Ideal World Reviews 

104,759
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 5,017 reviews, reviewers had a great experience with this company. Loyal customers frequently highlight the exceptionally fast delivery service and the wide variety of reasonably priced goods available to easily choose from. Many consumers also deeply appreciate the impressive quality of items such as practical household gadgets, wonderful beauty ranges, and stylish clothing pieces. Some reviewers were not happy with occasional order mistakes, noting specific instances where ordered items arrived with missing parts or appeared previously used. A few people additionally mentioned ongoing challenges regarding limited fashion sizing options and unexpected postage costs when returning unsuitable products to the store.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items arrive promptly and in perfect... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting the fast shipping times and... See more

Quality

People report positive experiences with quality, noting that items are very well made and match descriptions.... See more

Order

Users describe positive interactions with order, highlighting how simple the purchasing process is both... See more

Price

Reviewers mention positive feedback about price, frequently highlighting great deals and reasonable costs on... See more

Reviews shaping this summary

Rated 4 out of 5 stars

If you watch at he right time there are some great bargains. Especially with beauty. The Elizabeth Grant range is excellent. Still waiting for invoice statements to show flexi-pay dates!!!!?

Company replied

Rated 4 out of 5 stars

I recd. the limited edition lab life golden Titan which I'm very pleased with. Ordering was easy & quickly rcd. it. How ever since then I've ordered 2 further items by telephone but according to Cus... See more

Company replied

Rated 5 out of 5 stars

I buy zhuzh tan enhanc4r for years now always get good deals on iv told many people as i keep getting asked what i use .in 3 days i go from whute to dark. Even with no sun tanning lotion in this or an... See more

Company replied

Rated 5 out of 5 stars

I am very happy to deal with Ideal World as I have purchased many items from them over a long period of time and have found them a very good shopping channel to deal with .Its easy to order ,items del... See more

Company replied


Company details

  1. Online Marketplace

About Ideal World

Written by the company

Shop Fashion Shop Beauty & Fragrance Shop Accessoreies Shop Home, Leisure, Garden & More Follow Us on Facebook Contact Customer Care
Ideal World is one of the largest E-Commerce businesses with a TV home shopping channel in the UK. Ideal World delivers a dynamic and entertaining shopping experience, backed up by a website offering all the deals you see on TV and lots more! With leading brands and great deals, Ideal World offers quality items for you, your home and everything in between!

Ideal World TV - Delivering a dynamic and entertaining shopping experience.

Ideal World, TV - SKY 668 | Freeview 51 | Virgin Media 747 | Freesat 810 | Youtube

Share A Meal

Written by the company

With every purchase we donate one meal to a hungry child in India and the UK

Contact info

4.1

Great

TrustScore 4 out of 5

105K reviews

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4.1

All reviews

(104,759)

4,820 reviews in the last 12 months

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Rated 5 out of 5 stars

The item works well

The item works well. Good delivery time.

July 26, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

My good were returned as I was not home…

My good were returned as I was not home yet the letterbox is big enough to have posted them through or left with a neighbour so no product received

July 29, 2026
Ideal World logo

Reply from Ideal World

Dear Diane,

We have investigated your query and have found that delivery of your parcel was attempted twice; As no delivery instructions were provided through the tracking service, the parcel was taken back and currently being held at your local Post Office and is available for collection. Alternatively, you can arrange a redelivery using the tracking link with your tracking number.

We have also tried contacting you by telephone and email to assist you with this matter, but unfortunately, we have not received a response.

We sincerely apologies for the inconvenience caused and would still like the opportunity to help resolve this for you. Please contact our Customer Service team at your earliest convenience so that we can assist you further and discuss the best way to get your parcel to you.

