Mobile Phones Direct Ltd Reviews 

91,033
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 1,593 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently highlight the exceptional service, noting that placing new phone contracts is extremely straightforward, quick, and entirely hassle-free. Buyers frequently express deep satisfaction with the speedy delivery, often receiving their new mobile devices within twenty-four hours. However, some customers also noted occasional issues with delivery tracking updates, delayed shipments, or missing courier information. A few other people also felt that customer communication regarding stock availability could be improved, as some experienced unexpected waiting times. Additionally, a small number of reviewers reported receiving insufficient updates when orders were postponed or handled incorrectly.

What people talk about most

Service

Users describe positive interactions with service, highlighting outstanding support, quick delivery, and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting super fast... See more

Product

Reviewers highlight ambiguous aspects of product, with many expressing satisfaction over competitive pricing,... See more

Order

People report ambiguous experiences with order, as opinions and outcomes vary widely among consumers. While... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While many reviewers praise the... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Fast ordering , good deals and exactly what I was looking for. Website easy to navigate only down side is when you give them a number to keep you updated they dont use that one for delivery, unable t... See more

Company replied

Rated 4 out of 5 stars

Phone arrived & all well. I had to spend quite a while on phone to O2 to get number transferred - I had existing contract with them. Your order form could do with an option to cover this as I was chan... See more

Company replied

Rated 4 out of 5 stars

There was no communication between the seller and the customer. The order was supposed to be delivered the next day, but it didn't arrive until four days later.

Company replied

Rated 5 out of 5 stars

I upgraded 2 phones through Mobile phones direct as they gave better offers than going direct to O2 (£20 less a month & a shorter term contract!). The process of upgrading was simple. The security... See more

Company replied


Company details

  1. Cell Phone Store

Written by the company

We’ve been helping over 1.5 million customers get the best deal on their dream phone since 1992. As one of the leading online-only mobile phone retailers in the UK, we work with three of the largest networks to find you a great price on big names like Apple, Samsung, Huawei and Sony. Not to brag, but we’ve also won What Mobile’s “Best Online Retailer” for seven years running, and Mobile News Awards’ “Online Retailer of the Year” for six, so you know you’re in good hands. Interested? Head over to https://www.mobilephonesdirect.co.uk and see what all the fuss is about.

Mobile Phones Direct

Written by the company


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

91K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(91,033)

1,573 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It was a wonderful experience with…

It was a wonderful experience with mobile phone direct.staffs were amazing and helpful .showed professional attitude throughout the process .loved the customer service

July 27, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning Sandra,

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 2 out of 5 stars

iPhone 16’s out of stock

My wife and I ordered two iPhone 16’s and was assured the phones were in stock (asked twice if they were!) , money taken contract started, phones are out of stock, no updates, no contact or anything, sales person was ok but almost impossible to understand, so far very poor service.

July 27, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon, Sandra,

Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.

I am sorry to hear that there was a delay on your order due to stock. I appreciate how frustating it is to be advised that the handset was in stock, only to be told that it was not.

I have looked into the order and can see that the handset did show as in stock at the time of ordering, however, it is possible that the handsets can become unavailable while your orders were processing.

I am glad to see that your handsets have now been delivered, and I hope you and your wife are able to enjoy your new handsets.

I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!

Thanks,

Aby

Rated 5 out of 5 stars

That people that I was in contact with…

That people that I was in contact with were very helpful full .

July 20, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Evening, Colleen,

Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.

We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.

We look forward to serving you again in the future!

Best regards,

Aby

Rated 5 out of 5 stars

Good price

Good price, good data allowance

July 20, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Evening, Craig,

What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.

5 stars is a big deal. Our team works diligently to always provide the best deals available, so we’re proud that our service delivered that for you.

I hope you’re enjoying your iPhone 16! Have a great day!

Best Regards,

Aby

Rated 5 out of 5 stars

Quick and easy transaction.

Quick and easy transaction.

July 20, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Evening, Craig

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

Rated 5 out of 5 stars

They're always brilliant from start to…

They're always brilliant from start to finish

July 19, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning Natalie,

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

So easy to place an order

So easy to place an order. Emailed every step of the way and the ohone was delivered next day.

July 26, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, john,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

Rated 5 out of 5 stars

Easy as 123.

Easy & straightforward to order a new phone with a new contract. Much better deals than you can get from other providers. New phone arrives next day. Thats why my last 3 phones have come from Mobilephonesdirect.

July 18, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Steven,

What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.

5 stars is a big deal. Our team works diligently to always provide the best deals available, so we’re proud that our service delivered that for you.

I hope you’re enjoying your Samsung A26! Have a great day!

Best Regards,

Aby

Rated 1 out of 5 stars

Cowboys & Scam Services - AVOID

Given this company is affiliated to AO I assume they are not scammers however they certainly operate with the ethics and practices of a scam company - avoid them at all costs.
Here are some of the scam practices they have undertaken in the last 14 days:
1. Failed to deliver a phone after a contract is taken out.
2. And this is a big one - Refused to cancel a contract within the 14 day period despite no phone being received and this being the customer’s right in UK consumer law
3. Sending a second phone despite being told not to as I wished to cancel the contract.
4. Refusing to cancel a contract until the second phone (that they were told not to send in the first place) is returned
5. Then informing the customer that if they cancel the contract they will also lose the right to continue with their existing network O2

If you wish to lose the right to choose which network you wish to use through no fault of your own then, hey, crack on with these cowboys and good luck. Don’t say you were never warned.

