First Alternative Reviews 2,257

•

4.5

Insurance Agency

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing and excellent value for money, often finding the best deals compared to other providers. The user experience is consistently praised for being easy, quick, and straightforward, with many appreciating the seamless process of setting up policies. The website is also noted for its intuitive design and ease of navigation. However, some customers also noted occasional difficulties with accessing their accounts or encountering hidden costs when making changes to policies after activation. A few people mentioned that while the initial setup was smooth, they had to re-enter information when setting up new policies.

What people talk about most

Price

Customers generally report positive experiences with pricing, often finding very competitive prices and great... See more

User experience

Consumers find the user experience to be positive, highlighting the ease of use and straightforward... See more

Website

Clients share positive opinions on the website, finding it easy to use, intuitive, and straightforward to... See more

Service

Reviewers highlight positive aspects of service. Customers consistently praise the quick, efficient, and... See more

Value for money

Users describe positive interactions with value for money. Many customers found competitive prices, with some... See more

Based on these reviews

Seamless , compare the market selected these not the cheapest on my list but offered more services and most importantly no follow up phone call trying to push the price up well not yet

Only taken out insurance, process was simple with no issues as with most companies on line. Was cheapest price on confused.com. Have not been required to deal with company for any issues, so unable to... See more

Company replied

The whole process was easy , we got a really good price for my son on his car and when I made a mistake on the registration number they corrected it straight away , this has been the best price on ins... See more

Company replied

First Alternative gave me the best quote for my KIA. The documentation was clear to understand and sent directly - cover was instant. There were no lengthy questionnaires to go through so all in all a... See more

Company replied

Company details

Written by the company

First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!

Contact info

Reigate, United Kingdom
www.firstalternative.com

4.5

Excellent

2K reviews

5-star

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

43 minutes ago

Quick,easy

Quick,easy, good price.

April 19, 2026

An hour ago

It was fairly easy process of getting…

It was fairly easy process of getting good cover at a great price.

April 19, 2026

An hour ago

Fast and efficient service ***

April 19, 2026

I had a great experience with this insurance provider. They offered a very competitive price for fully comprehensive cover, which was significantly better than other quotes I received. The process was straightforward, and making it easy to choose the right policy.

April 12, 2026

May use AI-assist with repliesRead more

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

3 days ago

When purchasing a new car the online…

When purchasing a new car the online form was very easy to understand and fill out and insured in no time at all
Thanks
John Howell

April 16, 2026

Reply from First Alternative

2 days ago

We're happy to hear that our online form was easy to use when you purchased your new car John. We appreciate you taking the time to leave us this great feedback.

3 days ago

Dead easy

Dead easy! Thank you.

April 13, 2026

Reply from First Alternative

2 days ago

We are pleased to hear this Michael. Thank you for the kind review. Welcome to First Alternative!

3 days ago

Excellent service at a very competitive price

April 16, 2026

Reply from First Alternative

2 days ago

We are pleased to hear this Andrew. Thank you for the kind review. Welcome to First Alternative!

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