first direct Reviews 38,388

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their extensive knowledge, helpfulness, and professional approach, making every interaction pleasant and efficient. The customer service is frequently highlighted as exceptional, with many people appreciating the personalized and understanding support they receive. The overall service is often described as excellent, with consumers noting the efficiency and ease of their banking experience, including a straightforward online platform. However, some customers also noted occasional issues, particularly concerning payment processes and account opening. A few people mentioned difficulties with setting up credit card payments or experienced unexplained rejections when trying to open a new account. There were also isolated reports of delays in receiving funds after cheque deposits and some dissatisfaction with the online messaging service.

What people talk about most

Customer service

Users describe positive interactions with customer service. Many customers consistently praise the... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, patience, and... See more

Service

Clients share positive opinions on service, consistently praising its efficiency and promptness. Many... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers praise the ease of use... See more

Payment

Reviewers mention ambiguous feedback about payment. Some customers report positive experiences, such as quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

What makes this bank great it’s that everyone you speak to is knowledgeable, understanding and helpful. All queries are handled professionally and with upmost respect- whatever time of day or night yo... See more

Company replied

Rated 5 out of 5 stars

A simple switch process and brilliant customer services so far; We like the App and are happy with savings, credit card and our other account. We switched 2 months ago and have just been given our £17... See more

Company replied

Rated 5 out of 5 stars

Switching my account was seamless, excellent switch offer. Phone support which I used and had great customer service experience. Very good rates on savings account. Very good app. Clean and functional... See more

Company replied

Rated 5 out of 5 stars

Amazing customer service. Straight through to a friendly and helpful First Direct staff member within minutes. My query was answered quickly and efficiently. I’ve been with this bank for 3 decades and... See more

Company replied


Company details

  1. Bank

About first direct

Information provided by various external sources

At first direct, banking’s done with you in mind. You can keep track of your money on your mobile app, or Online Banking. We’re the bank that’s never closed, you can talk to us about your money day or night, 365 days of the year. We’re here to give you everything you need to make the right decisions for your money.
Download the first direct mobile app for iOS
Download the first direct mobile app for Android
App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

38K reviews

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Replied to 90% of negative reviews

Typically replies within 24 hours

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Rated 2 out of 5 stars

Unfortunately I didnt have the usual…

Unfortunately I didnt have the usual conversation with FD last friday 17th.
Ive always found them pleasant quick & efficient, however in my call relating to a credit card i spoke to 4 people all of which could not answer my enquiry regarding charges. I was on the phone for at least 1.5 hour which has never happened. It was left with Elaine as she wanted me to make a complaint in order the query could be investigated but I didnt want to complain, but did want an explanation. As of today I have not heard back from them and am very disappointed.

April 17, 2026
Unprompted review
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Reply from first direct

Hi Debbie. We're really sorry to hear about your recent experience when you called regarding your Credit Card, and that you haven't heard from us yet. While we can't help with this through Trustpilot and I appreciate you spent a while on the phone on Friday, but we are available on 03 456 100 100 if we can help further with this. Thank you -Stuart

Rated 3 out of 5 stars

I’ve banked with first direct since…

I’ve banked with first direct since 1990, back in the day they were great. I note that their customer satisfaction ratings are now on the decline. Once upon a time you could log on to the website and send a secure question and get an answer from a human…. Not now, you get a “bot”, it’s a shame, I guess they are going down hill like the rest of the banking industry. Dealing with them is no longer the pleasant experience it used to be.

April 14, 2026
Unprompted review
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Reply from first direct

Hi Di. We're sorry to hear your comments and to see you give us a 3-star review. There are many things our bot can do and answer, and if you are looking for something specific on your account you will be connected to an agent to complete the request or if you need further help. We do appreciate the feedback though, I will pass this on as we are always looking to improve our services. Thank you -Stuart

Rated 5 out of 5 stars

After 2 rings my call was answered

After 2 rings my call was answered, After clearing security checks I was put through to the fraud department, I spoke to a lady called Sam, who dealt with my problem quickly and put me at ease. Problem sorted, I thanked her for her help. First Direct, first class service.

April 16, 2026
Unprompted review
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Reply from first direct

Hello Les, we appreciate you sharing this with your five-star review! We're glad to hear Sam was able to help with your problem when you called us. Many thanks -Stuart

Rated 5 out of 5 stars

I have had an account with First Direct…

I have had an account with First Direct since their concept and they are by far the most efficient service I have ever experienced. No, I am a customer not working for FD as this may sound an over the top review. But, give credit where credit is due.

