Banner for Iconic Auctioneers

Iconic Auctioneers Reviews 

1,227
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 209 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and extensive knowledge, often noting individuals who went above and beyond. The service is frequently described as excellent, efficient, and smooth, with clear communication and guidance making the overall experience hassle-free. However, some reviewers noted issues with product descriptions, finding vehicles did not always match advertised conditions or had undisclosed problems like missing documentation. A few people also mentioned unexpected fees or feeling unsupported post-sale, with some finding achieved prices either too high or lower than desired.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their professionalism, helpfulness,... See more

Service

Customers consistently note positive experiences with service, often highlighting excellent communication and... See more

Product

Customers had ambiguous experiences with the products, particularly cars and bikes, purchased through the... See more

Price

Reviewers highlight ambiguous aspects of price, with some customers achieving their desired reserve price or... See more

User experience

Reviewers mention positive feedback about user experience, with many describing it as excellent, seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more

Company replied

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just... See more

Company replied

Rated 5 out of 5 stars

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehic... See more

Company replied


Company details

  1. Auction House
  2. Auto Auction
  3. Car Dealer
  4. Collectibles Store
  5. Online Auction Service
  6. Used Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Fortnightly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

Promotion box for Iconic Auctioneers

UPCOMING AUCTIONS

Iconic & Classic Cars, Motorcycles & Automobilia

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(1,227)

187 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

At 80 years old this was my first car…

At 80 years old this was my first car auction. I was nervous as you can imagine but the staff couldn't have beeen more helpful. Being also hard of hearing they arranged to bid on my behalf, sort out the insurance and tax for my successful purchase and made my day a dream. Thank you so very much.

March 22, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you so much for your kind words. We’re delighted to hear your first auction experience was such a positive one, and that our team were able to support you throughout the process. It’s great to know we could help make everything clear and straightforward for you. Enjoy your new car, and thank you again for choosing us!

Rated 5 out of 5 stars

Great Service from start to finish…

Great Service from start to finish selling my Porsche. Gary Dunne was extremely helpful guiding me through the process and providing me insight as to how the process would work. Although my car did not quite reach its reserve I decided to sell to the high bidder as it was very close. The finance team also kept me appraised of payment which was very swift; from sale to funds in my account in 8 working days.

March 22, 2026
Unprompted review
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your great feedback! We’re really pleased Gary was able to guide you through the process and that everything went smoothly from start to finish.

Even though it didn’t quite reach reserve, it’s great you were happy with the outcome and the quick payment process. We appreciate you choosing us and hope to see you again in the future!

Rated 5 out of 5 stars

Good buying experience

Whilst I wouldn't recommend Iconic to sellers due to their excessive fees (almost 25%) my buying experience was good. The car was better than described and the buying process was easy, efficient and I was helped with loading.

To respond, your fees are 9% to the Seller plus 15% to the Buyer = 24% + fees. The Seller effectively pays both as Buyers take the fees into account when bidding

March 25, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

We are very pleased you had a good buying experience and we hope you enjoy your purchase! Regarding the sellers fees, for an Iconic Car Sale is 7.5% plus VAT not 25%, plus the cataloguing fee of £500.

Rated 5 out of 5 stars

Great experience

Great experience - communication was good and the care shown by Iconic staff was exemplary. Proceeds of the successful auction were promptly transferred. Definitely a service a would highly recommend and personally would use again.

February 21, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your kind feedback — we’re delighted you had such a great experience and that everything ran smoothly. We really appreciate your recommendation and look forward to working with you again.

Rated 5 out of 5 stars

Joseph Watt.

My representative at the auction was first class.

Joseph Watt is very easy to deal with at iconic auctioneers and I would highly recommend for a sale channel.

February 21, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your review, I will make sure I pass this on to Joe.

