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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many customers were dissatisfied with the customer service, finding it unresponsive and difficult to reach a real person for assistance. People frequently reported long wait times for responses or no response at all to their inquiries. Some people were dissatisfied with the order process, experiencing significant delays in shipping and receiving their items, with some orders never arriving. Conversely, a small portion of people were satisfied with the product quality, describing items as comfortable and well-fitting, and appreciated the fast delivery in some instances.

What people talk about most

Order

People report ambiguous experiences with order. Many customers express significant frustration and... See more

Product

Customers had ambiguous experiences with product. While some reviewers praise the fast shipping, good... See more

Customer service

Clients share negative opinions on customer service, with many reporting a lack of response to inquiries via... See more

Response time

Customers consistently note negative experiences with response times. Many reviewers report a complete lack... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service. Some customers experienced fast shipping and... See more

Based on these reviews

Rated 1 out of 5 stars

I still haven’t received any update of my missing item from my order and no one has contacted me back since Black Friday sale, they also sent the same mystery colors 4 times in the same size. Very poo... See more

Company replied

Rated 1 out of 5 stars

Ordered 4 pr.of Ethika for my grandson on Black Friday sale. My credit denied for some reason. Plenty of credit line. Used another credit card which went thru fine. Started getting emails that the... See more

Company replied

Rated 1 out of 5 stars

Only sent me half the order I paid for. Spoke with customer service 3 times. All Indian and hard to understand. Finally got them to submit the paperwork to fulfill the order and then cancled it the... See more

Company replied

Rated 1 out of 5 stars

Horrible customer service. Absolutely ridiculous. I have been trying to contact someone about a missing item for a week. No way to talk to a real person. If you buy from this business and have a probl... See more

Company replied


Company details

  1. Clothing Store

Written by the company

"Ethika® - With You Everywhere™ Ethika, Inc. is a leading lifestyle brand based in San Clemente, CA. Since its founding in 2001 Ethika has become a dominant force in America’s competitive apparel industry. Ethika’s apparel includes lifestyle, performance, and premium underwear with unique collaborations with artists, athletes, and designers. Ethika has expanded from its notable men’s underwear line to include men’s, women’s, and kid’s underwear, athleisure, loungewear, hoodies, hats, beanies, and accessories.Ethika and its team are determined to live life, innovate, and work hard, all while staying true to its greatest asset – the FAMILIE."


Contact info

2.3

Poor

TrustScore 2.5 out of 5

60 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 84% of negative reviews

Typically replies within 1 month

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Rated 1 out of 5 stars

Worst Shopping Experience

I have been ordering on Black Friday for the past 8 years and over the past 3 years things have really gone downhill. I usually order a combination of their Men’s Staple Mystery Underwear & selected $10 Staple Underwear. They have a disclaimer when ordering the Mystery Underwear that duplicates are possible. In previous years I have received duplicates but it gets worse each year I order. This year I ordered 14 of the Men’s Mystery Staple & I received 14 of the exact same underwear. I couldn’t believe that not even 1 was different print or pattern. Oh and of course all Mystery Underwear purchases are final sale. I was extremely disappointed so I reached out to customer service & explained to the representative how ridiculous it was that I received 14 of the exact same underwear. She said she would be able to do a 1 time courtesy exchange on my order. She explained that she would be setting up a pickup for the order and I would receive a new order confirmation email that same day. Well 3 days later and I have yet to hear anything via email or otherwise. So basically she just fed me some B.S. and that was it. I spend $100’s of dollars a year with this company and after this experience I will never spend so much as $1 more dollar. If I could give then no Stars I absolutely would.

December 2, 2025
Unprompted review
Ethika logo

Reply from Ethika

Hi Teresa,

Thank you for your review.

I do apologize for your experience with our mystery sale. We do try our best to add variety to these orders and it is clear that we missed the mark on this one.

