While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

This was first time eating this product, god it's awful and tasteless I really don't understand the hype. Would score lower but not possible.

Rated 1 out of 5 stars

I decided to try Lurpaak spreadable as it was on offer at Iceland store, what a mistake,greecy, tasteless and sloppy even from fridge. Margarine sold for baking is better QUALITY, Lurpaak was really... See more

Rated 2 out of 5 stars

Sneaky and deceptive. I don’t see the point of trying to pull the wool over the customers’ eyes by reducing the size of the Lurpak butter packs. We all know what you’ve done and it’s cynical. I hope... See more

Rated 1 out of 5 stars

Lurpak was always classed as the best however it has in my opinion become the worst Arla have turned it into slime with all the rapeseed added it contains more oil than butter.Revolting..

Company details


Contact info

1.5

Bad

TrustScore 1.5 out of 5

32 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I've been buying proper butter till…

I've been buying proper butter till recently I've only been able to go to a little local shop that only sells these unhealthy watery spreadable products.
I got some Lurpak spreadable, made some toast, took one bite and threw the lot in the bin. Veg oils and water, o m g!
If you like wet toast you might enjoy this garbage. Never again!

February 17, 2026
Unprompted review
Rated 1 out of 5 stars

Honestly

Honestly, Lurpak used to be amazing. But now it's seriously gone downhill, it doesn't taste like it used to. It's barely got any flavour.... That's one reson i've gone for the cheaper alternative.Dan pack.It tastes just like lurpack. And it's cheaper

January 28, 2026
Unprompted review
Rated 1 out of 5 stars

I will not buy Lurpaak spreadable ever…

I decided to try Lurpaak spreadable as it was on offer at Iceland store, what a mistake,greecy, tasteless and sloppy even from fridge. Margarine sold for baking is better QUALITY, Lurpaak was really good quality product not anymore, I only gave one start do this review otherwise no star .
Just realised maybe use to fry my dogs food.
Advice do not buy this product look at other reviews

December 29, 2025
Unprompted review
Rated 1 out of 5 stars

The downfall of Lurpak

What the hell have lurpak done to their butter? It used to be great, now they have added a massive amount of rapeseed oil and it’s like trying to butter water, it doesn’t stay on the knife or spread properly. It’s garbage. After so many years I’m going to have to find another brand because this once great brand is awful

December 18, 2025
Unprompted review
Rated 1 out of 5 stars

The taste of Lurpak is great

The taste of Lurpak is great - but I'm leaving a one star review purely based on the product size and not the price. I've kept on running out of butter which I didn't used to do because the product size has been reduced from 250g to 200g. Larger packs are TOO big but 200g is just pointless. I've changed my brand to Castle Dairies butter purely because it was 250g. To my surprise it's actually a nicer taste so won't be going back. I'm going to leave a similar review for two other brands I rated highly but, they too have reduced the packet size to 200g. The only reason I've taken time out to make this review is to see if they listen to their consumers - people just want a normal size block of butter.

September 18, 2025
Unprompted review
Rated 1 out of 5 stars

Profiteering pricing

Is it Lurpac or Sainsbury’s - how do they justify the huge price hike in the last few months for the large packs?

And they clearly don’t care as I’ve not seen responses to posts here.

July 23, 2025
Unprompted review
Rated 1 out of 5 stars

Used to be good

Lurpak was always classed as the best however it has in my opinion become the worst Arla have turned it into slime with all the rapeseed added it contains more oil than butter.Revolting..

May 14, 2025
Unprompted review
Rated 1 out of 5 stars

Absolute Disgrace

£8.25 for 750g! An absolute disgrace. I have been purchasing Lurpak for as long as I can remember but it now stops. No justification for such a massive increase in price apart from GREED!!!

January 24, 2025
Unprompted review
Rated 1 out of 5 stars

Do Lurpak think we are Stupid

Do Lurpack think we are Stupid?
they package the butter in a smaller 200gm pack, and its on the shelves alongside all other butters weighing at 250gm packs.....
But Lurpack is priced at £2.50 while 250gm tescos own butter is £2.00-
So people think they will pay the extra 50p for a 'good butter' instead of supermarkets own brand.... but what they havent realised is its NOT a bargain price, there is 50gm less butter in the pack.
Another case of shrinkflation, but the shrinkage happens AND the price increase .... choose one or the other , not both. you're being greedy.
Lurpack and all big brands have profiteered these last 5 years since Covid.... does Lurpack think its the only company that sells butter?

January 11, 2025
Unprompted review
Rated 1 out of 5 stars

Over priced poor product

I haven't bought Lurpak for a long time. We all used to like it but it seems the recipe has changed, it's way over priced and we all agreed there are far better cheaper products on the market. Not happy about buying Arlo products either. So we will not be buying Lurpak again

January 8, 2025
Unprompted review
Rated 1 out of 5 stars

GREED

After putting their greed before the people lurpak are finished, anything to do with bill gates needs to be avoided, he is one vile evil monster!

December 5, 2024
Unprompted review
Rated 1 out of 5 stars

They are putting arla in their butter…

They are putting arla in their butter forcing the poor cows to eat it bill gates idea I’ve stopped eating it and my family 5 packs a week won’t make much difference but I’m also telling my local shops and everyone I know .

December 1, 2024
Unprompted review
Rated 1 out of 5 stars

CRIMINAL

cake making completly wrecked by pack of 200 not 250. wehave been buying this for years.!never again?!!!!!!

January 1, 2024
Unprompted review
Rated 2 out of 5 stars

Sneaky and deceptive

Sneaky and deceptive. I don’t see the point of trying to pull the wool over the customers’ eyes by reducing the size of the Lurpak butter packs. We all know what you’ve done and it’s cynical. I hope it backfires and you lose a lot of money. Why weren’t you honest and just increased the price of the original sized pack? The quality is good enough to justify a price rise and we all know that due to inflation food prices have risen greatly so stop treating your customers like imbeciles.
By the way , for people who bake your new rubbish small size has thrown a spanner in the works too. Slow hand clap.

December 22, 2023
Unprompted review
Rated 1 out of 5 stars

Deceitful

Deceitful packaging by reducing butter from 250g to 200g. Lurpack is a superior product in my view but I'll never buy it again after this appalling attempt to fool their customers.

November 20, 2023
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look