thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more
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Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.
Car AuctionsIconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.
We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.
Seller's GuideOur team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.
Notable SalesOur in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.
Written by the company

The Forge, Harwoods House, Banbury Road, CV35 0AA, Ashorne, Warwickshire, United Kingdom

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Very professional service from start to finish. Seamless process

Reply from Iconic Auctioneers
I’ve now used Iconic Auctioneers for three auctions and have successfully purchased two cars through them — and lost out on one that went well above my ceiling.
For my first auction, I registered for telephone bidding. Iconic called me promptly before the lot went live, behaved professionally, and the process was smooth. The car I was interested in shot past its estimate and beyond my budget in under a minute, which made the decision easy.
For my second and third auctions I used online bidding from the comfort of my own living room. It was simple to register and intuitive to use, and I enjoyed watching the bids remotely without the pressure or adrenaline of being in the room. In this setting I was able to stay disciplined and not get caught up in auction fever — I hit my hard limit and won the car fairly.
During the third auction there were four cars I was considering. I was the underbidder on the first one, the third shot past estimate and out of my range, and while waiting for the fourth I received a call from Iconic to advise that the first car hadn’t reached reserve, and if I could meet the reserve it would be mine — which I gladly agreed to.
Both vehicles were accurately represented in their listings, which I credit to the honesty of the sellers rather than the auction house. As always, buyers should ideally view cars in person — I fully accept that I took a risk by not doing so with either purchase.
So if everything sounds positive, why am I leaving only 3 stars instead of 5? Unfortunately, the first car arrived with no keys — despite keys being shown in the listing photos. I was informed that Iconic would contact the seller and arrange a locksmith if necessary. This was back in August, and I’ve had no further communication since that initial call. As it stands, I have a near-£10,000 immobile car sitting on my drive: a beautiful paperweight, but a paperweight nonetheless.
I genuinely like Iconic Auctioneers — the bidding experience, the professionalism during auctions, and the systems they have in place are all commendable. But post-sale support is part of the customer experience too, and being left without resolution for months has been a real disappointment.

Reply from Iconic Auctioneers

Reply from Iconic Auctioneers
Helpful staff, & I got a reasonable price, nice to have had more, but I was happy with the package

Reply from Iconic Auctioneers
Very slow in settling accounts !
Coming up to a month after sale, I still await payment of proceeds to my account!
You have required and necessary bank details since long, and this is confirmed by an email from you. Another email advises payment will be made by 21/11 …today 27/11 still nothing!

Reply from Iconic Auctioneers
Dan from Iconic was and is a star. From initial contact to sale Dan kept me informed all the way. I’ve had a great experience with the team at Iconic and if I ever sell another classic bike it will be Iconic I use.

Reply from Iconic Auctioneers

Reply from Iconic Auctioneers
Excellent experience from initial engagement, payment, collection and uplift. Great bunch of people and delighted with my purchase.

Reply from Iconic Auctioneers
Great experience when the auctions were at Leamington and we had costs that were reasonable. (£5 programme).
Now it’s at the NEC we are talking excessive parking costs, entrance costs, extra costs to inspect the cars and eleven quid for a burger. OK it’s the NEC and we all know that to get in you Need Extra Cash but Iconic are not as up front as they should be. Their ‘experts’ know next to nothing about the individual cars as I found out when I asked Richard about the E24 I was interested in. I was told it had an MOT and was driven to the hall so I would have no problem buying it and driving it away.
This I did on the Monday but I only got as far as the M42 ( less than a mile) when the car decided to seize up completely and come to grinding halt. Two trailers, great expense and 9 hours later, myself and my wife got home to Manchester. Should have taken 2 hours tops.
I don’t believe adequate information is given on the condition of the cars and the sales hype is exaggerated. I actually phoned up on the Sunday to confirm that the car was in a drivable condition and was told it was. OK it’s an auction and sold as seen but maybe for the price charged to actually get the cars I would expect a bit more honesty.
Always the red carpet treatment from my Consigner Richard, I’ve been with this auction house since its infancy and their faithful commitment to look after me goes above and beyond every time.
Duncan owner of Cardinal Classic & 84 Collection

Reply from Iconic Auctioneers
An excellent personal service. Explanations were clear the process straight forward. The advice realistic.

Reply from Iconic Auctioneers
Everyone and everything was handled perfectly, I can't fault thr Service

Reply from Iconic Auctioneers
Car was described as having 'good history file' which constituted 4 bits of paper, only 1 of which related to any service work on the vehicle. Essentially it has no service history yet it had 3 stars for vehicle history.
Iconic Auctioneers reply below makes it seem like I am at fault, I am not. The description of the vehicle was incorrect, replacing both batteries has not fixed either engine light or alarm issues.
Picked it up and engine light was on, yet the listing made no reference to this. Engine runs rough.
Alarm goes off constantly. No new keeper slip supplier with the car.
Contacted Iconic Auctioneers and no suggestion of wanting to resolve these issues or admit any fault.

Reply from Iconic Auctioneers
Hats off to Stacey. She helped with everything from, valuing the car, to getting best price on auction day. Went above and beyond, helpful throughout would recommend dealing with her.
Cheers
Dave randles

Reply from Iconic Auctioneers
A great auction house that has delivered every time with strong sales and good prices achieved. Mark and the team have always performed above and beyond - recommended!

Reply from Iconic Auctioneers
Really easy process and fun -- got a great deal and paying and arranging shipping was easy.

Reply from Iconic Auctioneers
The chaps, did everything they said they would. The car sold well, and the payment from them was quick, I will certainly be doing this again.

Reply from Iconic Auctioneers
Motorcycle was accurately described giving me confidence to bid without viewing in person

Reply from Iconic Auctioneers
No reserve known
Taking your commission straight away after finding out that the car was in Callaway in Ireland and I had to pay over1000 pounds to bring the car to Southampton. I abandoned the sale and lost by paying your commission. I will Never attend any on line auction. Good luck

Reply from Iconic Auctioneers
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