Since mystery items are considered to be final sale, we are not able to refund the items but we do offer a mystery exchange for duplicate items. Unfortunately, with this current process, we do not have a pre-paid label that would be offered to ship the items back, but we do cover the shipping to get the new order back to you as quickly as possible.

We are currently reviewing our internal process for our mystery sale to see how we can improve this for all of our customers.

We do apologize again for the duplicate items.

Rated 1 out of 5 stars

Customer service nonexistent

I have sent emails and tried going to their site, I was on text hold for an agent that never came for over 1/2 an hour. I disconnected after 45 minutes of no activity. Tried to find a phone # with no success either.
I was sent a $40 discount email from Ethika after spending well over $100.
I tried to use the discount on sale items but it wouldn’t apply. Normally a discount mentions an amount you need to spend or eligibility requirements, this didn’t.
There was a red asterisk that I couldn’t get any info or find and info elsewhere in the email.
Come on, Ethika! Do better!!!

November 27, 2025
Unprompted review
Ethika logo

Reply from Ethika

Hi Jean,

Thank you for sharing your review!

I do apologize for the extended wait times this holiday season, as with an influx of orders, we do see tickets pick up as well.

We do post a notice on our site that only select codes will be eligible during the sale. I do apologize that your code was not eligible, but this is common for sales across multiple brands.

We would be happy to honor your code in the future on any non-sale order.

Thanks!

Rated 1 out of 5 stars

Ordered 4 pr.of Ethika for my grandson…

Ordered 4 pr.of Ethika for my grandson on Black Friday sale. My credit denied for some reason. Plenty of credit line. Used another credit card which went thru fine. Started getting emails that they were cancelling my order as per fraud dept. and wanted me to send them all kinds of info. even though the second card processed and showing on my statement. Told them all this but they insisted on this info. Told them for my security I wasn't sending pictures of my statement, credit card,etc. they cancelled my order and said I will receive a refund in 5-7 days. UNBELIEVABLE. Please stay away from this company.

November 27, 2025
Unprompted review
Ethika logo

Reply from Ethika

Hi Greg,

Thank you for your review, and I do apologize for the trouble you went through while placing your order. I looked into this and do see that while the orders were flagged for fraud by our system, our team was able to approve the orders.

Our system may automatically flag orders based on a number of different variables. You did receive an email letting you know that the order was flagged, but I am not seeing any cancellations against your account.

Thank you for your understanding!

Rated 1 out of 5 stars

Terrible customer service!

Terrible customer service!! I bought 5 pairs of boys underwear. Unfortunately, they were the wrong size when i got them. I sent them right back never worn, tags on and all. They confirmed they received the underwear back but are refusing to send me a refund or the right size underwear. I even asked for them to just send those back they said no. They just took my money! Terrible!!

May 12, 2025
Unprompted review
Ethika logo

Reply from Ethika

Hi there,

I am sorry about the experience you had with your team. Unfortunately, I was not able to find your order with the information in the review, but please reach back out to our team, and we would be happy to look into this for you.

It may have been that the items were not processed by our warehouse at the time of the inquiry, which is why the customer support team was unable to issue a refund or exchange.

Thanks!

Rated 1 out of 5 stars

If I could give them 0 stars I would

If I could give them 0 stars I would. I ordered on April 9, 2025. Today is April 28th and I still haven't received my order. I made 2 different orders. One was my child's card and the other was PayPal. I got a refund from PayPal expeditiously. My other refund is still pending. I thought I had a great deal but I'm assuming it was a SCAM. DO NOT ORDER FROM THEM!!!

April 6, 2025
Unprompted review
Ethika logo

Reply from Ethika

Hi Edna,

I do apologize that you feel you were scammed by us. We would love to be able to look into this further for you if you could contact our customer service team.

Thanks!

Rated 5 out of 5 stars

Hesitant but the order arrived in 1 week!