April 19, 2026
Unprompted review
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Reply from first direct

Hi Richard & Valerie. We're really glad to hear that you have been with us since the beginning, and thank you so much for sharing your kind words with your review today. We really do appreciate it, thank you! -Stuart

Rated 5 out of 5 stars

Short wait then very friendly staff…

Short wait then very friendly staff quickly helped fix my issue

April 19, 2026
Unprompted review
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Reply from first direct

Hi Heather. We're really glad to hear that we were able to help fix the issue you were having, thanks for taking the time to share this with your review! -Stuart

Rated 5 out of 5 stars

Happy new customer!'

Switched to FD from Santander having been a loyal customer for more than 30 years. The switch went without hitch. The incentive payment dropped nicely into my account soon after. The app is very user friendly. On the three occasions that Ive needed help the phone is answered in a couple of rings straight to a real life person!! This is quite unique in the times we live in but is how it used to be, & should be. Each person I spoke with was friendly, knowledgeable & very helpful. Interactions with online agents also equally good. More businesses should model themselves on this style of customer service.

March 27, 2026
Unprompted review
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Reply from first direct

Welcome to first direct Jill! It's fantastic to hear about the service you have received so far on both the telephone and online chat. We're here to help 24/7 so if you need us in future, drop us a line. Thank you for taking the time to leave your review. We really appreciate it. -Jo

Rated 5 out of 5 stars

Patience is their virtue

I have just opened an account with first direct and got confused (pensioner) answering the details of how to set up the account so I got in touch via phone. They were so helpful talking me through the procedure and patient while I had to answer my secret name(that belongs to someone else). Eventually all clicked in and I was so grateful it had been a pleasure with their help.

April 21, 2026
Unprompted review
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Reply from first direct

Hi Sandra, welcome to first direct! Thanks for taking the time to share your experience with us. I'm so pleased to hear that our team were able to help get everything sorted for you. We're here for you 24/7, 365 should you ever need anything. -Abi

Rated 5 out of 5 stars

I was very nervous about switching but…

I was very nervous about switching but it was straight forward. I didn't need help but was getting reminders and being informed of the changes at each stage.

February 12, 2026
Unprompted review
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Reply from first direct

Hi Susanne. Thank you for your review and welcome to the fd family! We're so happy to have you with us. We're all about keeping banking simple here, so I'm delighted the switch was easy enough despite your initial nerves. Thanks again for taking the time to share your feedback with us today. -Sean

Rated 4 out of 5 stars

Overall very good

Overall very good, all questions answered. Quite scripted at times

April 21, 2026
Unprompted review
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Reply from first direct

Hi Carl. I'm happy to hear we were able to answer all your questions. You know where to find us if you need anything else, we'll always be happy to help. Thanks for taking the time to review us today. -Sean

Rated 1 out of 5 stars

Misled me about switching incentive…

Misled me about switching incentive told me I had met all criteria on livechat then dis not pay it. Will be switching out fast to another Bank

April 20, 2026
Unprompted review
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Reply from first direct

Hi there. Thank you for your review. I'm sorry to hear of your experience with our switch incentive. We would like to investigate this further for you. Please give us a call on 03456 100 100 and ask for our customer relations team who'll be happy to look into this further. -Sean

Rated 5 out of 5 stars

I am generally very happy with First…

I am generally very happy with First Direct.

Their telephone banking is so easy to use. They use AI voice recognition so that you don't have to go through security every time.

Their app is very usable. You can quickly and easily check your balance and recent transactions and easily move money around.

The only thing that I think needs improving is that totals need to be added to the Pending Payments and Upcoming Payments sections. I know that other banks do this. You currently have to add them up yourself, but if you're like me and have dyscalculia, it's not easy.

April 21, 2026
Unprompted review
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Reply from first direct

Hi Vikki, thanks for the review. I will be sure to pass on your feedback about the payments information.-Kelly

Rated 5 out of 5 stars

Top notch banking

I’ve had a bank account and mortgage with First Direct for ten years now and I’ve frequently recommended them to others. They are also so straightforward to deal with. The online banking is simple and effective. My favourite thing is when you call them
up you don’t have to run the gauntlet of pressing numbers for various menus, you just speak to a person straight away. They are always so pleasant to speak to and helpful.

