Iceland Car Rental Reviews 180

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service, highlighting the straightforward and stress-free collection and drop-off processes. Many people found the staff to be very friendly, helpful, and professional, making the overall experience pleasant. The quality of the vehicles is frequently mentioned as excellent, with cars being clean, well-maintained, and in great condition, often exceeding expectations for navigating Iceland's diverse terrains. However, some customers experienced confusion regarding the pick-up location, particularly at the airport, as the company doesn't always have an on-site office, leading to a slightly longer walk or initial uncertainty. A few reviewers also noted minor issues with vehicle condition, such as a damaged roof box, an empty tire repair kit, or a car that wasn't fully charged. Additionally, some people reported that their vehicles had pre-existing issues like a non-working headlamp or a wheel vibration, which they felt indicated a lack of thorough pre-rental checks.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting the ease and efficiency of the pick-up and... See more

Product

People report positive experiences with the product. Many customers praise the high quality, cleanliness, and... See more

Quality

Clients share positive opinions on quality, frequently highlighting that cars are in excellent condition,... See more

Staff

Customers had positive experiences with staff. Reviewers frequently praise the staff for being professional,... See more

Location

Reviewers highlight ambiguous aspects of location. Many customers appreciate the convenience of picking up... See more

Based on these reviews

Rated 5 out of 5 stars

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few time... See more

Rated 5 out of 5 stars

Everything went really well. The car we got was definitely battle-tested, but each scar was properly documented. Getting the car from the airport was super smooth and didn’t even take 5 min. Our littl... See more

Rated 5 out of 5 stars

Great experience with Iceland Car Rental! Perfect! Excellent! Very quick cars kyes pickup (5 min) and and easy car drop off (2 min). Very friendly staff. Car (KIA Ceed) in excellent condition. Rent a... See more

Rated 5 out of 5 stars

Rented a car at Iceland Car Rental (Blue). The proces is simple and they’re very transparant about prices. They don’t have a lot of additional costs that add up to the price like some of other compa... See more

Rated 4 out of 5 stars

We had a small KIA for two weeks and it was absolutely sufficient for our needs as we did not plan to go over F Roads! One big thing is that we got notifications for possible bad weather consition... See more

Rated 5 out of 5 stars

We rented a car here for the first time, and everything went smoothly. The car was clean, the reservation process was clear, and a big plus was that full insurance was included — no additional fees.... See more

Rated 5 out of 5 stars

First time visiting Iceland and definitely recommend using Iceland Car Rental. It was a bit confusing that you pick the car up at the airport from Blue, but the pick up from the locker was very straig... See more

Rated 5 out of 5 stars

Very easy and stress free pick up/drop off. The staff were extremely accommodating to all my questions and helped me pick out the perfect car, for the lowest price, that was also solid in winter condi... See more

Rated 1 out of 5 stars

Poor communication, they are just a reseller for blue car rental. I would just go to one on the major companies like Hertz. They say they will pay the tolls when you go through tunnels and then don't... See more

Company replied

Rated 5 out of 5 stars

Renting from Iceland Care Rental was such a good decision! Pick-up and drop-off were incredibly easy and smooth and the car that we rented was perfect for our week in Iceland! We chose Iceland Care Re... See more

Rated 5 out of 5 stars

To start with, we did get the full insurance - and I highly recommend, as door dings seem to be pretty common in the windy country. Since we had insurance, we didn't have to meet anyone to do a walk a... See more

Rated 4 out of 5 stars

In contact Iceland car rental I found them to be professional,replied to my. Queries immediately and we're very helpful., on collecting the car, had to wait even though there were 5 assistants talking... See more

Rated 4 out of 5 stars

I was generally very satisfied with the rental car. The vehicle was just right for our needs, even though it was a bit older, which actually worked perfectly for the harsh conditions in Iceland. The o... See more

Rated 5 out of 5 stars

Office is only a short walk (3 minutes) from airport arrivals terminal. Sales associate was friendly and very helpful. Cars and auto insurance was reasonably priced, actually much better than the bigg... See more

