H.Samuel - County Armagh Reviews 25

TrustScore 3.5 out of 5

3.4

3 Rushmere Centre, Craigavon, BT641AA County Armagh, Armagh, GB


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See what reviewers are saying

Rated 5 out of 5 stars

I just want to praise an employee who works in the rushemere shopping centre. He was so nice taking his time with me,giving me great advice. As I wasnt really buying anything. He actually showed me... See more

Rated 1 out of 5 stars

I visited this shop Craigavon Rushmere this evening at around 1:40-2:00pm wanting to buy a gold necklace for my son. When I asked a member of staff to show me the ones I was interested in what al... See more

Company replied

Rated 5 out of 5 stars

11/03/2023 Went into H Samuel store in Rushmere Craigavon today to replace a broken chain. Served by Sami Excellent service friendly staff bought a beautiful chain and had my rings cleaned whil... See more

Rated 5 out of 5 stars

very positively surprised today. broken bracelet changed to a ring plus I chose a new bracelet and got a promotion for a necklace with diamonds. super birthday thank you for the nice service!


Company details

  1. Jewelry Store
  2. Ear-Piercing Service
  3. Jewelry Repair Service
  4. Watch Repair Service
  5. Watch Store

About H.Samuel - County Armagh

Written by the company

It feels good to gift and, as the UK’s favourite high street jeweller, we go the extra mile to bring you gifts guaranteed to make you and the recipient smile. Our collection of diamond, gold, and silver jewellery gives everyone the chance to share the love and show you care. Whether you’re considering a lifetime purchase, or want to showcase your style credentials, we’ve got gifts for every occasion, no matter what your budget.

Style Notes

Need outfit inspiration? We have our finger on the pulse of what’s trending and with our curated selection of fashion jewellery and watches, you’ll be setting the scene for your most fashionable moment.

Here To Help

We know our gifts will make you smile but so will our expert service. Whether you need support in choosing that perfect present or some handy gifting tips, we are here to help make that gifting moment special.

Your Bridal Bestie

From planning the proposal to dancing the night away with the people you love most, we’re here for you at every step of your wedding planning. Whether it’s choosing the perfect engagement ring, to thanking your bridesmaids with the most beautiful of gifts, we have the expertise and product selection that’s guaranteed to make you smile. Pop the cork, throw the confetti and let us add the final layer of sparkle to your big day.

Contact info

  • 3 Rushmere Centre, Craigavon, BT641AA, County Armagh, Armagh, United Kingdom

  • 02838342306

3.4

Average

TrustScore 3.5 out of 5

25 reviews

5-star
4-star
3-star
2-star
1-star

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Rated 1 out of 5 stars

Failure of quality, care, and responsibility

What was meant to be a lifetime symbol of love turned into a nightmare of poor quality and complete indifference from H. Samuel's customer care team.

It started simply enough. The band of my engagement ring bent smoothly, no sharp impact, no visible trauma, no crushing or gouging. Just a slow, worrying deformation during ordinary everyday wear. Any reasonable person would question whether the ring was structurally sound.

Instead of investigating properly, H. Samuel immediately dismissed the issue as ‘accidental damage’. No metallurgical analysis. No hardness testing. No stress assessment. No laboratory report of any kind. Just a baseless assertion, repeated as if saying it made it true.

When I asked for evidence, copies of any technical examination, the qualifications of their assessor, the specific technical basis for their conclusion, I was ignored. My reasonable requests were met with deflection. Escalation changed nothing. Each time I tried to take the matter higher, I was met with the same wall of indifference.

What makes this worse is the quality of the product itself. This ring came from the ‘Forever Diamond’ manufacturer, a name that supposedly represents lasting value. Instead, I received an item that could not withstand normal life.
Platinum lacks the hardness to maintain its basic shape during light wear, and side diamonds likely further weakened it. The smooth finger shaped bending of the band raises serious concerns about inadequate structural durability, poor alloy composition, or insufficient hardness for an engagement ring meant to be worn daily.

And H. Samuel takes no responsibility. None. They hide behind the phrase ‘accidental damage’ without proving it, while refusing to acknowledge that the burden of proof rests with them as the retailer. Under consumer law, they must demonstrate that the product was of satisfactory quality and free from inherent defects. They have done nothing of the sort.

The emotional toll has been significant. An engagement ring is never just a piece of jewellery, it is hope, commitment, and memory made tangible. To have that object fail, and then to be treated as if your distress is an inconvenience, is deeply painful. I have lost all confidence not only in this specific product but in H. Samuel's entire approach to customer care.

To make matters worse, they suggested I should pay for my own independent expert evidence. Let me be clear: that is not how consumer rights work. The retailer must prove the product was not defective. Shifting that cost and burden onto the customer is unacceptable.

At the end of this long, exhausting process, I am left with no refund, no replacement, and no respect. A full refund of thousands of £
is what I paid, and what I am still owed. I will now be taking this matter to the relevant consumer protection bodies.

My advice to anyone reading this: Do not trust H. Samuel. Do not trust their Forever Diamond range. The name promises permanence, but the reality is poor materials, zero accountability, and a customer service system that will gaslight you, ignore your evidence, and leave you heartbroken.

There is no value for money here. Only regret.

November 16, 2025
Unprompted review
H.Samuel - County Armagh logo

Reply from H.Samuel - County Armagh

Hi Ocean,

Thank you for taking the time in contacting us.

We understand that this matter is already being addressed by our Customer Resolution Team and is currently being reviewed. You will be contacted accordingly.

Kind regards,

Beck

Rated 1 out of 5 stars

Horrible experience

I visited this shop Craigavon Rushmere this evening at around 1:40-2:00pm wanting to buy a gold necklace for my son. When I asked a member of staff to show me the ones I was interested in what allready was out somebody else was just buy one she took them wouldn't let me look at them properly or see them close up. She just put them straight back on the shelf and told me I could look at them there instead.