I was hesitant to purchase a few items from the Ethika website because of all the bad reviews on people never getting their order or it taking months. I normally buy the boys’ underwear from the Zumies website but I bit the bullet and took advantage of their sale last month where boys underwear were $8 each because I couldn’t resist. I spent about $115 and the order came within a week! I ordered on a Thursday and received them the following Thursday. I will be buying off the website directly from now on.

April 10, 2025
Unprompted review
Ethika logo

Reply from Ethika

Thank you so much for giving us a shot—we’re glad we could prove the experience right! 🙌 We totally understand your hesitation, and we’re thrilled to hear your order arrived quickly and everything went smoothly. Can’t beat that $8 deal!

We appreciate your trust and look forward to delivering for you again soon. Thanks for being part of the Ethika familie!

—The Ethika Team

Rated 1 out of 5 stars

Never received product

Ordered a gift for my son on 12/4. The tracking website never went past "packing," so I contacted them again on 12/19 via chat. They offered me a refund or a to try to fulfill the original order. I chose to fulfill, and the tracking again never went past "packing." I e-mailed and was told it was re-processed on 12/30. I called on 1/3 and was told they would expedite the order and I should hear something within 2-3 days. I never heard back from them until a week later, when they finally just refunded my order. Ridiculous.

December 3, 2024
Unprompted review
Ethika logo

Reply from Ethika

We’re truly sorry for the experience you had and the repeated delays and lack of follow-through on your order. We completely understand how disappointing this must have been, especially when you were trying to get a gift for your son.

While we did issue a refund, we know that doesn’t make up for the time and frustration you went through. We are always looking for ways to improve both our fulfillment and communication processes to prevent situations like this in the future.

Thank you for your honest feedback—it’s helping us do better.

—The Ethika Team

Rated 1 out of 5 stars

One star isn't good enough for this…

One star isn't good enough for this scam company. I ordered two boxer briefs for my son and paid (my fault) with Apple Cash. Fake DHL site says the order is sitting in Las Vegas for the last month but doesnt continue shipping. Emails from the order show a fake email address they use to contact you through. No response to text message support (fake and scam) along with no response that an agent is on the message option either. Just a myriad of bot responses to make it seem like someone is going to message you. then no reply. This company is a scam. I am reaching out to Apple, the better business bureau, FBI and any other source possible to report them. Stay far away. I don't think I've read so many shit reviews about a scum company than this.

December 1, 2024
Unprompted review
Ethika logo

Reply from Ethika

Hi Scott,

Thank you for taking the time to write this review. We do understand the frustration that the previous experience caused. We would like to state that we are not a scam, and the lack of response was due to a large increase in volume during our holiday season.

I was able to locate your original order and found that you were able to get a replacement for that order that was stuck in transit.

We do appreciate feedback like yours as it is a useful tool in how we can improve and do better.

- The Ethika Team

Rated 1 out of 5 stars

No customer service

I made a purchase December 4th, I see the charge on my credit card but no email confirmation.
I’ve been trying to call them and after an hour of being on hold a recorded message says to use their website to contact them. I tried texting and live chat and I can’t get in touch with anyone.

December 21, 2024
Unprompted review
Ethika logo

Reply from Ethika

We’re sorry to hear about your experience and understand how frustrating it must have been not receiving your order as expected. Our phones typically do get impacted during our peak periods, which results in longer wait times. We did respond to your inquiry on 12/28, but unfortunately didn’t receive a reply, and after a chargeback was filed on 1/7, we were no longer able to take further action on our end.

While we weren’t able to fully resolve this situation, your feedback is appreciated and has helped us improve our communication and fulfillment processes.

—The Ethika Team

Rated 1 out of 5 stars

I’m out my $$ - nothing ever received

So frustrating to experience such terrible customer service. I ordered from Ethika on Nov. 29, received an "order processing" email finally on Dec 10, but never got the promised "order shipped" email and never received the items. Tracking says DHL is still waiting for the item. Ethika doesn't answer their phones (I was on hold for over an hour), and they don't acknowledge/answer emails, texts or the live chat on their website. I’ve ordered from them the past couple of years and have never had this type of horrible experience. This seems to be the case with many others based on other reviews that I’m reading. What has happened to this company?

