Placing products out on Saturdays but only activating discounts the next day (Sunday)
Having bought a Silvercrest Breadmaker today Saturday 29th March 2025 at the store in Wells, the Lidl Plus app did not discount the purchase price of £59.99 by the £5 promoted by Lidl. The checkout contacted management and stated that the discount is 'not activated' until the next day - Sunday 30th March 2025. There were only three in the Wells store. It seems that Lidl place promoted items on sale on Saturdays - a busy shopping day - whilst only discounting the next day - on Sunday. (This has happened before). To be honest, regardless of value, this is not a practice to be expected from Lidl - placing items out on Saturdays, the day before a discount applies - on a Sunday. Lidl mostly 'enhances the lives of our customers', but not today! Actually, the practice should cease.

Reply from Lidl GB - GB0217







