The London Pass Reviews 24,140

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, noting significant savings compared to purchasing individual tickets for attractions. Many appreciate the ease of use and the convenience of accessing numerous sights, often skipping queues and streamlining their visits. People also praise the wide selection of attractions available, encouraging them to explore places they might not have otherwise considered. However, some customers were not happy with the booking process, mentioning confusion regarding attraction points and unclear information about visiting hours or closures. A few also experienced difficulties with bus services, citing long waits and hard-to-find stops. Additionally, some reviewers found it challenging to book time slots for certain attractions through the pass, leading to wasted time and missed opportunities.

What people talk about most

Location

Consumers generally find the location options to be positive, appreciating the wide variety of sights and... See more

Value for money

People report positive experiences with value for money. Many consumers found the pass offers great savings,... See more

User experience

Clients share positive opinions on user experience, highlighting its ease of use for accessing attractions... See more

Price

Customers generally had positive experiences with the price, finding that it offered great savings and... See more

Booking process

Users describe ambiguous interactions with the booking process. Many found it smooth and easy, appreciating... See more

Based on these reviews

Rated 4 out of 5 stars

Everything worked perfect - easy and fast access to very many attractive sightseeings and museums. The Uber Boat trip is great and gives you a free view from the river. Only the Hop-on/ Hop-off-bu... See more

Company replied

Rated 4 out of 5 stars

When I used the London Pass, everything worked perfectly, as it should. I was able to see all the sights I wanted to see at a cheaper price. The only thing that is a bit confusing is that in one p... See more

Company replied

Rated 4 out of 5 stars

We got into the muesums faster and we saved a lot of money and time. We are a bit dissapointed with the buses cause we waited long to get on a bus and the bus stops weren't visibile and hard to unde... See more

Company replied

Rated 5 out of 5 stars

There is a good range of activities available. I think however that's disingenuous to include free activities on the passport as it inflates its value artificially. Having said that, I DID find it e... See more

Company replied


Company details

  1. Travel Aggregator

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

24K reviews

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Rated 5 out of 5 stars

Great Value and Easy to Use!

Thanks to the London Pass, we saved a lot of money overall. The convenient app made it easy for us to plan our stay, and with the reservations, we were able to avoid long waiting times.

October 20, 2025
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Reply from The London Pass

Hi Boris,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 3 out of 5 stars

Rush; and change of terms without notice

It’s fine — it’s worth the price if you enjoy a packed and fulfilling holiday in London, but I wouldn’t recommend it if you’re after a calm one. My days there were always rushed because of the London Pass. It was also really frustrating when I got to Westminster Abbey and couldn’t go in — they’d changed the visiting hours for London Pass holders. The app said we could enter all day on that day, but the sign outside said only in the afternoon because it's busy. It was annoying, given no prior notice to us. I ended up wasting my morning.

June 27, 2025
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Reply from The London Pass

Thank you for sharing your feedback. We’re sorry to hear about your experience at Westminster Abbey and understand how disappointing it must have been to find different visiting hours on arrival. Westminster Abbey is one of London’s most popular attractions, and access for Go City pass holders is granted subject to capacity. To help manage visitor numbers, entry with the pass is available after 1PM, which is stated on our website and app.

We offer a wide range of passes to suit different customer needs, whether you prefer a flexible, relaxed trip or a busy sightseeing schedule. Our website and app also include helpful tips to make the most of your pass, such as grouping nearby attractions together to save time and maximise value. We appreciate your feedback and will continue to review our information to keep it clear and up to date.

Rated 4 out of 5 stars

Almost everything went very well

Almost everything went very well, except on the 3rd day of the 7 day pass, the app on my phone dropped our two passes right when we were in line for our Tower Bridge tour. We had to leave the line and figure out what was going on with the app. I used your chat feature to get our passes resent to me and I had to delete the app and reinstall it. This took me over 30 minutes and we missed our Tower Bridge tour. Other than that issue the passes worked fine.

November 4, 2025
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Reply from The London Pass

Hi Joseph,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City

Rated 5 out of 5 stars

London experience

Very useful. Its worth it. I only miss something with the attraction because it needs booking before your visit. But over all, it's really convenient

October 15, 2025
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Reply from The London Pass

Hi Aidalyn,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 4 out of 5 stars

Useful if you are going to go to many…

Useful if you are going to go to many places that need a ticket

November 4, 2025
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Reply from The London Pass

Hi Salvador,

We are beyond thankful for your review and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 3 out of 5 stars

Churchill War Rooms not included

The pass gave us access to lots of attractions and we were able to pay for it in advance of our trip to help with budgeting.

The thing that annoyed us was that one of the attractions detailed on the list, is no longer available. The Churchill War Rooms was somewhere that we really wanted to visit and we thought we could as it was listed in the attractions on the pass. However, when we turned up we were advised that they no longer accepted the London Pass and we would have to pay another £33 each to enter. They also advised that this has been the case since before Covid. This attraction should therefore be removed from the list as it is false advertising.

October 12, 2025
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Reply from The London Pass

We’re really sorry to hear about your disappointment regarding the Churchill War Rooms and completely understand how frustrating that must have been, especially when you were looking forward to visiting.

