identibase Reviews 

5,348
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,456 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated support team for being exceptionally helpful, friendly, and quick to resolve microchip and registration issues during phone calls. Many consumers deeply appreciate the smooth user experience, patient guidance, and efficient communication provided when managing their pet accounts. Some reviewers were not happy with unexpected payment fees, mentioning they felt forced into costly annual subscriptions just to update simple contact details or addresses. A few people also shared frustrating difficulties regarding account login access, unclear website pricing policies, and communication gaps during emergency situations.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting helpful and efficient support... See more

Customer service

Reviewers mention positive feedback about customer_service, noting that representatives are helpful,... See more

Service

Reviewers highlight positive aspects of service, praising the warm, friendly, and efficient support provided... See more

User experience

Consumers find user experience to be positive, noting that the website makes registration and updates... See more

Payment

Users describe negative interactions with payment, frequently complaining about subscription terms or... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Today my kitten was neutered and microchipped. I was checking the information of the chip and I noticed my old address was displayed. I contacted Identibase and spoke to Lewis W. He was so friendly an... See more

Company replied

Rated 5 out of 5 stars

I called Identibase to update my pet,'s registration details as it's changed to them from Animal Tracker and it wouldn't let me do it online, Carly was extremely helpful and sorted it out for me, noth... See more

Company replied

Rated 5 out of 5 stars

I wish all cats were implanted with Identibase microchips! On the odd occasions that I have had to contact Identibase I have actually been able to speak to a person!! Concerns have been dealt with pro... See more

Company replied

Rated 5 out of 5 stars

New to Identibase and while one of my rehomed cats was already registered and transferring her to me was straight forward. I had several issues trying to add the second cat who needed to be re-chippe... See more

Company replied


Company details

  1. Animal Control Service

Written by the company

Identibase® is the UK’s original and most advanced Pet Database, with the most comprehensive missing pet service. Registering your pet’s microchip and details could not be easier…


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

5K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 48 hours

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4.3

All reviews

(5,348)

1,456 reviews in the last 12 months

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Rated 5 out of 5 stars

Calm, swift, effective response😹

Calm, helpful customer services operatives (Thanks Olivia) respond to telephone inquiries within two minutes. AND resolve your issues quickly - I had managed to set up 2 different accounts -Olivia was immediately on the case and resolved issue by merging the two accounts - problem solved in under 5 minutes😹

August 11, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that Olivia was able to get straight to work on your account issue and have everything resolved in under five minutes. It’s fantastic to know that she was able to quickly understand what had happened, merge your accounts, and get everything back in order for you.

We’re also really pleased to hear that you were able to get through to our team within two minutes. We know that when you have a problem, you want to speak to someone promptly, so we work hard to provide quick access to our Customer Care team while still ensuring our advisors have the time to properly understand and resolve each query.

Your comments about our team being calm, helpful, and efficient are particularly appreciated. We want every customer to feel listened to, reassured, and confident that their issue is being dealt with, and it’s wonderful to know that Olivia delivered exactly that experience.

We’ll be sure to pass your lovely feedback on to Olivia. Knowing that she was able to resolve your issue so quickly and leave you with such a positive impression will mean a great deal to her.

Thank you again for your brilliant review and for choosing Identibase. We truly appreciate your support and wish you and your pets many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Very helpfull and soon resolved my…

Very helpfull and soon resolved my issue. My dogs are very important to me needed to know details were updated with Identbase.

August 11, 2026
Unprompted review
identibase logo

Reply from identibase

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that our team was able to help you and resolve your issue so quickly. We completely understand how important your dogs are to you, so it’s fantastic to know that we were able to provide the reassurance you needed and confirm that their details were updated correctly with Identibase.

Keeping your pets’ microchip information accurate and up to date is incredibly important. Should a pet ever become lost, having the correct keeper and contact details linked to their microchip can make a real difference in helping them be identified and safely reunited with their family.

It’s wonderful to hear that our team was able to take the time to understand your concerns and make sure everything was dealt with properly. Providing friendly, efficient, and reassuring support is exactly what we strive for, particularly when we know how much our customers’ pets mean to them.

