Frames Direct Reviews 30,481

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 420 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting that they receive authentic items at excellent prices. Many people appreciate the wide selection available and the ease of finding specific styles, even discontinued models. The delivery service is frequently highlighted as fast and efficient, with many orders arriving promptly. However, some customers experienced issues with their orders, including longer than expected shipping times or problems with the fit of their glasses upon arrival. A few people also reported concerns about the durability of lenses, with some experiencing scratches or coating failures relatively quickly.

What people talk about most

Product

Reviewers highlight positive aspects of product, often praising the quality and authenticity of the frames... See more

Order

Consumers find the ordering process to be ambiguous. Many reviewers praise the seamless, fast, and easy... See more

Quality

Users describe positive interactions with quality. Many customers praise the high-quality prescription... See more

Price

Clients share positive opinions on price, frequently highlighting competitive and reasonable pricing. Many... See more

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers praise the fast... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’m very happy with my pair of Persol sunglasses that I bought from Frames Direct. I’ve been looking for this particular style for a while. As I have bought several pairs of eyewear directly from Pers... See more

Company replied

Rated 5 out of 5 stars

Long time repeat customer. I’ve purchased about a dozen prescription Oakley glasses, both single vision and sunglasses, over the past ten years. Same high end products that you can buy locally, at a m... See more

Company replied

Rated 5 out of 5 stars

I'm very pleased with Frames-Direct. The entire process was a breeze from start to finish. Frames-Direct offers an easy-to-use online format. Prices are more than reasonable. The prescription eyewear... See more

Company replied

Rated 5 out of 5 stars

Had a great experience overall with Frames Direct. Used my prescription from my local eye doctor to order a backup pair of glasses online at a great price. Because I was ordering the exact same pair I... See more

Company replied


Company details

  1. Glasses Store
  2. Clothing Store
  3. Contact Lenses Supplier
  4. Eye Care Center
  5. Sunglasses Store

About Frames Direct

Written by the company

Shop Eyeglasses Shop Sunglasses Shop Prescription Sunglasses

Exceptional Quality Prescription Eyeglasses

Frames Direct was founded in 1996 by doctors who pioneered the online eyewear industry as the first to offer prescription glasses. Our founders made a pledge to sell only the lenses they would wear themselves, so you can expect the highest quality prescription lenses in the eyewear you buy from us. Each Rx lens undergoes a rigorous six-step quality assurance process and verification using innovative digital lens technology, resulting in total accuracy and lenses free of scratching, distortion, and defects—guaranteed. And we add a scratch-resistant coating to every prescription lens at no charge.

FramesDirect Offers the Widest Selection of Authentic Brand-Name Eyewear

Explore Frames Direct to find an impressive variety of genuine designer eyeglasses, sunglasses, prescription sunglasses, and goggles for men, women, and kids. We offer a wide array of throwback, contemporary, and current frame styles from favorite brands and the newest designer labels. Our inventory includes over 100,000 products and 500 authentic designer brands, from Ray-Ban, Burberry, and Persol, to Versace, Dolce & Gabbana, and many others. We offer a multitude of options in performance and task-specific eyeglasses and sunglasses from Oakley, Costa, Maui Jim, Wiley X, and more. You’ll also find contact lenses from the brands you trust, including Bausch + Lomb, Ciba Vision, CooperVision, and Vistakon—browse disposable contact lenses in single-vision options to correct near- or farsightedness, toric contacts to correct astigmatism, bifocal, or multifocal contact lenses.

Superior Customer Service

Excellent customer service is the cornerstone of Frames Direct. Our staff of highly trained and friendly opticians—most with more than 20 years of experience—is available to assist you by phone, online chat, or email. They’ll help you enter your prescription information correctly, determine your correct frame size, recommend the best lens material for your eyeglasses or prescription sunglasses, and they’ll gladly point you to the best frame options for your face shape and lifestyle. We want you to feel confident the eyewear you order from us is exactly what you need.

We offer fair prices, with savings of as much as $150 or more on prescription eyewear and many designer sunglass lines. Our prescription lenses cost about half the price you would pay at most retail optical chains. And if you find sunglasses or eyeglasses frames—in the same color and style number—on another website for less, we’ll match that price.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

30K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Knowledgeable.

Found that the person that I spoke with to be very knowledgeable and answered all of my questions and addressed a few concerns.

February 25, 2026
Frames Direct logo

Reply from Frames Direct

Dear Jim,
We're happy to hear that the person you spoke with was knowledgeable and helpful! We appreciate you taking the time to share your positive experience with us.
Have a great day!
Best,
Leslie

Rated 1 out of 5 stars

Hope You Don't Have a Problem

This is the third pair of glasses I've ordered from them. The first two were fine. Different story with the latest pair. After only a month, the coating or film started to come off one of the lenses. Things got worse and the other lens started to exhibit the same problem in the next month. I contacted Frames Direct. In response to their request, I sent them two clear photos of the lens and what appears to be an obvious defect. They once again insisted I return the glasses to them to verify the problem. Despite explaining to them that I need the glasses to drive and can't return them without a replacement pair, they insisted I send them back anyway. When I asked what I should do for glasses if I return my one pair, the person replied that I "should buy a second pair from us." Are you serious? Is this what they refer to as "easy and worry-free exchanges"? Be forewarned: they're good to deal with until you have a problem.

