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Hertz - Madison - Dane County Regional Airport (MSN) Reviews 

39
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TrustScore 3.5 out of 5

3.7

4000 International Ln, 53704 Madison, Wisconsin, US

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See what reviewers are saying

Rated 3 out of 5 stars

Upon arrival reserved vehicle wasn't ready or available, other vehicles weren't availble as well was told everything needed to be serviced before it could be rented. Had to wait a half hour to get int... See more

Rated 5 out of 5 stars

I got a quality vehicle(wasn't expecting a hybrid, but was pleasantly surprised by the Kia Niro). Excellent gas efficiency, and had wonderful pickup for a small SUV. Easy check out, easy return. The... See more

Rated 4 out of 5 stars

Customer service representative was alone and although very courteous, was overwhelmed. The SUV I reserved wasn’t available. He explained that all SUVs were unavailable, due to them Being pr... See more

Rated 3 out of 5 stars

The car was fine, except that I couldn't hook up my phone to the car to the car and use Android auto. The staff told me that Hertz "didn't purchase that option" which I find ridiculous (especially sin... See more


Company details

  1. Car Rental Agency
  2. also in
  3. Car Accessories Store

Written by the company

Founded in 1918 in Chicago, Hertz is one of the world’s most recognized travel brands, now headquartered in Estero, Florida. With tens of thousands of employees and operations in more than 150 countries, Hertz serves millions of customers each year. Hertz offers a full range of mobility solutions—from daily and long-term rentals to luxury vehicles, EVs, and flexible subscription services. Known for reliability and innovation, Hertz continues to enhance the travel experience with features like digital check-in and contactless rentals. With more than a century of industry leadership and global recognition for customer service, Hertz makes travel seamless with easy online and mobile booking, flexible policies, and multiple payment options. Need help? Support is available by phone, chat, or at service centers worldwide. Don’t miss exclusive deals, members-only discounts, and insider travel tips—sign up for the Hertz email list today at Hertz.com and get more value from every trip. Join now and be the first to unlock your next journey.


Contact info

  • 4000 International Ln, 53704, Madison, Wisconsin, United States

  • (608) 241-3803

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3.7

Average

TrustScore 3.5 out of 5

39 reviews

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3.7

All reviews

(39)

22,893 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very good reservation experience

Very good reservation experience, with an excellent phone call to assist.
The counter help at check in and drop off were smooth and efficient. Great gas mileage on the car as well. If anything perhaps a little dusty on the outside of the vehicle when I picked it up. The inside was clean and tidy

October 15, 2026
Rated 5 out of 5 stars

I got a quality vehicle(wasn't…

I got a quality vehicle(wasn't expecting a hybrid, but was pleasantly surprised by the Kia Niro). Excellent gas efficiency, and had wonderful pickup for a small SUV. Easy check out, easy return. The one ding(but I didn't deduct for it) was there was no one to hand the paperwork to when exiting the terminal. We left it in the car when returned in case it was needed. Sometimes it happens.

October 14, 2026
Rated 5 out of 5 stars

Fast, efficient, professional

I love that fast check in and check out while still having knowledgeable desk staff to help if there is a question. The car was exactly as expected and was great!

October 6, 2026
Rated 4 out of 5 stars

Understaffed at the counter

There was only one person behind the desk and many people on line. To her credit, she was cool and calm. But the wait looked long. Fortunately, she asked if anyone was a member of Hertz Gold Clib, which I was. This enabled me to show my license, get the keys and go. But for those without status, they likely didn’t love having to wait even longer while I was attended to.

October 5, 2026
Rated 5 out of 5 stars

Requested vehicle swap at pickup

Requested vehicle swap at pickup. No problem. Slightly annoyed by the multiple counter related charges during the process. Thinly veiled up charges in my eyes. A $45 per day rental should be just that. $45 per day plus tax. Period.

October 5, 2026
Rated 4 out of 5 stars

Unsatisfactory Rental Experience

Customer service representative was alone and although very courteous, was overwhelmed. The SUV I reserved wasn’t available. He explained that all SUVs were unavailable, due to them
Being prepped.’ I had to settle for a lesser quality sedan.

There was no separate line for Gold members. I had trouble finding my vehicle.
It was not in the indicated space. There were no Hertz reps in the Garage and a Budget rep helped me find my vehicle. It should be noted that several other rental companies had numerous SUVs in their stalls.
The vehicle, a 4 door Hyundai, had a gear shit on the steering column which was difficult to operate and dangerous. There was no headspace for my 6’2” friend.

October 5, 2026
Rated 3 out of 5 stars

Upon arrival reservation was meaningless

Upon arrival reserved vehicle wasn't ready or available, other vehicles weren't availble as well was told everything needed to be serviced before it could be rented. Had to wait a half hour to get into a vehicle. Upon dropoff location was closed which is fine, but the after hours drop off process wasn't great. Other rental agencies had after hours key drop off kiosks near the vehicle return area, Hertz has to go into the airport terminal counter and the process isn't communicated at all.

September 28, 2026
Rated 1 out of 5 stars

I’m still waiting on somebody to…

I’m still waiting on somebody to contact me from my complaint escalation for my rental during our last military exercise. I was also hung up on when I was trying to ensure that the person I was talking to understood the severity of losing our next training exercise where we need about 100 rental vehicles over a 2 to 3 week. Period. I will be removing Hertz as an approved rental company for our spring iteration and other iterations moving forward.

September 26, 2026

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