We look forward to hearing from you.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Excellent service

Fast efficient delivery and regular updates

July 28, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

It's not an ideal world on money back

This company really does make me laugh they go on about 60days money back guantee and then sell something and say it takes 3months for u 2 see the difference so in other words the money back will of run out

August 8, 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear David,

We would like to clarify that our 60-day return policy applies to items that are unused and returned in resalable condition.

We understand that certain products, such as beauty items, may take some time to show results. However, as per our returns policy, for hygiene reasons, we are unable to accept returns on beauty items, underwear or bedding that have been used or sampled.

We would be happy to look into the specific item and your concerns further. Please share the details of the item in question, along with your contact information, so we can investigate this for you.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Cross over hand bag

The crossover bag I ordered was just what I wanted and easy easy to use. It was not expensive and suited perfectly. If you do them in other colours Iwould order another

August 1, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

after phoning customer service about a…

after phoning customer service about a free storage box with my order that hadnt been included in my otder i rang customer services and was dealt with politely and efficiently by the lady i spoke to she also sent my storage boxes which i received excellent service

July 28, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Always very good quality items for sale…

Always very good quality items for sale at very competitive prices. Quick post if not free.. Thank you very much.

July 26, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Emu Oil

I ordered the Emu Oil and it was delivered very quickly. I received my actual order 100g jar and a 20g jar for free! This oil is so good as having a few issues with my joints now going through the change. It is helping the back of my knee brilliantly. Less painful since using this oil. It smells fantastic and is very smooth to touch. A little goes a long way.

July 31, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Broke after trying on one screw

Broke after trying on one screw, to much hassle to return.
Had a call from I.W, they have refunded the item, great service, I thought I had wasted £15. Thumbs up from me.

August 1, 2026
Ideal World logo

Reply from Ideal World

Dear Trevor,

Please accept our apologies for the inconvenience caused.

We have looked into your query and, as discussed with you over the call, we do understand that the unit you received was faulty.

In order to resolve this, we have assisted you with the best possible resolution, and we hope this helps address your concerns.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Excellent garment steamer

The garment steamer works much better than the hand held ones I’ve had before.Easy to assemble & easy to use. I was not sent part of this order & contacted Ideal World. They quickly rectified the omission & sent me something better than the item which had been omitted. Well done Ideal World

August 1, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

ok would use again

April 8, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 3 out of 5 stars

Poor quality website

Poor quality website

June 29, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

Please accept our apologies that your recent experience with our website did not meet your expectations.

Please get in touch with our Customer Service team on 0800 151 2345 (option 2) or email us at customercare@idealworld.tv so we can assist you better.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Easy ordering

Easy ordering. fast delivery. Nice trousers.

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Delivered with care and on time

Delivered with care and on time

July 31, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

i had a order that had a piece missing …

i had a order that had a piece missing i had to return it they said someone would let me know what was next i asked for a replacement then to told i have a refund also told to reorder then i have had to wait
all i got many emails which was just repeating things not happy

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Ann,

Please accept our apologies for the inconvenience and frustration caused by your recent experience.

We have investigated your query and understand the concerns you raised regarding the return and replacement process. As confirmed with you over email, we have done our best to address your query and resolve your concerns.

We appreciate your patience and the feedback you have provided.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

The pillows arrived very quickly and…

The pillows arrived very quickly and are very good

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

It's a great show and sally is…

It's a great show and sally is brilliant but I do have trouble getting flex pay

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Excellent piece of equipment at a…

Excellent piece of equipment at a really good price with good delivery service

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Recent Purchases

God product and value and delivered as promised

May 24, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Twice I’ve ordered the spray and…

Twice I’ve ordered the spray and received a cream

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Jackie,

We sincerely apologies for the confusion caused. We have investigated your query and found an issue with the product listing, which resulted in the cream being sent instead of the spray. We have highlighted this with the relevant team, and the listing will be corrected.

Unfortunately, the spray is currently out of stock, so we have processed a refund for you as a resolution. We hope this resolves your concerns.

Regards,
Ansh
Ideal World Customer Care

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