Rated 5 out of 5 stars

The fast no contact pick-up and drop off is probably one the company's strong points. Our flight arrived midnight and we were able to get to the office at around 1am. There was a key pick up box where... See more

Rated 5 out of 5 stars

I had a great experience with Iceland Car Rental. The car was in excellent condition, and I was able to upgrade to a larger vehicle for just €30 extra for 9 days, which was well worth it. Both the... See more

Rated 1 out of 5 stars

Poor experience: the car was delivered to the Keflavik Airport branch with a roof box that was already damaged and (poorly) repaired. The offices were already closed and it was impossible to request a... See more

Rated 5 out of 5 stars

We had a great experience with Iceland Car Rental! There was a slight hiccup with our rental, as it hadn’t been fully charged for pick-up, but the team was super helpful and gave us one of their newes... See more

Rated 5 out of 5 stars

The car was fine and Iceland Car Rental was accommodating when we had a change of plan and needed the car for longer. They also sorted things out after someone damaged the car while parked and we rec... See more

Rated 5 out of 5 stars

Very fast, comfortable and automatic car pick-up takes 2 minutes (: When using "platinum" insurance (which I recommend at F-Roads), returning the vehicle is just as fast. The car - in our case, the ne... See more

Rated 5 out of 5 stars

Iceland rental (blue rental) was great service, easy to book and instructions for pick up and drop off. I took out the premium insurance and this covered all our needs. No additional charges and qui... See more

Rated 5 out of 5 stars

Loved the worry free experience. Price with all the insurances was better than the competition, the cars were recent, clean and drove well. If you can, select a Hybrid! Gas is expensive in Iceland!

Rated 5 out of 5 stars

I had a great experience with this car rental service. The whole process was quick and hassle-free, from pickup to return. The car was in excellent condition—clean, well-maintained, and exactly as p... See more

Rated 5 out of 5 stars

Easy to use website made booking simple and easy to understand Used the company in September 2025 when in Iceland and they were so good to deal with I have booked again for 2x 2026 holidays Car wa... See more

Rated 5 out of 5 stars

We hired a car from the Reykjavík office, the no contact pickup was easy. We chose a ‘used’ model so the car wasn’t like new but it was clean, comfortable and had everything we needed and included a d... See more

Rated 5 out of 5 stars

Check in and check out quick and easy. Kind people working at reception, 24 hours opened. Car worked conveniently, without problems. A good experience. We can recommend them!

Rated 5 out of 5 stars

I had a flawless experience with Iceland car rental. I rented a car for 7 days in September and right from collection to drop off was smooth. I rented a Kia stonic which was in great condition! Will d... See more

Rated 5 out of 5 stars

Excellent customer service. Pick-up and return were very uncomplicated. The type of car we originally booked was not available, so we got a free upgrade. The car was new and very clean. Preexisting (m... See more

Rated 5 out of 5 stars

Great service. Wide range of vehicle choices. Friendly staff. Smooth check-in and drop off process. No hidden fees, costs, etc. We did take a premium insurance and it was right choice for Icelandic we... See more

Rated 5 out of 5 stars

I had a great experience with the car rental company. The booking process was quick and easy, and the staff were professional, friendly, and helpful throughout. The Jeep Renegade I rented was clea... See more

Rated 5 out of 5 stars

Once we found our rental provider, they were very helpful and provided good local guidance. The GPS was a must-have, although the naming conventions were challenging.

Rated 5 out of 5 stars

It was all super easy from the beginning. We just booked the car that we thought would adjust to us in this trip, we chose an automatic Kia Stonic and it worked wonderful and with enough space for... See more

Rated 5 out of 5 stars

My daughter and I rented a Toyota 4-Runner and drove all the way around The Ring Road. The car rental experience was seamless from beginning to end! Highly recommended!!

