Ideal World Reviews 

104,759
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 5,017 reviews, reviewers had a great experience with this company. Loyal customers frequently highlight the exceptionally fast delivery service and the wide variety of reasonably priced goods available to easily choose from. Many consumers also deeply appreciate the impressive quality of items such as practical household gadgets, wonderful beauty ranges, and stylish clothing pieces. Some reviewers were not happy with occasional order mistakes, noting specific instances where ordered items arrived with missing parts or appeared previously used. A few people additionally mentioned ongoing challenges regarding limited fashion sizing options and unexpected postage costs when returning unsuitable products to the store.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items arrive promptly and in perfect... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting the fast shipping times and... See more

Quality

People report positive experiences with quality, noting that items are very well made and match descriptions.... See more

Order

Users describe positive interactions with order, highlighting how simple the purchasing process is both... See more

Price

Reviewers mention positive feedback about price, frequently highlighting great deals and reasonable costs on... See more

Reviews shaping this summary

Rated 4 out of 5 stars

If you watch at he right time there are some great bargains. Especially with beauty. The Elizabeth Grant range is excellent. Still waiting for invoice statements to show flexi-pay dates!!!!?

Company replied

Rated 4 out of 5 stars

I recd. the limited edition lab life golden Titan which I'm very pleased with. Ordering was easy & quickly rcd. it. How ever since then I've ordered 2 further items by telephone but according to Cus... See more

Company replied

Rated 5 out of 5 stars

I buy zhuzh tan enhanc4r for years now always get good deals on iv told many people as i keep getting asked what i use .in 3 days i go from whute to dark. Even with no sun tanning lotion in this or an... See more

Company replied

Rated 5 out of 5 stars

I am very happy to deal with Ideal World as I have purchased many items from them over a long period of time and have found them a very good shopping channel to deal with .Its easy to order ,items del... See more

Company replied


Company details

  1. Online Marketplace

About Ideal World

Written by the company

Shop Fashion Shop Beauty & Fragrance Shop Accessoreies Shop Home, Leisure, Garden & More Follow Us on Facebook Contact Customer Care
Ideal World is one of the largest E-Commerce businesses with a TV home shopping channel in the UK. Ideal World delivers a dynamic and entertaining shopping experience, backed up by a website offering all the deals you see on TV and lots more! With leading brands and great deals, Ideal World offers quality items for you, your home and everything in between!

Ideal World TV - Delivering a dynamic and entertaining shopping experience.

Ideal World, TV - SKY 668 | Freeview 51 | Virgin Media 747 | Freesat 810 | Youtube

Share A Meal

Written by the company

With every purchase we donate one meal to a hungry child in India and the UK

Contact info

4.1

Great

TrustScore 4 out of 5

105K reviews

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4.1

All reviews

(104,759)

4,820 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I spoke to a very polite person who was…

I spoke to a very polite person who was so helpful and kind. My request was dealt with very quickly.

July 28, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

Some pros and cons

The product (a walking stick) arrived promptly. It’s a nice surprise that it has torch and alarm! I didn’t know it’s foldable and its height as it’s shortest still too high for my 5’1” mother. Luckily, she mainly use it as an aid to getting up when seated.

July 24, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

I've been asked to give more details

Just an update, had a lovely call, off a bloke called asha, and he refunded my postage charge x take back everything I said, obviously ideal world do care about their customers x

August 4, 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Quick delivery.

From ordering to arrival was very quick.

July 28, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

I buy zhuzh tan enhanc4r for years now…

I buy zhuzh tan enhanc4r for years now always get good deals on iv told many people as i keep getting asked what i use .in 3 days i go from whute to dark. Even with no sun tanning lotion in this or any factor at all. It just activates the melonin naturally in the skin on cruise once i used half the bottle letting people try it out lol cheryl x

July 19, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Good product good price good delivery…

Good product good price good delivery thank you 👍

July 24, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

I’m very happy ordering from Ideal…

I’m very happy ordering from Ideal World and don’t have to worry about anything. Five stars I award.