December 20, 2024
Unprompted review
Ethika logo

Reply from Ethika

We’re truly sorry for the frustration and delays you experienced with your order, especially after being a loyal customer in the past. This definitely wasn’t the experience we aim to provide, and we understand how disappointing it must have been.

While this situation has since been resolved and a replacement order was delivered, we appreciate you sharing your feedback. It’s helped us take a closer look at where we fell short and continue improving our service and response times.

Thank you again for your patience and for sticking with us.

—The Ethika Team

Rated 1 out of 5 stars

Ordered on November 30

Ordered on November 30, still don't have the package on December 17, although the tracking claims it was delivered. I've reached out to my mailman and they don't have it either. I've tried messaging through their website, no one responds, same if you use text message. I've ordered lots from this company and have never had an issue. Clearly they can't keep up and the company has gone down. Will never order from again.

December 16, 2024
Unprompted review
Ethika logo

Reply from Ethika

We're sorry to hear that you still haven't received your package! We're working through our inquiries as quickly as possible, but our response times have been delayed due to an influx of inquiries regarding our most recent sale. We understand your frustration and will work to improve it for our future customers.

Rated 1 out of 5 stars

Rude Staff

I placed an order on October 30. I still have not received my order. I reached out to the staff who seemed to have an attitude. I’ve been messaging them and now no one will get back to me to update me on my order.

November 19, 2024
Unprompted review
Ethika logo

Reply from Ethika

Thank you for reaching out, Maya. We're very sorry to hear about the delay with your order and the frustration you've experienced with our staff's response. It's important to us that our team communicates respectfully and effectively, and it seems we've fallen short.

We are actively working on a resolution for your order issue and have reached out for your preference on how to proceed. If you haven't received these communications, please check your spam folder or contact us directly so we can ensure you receive the necessary updates and we can resolve this matter to your satisfaction.

We value your business and are committed to addressing your concerns promptly.

Rated 1 out of 5 stars

Toilet paper

The women’s clothes are as sheer as offbrand toilet paper. Don’t waste your money

September 19, 2024
Unprompted review
Ethika logo

Reply from Ethika

Zoe, we’re sorry to hear that you weren’t satisfied with our women's clothing. Your feedback is invaluable, and we’ll use it to improve our products. We appreciate you taking the time to share your thoughts, and we hope to better meet your expectations in the future. Please contact us directly at https://www.ethika.com/contact so we can learn more and discuss a resolution.

Rated 1 out of 5 stars

Awful company

Awful company, they don’t care about their customers. I received a black coupon card from Ethik for 50% off for first time customers. So I signed up and had close to $100 on my cart for my son. The coupon code was not working and I tried many times and many ways. The company conveniently does not have a phone number. The only option to get in contact with them is via email or text. I texted them but no one got back to me. They finally got back to me over email, and the customer service agent named Kenny, was very unhelpful and refused to honor that. I even took a picture of the card that I received that included the codes. He did not care and said he will give me 25% off you can use towards your purchase. I said that’s not OK b/c I have a card here with a code for 50% off first customers. He did not care about the pictures I took of the card that I received at all. Awful Customer Service, no support, he was awful. I’m not sure why he even has a job there!

July 26, 2024
Unprompted review
Ethika logo

Reply from Ethika

Thank you for sharing your experience, Ann. We're truly sorry to hear about the difficulties you encountered with the coupon code and the service provided by our team. It's important to us that our promotional offers work seamlessly and that our customer service is helpful and responsive.

We regret that the 50% off coupon you received was not accepted and that the response from our team member did not meet your expectations. We take your feedback seriously and will review this matter internally to ensure it is addressed properly.

We want to make this right. Please reach out to us directly via email. We value your business and are committed to providing you the support you deserve.

Rated 1 out of 5 stars

I did not get my items

I did not get my items, they said that the shipping agent had lost the parcel and Ethika were not able to do a refund as they had paid the shipping agent… DO NOT order stuff from this scam company!!!

