Speedy efficient buying - usually have my favourite perfume at greatly reduced price. If you want genuine perfumes etc at prices far lower than any high street store, then shop with Fragrance Direct.... See more
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Review summary
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I 100% recommend Fragrance direct for your favourite perfume. Mine is Carolina Herrera 212 NYC and is priced brilliantly compared to anywhere else on the internet or in store. I’ve been using them for... See more
First time ordering from this company and would have given 10 stars if that was possible ✨️ Placed order on Monday and recieved my perfume on Wednesday. Amazing customer service and will definitely us... See more
Company replied
The quality of you merchandise cannot be faulted. Your deliveries have always been on time as promised. The one occasion that there was a problem you resolved it rapidly and efficiently. Your pric... See more
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Company details
About Fragrance Direct
Written by the company
Prices so fabulous, why would you go elsewhere?
Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 2,000 products from hundreds of big-name brands, designer labels and high street favourites.
Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.
Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.
We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.
Contact info
Garrison House, Byrons Lane, SK11 7JW, Macclesfield, United Kingdom
- 01625 443143
- help@fragrancedirect.co.uk
- www.fragrancedirect.co.uk
4.7
Excellent
41K reviews
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Reply from Fragrance Direct
We're so glad you enjoyed our perfume and delivery. Thank you for your feedback!
Good quality and was delivered on time.
April 2, 2026
Reply from Fragrance Direct
We are glad your order arrived on time and the quality was good. We appreciate your feedback.
Reply from Fragrance Direct
We are so glad you enjoyed your experience with us. We appreciate your kind words.
I received an email to say my order had…
I received an email to say my order had been delivered but unfortunately when I arrived home the order was nowhere to be found, I contacted the company more than once with no response!
Customer service is none existent
May 21, 2026
Unprompted review
Reply from Fragrance Direct
Further to your review we are verry sorry to hear that you have not received your parcel. Please can you contact us directly on customersupport@allbeauty.com so we can help you further
In atock and at a good price
In atock and at a good price. Delivered on excellent time.
March 26, 2026
Reply from Fragrance Direct
We're glad to hear you found our product in stock and at a good price. We appreciate your feedback.
Great service from start to finish 👍
December 10, 2025
Reply from Fragrance Direct
We are so happy to hear you had a great experience with us from beginning to end. Thank you for your kind words!
When it arrives I am sure the fragrance…
When it arrives I am sure the fragrance will be fine.
March 23, 2026
Reply from Fragrance Direct
We appreciate your positive feedback! We are confident you will enjoy the fragrance.
A very quick and efficient service
March 23, 2026
Reply from Fragrance Direct
We're glad you enjoyed your experience. We appreciate your kind words.
Reply from Fragrance Direct
We appreciate your kind words and are thrilled to hear you are happy with our prices.
Really good prices and offers and quick…
Really good prices and offers and quick delivery definitely recommend 💯.
March 19, 2026
Reply from Fragrance Direct
We're so glad you enjoyed our prices, offers, and quick delivery! We appreciate your recommendation.
Some amazing bargains…🙂
February 12, 2026
Reply from Fragrance Direct
Thank you for your kind feedback.
Reply from Fragrance Direct
We're happy to hear you enjoyed the value and quick delivery. Thank you for your feedback!
Reply from Fragrance Direct
We're happy to hear that you and your mother both love the fragrance! Thank you for sharing your positive experience with us.
Always a 5star review as I'm always…
Always a 5star review as I'm always happy with everything I get from fragrance direct
March 12, 2026
Reply from Fragrance Direct
We're happy to hear that you're always satisfied with your Fragrance Direct purchases! Thank you for consistently giving us such positive feedback; we appreciate it.
No problems would recommend.
No problems, easy to find what your looking for, easy payment options, good delivery, good prices would recommend using this company.
March 2, 2026
Reply from Fragrance Direct
We're happy to hear that you had a positive experience! It's great to know you found what you were looking for with easy payment options and good delivery. Thank you for your recommendation!
Reply from Fragrance Direct
We appreciate your positive feedback! We're delighted you were happy with the on-time delivery and good value.
Delivery undamaged and on time
February 28, 2026
Reply from Fragrance Direct
We're happy to hear that your delivery arrived undamaged and on time! Thank you for your positive feedback; it means a lot to us.
Reply from Fragrance Direct
We're happy to hear that you received upgraded delivery! Thank you for sharing your positive experience with our service; we appreciate it.
Reply from Fragrance Direct
We're happy to hear that you found our website easy to use and that your delivery was prompt with goods in pristine condition. Thanks!
Reply from Fragrance Direct
We're happy to hear that you had a positive experience with our perfume. Thank you for your genuine feedback!
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