July 28, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Lovely products fabulous prices and…

Lovely products fabulous prices and delivered very quickly not used the product yet so can't comment but I have high hopes for it

July 28, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Five stars all the way

Item was delivered quickly, securely packaged, very good value and is wonderful. You can't say fairer than that.

July 26, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Deliverey was quick and very pleased…

Deliverey was quick and very pleased with my goodies

February 20, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

First time didn't have to chase anything

First time didn't have to chase anything

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

Excellent so far but have not used the…

Excellent so far but have not used the pillow long enough to make a valid judgement.
Item arrived in good time and without damage.

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

Received my skirt which was delivered…

Received my skirt which was delivered quickly but very creased.Fit is good

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Easy to order

Easy to order, fast delivery.

July 28, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

first class service

July 23, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

I was very happy with product

I was very happy with product. Anytime I buy anything from you, I'm never disappointed, I always get delivery when you say.

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Ideal World lab life

Ideal World lab life.
I had contact from a person from Ideal World.Ansh. Not sure of there position with ideal World?
They seem to think doing refunds is the end of the question.
Sending me to toothbrush in exchange for the bad service I got from lab life 23 emails and 23 phone calls to lab life with no reply whatsoever. Ideal world said they will pick up the lifetime guarantee. Why would any company pick up a problem instead are not dealing with a company that's so bad. And has no respect for the customers that buy their product it's ridiculous and stupid. Lab life the two strange girls who go on television spouting about how wonderful these products are.They will never get back to a customer for any kind of replacement parts makes no sense whatsoever. Beware of lab life you've been warned other customers have the same problem so I've been told by ideal World you cannot get in touch with lab life. Phone calls emails which were given to me by ideal world to contact them for any parts required. Knowingly they don't answer the phone and they don't reply when you leave messages or emails. It's the most ridiculous setup I've ever heard about.
All I can say is there's not one company I know in Britain or anywhere else that will put up with this nonsense. These two strange ladies from lab life you've been warned about lab life.
Be sensible and think about before ordering lab life will never get back to you. As I said if you want to contact them like I did 23 emails 23 phone calls with no reply whatsoever it's a complete waste of everyone's time my opinion cowboys what should I say cowgirls com merchants. It has gone over to Trading Standards maybe they can get a answer as I certainly can't from lab life company ideal world will be picking up the problem for years lifetime guarantee it's totally Madness. No sensible company would put them sells in this situation.
C.Barrie.

August 3, 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Charles,

We are truly sorry to hear about your experience and understand how frustrating this situation has been.

We're pleased that we were able to arrange the replacement heads and provide resolution to your concerns. While we understand that this does not change your overall experience, we hope it demonstrates our commitment to supporting our customers and ensuring their satisfaction.

We have listened carefully to your feedback regarding Lab-Life, and we are continually working collaboratively with our brand partners to improve the overall customer experience. Your comments have been shared with the relevant teams and will help us drive further improvements.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

The parcel arrived on time.Packaging…

The parcel arrived on time.Packaging was in good condition. The machine was the best thing I’ve bought in a while. My mobility is not great so being able to exercise in the chair is a bonus.

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

The item was far too small.and very…

The item was far too small.and very impracticable very awkward to use.

July 27, 2026
Ideal World logo

Reply from Ideal World

Dear Kitty,

We have investigated your query, and as discussed with you over the phone, we understand your concern that it was informed the Vibration Heated Massage Belt could also be used on the shoulder. We appreciate that this did not fulfil your intended purpose, as you were specifically looking to use it on your shoulder.

We would like to clarify that while it was suggested that the belt could be tried on the shoulder, it is designed specifically as a waist massage belt. As such, it is intended to provide the best fit and performance when used around the waist and may not work as seamlessly when used on the shoulder.

We would kindly ask you to return the item. To help resolve this matter as quickly as possible, we can confirm that your refund has already been processed, and we hope this helps address your concerns.

Regards,
Ansh
Ideal World Customer Care

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