influ2.com Reviews 

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TrustScore 3.5 out of 5

3.7

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  1. Software Company

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Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey. Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows. Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior.


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3.7

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TrustScore 3.5 out of 5

1 review

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3.7

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Rated 5 out of 5 stars

An excellent solution for ABM campaigns!

At Megadeals International we have worked extensively with Influ2 over the last few years on a large number of international marketing campaigns, both for ourselves and our clients.
It's been a part of our martech stack alongside platforms such as LinkedIn, Adroll (retargeting), Google ads, Facebook, Instagram, Twitter, Tik-Tok, Inzynk (IP-targeting), and others. Influ2's person-based targeting solution, which offers the possibility to reach specific individuals, adds a LOT of value. A particularly interesting use-case is when the targeted individuals work for very large companies, which would be very expensive to go after in their entirety with other platforms such as IP and LI.

Overall we have had a very positive experience working with Influ2 and I can't praise our customer success manager Alexa highly enough for her professional and friendly approach. She is very knowledgeable and caring and always seems to do her very best to find a solution to our requests, usually impressively quickly. I have only good things to say!

And our impression is the whole team seems to keep a very high standard.

When it comes to areas of improvement, I would mention hitrate (reach) for a few markets. I also wish we had a little bit more data on exactly where we reach the reached individuals.

Apart from that, nothing comes to mind. We are very satisfied and warmly recommend using Influ2.👍

January 10, 2022
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