Your feedback means a great deal to the whole team and is fantastic recognition of the care and professionalism our Customer Care advisors provide every day.

Thank you again for your kind comments and for trusting Identibase with your dogs’ important microchip records. We wish you and your dogs many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Identibase

Knowledgeable , friendly advisor who speedily resolved my issue . Highly recommend this company

August 11, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you received support from a knowledgeable and friendly advisor who was able to resolve your issue so quickly. Providing efficient, professional, and reassuring assistance is exactly what we strive for, so it’s fantastic to know that you had such a positive experience.

We understand that when you contact us with a problem, you want to feel confident that the person you speak to understands your query and can take ownership of getting it resolved. It’s wonderful to hear that our advisor was able to combine the knowledge needed to deal with your issue with a friendly and approachable manner.

Your recommendation means a great deal to us, and we’re incredibly grateful that you would recommend Identibase to others. Feedback like yours is fantastic recognition for our Customer Care team and encourages everyone to continue delivering the high standard of service that pet owners deserve.

Thank you again for your brilliant feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Excellent customer service very polite…

Excellent customer service very polite and efficient

August 11, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that you experienced excellent customer service and found our team to be both polite and efficient. Providing friendly, professional, and effective support is exactly what we strive for, so it’s fantastic to know that we delivered the experience you were looking for.

We understand that when customers contact us, they want their questions answered clearly and their queries dealt with as efficiently as possible, while still receiving a warm and respectful service. Your feedback is wonderful recognition of the balance our Customer Care team works hard to achieve every day.

Your kind comments mean a great deal to the whole team and encourage us to continue maintaining the high standard of customer service that our customers and their pets deserve.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Lovely to chat with Daisy

I spoke with Daisy who helped resolve both my little problems and got me straight back in to the site. It was genuinely a joy to chat with her and she understood exactly what I needed as well as resolving it. Thank you so much!

August 7, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that Daisy was able to resolve both of your issues and get you straight back into the site. It’s fantastic to know that she understood exactly what you needed and was able to deal with everything quickly and efficiently.

We’re particularly pleased to hear that it was genuinely a joy to speak with Daisy. Providing knowledgeable and effective support is important, but we also want every customer to feel listened to, understood, and comfortable when speaking with our team. Your comments are a wonderful example of exactly the experience we aim to create.

We’ll be sure to pass your lovely feedback on to Daisy. Knowing that her friendly approach, understanding, and willingness to help made such a positive impression will mean a great deal to her. Recognition like this is incredibly motivating for our team and reinforces the importance of delivering both excellent service and a genuinely human experience.

Thank you again for your wonderful feedback and for choosing Identibase. We truly appreciate your support and wish you and your pets many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Excellent customer service

I didn't have to wait long for someone to answer the telephone. I was anxious with a problem when I called, but Daisy on the other end of the phone was wonderful - kind, patient and understanding. She couldn't do enough to help and sent me a follow-up email to confirm everything we'd discussed. Excellent service. I would definitely recommend.

August 10, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a wonderful and thoughtful review!

We’re absolutely delighted to hear that you didn’t have to wait long for your call to be answered and, most importantly, that Daisy was able to provide the reassurance and support you needed when you were feeling anxious about your problem.

It’s fantastic to hear that Daisy was kind, patient, and understanding and that she took the time to listen carefully and make sure she did everything she could to help. When a customer contacts us feeling worried, particularly about something relating to their pet, we understand how important it is to have someone who will listen, explain things clearly, and provide reassurance rather than making the situation feel more complicated.

We’re also really pleased that Daisy followed up your conversation with an email confirming everything you had discussed. Clear communication and making sure customers have the information they need to refer back to are important parts of the service we aim to provide, so it’s wonderful to know that this gave you additional reassurance.

We’ll be sure to pass your lovely feedback on to Daisy. Knowing that her patience, kindness, and willingness to help made such a positive impression will mean a great deal to her and the wider team. Your comments are fantastic recognition of the care our Customer Care advisors put into supporting pet owners every day.