Rated 5 out of 5 stars

We booked online for a 9-day rental in downtown Reykjavik. We had trouble finding the building, but that was the only negative. The welcome was warm, the explanations clear, and the car was exactly as... See more

Rated 5 out of 5 stars

I rented a car with Iceland Car Rental/ Blue Car Rental three times now. Each time the whole process from renting the car online to picking the car up until returning it is so smooth. This time my fl... See more

Rated 4 out of 5 stars

Easy to order, fast and fluent car pickup and return. The car was reliable but... All the time there was request on dashboard for service of tire pressure system (not for faulty tire pressure)! Che... See more

Rated 2 out of 5 stars

Easy to pick up and return car. But rental is much much more expensive than Canada and USA. Spending over $600 CAD for renting less than 24 hours is ridiculers.

Company replied

Rated 4 out of 5 stars

All fine, only a little problem during the pick up: I chose the key locker, but no email was sent to me with the code for the locker so I lost some time for collecting the key. Not clear the indicati... See more

Rated 2 out of 5 stars

We hired an older rather than new car. Irrespective. It was not roadworthy. The drivers headlamp didnt work so we couldnt drive at night as we only have full beam. And there was a wheel issue so that... See more

Rated 5 out of 5 stars

Everything worked. Simple check in, honest view of condition. Good information about driving in Iceland. Easy to return.

Rated 5 out of 5 stars

Service and rental went as smooth as can be. Yes they may be a little higher priced than others in the region, but you have a peace of mind when renting from these folks. Any questions I had wer... See more

Rated 4 out of 5 stars

It was very fast to ger the car, a lot of paperwork was done online before arrival, the same with drop off. Car was as expected and reliable. We drowe >2500 km in about a week, considerable amount of... See more

Rated 4 out of 5 stars

Booking worked fine and I received super nice and useful information. From the terminal in Keflavik there is a shuttle bus every 20 minutes to the rental office. However, we were not entirely aware th... See more

Rated 5 out of 5 stars

Easy pick up and return, flexible for location pick up at airport return in city. Competitive price. Good value for money

Rated 3 out of 5 stars

Touring the entire Iceland for 3 weeks was great, but on the car rental part, the KN 4-wheel drive as suggested by the company was not fit for the remote unpaved main road at the North-western tip o... See more

Company replied

Rated 4 out of 5 stars

It’s our first car rental in Iceland. We would have been better collecting the car at Airport instead of in Reykjavik itself. Staff at depot were quite helpful but didn’t take us to the car instead ef... See more

Rated 5 out of 5 stars

The car we rented was cost competitive, it was reliable over the 2 weeks we had it in Iceland, and pick-up and drop-off was quick and easy.

Rated 5 out of 5 stars

We rented a 7 seat car with full coverage for 1 week to travel around Iceland and everything was great. The company was very helpful and we had no issues with the car.

Rated 1 out of 5 stars

Car was not good Handbrake not working Rear screen wiper not good And boots lock was stuck and would not open

Company replied

Rated 5 out of 5 stars

I had an absolutely fantastic experience renting from Blue Car Rental during my recent trip to Iceland. From start to finish, everything went smoothly and exceeded my expectations. First of... See more

Rated 5 out of 5 stars

Helpful staff, great email communications prior to picking the car up, and an easy location at the Keflavik airport which you can walk to or be dropped off by a shuttle.

Rated 5 out of 5 stars

Our car was perfect and everything was easy from start to finish and the mobile internet was brilliant for the long drives

Rated 5 out of 5 stars

Very fast pick-up, clean and tidy car, no extra fees. What more could you want? *according to my colleague who works for the competition


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland at your own pace with Iceland Car Rental, your trusted partner for affordable, hassle-free self-drive adventures. We offer a wide selection of vehicles, including both manual and automatic options, from the world’s most reliable car brands—all designed to make your journey as smooth as the breathtaking Icelandic landscapes. Choose from our fleet of new car models, perfect for city cruising or exploring rugged terrains, with no deposits, no hidden fees, and prices that include everything you need—like CDW insurance for peace of mind. Start your journey from Keflavik and enjoy the freedom of inclusive pricing, convenient pickup options, and no surprises along the way.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

180 reviews

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Replied to 57% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

Great Experience With Iceland Car Rental

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few times during my trip. It handled the roads beautifully and was a really comfortable drive.

