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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the product's quality, noting its effectiveness in reducing neck pain and improving sleep. Many people appreciate the pillow's design, which supports the head and neck, leading to more restful nights and a significant decrease in morning stiffness and headaches. The product is often described as comfortable and durable, with some users mentioning its adjustable features for personalized comfort. However, some customers also noted that the user experience can be ambiguous, particularly for side sleepers. A few people found the pillow uncomfortable or not firm enough, leading to increased neck or back pain. While many praise its support for both back and side sleepers, a minority of reviewers felt the pillow was better suited for back sleepers and struggled to find a comfortable position when sleeping on their side.

What people talk about most

Product

Customers had positive experiences with product. Many reviewers praise the pillow for alleviating neck pain... See more

Quality

Consumers find the quality of the pillows to be positive, often highlighting the excellent memory foam which... See more

User experience

Users describe ambiguous interactions with the user experience. Some reviewers found the pillow allowed them... See more

Based on these reviews

Rated 5 out of 5 stars

I used to wake up every morning with a headache and a stiff neck and I went through many different pillows trying to find the perfect one. I came across groove pillows about three years ago and decide... See more

Rated 5 out of 5 stars

After having the Groove pillow for a few weeks my neck pain is very reduced, especially in the mornings. My daily posture is not great and leads to pain, but now my sleeping posture is great and I aw... See more

Rated 5 out of 5 stars

The Groove pillow has given me a better night's sleep ever since I started using one a couple of years ago. I rarely wake up now with severe neck pains or headache as I used to with ordinary pillows.... See more

Rated 5 out of 5 stars

This pillow has a very good shape - it might be better designed for back sleepers than side sleepers. However I also sleep on my side and I have no issues. It has a removable cover which makes it eas... See more


Company details

  1. Bedroom Furniture Store
  2. Medical Supply Store

Written by the company

At Groove Pillows, we believe that a good night’s sleep is essential for both physical health and overall well-being. Our mission is to create pillows that genuinely support your neck and spine, reducing discomfort and improving sleep quality. Unlike traditional pillows, our designs are carefully crafted with ergonomics in mind, featuring a unique groove and raised sides to ensure the correct alignment whether you sleep on your back or side. Every Groove Pillow is made from high-quality materials that are both durable and comfortable. We understand that no two sleepers are the same, which is why our adjustable 2.0 version allows you to customise the height and firmness to perfectly suit your personal needs. The original Groove Pillow, with its thoughtfully designed groove, ensures your neck stays in a natural position throughout the night. We also prioritise our customers’ experience beyond the pillow itself. Our dedicated customer service team is always available to answer questions, provide guidance, and help you get the most from your pillow. Thousands of satisfied customers have shared how Groove Pillows have alleviated neck pain, improved posture, and helped them wake up feeling refreshed. At Groove Pillows, we don’t just sell a product—we provide a solution that supports healthier sleep and a better life. Every pillow comes with a 100-day trial, giving you plenty of time to adjust and experience the benefits yourself.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

182 reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Your pillow is great

Your pillow is great! I tried the Epabo pillow first & yours is better. . Especially the adjustable pillow as I am small & being able to adjust it really helped.
Your customer service is great, too!

April 1, 2026
Unprompted review
Rated 5 out of 5 stars

Quite simply the best pillow I have ever used… No more headaches.

I used to wake up every morning with a headache and a stiff neck and I went through many different pillows trying to find the perfect one. I came across groove pillows about three years ago and decided to give it a try. From the very first time I lay my head on the pillow, I knew it felt different and for the first time in forever, I woke up without a headache. I would not be without my special pillow and if I’ve been on holiday, I’m always delighted to come home and back to my pillow. I would highly recommend it for anyone who has headaches or neck troubles. Is extremely comfortable and also cool. I use silk pillowcase on mine highly recommended.

April 8, 2026
Unprompted review
Rated 5 out of 5 stars

Comfy Pillows

Stick with it -
It takes a couple of weeks to get fully comfortable but I would definitely not change the pillow. It's great. Even my husband has stuck with it!

March 10, 2026
Unprompted review
Rated 4 out of 5 stars

Best Quality

Best quality

I’ve been trying numerous pillows for years and years and the Groove pillow was (another) treat to try and alleviate my constant neck pressure, tension and pain. I think it’s about finding what works for you because one pillow doesn’t suit everyone. The quality of this pillow is what really stands out, the memory foam is excellent, not too firm and definitely not too soft.
The groove in the middle isn’t as pronounced as it looks in photos, nor is it as low as it looks. If you are a back sleeper then this pillow is for you!

Unfortunately I’m not, I’m a side sleeper. And that’s where my issue is with this pillow. When I lay on my back with my head in the groove it’s very comfortable and makes me want to be a back sleeper! After 10 minutes or so I’ll turn onto my side and that’s where I struggle. I don’t get the same comfortable feeling when I’m on my side. I find I have to put my hand under the pillow to higher it a little to make it ‘fit’ my side sleep. I’m a man of average build, 5’8, so I’m not an unusual shape.
I feel this pillow was originally designed for back sleepers, then someone said as an after thought, ‘what about if you want to turn on your side?’ Then the design falters (for me) I would really appreciate a pillow that’s designed specifically for side sleepers, but you could also sleep on your back if needed. Please put the ‘Side Sleepers’ first! Great quality pillow, perfect for back sleepers, not so good for side sleepers.
And could do with being a little higher. Overall I’m still using it, it’s bounces back into shape excellently and the quality makes me want to keep giving it a go. I’m about 4 weeks in. Groove people, please design a pillow that feels as comfortable as this but specifically for us poor side sleepers.

