drivers need to slow down. I am literally going to start filming my experiences and reporting to police if they dont!

November 12, 2025
Unprompted review

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