Rated 5 out of 5 stars

Well I have to be truthfully I was held…

Well I have to be truthfully I was held up after getting off ferry at Cairnryan with dreadfully weather fog & heavy rain missed the ferry my minutes so had to wait 4 hrs slow drive to M6. 6 hrs late at auction missed the cars I wanted the Chevron B40 & BMW 1800TI appendix k pre 1966. But NIick, Sally and all staff made me very welcome as did MarieCostello and Lionel Abbot. was happy with the Bikes I bid for but not what I came for. Missed NEC as I was testing and coaching drivers. All in all enjoyed the auction and little of race reto show. Best regards to all at Iconic and have a get 2026. Committed to race myself in Scotish Mini Cooper Challenge 2 car Team and the hire side of Irish Racing Cars Team Ireland and British with a Restart Racing, Chris Smiley maybe Iconic would have interest in sponsorship??? I have won in every car raced and championships at all levels of Motorsport check U tube . Results don't lie. Joey Greenan Irish Racing Cars Restart Racing Team Ireland.

March 24, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thanks for your review - its a real shame about the delays, but we’re glad you felt welcome and enjoyed the auction.

Best of luck with your racing, and we hope to see you again soon!

Rated 5 out of 5 stars

I achieved a world record price for my…

I achieved a world record price for my car, so I was extremely happy.
Harry understood the historical importance of the car and positioned the reserve very well.
I have used this auction House several times and will use them again as they are sensible and achieve excellent results.

February 22, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your kind words — we’re delighted you achieved such a fantastic result! It’s great to hear Harry’s expertise made a difference, and we really appreciate your continued trust in us.

We look forward to working with you again.

Rated 5 out of 5 stars

Selling my car was very exciting Selling my classic car with icon…s

Selling my classic car with icon auctions, was easy and very exciting, Richard who helped me through the whole process though out, talked me through everything I needed to know,. From the very first phone call to the actual auction, I am so thankful to him.

February 21, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your great review — we’re so pleased to hear the process was easy and exciting for you! Richard will be delighted to know his support made such a difference throughout.

We really appreciate your kind words.

Rated 5 out of 5 stars

Good communication

Good communication, easy selling experience, quick return of proceeds

February 22, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your postitive review!

Rated 5 out of 5 stars

Auction my bike for charity

Auction my bike for charity . Picked up & cleaned . Sale went well at race retro thanks Dan

March 7, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your review — we’re delighted everything went smoothly and that the sale was a success. Dan will really appreciate the mention!

Rated 5 out of 5 stars

We cannot praise Iconic enough for…

We cannot praise Iconic enough for dealing with the sale of our two classic cars. All the staff were pleasant and helpful. Richard Greenhalgh guided us through the formalities in an extremely competent way - he really deserves a medal! Settlement was prompt and very satisfactory. Well Done!

February 21, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your wonderful feedback — we’re delighted you had such a positive experience. Richard will be especially pleased to hear your kind words!

We really appreciate your support and hope to work with you again.

Rated 4 out of 5 stars

Unfortunate experience but good customer service

Initially a very disappointing experience. I was the highest bidder on a lot but the auctioneer did not acknowledge my bid despite it displaying online, I have proof of this. I have missed out on a car I have wanted for a while and the vendor will be receiving less than they should. This review was followed up with contact from the auctioneer who I can only commend for trying his best to resolve the situation. I am at least pleased to learn that the car is going to a good home. Overall an unfortunate situation but I appreciate them responding in a friendly, professional and timely manner. I would use this auction house again in the future.

March 21, 2026
Unprompted review
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Hi Ryan, so sorry to hear this, the auctioneer is going to call you this evening.

Rated 5 out of 5 stars

The overall ease and hassle free…

The overall ease and hassle free experience by Dan Towers made the sale a joy. The very good auction result made the sale very worthwhile.

February 22, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your review, I will make sure I pass this on to Dan!

Rated 5 out of 5 stars

You’ll be surprised how well you are looked after!!!

Right from the very first connection with Iconic Auctions. I was looked after and given good independent advice to the better of myself in the first. I cannot express my sincere thanks enough to Gary Dunn who was so supportive and offered options in the day of the auction. Which all in all made the process easier. Did I get the price I wanted no. But that was more about the market for the car I was selling. Rather than the expertise of Iconic.

February 22, 2026
Iconic Auctioneers logo

Reply from Iconic Auctioneers

Thank you for your thoughtful review — we’re really pleased you felt supported throughout the process. Gary will appreciate your kind words, and we’re glad his guidance helped on the day.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look