February 2, 2024
Unprompted review
Ethika logo

Reply from Ethika

Hi Emelie, we're sorry to hear about your experience and understand your frustration at not receiving your items. However, after a thorough review of our records, we found that the order reference number (and format) you provided does not match anything in our system, and we have no orders or support tickets associated with the email address you provided. This leads us to believe you may have us mixed up with another business. Please contact us directly at https://www.ethika.com/contact so we can resolve this issue as quickly as possible.

Rated 2 out of 5 stars

No return label and lengthy exchange policy

Wrong size on product and lengthy process to return or exchange. They don't provide you with return label and you have to pay to return it hoping for an exchange in several weeks. The boxers were a better fit than the leggings, but it's not worth how long you wait to get everything for the price.

February 16, 2024
Unprompted review
Ethika logo

Reply from Ethika

Thank you for your feedback. We're sorry you didn't like the fit of your items and that you weren't happy with the current return and exchange process. We seriously consider feedback like yours as we continually strive to improve the customer experience. If there is anything that we can do to assist you in the future, please reach out, and we will do everything within our power to make the situation right.

Rated 1 out of 5 stars

trash company

I have purchased so many items from Ethika that I can count. They items are sold in pairs/sets. They will wait until the last minute after the package has so called shipped and email you about out of stock items. If I bought a set, why would you send me only half of it. They do not respond to emails @supportEthika nor do they have a direct customer service line. They a number to text 9495758005 and do not respond to that either. I have sent numerous emails and text about this order. I am waiting for a refund now for out of stock items. These independent minority businesses are not it. I will never patronize this business ever again. It is disappointing that customer service is at all time low. The worst!!

December 21, 2023
Unprompted review
Ethika logo

Reply from Ethika

Thank you for taking the time to leave your review. We apologize for the experience you had with your most recent order. We are happy to see that you received the help you needed and that we refunded you for the missing items in your order. It appears we were delayed during the holiday season, but we were able to contact you and resolve your issue within two days. Rest assured, we are actively investing in enhancing our service and offerings to provide a better customer experience. We sincerely hope you will consider giving us another opportunity to serve you.

Rated 1 out of 5 stars

Incompetent staff

I gave them the full shipping address for my order but they didn't use the full shipping address. This lead to the international mail being returned to overseas since they ignored FedEx's emails. Now, they refuse to reship the package even though it was their mistake. Do not buy.

Edit: Just look at their reply. Clearly they didn't even read/understand my review. It had nothing to do with holiday season delays, it was because you didn't print my full address....

December 18, 2023
Unprompted review
Ethika logo

Reply from Ethika

Hi Shibuya, we're sorry for the experience you had with your order. We've looked into this for you and do not see anything from FedEx regarding your delivery. The tracking shows the package was successfully delivered on 12/20, the day after your review. We're sorry again for the delay, as the holidays are very busy for the mail carriers.

Rated 1 out of 5 stars

Will never buy again

I got my stuff but One of the items was wrong and they do not reply to you no matter what. The phone number they provided doesn’t work you can call for hours I’ve written numerous emails. They don’t care once they’ve taken your money. I went on their instagram and they are making posts like nothing is happening !! And other people are commenting about the same thing happening to them and they’re missing large amounts of items. You need to make this right.

December 3, 2022
Unprompted review
Ethika logo

Reply from Ethika

Thank you for your review, Gabi. We're very sorry to hear about the issues with your order and the difficulties you've faced in reaching our customer service team. This is certainly not the experience we want our customers to have.

We understand how frustrating this must be, especially when you're unable to get a response through the provided contact methods. We take your feedback seriously and are looking into why our communication channels failed in this instance.

We want to resolve this issue promptly and ensure you receive the correct items. We've asked you for more information but haven't heard back yet. Please contact us directly, and we will address your concerns immediately. We value your business and are committed to making this right.

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