Thank you again for your excellent feedback and for recommending Identibase. We truly appreciate your trust and support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Lewis W was very helpful

Lewis W was very helpful today at registering my new pets and helping access my old account.

August 10, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that Lewis W was able to help you register your new pets and also assist you with accessing your existing account. It’s fantastic to know that he was able to support you with both tasks and make the process straightforward and stress-free.

We understand that setting up new pet records while trying to regain access to an older account can sometimes feel a little complicated, so it’s wonderful to hear that Lewis was able to take the time to understand what you needed and guide you through everything efficiently.

Providing friendly, knowledgeable, and patient support is exactly what we strive for, and your kind feedback is wonderful recognition of the care and professionalism Lewis brings to every customer interaction. We’ll be sure to pass your lovely comments on to him – he’ll be delighted to know that his help was so appreciated.

Thank you again for your fantastic feedback and for choosing Identibase for your new pets. We truly appreciate your support and wish you and all of your pets many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions about your account or your pets’ microchip records in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

I was obviously greatly concerned that…

I was obviously greatly concerned that my kitten had not come home overnight. I was very fortunate to find Luke who was empathetic and extremely patient and helpful.
He walked me through the process and issued a wanted poster for me. The response from identibase was amazing.

August 6, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to share your experience with us.

We completely understand how frightening and upsetting it must have been when your kitten didn’t come home overnight. When a much-loved pet goes missing, every moment can feel incredibly stressful, so we’re very pleased to hear that Luke was there to support you when you needed us most.

It’s wonderful to hear that Luke was empathetic, extremely patient, and helpful throughout your conversation. Taking the time to listen, explain the process clearly, and guide you through the steps needed to get your missing pet alert in place is exactly the level of care we want to provide in these situations.

We’re especially pleased that Luke was able to issue a wanted poster for you and help get the information out as quickly as possible. Our missing pet services are designed to help provide additional support and increase awareness when a pet goes missing, and we know just how important a fast and reassuring response can be at such a worrying time.

We’ll be sure to pass your lovely feedback on to Luke. Knowing that his patience, empathy, and professionalism helped you through such a stressful situation will mean a great deal to him and the wider team.

We’re also delighted to hear that you were impressed with the response from Identibase. Supporting pet owners when they need us most is at the heart of what we do, and your comments are a wonderful reminder of why that work is so important.

Thank you again for your kind words and for trusting Identibase during such a worrying time. We sincerely hope your kitten is safely back home with you very soon and wish you both many happy, healthy, and safe years together.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Very polite and helpful

Very polite and helpful. Also call was answered in time quoted, at beginning of call.

August 10, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that you found our service polite and helpful, and it’s fantastic to know that your call was answered within the time quoted to you at the beginning of the call.

We understand how frustrating it can be when you’re waiting to speak to someone, particularly when you have an important question or query relating to your pet. Providing realistic expectations around wait times and then delivering on those expectations is something we work hard to achieve, so your feedback is wonderful recognition of our team’s efforts.

We’re also pleased that the advisor you spoke with was friendly and helpful. Our aim is always to make every conversation as straightforward, professional, and reassuring as possible, while ensuring our customers feel listened to and supported.

Your kind feedback means a great deal to the whole team and encourages us to continue maintaining the high standard of customer service that our customers and their pets deserve.

Thank you again for your fantastic comments and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

The process of transferring from Animal Tracker

The process of transferring from Animal Tracker wasn't working, complicated by the fact that I already had an account from years ago, but Lewis managed to sort it out.

August 11, 2025
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave your feedback!

We’re sorry to hear that you experienced some difficulty with the transfer from Animal Tracker, particularly with the added complication of already having an older Identibase account. We appreciate that this could understandably make the process feel confusing and frustrating.

We’re therefore delighted to hear that Lewis was able to take the time to understand what was happening and get everything sorted for you. Providing knowledgeable, patient, and efficient support is exactly what we strive for, especially when there are account or migration issues that aren’t as straightforward as they initially appear.