April 21, 2026
Unprompted review
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Reply from first direct

Hi Douglas, thanks for taking the time to leave us a great review. It's great to hear what our customers like about us.-Kelly

Rated 1 out of 5 stars

Rejected from opening a bank account without explanation

Rejected from opening a bank account after wanting to move from Santander after 50 years of banking with them but was rejected by firstdirect without explanation. They said it wasn't a credit score issue so what was it?
The details that were supposed to be attached to explain were not attached so I am left in the dark, rejected for no explainable reason. They didnt know how much I wanted to invest but it was a lot of money. But they never asked that question. (Around £700,000)

April 21, 2026
Unprompted review
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Reply from first direct

Hi there, thank you for taking the time to leave us a review. I'm sorry to hear we couldn't offer you an account. I will ensure the feedback is passed to the relevant team. - Calam

Rated 5 out of 5 stars

A very satisfied customer

Account transfer was very smooth and without any difficulties.
The app is excellent, and I appreciate that the first £250 of the overdraft facility is interest free.
I recently received a cheque for the first time in several years, and had no problem paying it in via the app.

March 10, 2026
Unprompted review
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Reply from first direct

Thanks for the 5 stars Geoff. Much appreciated. It's great to hear that you love the App and it's features. Welcome to first direct! -Jo

Rated 5 out of 5 stars

New current account

Recently opened a new current account, and so far I am more than happy with the service I have received. I did have a couple of issues in the first few days (due my fault) but when I called then I spoke to a lovely lady who helped me talked me through everything. Make a change to get through to a person rather than a robot. Excellent so far. Thank you

April 21, 2026
Unprompted review
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Reply from first direct

Thank you so much for your kind words. It's great to have you on board and lovely to hear about your recent experience on the telephone. Here's to many more years together! -Jo

Rated 4 out of 5 stars

Switched to First Direct and the…

Switched to First Direct and the process was very smooth and easy, very happy with the service, actually get to speak with a customer service agent quickly, financial incentive to switch paid promptly and app very easy to use

April 2, 2026
Unprompted review
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Reply from first direct

Thanks so much for taking the time to leave your review Susan. We really appreciate it. Have a lovely day. -Jo

Rated 1 out of 5 stars

Unable to pay in a cheque

I have had a First Direct account for over 30 years. I used to be able to pay cheques into my account using the local HSBC branch. That has closed.
I now have to pay cheques in using the app - but it doesn't work. I scanned a cheque for over £1,200 on 18/04/26. On 21/04/26 the money still hasn't arrived in my account - or been raised as a pending transaction. I have raised a complaint with First Direct - but had no response.
The First Direct app does not produce any messages to confirm receipt of a cheque, or an error message if there's a problem. It just leaves the customer in limbo.
Terrible customer service.

April 21, 2026
Unprompted review
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Reply from first direct

Hi Owen. I'm really sorry to hear that you have had an issue paying in a cheque on the App. You would normally see a confirmation message at the end or if there was a problem an error message should appear. You can also pay cheques in at the post office or by posting in to us. If you have registered a complaint already, the team will be back in touch with you shortly but if you would like to discuss this further before then, please don't hesitate to give us a call. -Jo

Rated 5 out of 5 stars

simple and reliable

I have had accounts with First Direct for many years. My experience of both using the app, and also when I have had cause to phone the Bank have been nothing but positive. Managing my accounts is simple and reliable.

April 20, 2026
Unprompted review
Rated 5 out of 5 stars

Switching my account was seamless

Switching my account was seamless, excellent switch offer. Phone support which I used and had great customer service experience. Very good rates on savings account. Very good app. Clean and functional. Spending insights. At some point I'll check out the perks program probably when it's integrated. Very pleased as I take my finances seriously and need a fresh start budgeting. Highly recommend. Only one nit pick had to set up payment for my credit card,as I was figuring out how to pay it,but once setup it's done that's it (payee), customer service was very helpful with that. Highly recommend.

April 21, 2026
Unprompted review
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Reply from first direct

Hi Errol, thank you for your review. Great to see you rate us 5 stars and have found numerous parts of our business worthy of recommendation. Thank you for joining us, and we'll do our best to continue providing the best service to you that we can. -Darren

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