Thanks

March 18, 2026
Unprompted review
Rated 5 out of 5 stars

A great nights sleep

I have spent a lot of money over the years trying to find the right pillow.
So I was a little reticent to spend yet another £30 on yet another pillow. I had been waking up with a really stiff and painful neck.
I am so glad I did because it is honestly the best purchase I have made. I love it. It almost seems as if it could not be comfortable but it is. I cannot praise it enough. I don't know how it works but it just does!

March 24, 2025
Unprompted review
Rated 5 out of 5 stars

Takes time to adjust.

Takes time to adjust. I am a side sleeper and it is taking time to adjust and get a really comfortable position, I am still working on it. I would say that they are probably perfect for a back sleeper, sadly I can't sleep in this position. However I do think that these pillows are the best I have found after years of wasting money on others. The are very good quality and hopefully will last a long time .

March 1, 2026
Unprompted review
Rated 4 out of 5 stars

This is the second one of these I've…

This is the second one of these I've had. It was worth buying another, they work brilliantly for neck problems, I've had 2 cervical fusion operations. Since I'm now suffering with sleep apnoea and wearing a CPAP mask, I do have a slight problem with the pillow being a little soft when I move on to my side. CPAP and sleep Apnoea aside, this is a brilliant product

March 23, 2026
Unprompted review
Rated 5 out of 5 stars

Zero neck pain in over a year

Zero neck pain in over a year
I used to wake up with neck pain, have neck spasms, and really tight traps all the time for years. It was frustrating and difficult to get to the bottom of this pain relief. Ever since I've used this pillow for the last 14 months I haven't had a SINGLE INSTANCE of neck pain, and my traps are way more relaxed. I bought one for my husband at the same time, and he was skeptical at first but gave it a try as well. His experience has been the same! I think keeping my head in neutral position all night finally allows my body and muscles to relax and recover each night. My husband and I will not share our pillows with anyone, because we cannot go a night without it. Absolutely worth every penny.

March 17, 2026
Unprompted review
Rated 5 out of 5 stars

I love these pillows ..

I love these pillows ... really miss them whenever we are away from home. Soft and comfortable - not at all hard like some other pillows I've tried that are like sleeping on a brick!

March 14, 2026
Unprompted review
Rated 4 out of 5 stars

Neck and shoulder pain


Suffered from neck pain on and off for over 20 years and tried other ergonomic pillows with some success. Latest problem was a trapped nerve which really affected neck, shoulder and arm. Thought I would try another pillow just incase it would help. Groove pillow is better than last ergonomic brand which I had persevered with for 20 years. Neck feels well supported, while it is soft enough against the back of my head. Also more reasonably priced than my last brand. I would recommend a try as it’s not a lot of money wasted if it’s not for you.

March 4, 2026
Unprompted review
Rated 4 out of 5 stars

Comfortable Pillow


I decided to purchase the original Groove pillow after researching many brands. I am a side sleeper and was aware of constant tossing and turning (using 2 standard pillows) during the night and more often than not waking up feeling tired and with a sore neck. I also tend to snore. It took a few nights to adapt to the Groove pillow, but I have to say my sleep is definitely more restful and I don’t wake with a sore neck. Only 4 stars as it doesn’t seem to alleviate the snoring which I hoped it would

February 26, 2026
Unprompted review
Groove Pillows logo

Reply from Groove Pillows

Hi Andrea,

Thank you so much for sharing this.

We are genuinely pleased to hear that your sleep feels more restful and that you’re no longer waking with a sore neck. That tells us your cervical spine is likely sitting in a much healthier, more neutral position overnight. For a side sleeper, that’s absolutely key.

Regarding the snoring, it’s important to understand why a pillow can help but not always immediately. Snoring is usually linked to airway restriction. When the head and neck are properly aligned, the airway can open more naturally, which may reduce snoring over time. However, if snoring is influenced by factors such as nasal congestion, jaw position, tongue posture, weight, or sleep stage, a pillow alone may not completely resolve it.

In our experience, when alignment improves first, the body then gradually adapts. Muscles around the jaw, throat and neck begin to relax differently as your posture improves night after night. For some people, that change is noticeable quickly. For others, it takes a bit longer as the body settles into its new positioning.

You’ve already experienced reduced neck pain and better quality sleep, which is a strong sign that things are moving in the right direction. I’d suggest continuing with it for a few more weeks and monitoring whether the snoring changes gradually rather than expecting an overnight shift.

Thanks again for taking the time to leave such thoughtful feedback.

Best,
Groove Pillows Team

Rated 5 out of 5 stars

Wouldn't be without my Groove pillow

The Groove pillow has given me a better night's sleep ever since I started using one a couple of years ago. I rarely wake up now with severe neck pains or headache as I used to with ordinary pillows. At 77 I was surprised I could find such relief.

February 22, 2026
Unprompted review
Rated 5 out of 5 stars

Best Pillow for neck pain

i have tried many different pillows for my neck pain over the years and this is the first one that i have used that actually helps. Side Sleeper or back sleeper it helps with both issues for the best support.

January 26, 2026
Unprompted review
Rated 5 out of 5 stars

Exceeded expectations

I have purchased a groove pillow for my therapy room to aid relaxation and comfort.
After trying the pillow I have selfishly decided to keep it for myself. It is better than my regular nearly £ 100 pillow.
Delivery was also quick. I am very impressed and will be buying again:)

January 20, 2026
Unprompted review

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