Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more
Company replied
I chose to insure with LV for two reasons. First they are a very large and well respected company and second because their price on a comparative Web site was highly competitive. Indeed it was only ha... See more
Company replied
I have dealt with LV before when my elderly father had a car accident. They allowed me to deal with things and they were very easy to deal with. I have used them this year for my insurance and compare... See more
Company replied
Company details
Written by the company
LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚
Contact info
County Gates, BH1 2NF, Bournemouth, United Kingdom
- lvgicares@lv.co.uk
- www.lv.com
4.5
Excellent
86K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Spot on
Just a great company with very competative prices, Been with them for 4 years and am going to purchase home insurance and travell insurance now, Hope they do both, Well pleased
June 26, 2026
Unprompted review
Reply from LV=
That's great! Thanks for your comment Philip we want to do all we can to help our customers. Many thanks, David .
Price was good service excellent
June 25, 2026
Reply from LV=
That's great! Thanks for your comment Mohammed, it's good to hear we were competitive for you. Many thanks, David.
Reply from LV=
Thanks for taking the time to feed this back, glad it went smoothly for you :) Many thanks, David.
Very easy website to use and gave a…
Very easy website to use and gave a competitive quote
June 25, 2026
Reply from LV=
That's great feedback Catherine, it's good to hear we were competitive for you. Many thanks, David.
Reply from LV=
That's great! Thanks for your comment Victor, it's good to hear we were competitive for you. Many thanks, David.
Car insurance new customer
Well the purchase was failry smooth however when logged into the LV account the detailes were incorrect by means that the main drier was my wife insteam of myself , all detailes were correct on the actual car policy bit not on the LV onlince account, it took several phones calls , waitied a very long time, tried the chat , eventually had a reply on the phone to be told there were notthing they could do , it was a online web site issue.
June 18, 2026
Reply from LV=
Hi, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. Many thanks, David.
LV do exactly what they’re there to do
Really efficient and proactive. A good experience given the unfortunate circumstances. LV do exactly what they’re there to do.
June 25, 2026
Reply from LV=
Thanks for your feedback Chris, we're happy to hear that went well for you :) Many thanks, David.
After someone drove into my car…
After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired before their estimated time and did a fantastic job. Hire car was organised quickly. Overall so far a fantastic claim experience.
June 25, 2026
Reply from LV=
Thanks for your feedback Michelle, we're so pleased we could help :) ^James
Reply from LV=
That's great! Thanks for your comment :) ^James
Reply from LV=
Thank you, that's what we like to hear! ^James
Reply from LV=
Glad to hear the website was easy for you to use! ^James
Excellent service and the price was not…
Excellent service and the price was not bad for my new car insurance. The website was easy to use, and filling out the form was quick and straightforward.
June 18, 2026
Reply from LV=
That's great! Thanks for your comment Peter, it's good to hear we were competitive for you and glad to hear the website was easy to use! Many thanks, David.
Great experience
Website was particularly easy to use, clear and concise. Base rates for car insurance were most reasonable with extras also very competitive.
June 18, 2026
Reply from LV=
Glad to hear you found our website easy to use :) ^James
On the basis of buying a multi car…
On the basis of buying a multi car insurance policy with them.
Straight forward application process and considerably cheaper than my former insurer.
June 25, 2026
Reply from LV=
That's great feedback and good to hear! Thanks :) ^James
Choosing new reliable car insurance cover
Considering a range of options for renewing my car insurance, LV came up with the best quote for this including all the items I wanted included.
June 18, 2026
Reply from LV=
That's great! Thanks for taking the time to comment. ^James
I had pet insurance with LV
I had pet insurance with LV - I took my dog to the vet to remove a lump from under his eye (nothing serious) in April of this year. The insurance was taken out on 1st October 25 and because at the routine vaccinations appointment on 10th October and I mentioned it to the vet that my dog had a mark under his eye (it was not checked as my dog is anxious at the vets) this is now classed as an illness within the 14-day exclusion window. My claim was rejected. I only found out it was rejected today when I called to check the status. I just feel blindsided by something very innocent, and the lack of explanation is very poor. All I did was mention something to my vet and LV have used that as an illness that was not of concern to myself until 7 months later. Any excuse not to pay out, I am sure those working on claims probably get a bonus for finding a reason not to support customers. Poor service all round.
June 25, 2026
Unprompted review
Reply from LV=
We’re sorry to hear you’re unhappy with the experience you’ve had with us. Please send an email to LVGICares@lv.co.uk and we'll get the right team in touch with you. ^James
The whole process of renewing my car…
The whole process of renewing my car insurance was very simple and straightforward
June 25, 2026
Reply from LV=
Thanks for leaving us a review Steven, we're happy to hear that went well for you :) ^James
Reply from LV=
Thanks for your feedback Shirley, it's good to hear we were competitive for you. ^James
Reply from LV=
Good to hear! Thanks for taking time to let us know :) ^James
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.