February 23, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Thank you for your review! We’re sorry to hear of your recent experience and we’d be happy to look into it for you. Please submit your information to: services@framesdirect.mypurecloud.com

Rated 5 out of 5 stars

This is the third pair of frames I have…

This is the third pair of frames I have bought from Frames Direct. The have fast service, great selection and good prices. Customer service has always been wonderful.

February 25, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Blake,
We appreciate you sharing your continued positive experiences with us. It's great to know you've consistently received fast service, a wide selection, good prices, and wonderful customer service. Thank you!
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Good experience

Good past experience

February 25, 2026
Frames Direct logo

Reply from Frames Direct

Dear Glenn,
Thanks for the 5 star grade! I'm happy to know you're pleased with your experience! It was a pleasure doing business with you and we'll aim to impress every time you order! We appreciate your review!
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Great deals all around A+.

First time buying here. I got the best deal from all over the internet. I even got it cheaper than those posted used in poshmark. Great genuine quality with all of its accesories and they offer great insurance for an extra $35 to add peace of mind on your item. Thank you guys!

February 16, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Richie,
We're happy to hear that you found such a great deal with us! It's wonderful knowing you're pleased with the quality and the insurance option for added peace of mind. Thank you for your positive feedback!
Have a great day!
Best,
Leslie

Rated 4 out of 5 stars

Quick fulfillment but no shipping details

The order process was easy and I received my frames within about 10 days. I never received a notice that the frames were shipped or a tracking number. When I logged into my account, I could see that the frames were shipped but no tracking number or status updates were provided. The link to check the shipping status did not work. it would have been nice to know when the order was shipped and to be able to track it.

February 10, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Ron,
We appreciate your order and are glad the process was easy. We apologize that you didn't receive shipping notifications or tracking information. We'll review our shipping notification system to improve our customers' experiences. Thanks for the feedback.
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

I got these for my husband go valentine…

I got these for my husband go valentine day. He loves them. I’m thinking about getting me a pair.

February 16, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Onica,
We're happy to hear that your husband loves his gift! That's wonderful! We appreciate you sharing your positive experience, and hope you enjoy your own pair.
Have a great day!
Best,
Leslie

Rated 1 out of 5 stars

Tried to charge Sales tax when my state doesn't require it

I live in a state that exempts prescription eyewear from sales tax. Glasses I buy locally and from other online retailers have never been charged sales tax. I started an order on framesdirect.com and only at the final step of the checkout do they add sales tax and shipping charge. Previous to checking out neither charge is shown in the shopping cart. I emailed them asking about the sales tax, wondering why nobody else charges it but them and got a terse canned response basically telling me to take it or leave it. I also checked their BBB complaints and a common complaint is that they list frames as in stock but when an order is actually placed things suddenly become unavailable or backordered. But more disturbing is if you dare to dispute a charge with your bank or credit card they will summarily and gleefully cancel your account and refuse to even talk to you about any issue. I get a very scammy vibe especially from the BBB complaints. They don't like it when people complain, and they expect you to just accept their scammy practices without question.

Update 2/25/26: As you can see, Framesdirect responded to my review. However they did not actually address my main issue. Here is the releveant Tennessee statute that clearly says sales tax cannot be charged to the patient purchasing prescription eyeglasses:

Tennessee Code Title 67. Taxes and Licenses § 67-6-316

Current as of January 02, 2024 | Updated by Findlaw Staff

(a) An optometrist, optician or ophthalmologist shall be considered the user and consumer of the tangible personal property used in the practice of the optometrist's, optician's or ophthalmologist's profession, and the tax levied under this chapter is not applicable to all or any part of the charge made by such persons to their patients.

Directly from the statute:

"the tax levied under this chapter is not applicable to all or any part of the charge made by such persons to their patients."

That is why when I buy prescription glasses from my local CostCo and WalMart in Tennessee, targetoptical.com and glasses.com, I've never been charged sales tax. It's also very interesting that TargetOptical.com and Glasses.com, like Framesdirect.com, are owned by EssilorLuxottica. Maybe Framesdirect should consult with their corporate brethren (or EssilorLuxottica) to understand why they abide by the laws of Tennessee and DON'T charge sales tax to customers in Tennessee. I would also think that EssilorLuxottica would be concerned that one of their companies is violating the law. Framesdirect is fraudulently passing sales tax on to the patient/customer that is expressly forbidden by the statute. This is clearly illegal. Don't bother to respond any further. Between the fraudulent sales tax and selling products they don't actually have in stock, I will never buy from Framesdirect anyway. I'm just trying to warn people about them.

