FARA Reviews 

We rented a car. The one they gave us made scary clunking noises, and had three good tires...and one completely bald one. It failed on the road--simply worn through. Fortunately, nobody got hurt. The car didn't have a spare, just a puncture kit, which was useless. We called them--their response was "you're on your own". We returned the car early, afraid for other unknown safety issues. They refused to credit us for the unused time, and were generally utterly unhelpful. Avoid, avoid, avoid.

We only hired the car for less than 24 hours. On returning it, we were charged £2000 for a chip in the windscreen which I guarantee didn’t happen while we were driving it (I believe it was already there when we got the car, but we never noticed it). Luckily we have insurance which is covering it, but how can you tell me it’s not a scam. They’ll probably charge everyone else who takes that car the £2000 fine as well.

want to firstly say, I never write bad reviews so the fact that I’ve been pushed to this says a lot. I cannot emphasize this enough, please DO NOT use this company. I rented a vehicle from them in April/May 2023 for about 11 days. Due to inclement weather we had to get our car towed out of the mud (only about 7 feet, it took all of 2 minutes). The vehicle we were given did not come with any place for the tower to hook onto, so they had to hook onto the undercarriage which resulted in the car not being drive able a day later. We were given a replacement vehicle for the remainder of our trip which turned out fine. When we get back to the rental agency, we were told that we owed over $16,000 USD because the car was totaled. They literally gave us a sheet of paper that had a handwritten statement that they were demanding this amount for “loss of use, parts, and administrative fee.” Never once was I given a list of what was actually wrong with the car and I am 100% positive they did not even look to see what was actually wrong, as the car had not moved from its location after being brought back by the tower. I had gotten my rental through Chase and had insurance through them and I was assured by the rental agency’s manager that I would be directly reimbursed by Chase and should just pay what I could with them immediately. This is where I should have declined but I didn’t and ended up giving them about $6,000 before leaving that day. They told me they would not give me any documentation on what was wrong with the vehicle until I paid the total 16 thousand. I was then getting pestered by them for the remainder of the money the following weeks. I was informed by my insurance to not engage unless they provided the documentation. Then the rental agency literally STOLE over $7,000 from me after I explicitly did not consent to them charging me again without a bill saying what was actually wrong with the vehicle. All of this is absolutely crazy, I am still out over $13,000 and have been working with insurance for 4.5 months to get in touch with the rental agency for my bill. But why would they even respond? They’ve gotten $13,000 from me!! I know this is a long story, but I hope this keeps people from going to this company. Use a bigger name brand and definitely get insurance.

staff was not responsive and friendly comparing to the rest of the people in Iceland and their hospitality. But given them the benefit of doubts, maybe it was due to the language barrier. They will show you a video when you arrive explaining everything about the rental experience. Pay close attention especially the drop off process! I almost miss my flight even I arrived at their drop off location 2.5 hrs prior my flight, and the drop off location is only 10 mins from the airport. The video they show you said arrive their drop off location 3 hrs prior your flight because they are “busy”…… Please take that advice and even make it 3.5 hr prior your flight because they are very understaffed. They only had one staff for airport transport and rental paper works for my case. Imagine even you arrive their drop off location 3 hr prior, the staff has to go to the airport to pick up a few groups of new rental, show the groups their video, finish all their paper works, and then he will finally drive you to the airport, I’m quite certain you will miss your flight unless KEF is not busy at all. I ended up paying 3500 ISK for taxi to get to KEF so that I don’t miss my flight. I will not use FARA again or any other local understaff rental company. I would rather use a well staffed chain rental company or rental companies that are actually at the airport.

THIS IS A SCAM!!! The rudest people I have ever met!! No communication, they try to charge you extra for there high end insurance.

I felt it was far from airport. We salved it with a cab to get to Fara. They drove us to the airport after we left the car. It was good service.

This is the worst experience of renting a car in my life. I've decided to try them because of the particular Jeep model that was at the time available only there, and boy was it a mistake. First of all, the horrible smelly office with a very loud video that you have to watch??? What? Second, the insurance that I prepayed for doesn't work with them. So you have to pay one more time PLUS the deposit lol. They don't work until 8am, so if you want to get to the airport before that good luck. They said I can leave my car in the airport parking for 180 eur which I agreed for as it was better than trying to find a taxi in the middle of the rainy night. No instructions whatsoever, and three days later they call me that they didn't find it. SO I HAD TO PAY FOR PARKING. And they took almost 2000 eur from my card. I never wrote any bad reviews, but this company please avoid at all costs.

great service, new cars.

I would strongly recommend NOT renting a car here.
In Reykavik, we were given a car with summer tires in the month of Fuburar, which is life-threatening.
You we complained about it, we only got dirty answers from the manager Geir who didn't take the matter seriously!!!

The car was in excellent condition and the front desk attendant explained the details about the rental terms and also provided some general safe driving tips. We had booked a Hyundai Tucson 4x4 but were offered a Mitsubishi Eclipse Cross that was equally good.
The pick up and drop off from/to KEF airport was convenient, however we did have to call the agency to schedule a pickup after arrival that could potentially add to your costs if you end up having to make an international call. Maybe an email using the free airport wi-fi would work too.
I was quite annoyed to find that the total charges made to my card at the time of my pickup was not the same as shown on my rental coupon. Also, after a day, I had another surprising charge (~£10) show up on my Amex that the company clarified only as "small charge".
Additionally, Fara charges an extremely large security deposit of ISK300000 that was meant to be only a pre-authorization but was posted to my statement. After a lot of back and forth with them and Amex, the charge was finally reversed, but a pointless exercise and waste of my time.
By the end, we still had a positive experience given the car was in good condition aptly fitted with snow tires.

We rent a luxury Ford explorer 2021.......we get an old basic Vito. Iceland is beautyfully.This was the only scratch on out trip.

Have been very happy with Fara Car Rental. Had to cancel one reservation but gave me a credit and 10% on my next rental.
Just made a new reservation for a Jeep Compass and all went smooth.
Well be happy to use them again

Great support from David, he guide me througt all the process and gave me all the trust and confidence to get my car rental.

Thanks a LOT!!!!!