The migration from Animal Tracker has involved transferring a significant number of customer and pet records, and we appreciate the patience our customers have shown while this work has been completed. Feedback like yours is incredibly valuable as it helps us identify where customers may encounter difficulties and allows us to continue improving the experience.

We’ll be sure to pass your kind comments on to Lewis, who will be pleased to know that his support made such a positive difference. It’s fantastic recognition of the effort he puts into helping customers navigate more complicated queries.

Thank you again for taking the time to share your experience and for continuing to trust Identibase with your pets’ important microchip records. We wish you and your pets many happy, healthy, and safe years together.

If you ever need any further assistance with your account or have any questions about the Animal Tracker migration, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Excellent Customer Service

Fantastic help from Identibase in sorting out an issue with my account. The response time was excellent, and there was clear and friendly communication from Alexandre throughout the whole process, which made everything very straightforward.

Thankfully, we haven’t yet needed to rely on Identibase to help find a missing pet, but if the level of service I received in resolving an administrative error of my own is anything to go by, I have every confidence in this company. Highly recommended!

August 9, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a fantastic and thoughtful review!

We’re absolutely delighted to hear that Alexandre was able to help resolve the issue with your account and that you were so pleased with the speed of our response and the communication you received throughout the process.

It’s particularly wonderful to hear that Alexandre kept everything clear, friendly, and straightforward from start to finish. Taking ownership of a customer’s query, keeping them informed, and making sure they understand what is happening are all important parts of the service we aim to provide, so your feedback is fantastic recognition of the care and professionalism Alexandre demonstrated.

We’ll certainly pass your kind comments on to Alexandre, who will be thrilled to know that his support made such a positive impression. Feedback like yours means a great deal to him and the wider team and encourages us to continue delivering the high standard of customer service that pet owners deserve.

We’re also very pleased that you haven’t yet needed to rely on our missing pet services – and long may that continue! However, it’s incredibly reassuring to hear that the experience you’ve had with us has given you confidence in the support we would provide should you ever need us in the future. Helping reunite pets with their families is at the heart of what we do, and providing reliable support when it matters most is something we take extremely seriously.

Thank you again for your brilliant feedback and for recommending Identibase. We truly appreciate your trust and support, and we wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

The lady I chatted to was very helpful…

The lady I chatted to was very helpful poilte and informative and helped me update my pets details , she also helped me log on to my account.

August 10, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that the lady you spoke with was helpful, polite, and informative, and that she was able to assist you with both updating your pet’s details and getting you logged into your account.

We understand how important it is for pet owners to have accurate contact information linked to their pet’s microchip, so it’s fantastic to know that our advisor was able to make the process straightforward and ensure everything was updated correctly.

It’s also wonderful to hear that she took the time to help you access your account. We know that login issues can sometimes be frustrating, and our aim is always to make sure customers feel supported rather than left to work things out on their own.

Providing friendly, knowledgeable, and patient customer service is exactly what we strive for, and your kind feedback is fantastic recognition of the care our team puts into every interaction. We’ll be sure to pass your comments on to the advisor involved, who will be delighted to know that her help was so appreciated.

Thank you again for your fantastic feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

I highly recommend Identibase.

Great company to deal with. Very efficient and they care so much about our animals.

August 5, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you found Identibase a great company to deal with and that you experienced such an efficient service. It’s particularly lovely to hear that you feel we genuinely care about the animals we help protect.

Animal welfare is at the heart of everything we do. We understand that pets are much more than just a record on a database – they are important members of our families. That’s why we work hard to provide a reliable microchip database and supportive customer service that helps give owners reassurance that their pets can be identified and reunited with them should they ever become lost.

Our Customer Care team takes great pride in being friendly, knowledgeable, and efficient, so your feedback is wonderful recognition of the work they do every day. Knowing that you felt both well supported and confident that we genuinely care about animals means a great deal to the whole team.

Thank you again for your lovely comments and for choosing Identibase. We truly appreciate your support and wish you and your animals many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Call handler was friendly and professional

Call handler was friendly and very helpful checking details of both pets confirming transfer had been made and sending email confirming this after call ended.

