Living proof UK Reviews 94

TrustScore 3.5 out of 5

3.3

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Rated 5 out of 5 stars

I absolutely adore Living Proof products & so does my hair. I always order directly from them as they are extremely generous with offers & good sized samples. Their customer service is second to none.... See more

Rated 5 out of 5 stars

I decided to try Living Proof products having read some great reviews on the M&S website. I purchased my products direct from Living Proof as it was cheaper to buy a shampoo and conditioner bundle fro... See more

Company replied

Rated 5 out of 5 stars

I recently started to use Living Proof products for frizzy hair. It works well on my coarse hair, finally it looks shiny and smooth! And I tried hundreds of products from many other companies. I thi... See more

Rated 1 out of 5 stars

Made a purchase for first time and they took a second payment a few hours later leaving me overdrawn. No response from customer care e mail or chat and no phone number. Sent further e mails yester... See more

Company replied

Company details

  1. Shopping & Fashion

Written by the company

At Living Proof, we’re rooted in innovation. Established in 2005, our founders were an ingenious mix: biotech scientists who had no preconceived notions of what could be done in beauty, and industry-leading stylists who were fed up with the limitations of conventional products. Together, they started a revolution in haircare, pioneering a line of breakthrough, silicone-free products with patented technology originating from MIT. Our fresh, innovative approach was long overdue. Twenty patents later, across 50 unique products, Living Proof has won more than 150 awards for disrupting the industry and solving the toughest problems in haircare. Our drive to reveal the best version of your hair has only gotten stronger. We continue to break through industry standards, creating cutting-edge products that will transform your confidence, your outlook, and your every day. We are the science. You are the Living Proof®.


Contact info

3.3

Average

TrustScore 3.5 out of 5

94 reviews

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Replied to 33% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Perfect hair Day™ Style Refresh…

Perfect hair Day™ Style Refresh Mist…new product so ordered to try as have to mist my curls every morning.
Absolutely love it as has totally revived my curls & given them bounce & volume too but without any crunch!
Very, very pleased!

April 3, 2026
Unprompted review
Rated 2 out of 5 stars

Product incorrectly labelled and poor customer service

Generally like their products but I recently ordered a conditioner and it actually had shampoo in the conditioner bottle- after initial use I thought there was a problem so I ordered another conditioner and compared the two and there was definatley a problem.

I’ve emailed customer service and I'm still waiting for a reply, it has been 4 days and the only repsonse I have had started with "We are sorry to hear that your item may be faulty!" when I clearly stated in my email what the issue was.

I have also tried calling the team multiple times and nobody is responding. Really poor customer service I'm so disappointed because I love their products.

January 9, 2026
Unprompted review
Rated 5 out of 5 stars

Quick response to a quality issue

Bough a set on offer and one of the bottles came leaked. Customer service replied after 1 day and already requested a replacement. Very impressed! I have recently noticed a huge drop in the quality of customer care for big reputable companies so it's a nice change to see someone actually caring about customers. Well done

January 7, 2026
Unprompted review
Rated 3 out of 5 stars

This is tricky - mixed review

This is tricky. I have the Perfect Hair Day (PHD) original, PHD Dry Texturising Spray (amazing product!) and PHD Velvet Amber. The latter just stopped working mid spray, & I had to fill in a web form providing all info including order number, batch number etc. Then I received an email less than 24 hours later asking for exactly the same info (?!), plus video evidence of fault. I provided it all and lovely Bethany has now, 48 hours later, sent a replacement out. Thank you!

However, the price of these products means that I’d expect high quality product and dispenser - the dry shampoos are nowhere near as good as cheaper alternatives. I accepted the replacement because the faulty one was barely used and did smell nice, so I’ll chuck the old use the new when it arrives. I wouldn’t buy again though, as it’s just not that effective. HOWEVER, the dry texturising spray is utterly fantastic and that is the one I’d recommend. Big Thanks again to Bethany too for sorting me out - she’s the reason I will remain a customer, albeit not for the faulty product I’m having replaced.

November 21, 2025
Unprompted review
Rated 1 out of 5 stars

Horrible service and dangerous product in

Had made order and my fault I have trust their ''Natural '' advertisement, lately i have more deeply check ingredients myself.. and it was hidden that there is some horrible stuff in it! I have asked to cancel my order but they just suggested to refuse delivery-what I have done. So far they just keep saying it is still in pick up location, no matter it says pick up by 28th Sept -so it is 2 weeks due.. No refund.. No support-just same words everytime..

October 13, 2025
Unprompted review
Rated 5 out of 5 stars

Thanks to Beth, customer support...

