LendDirect Reviews 2,373

TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness, kindness, and professionalism, making interactions pleasant and efficient. Many people highlight the excellent customer service, noting the quick responses and clear explanations provided. The service itself is often described as reliable and easy to access, with many appreciating the quick loan approval process and the stress-free experience of obtaining funds. However, some customers expressed dissatisfaction with the payment structure, specifically mentioning that a significant portion of their payments goes towards interest and fees rather than the principal amount. There were also concerns about high interest rates and the perceived slow progress in paying down the loan balance. A few other people also felt that the customer service was occasionally unhelpful or that communication was repetitive.

What people talk about most

Payment

Consumers find payment experiences to be ambiguous. While some appreciate quick access to funds and easy... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, professionalism,... See more

Service

Clients share positive opinions on service, with many praising the fast and efficient approval processes,... See more

Customer service

Users describe positive interactions with customer service, highlighting helpful, patient, and knowledgeable... See more

Price

Customers had negative experiences with price, consistently expressing dissatisfaction with high interest... See more

Reviews shaping this summary

Rated 4 out of 5 stars

This financial service company is reliable. Makes getting a loan easy by just going into their app. Only caveat is the payment for the principal is overshadowed by the bigger amounts of their other... See more

Company replied

Rated 4 out of 5 stars

I've had no issues. East to apply. Communication was there. Emails and phone calls. The only reason I'm deducting one star is because I've had way too many phone calls already inquiring if I'm okay... See more

Company replied

Rated 3 out of 5 stars

Very easy access to getting loans; friendly staff at customer service and no checks on credit standing every time a loan is processed. the only glitch to the great access to easy loan is the excessive... See more

Company replied

Rated 3 out of 5 stars

I wish that more of the monthly payments I make on my line of credit, was actually going towards paying off the amount, instead of paying so much of it going towards interest. A lot of us are going t... See more

Company replied


Company details

  1. Loan Agency

Information provided by various external sources

LendDirect offers online personal loans in Canada.


Contact info


3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

AVOID AT ALL COSTS

AVOID AT ALL COSTS

I emailed questions a month ago and haven’t heard anything back. I don’t have available time to go into a location physically (I’m not in town much). I don’t like that cash money was able to just offload a contract into another company without my consent. This is bad business practice. 0 input from customers, balance is ALWAYS wrong, never reporting the right credit amount or balance to credit reporting agencies. They are not willing to cancel “optional” insurance. Apply so much interest from a $200 payment that…$25 goes to the principal - yes that’s $175 in admin and interest amounts. Literally the definition of a predatory loan. I can’t wait until I am done with these clowns.

How can it be fixed? CHECK YOUR AND ANSWER YOUR EMAIL! Allow customers to cancel “optional” fees on their loans. This “line of credit” is literally worse than pay day loans. Wish I stuck to those instead of getting suckered into this. I have been paying $25 in principal for FOUR YEARS…still only have $8 available to withdraw.

If you can get approved for literally any other temporary funds do it. DO NOT SIGN UP FOR THESE “loans” (I pay a CAR off faster than this garbage

AVOID AT ALL COSTS

March 13, 2026
Unprompted review
Rated 5 out of 5 stars

LendDirect gives chances when everyone else turns away.

I have used LendDirect for quite a few years now. They were the first company that approved a loan for me, which immediately made me feel valued. LendDirect values prompt and no defaulted payments, and they reward that reliability with more trust given in the form of a credit limit increase, which is very easy to access when needed. Payments happen on the date I specified, and every month I receive an email reminding me that the payment will be coming out. Reminders are their way of staying in touch and assuring that if there is a problem, you can contact them immediately. Customer service is very knowledgeable and agents are always very pleasant to talk to.
I highly recommend LendDirect to everyone, especially those who have a difficult time getting credit elsewhere. LendDirect still values the human touch and treat their customers accordingly.

April 13, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for taking the time to leave a review of LendDirect. We are pleased to hear that you had an excellent experience with our team members. We appreciate you!

Rated 5 out of 5 stars

It's so easy

It's so easy to access in emergencies, I've never been caught off guard or had to panic basic needs since I got the LOC. It's helped me invest in several assets. Decent. Good start to credit.

April 12, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We were happy to help. Thank you for choosing LendDirect. We appreciate you!