February 17, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Hello Jeff,

Thank you for your interest in purchasing glasses with FramesDirect. The reason that sales tax and shipping do not show up until the final stage of checkout is that the amount of sales tax and the shipping options depend on the address we are shipping to. We need your shipping address in order to provide all of the shipping options available to you and to calculate the proper amount of sales tax. The sales tax is based on the zip code where we will be shipping your glasses. I can have a member of management contact you to discuss your experience.

Rated 5 out of 5 stars

Best price on the Web !

I’m very happy with my pair of Persol sunglasses that I bought from Frames Direct. I’ve been looking for this particular style for a while. As I have bought several pairs of eyewear directly from Persol I can assure anyone who has concerns about the authenticity of the product can be assured they’re getting the real deal. 2171127

February 21, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Ricky,
We're happy to hear that you are very pleased with your Persol sunglasses! We're glad you found the style you were looking for and appreciate you assuring others of our products' authenticity. Thank you for your positive feedback.
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars
Frames Direct logo

Reply from Frames Direct

Hi there! We are happy to hear that you found our service fast and reasonably priced. Thank you for your positive feedback!
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Very happy with my experience with…

Very happy with my experience with Frames Direct. They take care of government employees. Shipping was fast and their prices were incredible. I'm very happy with my new sunglasses. Thanks Frames Direct!

February 7, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Thomas,
We're happy to hear that you had a great experience! We appreciate your positive feedback regarding our fast shipping, incredible prices, and care for government employees. Thank you for choosing us for your new sunglasses!
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Very nice.

Very nice as expected. Thanks.

February 20, 2026
Frames Direct logo

Reply from Frames Direct

Dear Kenneth,
We're happy to hear that you are satisfied with your experience. We appreciate your positive feedback and thank you.
Have a great day!
Best,
Leslie

Rated 4 out of 5 stars

Affordable quality

Affordable, quality, name brand prescription sunglasses. Only issue was the frames need a slight adjustment.

February 20, 2026
Frames Direct logo

Reply from Frames Direct

Dear Sean,
We're happy to hear that you find our prescription sunglasses affordable and of high quality. We appreciate your feedback regarding the frame adjustment. We value you as a loyal customer and we'll aim to earn 5 stars from you on your next order!
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Quick and easy

Quick, easy, and shipped on time. I just bought the frames (discontinued model) and had my local eye center full the prescription.

February 19, 2026
Frames Direct logo

Reply from Frames Direct

Dear Bobby,
We're happy to hear that your frames arrived quickly and on time! We appreciate you taking the time to share your positive experience with us.
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Jessica with Frames Direct was awesome

Jessica with Frames Direct was awesome! I had an issue with completing my order online and had to call in. Jessica was so pleasant and helpful with getting my order placed and I really appreciated the kind service. This was my first time placing a prescription eyewear order with Frames Direct and I would highly recommend them.

February 19, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Doug,
We're happy to hear that you had a positive experience! We appreciate you sharing how pleasant and helpful our team was in resolving your order issue. We're glad your first time ordering with us was a success, and we appreciate your recommendation.
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Exactly the fit and model I was looking for

I ordered oakley frogskins which was really hard to find since its older model, the price is great for the original glasses. Definitely will buy again from them

February 16, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Max,
We're happy to hear that you found the Oakley Frogskins you were looking for! It's great to know you were pleased with the price and authenticity. Thank you for your positive feedback; we appreciate your business!
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Frames direct had the best price for…

Frames direct had the best price for the specific frames I was searching for! They also were the only site that had the specific color way I wanted in stock! I was very happy with my experience.

February 13, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Jose,
We're happy to hear that you found the exact frames and color you wanted with us! We appreciate you sharing your positive experience.
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Easy to order

Easy to order, decent price, pretty fast delivery.

February 19, 2026
Frames Direct logo

Reply from Frames Direct

Dear Heather,
We're happy to hear that you found ordering easy and the delivery fast. Thank you for your positive feedback; we appreciate it!
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Excellent

Great service and product.

February 7, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Gary,
We're glad you enjoyed your experience with our product and service. Thank you for your positive feedback; it means a lot to us.
Have a great day!
Best,
Leslie

Rated 5 out of 5 stars

Good product, good price, good experience

02/17/26 I ordered new frames because my eye doctor's office no longer carried the frames I have used for a least 5 years. The frames were easy to order and arrived as indicated by the confirmation email. They fit just fine.

February 2, 2026
Unprompted review
Frames Direct logo

Reply from Frames Direct

Dear Randy,
We're happy to hear that ordering was easy, and your new frames fit well and arrived on time. We appreciate you taking the time to share your positive experience with us!
Have a great day!
Best,
Leslie

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look