August 7, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a wonderful review!

We’re delighted to hear that our call handler was friendly, helpful, and able to check the details of both of your pets and confirm that their transfer had been completed successfully.

We understand how important it is to have confidence that your pets’ microchip records have transferred correctly, particularly when moving between databases. It’s fantastic to know that our team was able to check everything for you, provide clear reassurance over the phone, and then follow this up with an email confirmation so you had a written record of the transfer.

Providing clear, efficient, and reassuring support is exactly what we strive for. We want our customers to feel confident that their pets’ information is accurate and properly recorded, and it’s wonderful to hear that our advisor took the time to make sure everything was fully confirmed for you.

Your kind feedback is a great reflection of the care and professionalism our Customer Care team puts into every interaction. We’ll be sure to share your comments with the advisor and the wider team, as knowing that their support has made the process easier for you means a great deal.

Thank you again for your fantastic feedback and for continuing to trust Identibase with your pets’ important microchip information. We wish you and both of your pets many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Great service

Great service , the gentleman I spoke to explained info and prices to me.
Was really helpful
You get such a good deal with the chip package well worth it

August 7, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a fantastic review!

We’re absolutely delighted to hear that you received great service and that the gentleman you spoke with was able to clearly explain the information and pricing to you. We know how important it is for our customers to understand exactly what is available to them, so it’s fantastic to hear that he took the time to answer your questions and make sure everything was clear.

It’s also wonderful to hear that you felt the microchip package offered such good value. Microchipping and keeping your pet’s details accurately registered is such an important part of responsible pet ownership, and we’re proud to offer products and services designed to provide both practical value and peace of mind.

Our aim is always to make sure customers have a clear understanding of the different options available, without feeling rushed or pressured into making a decision. Providing friendly, knowledgeable, and transparent support is something we take great pride in, so your feedback is fantastic recognition of the service our team provides.

We’ll be sure to share your kind comments with the advisor involved, who will be delighted to know that his help and explanation of the options and pricing were so appreciated.

Thank you again for your lovely feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 1 out of 5 stars

Locked out

Got migrated from animaltracker due to acquisition. Existing password didn't work, and after changing the password, apparently successfully, the new one doesn't work either. Tried three times with three different passwords.

August 7, 2026
Unprompted review
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Reply from identibase

Thank you for taking the time to leave your feedback.

We’re sorry to hear that you’ve experienced difficulties accessing your account following the migration from Animal Tracker to Identibase. We appreciate how frustrating it can be when you’ve successfully gone through the password reset process but are still unable to log in.

To clarify, as part of the migration, your existing Animal Tracker password cannot be used to access your new Identibase account, so a new password does need to be created as part of the activation process.

If you have successfully activated your account and subsequently reset your password, the new password should work. If it does not, this would normally indicate that the password is not being entered exactly as it was created, rather than the password reset itself failing. Passwords are case-sensitive, so even a small difference in capitalisation, spacing, or an additional character can prevent it from being accepted.

It’s also important to make sure you are using the correct activation/login link provided for your migrated Animal Tracker account. Using an alternative route or attempting to access an account before the activation process has been completed can cause further confusion.

We certainly don’t want you to be left struggling with this, and our Customer Care team will be more than happy to help. If you contact us, we can check the status of your account, talk you through the activation or password reset process and make sure you are using the correct details and access route.

We’ve worked hard throughout the Animal Tracker migration to resolve the issues customers have experienced, and feedback like yours has been particularly useful in helping us identify where further support and improvements are needed.

Thank you again for bringing this to our attention, and we hope we can get you successfully logged into your Identibase account very quickly.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Help to register my pet.

I called Identibase to update my pet,'s registration details as it's changed to them from Animal Tracker and it wouldn't let me do it online, Carly was extremely helpful and sorted it out for me, nothing was too much trouble for her. Thanks Carly for your help.

August 7, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a wonderful review!