I explained I was definitely going to make a purchase, but she still wouldn't bring them out for me to view properly. How can you buy something valuable like gold jewellery when you can't even see it clearly or check it over? It made me feel like my custom didn't matter at all. I was there with my friend and my soon with the pram she was going to buy a watch too so was a total of 800£ but seeing that behaviour we chose to walk away .

The service was disappointing and unhelpful, and I ended up leaving without buying anything. I'll be going somewhere else where they respect customers enough to show them items properly when they want to buy them.

May 4, 2026
Unprompted review
H.Samuel - County Armagh logo

Reply from H.Samuel - County Armagh

Hi Cristina. We regret to hear about the disappointing service you experienced at our store. We aim to provide a helpful and respectful environment for all customers. We appreciate you bringing this to our attention and will address this internally to improve our customer service. Thank you for your feedback. Please give us a call on 08004581065 if you wish to discuss it further. Your case reference is 02789147. Kind regards Elaine

Rated 5 out of 5 stars

I just want to praise an employee.

I just want to praise an employee who works in the rushemere shopping centre. He was so nice taking his time with me,giving me great advice. As I wasnt really buying anything. He actually showed me actually what I need. I brought earrings in I had a query on He cleaned them example what he thought about them. He has sent them away for further analysis. I can't praise him enough I can't remember his name but I think his the only male working there. Thank you again.

April 27, 2026
Unprompted review
Rated 5 out of 5 stars

Liz in the rushmere store was really helpful and a lovely lady

Purchased a white gold matt polished ring and after a couple of days it was really badly scratched all around the matt area was scrapped after a week i went to castle court store and it was clear straight away the man that served us had no intrest in helping after barley glancing at it and said it was normal to be scratched from wear and tear when i said its not reasonable to be that badly scratched after a couple of days he argued that its normal and refused to exchange it so took it to rushmere store and was served by liz who was lovely and helped straight away with a replacment a big thank you to Liz

December 9, 2025
Unprompted review
Rated 5 out of 5 stars

Watch fixed

Called into Rushmere branch with a broken watch lady fixed it in a couple of minutes without question and was so lovely and approachable! Great experience and lovely service

September 4, 2024
Unprompted review
Rated 5 out of 5 stars

very positively surprised today

very positively surprised today. broken bracelet changed to a ring plus I chose a new bracelet and got a promotion for a necklace with diamonds. super birthday thank you for the nice service!

August 23, 2024
Unprompted review
Rated 1 out of 5 stars

Shocking customer service

I called in today to see about a replacement strap for a watch (bought 5 years ago for £15). The lady behind the counter quoted £25 for a replacement STRAP with no irony whatsoever when a brand new watch the exact same model is £16.99 IN THEIR WINDOW. She insisted the strap MUST be Casio, despite me having already replaced it with a generic strap (which she'd have noticed had she bothered being attentive and checking what I was showing her instead of trying to prove why she was correct). I've now bought a brand new Casio strap from Amazon for £2.99 and will take it to a reputable jeweler to repair.

I do my very utmost to avoid giving negative reviews, however, this arrogance was absolutely breathtaking, even justifying the cost as "Casio watches have special notches which prevents a generic strap". Profiteering at its absolute worst. I'd recommend seeking a second opinion before allowing this store to gouge you with extortionate prices for repairs.

May 3, 2023
Unprompted review
H.Samuel - County Armagh logo

Reply from H.Samuel - County Armagh

Hello Joe

Thank you for taking the time to write this review and provide us with this feedback.

I am so sorry that you are unhappy with this service given in store. We will use your feedback and pass this onto the store to look at making positive change.

However we are pleased you have been able to sort a watch strap for you. We would request if the watch is purchased from us that you bring it back to us to be able to fit the strap for you.

Kind regards
Luke

Rated 5 out of 5 stars

11/03/2023

11/03/2023
Went into H Samuel store in Rushmere Craigavon today to replace a broken chain.
Served by Sami
Excellent service friendly staff bought a beautiful chain and had my rings cleaned while I decided which chain to purchase.
First class will definitely be back
Thank you
Catherine

March 11, 2023
Unprompted review
Rated 1 out of 5 stars

Very disappointing visit today to H S…

Very disappointing visit today to H S Samuel in Rushmere
The sales assistant was very unhelpful and spoke to us as if we were children
We used to be regular customers here but we won't be back

February 23, 2022
Unprompted review
H.Samuel - County Armagh logo

Reply from H.Samuel - County Armagh

Hello Marie, Thank you for bring this to our attention! I am so sorry to hear your experience in store was not great and made it a bad experience.

I will be passing this feedback onto the store manager so they can look into this.

Thank you for this helpful feedback and we will use this to make positive change.

Kind regards
Luke

Rated 5 out of 5 stars

I visited your Craigavon store to…

I visited your Craigavon store to purchase a birthday present for my wife.

This was a very positive experience for someone who does not relish the concept of shopping. Myself and my daughter were made very welcome and were reassured at all times by the various safety measures that were in place and These were very clearly being taken seriously by the staff.

We were listened to throughout, offered ideas and suggestions (which were very welcome) and allowed the time and the space to make our choice.

June 30, 2021
Rated 5 out of 5 stars

Watch strap

The lady was extremely polite and helpful given she had issue with replacing strap. Offered me vouchers for next purchase also

June 11, 2021
Rated 5 out of 5 stars

The Abbey Centre

The Abbey Centre, Newtownabbey. BT37 9UH.
The lady was polite, helpful and efficient.
The transaction went through with minimum of fuss and I left the shop a happy customer.

June 4, 2021

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