Forgot to enter my promotion code at checkout, immediately messaged the customer support team and Beth very kindly took the worry away and applied the discount as a refund once the order was cleared and sent. Very happy! Shout out to Beth! 😄

August 5, 2025
Unprompted review
Rated 1 out of 5 stars

Living Proof Flex Hairspray

I ordered from living proof the Flex Spray.
It arrived promptly. I washed and conditioned my hair in my normal way and used the product.
When I came to brush my hair at the end of the day my hair which is long was tangled and knotted. It had to be washed again the following day.
There was no Flex whatsoever in this Hairspray.
I do not recommend this product or company as they have a clause in conditions that you cannot return their products under any circumstances unless the item has not been used and you have the original packaging.

June 14, 2025
Unprompted review
Living proof UK logo

Reply from Living proof UK

Hi Susan,

Thank you for taking the time to share your experience. We're really sorry to hear that the Flex Hairspray didn’t work for your hair as expected, this certainly isn’t the experience we want for our customers.

We understand how frustrating it can be when a product doesn’t meet your personal needs, especially when it’s something you were looking forward to trying.

Our returns policy does require items to be unused and in their original packaging to be eligible for a return, which is outlined in our FAQs. As a haircare brand, we made this change for hygiene and safety reasons, and to ensure the quality of products we send out to all customers.

We truly value your feedback and have passed your comments on to our internal teams. If you’d like to get in touch with our Customer Care team directly, we’d be more than happy to help offer alternative recommendations that may better suit your hair type.

Rated 5 out of 5 stars

I had a query about living proof…

I had a query about living proof products and sent an Email. Very quick response and very helpful thanks. My Living Proof No Frizz Shampoo & Conditioner are working really well for my hair so far. Quite impressed.

June 9, 2025
Unprompted review
Living proof UK logo

Reply from Living proof UK

Hi Adele,
Thank you so much for your lovely review! We're so glad to hear our team was able to help quickly and that you're enjoying the Living Proof No Frizz Shampoo & Conditioner and we're thrilled it's working well for your hair.

If you ever have more questions or need personalised recommendations, we’re always here to help.

Thanks again for taking the time to share your experience!

Rated 1 out of 5 stars

Allowing expired products to be sold by 3rd parties

I contacted Living Proof UK as I was having issues with a gift set I'd gotten for Christmas. Out of the set the conditioner and 5in1 from the PHD range wouldn't dispense even struggled after fully taking the lids off. Thinking it was a packaging fault I contacted the company provided pictures, videos and batch code numbers.

They emailed back to tell me the products were expired 4 months before purchase but as the gift was purchased from Cohorted they wouldn't take any responsibility. They cited T&Cs on their website about only offering refunds when purchased direct. How would they expect customers to know this? They will be aware that their products are in beauty boxes and now I wonder if thats why they are. It seems a total cop out to wash their hands of this issue

This brand exclusive box is still for sale on Cohorted website. So Living Proof know this will be damaging their brand reputation and I'd question if theres health risks to consumers who don't know the products are expired.

All in all a very bad company to deal with who clearly aren't concerned about potential health risks of expired cosmetics. Im going to report to Consumer Direct and highlight this on social media as £50 is a lot for a relative of mine to have spent for expired products!

May 18, 2025
Unprompted review
Living proof UK logo

Reply from Living proof UK

Hi Siobhan,

Thank you for taking the time to share your feedback, and we're truly sorry to hear about your experience.

We’ve looked into this internally and can confirm that Living Proof has not supplied products to Cohorted recently. As such, we are unable to verify the condition or authenticity of items sold through this third-party platform, especially if the products have passed their expiration date.

We completely understand your disappointment. While we do our best to ensure our retail partners maintain the same quality standards we uphold, we unfortunately cannot extend our product guarantees or support to items not purchased directly through our website.

That said, we sincerely appreciate you bringing this to our attention, and we will be reaching out to Cohorted directly to address this matter.

Please rest assured that your feedback has been heard and shared with the appropriate teams, and we hope to restore your confidence in our brand in the future.

Rated 1 out of 5 stars

Terrible reaction

I don't normally write negative reviews however LP leave me no choice. I used the Restore products for about 6 weeks not realising that they were causing some quite distressing symptoms. After visits to my GP and A&E the link was made. I have been burned by these products, on my scalp, my neck, ears, face and under arms. Basically the places the rinsed products would travel to in the shower. Eight weeks on from stopping use I remain on antihistamines for the itch as my skin and scalp slowly heal. I was initially on steroids it was so bad. My scalp remains painful, flaky and itchy, my face still has dry patches as does my neck. Although LP refunded me for these products their last email said, "it (is) unfortunate to hear these ingredients didn't work for your hair". Is that an example of "gaslighting"? This is despite them being sent photos of the injuries caused and agreeing refunds.
I checked the ingredients on ewg. org METHYLISOTHIAZOLINONE is the search to use.