Rated 1 out of 5 stars

An e-transfer supposed to be quick but…

An e-transfer supposed to be quick but not with lendirect 2h waiting for that cash money was faster I’m disappointed

April 10, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

I've had a great experience with…

I've had a great experience with LendDirect. They’ve consistently made the loan process smooth and stress-free. quick and easy to use App also

April 6, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for choosing LendDirect. We appreciate your business.

Rated 5 out of 5 stars

I had a really great experience working…

I had a really great experience working with Suzy(London On. Branch at Adelaide )and the team at the branch. From the moment I walked in, Suzy was welcoming, patient, and very knowledgeable. She took the time to explain everything clearly and made sure I felt comfortable with each step of the process.

The manager and the rest of the ladies at the branch were just as helpful and professional. You can really tell they work well together and genuinely care about their clients.

Customer service like this is hard to find these days — friendly, efficient, and respectful. I truly appreciate all the help and would definitely recommend this branch to anyone looking for great service!

April 9, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for taking the time to leave a review of LendDirect. We are pleased to hear that you had an excellent experience with our team members. We appreciate you!

Rated 5 out of 5 stars

Simple loan with a repayment plan that…

Simple loan with a repayment plan that met my financial needs. By making all repayments on time, you are eligible for special offers (as long as your payments are made and your credit score remains satisfactory). I have had excellent support from LendDirect.

April 8, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for the excellent review and for choosing LendDirect. We appreciate you!

Rated 1 out of 5 stars

I had phoned multiple times and took a…

I had phoned multiple times and took a day to get a response back second thing is I asked them a question and they don’t respond. They don’t give you an answer. You have to ask the same question 4 to 5 times to get an answer and then they never helped me in any way shape or perform. The service is terrible. The finance manager is terrible on communicating and the website says we will get you into a car regardless of your credit situation is not true not true at all

April 8, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

Friendly financial customer service

Patience polite friendly staff and very understanding it's very hard to find these days I highly recommend them to anyone seeking financial services.

April 6, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you so much for taking the time to leave us this excellent review. We appreciate our customers!

Rated 3 out of 5 stars

MIA funds for a bit / but good ! Happy

MIA funds for a couple weeks but eventually got it back. Was informed different things when calling about it. Love how quickly you get approved and. Staff very nice but need to be on the same page not saying money will be there tomorrow and it not. Any ways good, interest isn’t to bad. All in all goods happy so far

March 13, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you for choosing LendDirect. We appreciate you!

Rated 5 out of 5 stars

The best part of my experience is when…

The best part of my experience is when you loan me $70 continuously before i complete paying my original loan and to give option to extend my due payments. God blesses you and your families.

April 1, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you so much for taking the time to leave us this excellent review. We appreciate our customers!

Rated 5 out of 5 stars

I have been approved for loan and I am very satisfy.

I have been approved for loan and I am very satisfiy to have such a wondeful cutomer services. The person I met was Robin who helped me cooperated very well and walk through the processes. I am grateful to him for such a excellent service he provided. Thank you.

March 21, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thank you so much for taking the time to leave us this excellent review. We appreciate our customers!

Rated 1 out of 5 stars

Lend Direct lent money to a scammer who…

Lend Direct lent money to a scammer who used my wife’s name. Then they sent a collection agency after us. Crooks.

March 31, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at CustomerService@LendDirect.ca or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

Great experience with both Lend Direct and Cash Money

I had a great experience with both Lend Direct and Cash Money. The entire process with each company was smooth, quick, and very straightforward.

Lend Direct stood out for their transparency and professionalism. They clearly explained all my options and made sure I felt comfortable and informed every step of the way. Their responsiveness and attention to detail really made a difference.

Cash Money was equally impressive. The staff were friendly, approachable, and efficient. The application process was simple, and I was able to access funds quickly when I needed them most.

Overall, both companies provided excellent customer service, clear communication, and reliable support. I would definitely recommend Lend Direct and Cash Money to anyone looking for fast and trustworthy financial services.

March 30, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We strive to make customer satisfaction a priority and your 5-Star rating reflects the success of that effort. Thank you for choosing LendDirect and we look forward to seeing you again.

Rated 5 out of 5 stars

I had got a call today that gave me a…

I had got a call today that gave me a relief that i had not had in awhile and the lady i talked to her name is Tammy and she was the sweetest person to talk to and i just wanted to reach out and say thank you for giving a month to take the chance to care for myself and my partner this month.

March 28, 2026
Unprompted review
LendDirect logo

Reply from LendDirect

thank you for choosing LendDirect. We appreciate our customers.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look