We’re absolutely delighted to hear that Carly was able to help you update your pet’s registration details following the move from Animal Tracker to Identibase. We appreciate that migrating to a new database can sometimes mean that customers have questions or encounter difficulties when trying to make changes online, so it’s fantastic to know that Carly was able to step in and get everything sorted for you.

It’s particularly lovely to hear that you found Carly extremely helpful and that nothing was too much trouble for her. Providing patient, friendly, and knowledgeable support is exactly what we strive for, and it’s wonderful to know that she made the process straightforward and stress-free for you.

The Animal Tracker migration has involved moving a significant number of pet records, and our team has been working incredibly hard to support customers throughout the process. Feedback from customers has been invaluable in helping us identify and resolve issues, so we really appreciate you taking the time to share your experience.

We’ll be sure to pass your kind comments on to Carly, who will be thrilled to know how much you appreciated her help. Recognition like yours means a great deal to her and the wider team.

Thank you again for your fantastic feedback and for continuing to trust us with your pet’s important microchip information. We wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance with your account or have any questions about the migration, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Brill service

Brill service

August 7, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a lovely review!

We’re absolutely delighted to hear that you received brilliant service from our team. Providing friendly, professional, and efficient support is exactly what we strive for, so it’s fantastic to know that you had such a positive experience with Identibase.

Our Customer Care team works hard every day to make sure our customers receive the help and reassurance they need, whether they’re updating their pet’s details, managing their account, or simply looking for some advice. Your feedback is wonderful recognition of those efforts.

Thank you again for your kind comments and for choosing Identibase. Your support means a great deal to the whole team, and we wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 5 out of 5 stars

Help

Needed help transferring my account and spoke to Lewis W . He was polite and helped me with the process.

August 7, 2026
Unprompted review
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Reply from identibase

Thank you so much for taking the time to leave such a lovely review!

We’re delighted to hear that Lewis W was able to help you with transferring your account and that you found him polite, helpful, and professional throughout the process.

We understand that transferring an account can sometimes feel a little daunting, particularly when you want to make sure all of your pet’s important microchip information is correctly carried across. It’s fantastic to know that Lewis was able to guide you through the process and provide the support you needed to make everything straightforward.

Providing friendly, knowledgeable, and efficient customer service is exactly what we strive for, and your feedback is wonderful recognition of the care and professionalism Lewis brings to his conversations with customers. We’ll be sure to pass your kind comments on to him – he’ll be delighted to know that his assistance was appreciated.

Thank you again for your feedback and for choosing Identibase. We truly appreciate your support and wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

Rated 4 out of 5 stars

Had to wait in a queue for 17 minutes…

Had to wait in a queue for 17 minutes but apart from that, once I got through Chloe was very polite, helpful and efficient and did everything I needed. Thank you Chloe! 🙂🙂

August 7, 2026
Unprompted review
identibase logo

Reply from identibase

Thank you so much for taking the time to leave your feedback!

We’re pleased to hear that once you got through to us, Chloe was polite, helpful, and efficient and was able to take care of everything you needed. We’ll certainly make sure your kind comments are passed on to her, as she’ll be delighted to know that her support made such a positive impression.

We are sorry, however, that you had to wait 17 minutes before getting through to a member of the team. We appreciate that this is a significant wait, particularly when you’re calling with something important relating to your pet, and we completely understand how frustrating that can be.

Our contact centre has been experiencing periods of particularly high demand, and our teams are working hard to support as many customers as possible while still giving each conversation the time and attention it deserves. We don’t want customers to feel rushed once they reach us, so our priority is always to provide a thorough and helpful service rather than simply move calls through as quickly as possible.

It’s therefore fantastic to hear that Chloe was able to resolve everything for you once your call was answered. Providing friendly, knowledgeable, and efficient support is exactly what we strive for, and your feedback is wonderful recognition of Chloe’s efforts.

Thank you again for your patience and for taking the time to share your experience. We truly appreciate your feedback and your support, and we wish you and your pet many happy, healthy, and safe years together.

If you ever need any further assistance, please don’t hesitate to get in touch – we’re always here and happy to help.

Warm regards,

Ben
Identibase

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