My advice, do not touch LP products. You are better off with cheaper products that don't pretend to contain high end, safe ingredients.

March 1, 2025
Unprompted review
Rated 3 out of 5 stars

Product is not good for people with…

Product is not good for people with hair that gets greasy within 24 hours

May 8, 2025
Unprompted review
Living proof UK logo

Reply from Living proof UK

Hi Susan,

Thank you for taking the time to share your feedback. We're sorry to hear that the product didn’t work well for your hair type.

We understand that everyone's hair needs are different, and while many customers find our formulas helpful, they may not be the perfect fit for every individual. If you’d like support in finding a product better suited to oily hair or a routine that may help with your concerns, our customer care team would be happy to assist.

We truly value your feedback as it helps us continue improving.

The Living Proof UK Team

Rated 5 out of 5 stars

i bought the M&S advent calendar last…

i bought the M&S advent calendar last christmas and i had. living proofs 5.1 hair styling travel sample. it’s amazing, it gives my hair volume with no stickiness and feels extremely healthy and soft. definitely will buy this in the future.

April 29, 2025
Unprompted review
Living proof UK logo

Reply from Living proof UK

Hi Vivienne,

Thank you so much for your lovely feedback! We’re so happy to hear you discovered and loved the Living Proof 5-in-1 Styling Treatment through the M&S Advent Calendar.

It’s such a great product for achieving volume without the weight, and we’re thrilled it worked so well for you. If you ever have any questions or need recommendations, feel free to reach out.

Rated 1 out of 5 stars

Awful packaging

Awful packaging, poor quality and overpriced product.
I am left with half full bottle after no spray comes out of mine. Absolute shame at this price tag! Avoid!

April 29, 2025
Unprompted review
Living proof UK logo

Reply from Living proof UK

Hi Kit Kat,

We're so sorry to hear about your experience and truly appreciate you taking the time to share your feedback.

This definitely isn’t the level of quality we aim to deliver, and we’d love the chance to look into this further for you. Please could you reach out to our Customer Care Team at customercare@livingproof.co.uk with your order details? We’ll do our best to make this right.

Rated 1 out of 5 stars

No customer service

Great news I have been contact and a replacement will be sent
Thank you

I was given perfect hair day dry shampoo,the soray worked a few times now it doesn't.
I tried calling the number given by the bot on live chat it's not live as no one is ever avaliable I filled in my details no one has got back to me.
Why is there no one answering the phone at 11.00 am nor is there a human on live chat!

March 23, 2025
Unprompted review
Living proof UK logo

Reply from Living proof UK

Hi Shelley,

We’re sorry to hear about your experience with the dry shampoo and any difficulty reaching us. We can see that you’ve been in touch with our team and are in correspondence with them. We’d love to resolve this for you as quickly as possible. To assist you further, we just need a few details like the batch code and a short video showing the issue. If you could provide these on the same email chain, we’ll be happy to look into a solution right away.

Please check your email for our latest response, and we look forward to helping you!

Best,
Living Proof Team

Rated 5 out of 5 stars

Despite having delivery issues

Despite having delivery issues, I received my order the next day, am very happy with all three items, and with the help I got from customer service. Great products all round.

March 2, 2025
Unprompted review
Rated 1 out of 5 stars

Very disappointing

I bought 2 travel sized dry shampoos for my daughter and daughter in law as gifts. The one I gave to my daughter broke pretty much straight away after just one use. Unfortunately she threw the canister away and as a result customer services aren’t interested as I can’t send them a video of the fault or provide them with the batch code. This shows no trust in the customer and I can only assume they think we are making this up. I will not recommend LP nor buy any of their products again, very disappointing.

February 21, 2025
Unprompted review
Living proof UK logo

Reply from Living proof UK

Hi Debra,
We’re truly sorry to hear about your experience. We always aim to provide high-quality products and excellent customer service, so it’s disappointing to learn that we’ve fallen short for you. While we do require certain details to investigate product issues such as seeing the fault and inspecting the item, our intention is never to question our customers’ honesty. We appreciate your feedback and will take it into account as we work to improve our processes. If you’d like to discuss this further, please reach out to us at customercare@livingproof.co.uk.

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