The Churchill War Rooms are not currently included with the Go City. We’d really like to understand where this information was seen so we can investigate further and make sure everything online remains accurate. Please kindly contact us at customerfeedback@gocity.com so our team can look into this in more detail.
We appreciate you bringing this to our attention and are glad to hear you still enjoyed exploring many of the other attractions included with your pass. Your feedback helps us continue to improve for future travelers.

Rated 5 out of 5 stars

A great way to plan to see the city.

This pass really helped me to make the most of my 4 day trip to London. I purchased the 2 day pass and was able to put In the sights I wanted to see and if put them in order off seeing them which was really helpful. Real value for money if you stick some of the bigger ticket visits in there, we used it for an escape room experience and a jack the ripper tour experience alongside a trip on the Thames and the tower of London to name a few.

July 2, 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Perfect for first-time London tourists

The London Pass includes many sights you should see when being in London for the first time. Therefore I really recommend it for this kind of tourists.

October 24, 2025
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Reply from The London Pass

Hi Katharina,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

It was much cheaper

It was much cheaper, affordable and easy. The best thing is no need to take separate tickets, digital pass worked everywhere.
One can not complete everything in 7 days, so select the place wisely.
Overall I have a wonderful experience.

October 31, 2025
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Reply from The London Pass

HI Prawin,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great experience with many amazing…

Great experience with many amazing sights, very easy and uncomplicated handling and booking - highly recommended.

October 31, 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 1 out of 5 stars

Terms were not clear and not value for…

Terms were not clear and not value for money when some of the attractions are closed on the day of the pass

October 31, 2025
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Reply from The London Pass

We’re sorry to hear that your experience didn’t meet expectations and that some attractions were unavailable during your visit. Our Know Before You Go section in the Go City app and on our website includes up-to-date information about attraction availability, opening hours, and any seasonal closures — we always recommend checking this before your trip to help avoid surprises.
If there’s anything you’d like to share, please contact us at customerfeedback@gocity.com. We’d really appreciate the opportunity to hear more about your experience.
Thank you for your feedback — it helps us continue improving for all our customers.

Rated 5 out of 5 stars

Anniversary Trip

We took an 8 day trip to London to celebrate our fortieth wedding anniversary. The London Pass was great and we certainly made some savings. It was easy to initialise at our first visit and we had no problem at all with any of the many places we visited or with any of the pre-bookings we had to make!

May 19, 2025
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Reply from The London Pass

Hi Tricia,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Good value for money if you have a wide…

Good value for money if you have a wide interest in London.

January 21, 2025
The London Pass logo

Reply from The London Pass

Hi Kunde,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Loved it

Loved it. Paid for itself with just a few attractions. Hop on hop off bus was excellent.

October 28, 2025
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Reply from The London Pass

Hi Veronica,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 3 out of 5 stars

The restrictions on big attractions…

The restrictions on big attractions such as Windsor and Westminster would cause me to not buy the London Pass if I had to do it over again. We would have missed the changing of the guard except that a kind person let us in early because we asked. We did miss the verger tour at Westminster and as such never saw the shrine of Edward the Confessor which was the biggest miss. Otherwise, things went as planned but I’d certainly recommend creating an itinerary and make sure that the restrictions work with what you want to do. In hindsight, I would have not gotten the pass.

October 28, 2025
The London Pass logo

Reply from The London Pass

Thanks for sharing your feedback! We're so glad you enjoyed your trip, though we're sorry that some attraction restrictions affected your visit. We encourage all customers to check the attraction listings in the Go City app before their visit, as they include helpful details to plan the best possible adventure.We’re always looking for ways to make planning and sightseeing even easier, and we really appreciate you taking the time to share your experience. We hope you'll explore with Go City again soon for an even smoother visit next time!

Rated 4 out of 5 stars

Good idea

The pass in itself is a wonderful idea. The thing is, we don't have enough time to do all the activities we pay for.

We paid for 6 days / 18 activities. We had to rush through some of them to get to the next one. it would also be easier if the pass could be use for the amount of time we paid but not necessarily consecutives days.

October 6, 2025
The London Pass logo

Reply from The London Pass

Hi Annabelle,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

The sightseeing went smoothly

With a two-day pass, we visited five tourist attractions that normally require a fee, including the Abbey and the Royal Palace in the suburbs. Since there was no need to purchase tickets, we were able to enjoy sightseeing at our own pace. The pass was also very convenient for traveling on the Thames River by Uberboat.

October 28, 2025
The London Pass logo

Reply from The London Pass

Hi Michio,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars
The London Pass logo

Reply from The London Pass

Hi Svetlin,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

It was amazing to have so many choices

It was amazing to have so many choices, but it was overwhelming and of course you’re not able to do but a few.

October 21, 2025
The London Pass logo

Reply from The London Pass

Hi Justine,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Our 5 day pass allowed us to experience…

Our 5 day pass allowed us to experience so much more than we would have paid full price to do. The 2 of us managed to fit in close to 800 pounds worth of attractions for close to half that price.

October 1, 2025
The London Pass logo

Reply from The London Pass

Hi Judy,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

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