I chose the full insurance package after hearing plenty of horror stories about strong winds damaging car doors and the rougher road surfaces in Iceland. I’m pleased to say I had absolutely no issues at all.

Collection and drop‑off were both straightforward and stress‑free. Overall, a smooth and reliable experience. I would happily use Iceland Car Rental again.

March 19, 2026
Unprompted review
Rated 5 out of 5 stars

Easy!

We hired a car from the Reykjavík office, the no contact pickup was easy. We chose a ‘used’ model so the car wasn’t like new but it was clean, comfortable and had everything we needed and included a discount on fuel. I’d highly recommend.

February 9, 2026
Unprompted review
Rated 5 out of 5 stars

I rented a car with Iceland Car Rental/…

I rented a car with Iceland Car Rental/ Blue Car Rental three times now. Each time the whole process from renting the car online to picking the car up until returning it is so smooth.
This time my flight landed way earlier than expected. So much earlier that I didn't get the code for the key box yet. That wasn't a problem as the person working behind the counter just looked up the code for me.

January 24, 2026
Unprompted review
Rated 4 out of 5 stars

As promised

Getting hold of the car was quite easy, everything was as stated with full insurance and none of the usual ‘extras’ needed. The car was clean and ideal for what we wanted

October 7, 2025
Unprompted review
Rated 5 out of 5 stars

perfect!

There's little to say... the service was impeccable in terms of clarity and courtesy and the vehicle was perfect

November 22, 2025
Unprompted review
Rated 5 out of 5 stars

Great company to rent with

Great company to rent with easy from start to finish very reasonable pricing no hidden extras and quality cars to choose from we had the Kia sportage perfect for our needs highly recommend the company

January 7, 2026
Unprompted review
Rated 5 out of 5 stars

Very easy and stress free pick up/drop…

Very easy and stress free pick up/drop off. The staff were extremely accommodating to all my questions and helped me pick out the perfect car, for the lowest price, that was also solid in winter conditions. We loved our trip to Iceland in the winter, and will definitely be coming back in the summer for a couple weeks. I had accidently made a mistake when booking, and they refunded me and allowed me to make the proper booking without any trouble. Great customer service! When we book, we will make sure to book with Iceland Car Rentals again because of how good the service was.

November 27, 2025
Unprompted review
Rated 1 out of 5 stars

Poor service

Poor experience: the car was delivered to the Keflavik Airport branch with a roof box that was already damaged and (poorly) repaired. The offices were already closed and it was impossible to request a replacement. Two days later, the box was damaged beyond repair due to strong winds, and despite being 150 km from Keflavik, there was no way we could get a new box from the nearest rental agency. We had to drive all the way back to Keflavik, thus losing a non-refundable portion of our stay. Upon arrival, the staff didn't apologize for providing damaged equipment, but they even "complimented" us (ironically) for how we managed to patch up the box for the trip! I should also note that, despite providing us with a PHEV vehicle, they didn't provide a charging cable, as the employee said it was "not necessary," when in fact it is essential for this type of vehicle.

December 24, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing Roadtrip with the company's new car

The fast no contact pick-up and drop off is probably one the company's strong points. Our flight arrived midnight and we were able to get to the office at around 1am. There was a key pick up box where the car keys are, we digit the code given us via email and that's it. We were on our way to our hotel and our icelandic adventure. The car was new and efficient. We had no issues whatsoever. We returned the car afterwards hassle free and easier than the pick up. Will surely recommend this company to friends and if we will be coming back to Iceland, then we surely know where to rent.

December 12, 2025
Unprompted review

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