July 12, 2026
Unprompted review
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon, Darren,

Thank you for taking your time to leave this review!

I am truly sorry to see your negative response today. We have requested for you to provide us with your order details so that we may locate your account and assist you further.

May I kindly ask that you provide us with this information so that we can assist you further with your experience and ensure we have offered everything within our service to help resolve this matter!

You will have 3 days to provide this information, and if you are unable to we will require you to contact us directly on 0345 470 4000 or email us through webshop@mobilephonesdirect.co.uk for further review and assistance with this matter.

I hope you have a great day!

Thanks,

Aby

Rated 5 out of 5 stars

Great experience

Great experience. No problems ordering and setting everything up. Would highly recommend this company.

July 18, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Craig,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

Rated 5 out of 5 stars

Top Notch

Just a great service and no hassle.

July 18, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning,

Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.

We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.

We look forward to serving you again in the future!

Best regards,

Aby

Rated 5 out of 5 stars

Speedy smooth transaction

Speedy smooth transaction, many thanks

July 18, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Tracey,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

Rated 1 out of 5 stars

Stressful

Just awful. Customer service was awful. Never fully addressing a problem. When trying to make a payment my card was refused on several occasions. I contacted my bank who informed me that payment had been authorised on each occasion. Used another card. It eventually worked. They then cancelled my order. I would add my credit rating is "excellent " on Experian . They said the supplier Three had refused I went to three and was informed they had never been approached. It was sorted in minutes. I ordered the phone direct from Three. Phone arrive next day.
I would seriously recommend you think twice before using this company. If something starts to go wrong they do not seem to have any way of putting matters right.
Quite stressful really as any question mark against your credit rating has to be looked into.
Terrible company who dont listen.

I have now seen your response which unfortunately proves my point. Firstly there is no reason for my debit card to be refused on a number of occasions. Staff never looked into it being a problem with your systems. Secondly I was due for an upgrade that is why when I went direct to Three it went straight through. In fact I am using my new phone now

I can only repeat Mobile Phones Direct do not seem to have any useful in place to deal with matters when things go wrong with there own system.

July 24, 2026
Unprompted review
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Phil,

Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.

I am sorry to hear that your order was cancelled. I have looked into your order and can see that when the order was passed to Three for their approval, it was cancelled. As you have ordered an upgrade, this could be due to you not being eligible to upgrade through a third-party company.

I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!

Thanks,

Aby

Rated 1 out of 5 stars

Ordered a new phone way before the next…

Ordered a new phone way before the next day cut off, got an email to say it is out of stock although the website didn’t state that. Don’t over promise if you can’t fulfil an order, would have gone elsewhere but have to wait until now in stock.

July 24, 2026
Unprompted review
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon, Craig,

Thank you for taking your time to leave this review!

I am truly sorry to see your negative response today. We have requested for you to provide us with your order details so that we may locate your account and assist you further.

May I kindly ask that you provide us with this information so that we can assist you further with your experience and ensure we have offered everything within our service to help resolve this matter!

You will have 3 days to provide this information, and if you are unable to we will require you to contact us directly on 0345 470 4000 or email us through webshop@mobilephonesdirect.co.uk for further review and assistance with this matter.

I hope you have a great day!

Thanks,

Aby

Rated 5 out of 5 stars

Very helpful and customer service very…

Very helpful and customer service very Delivery service very good.

July 17, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good morning Hilary,

Thank you so much for taking the time to share your feedback on Trustpilot! We appreciate your support and are thrilled that you had a positive experience with us.

It’s great to hear that you feel our team provided a helpful service, as this is what we strive to provide to all of our customers. We look forward to offering more of the same great service in the future!

I hope you’re enjoying your handset. Have a great day!

Thanks,
Casey

Rated 5 out of 5 stars

Simple easy process

Simple easy process - good prices, clear and received exactly what I ordered with no hassle at all

July 17, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good afternoon BettyB,

What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.

5 stars is a pretty big deal. Our team works diligently to provide the best deals available at all times, so we’re really proud that our service delivered that for you.

I hope you’re enjoying your handset! Have a great weekend!

Best Regards,
Casey

Rated 5 out of 5 stars

Faultless

Faultless, i always use this company and never have i had one single problem in over 10 years. excellent service.

July 24, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good afternoon Tracey,

Thank you so much for taking the time to share your feedback on Trustpilot! We appreciate your support and are thrilled that you had a positive experience with us.

It’s great to hear that you feel our team provided excellent service, as this is what we strive to provide to all of our customers. We look forward to offering more of the same great service in the future!

I hope you’re enjoying your handset. Have a great weekend!

Thanks,
Casey

Rated 1 out of 5 stars

Missimg hamd set yet im still paying a…

Missimg hamd set yet im still paying a bill
Disgusting

July 17, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon, Brendan,

Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.

I am sorry to hear that your handset was missing from your delivery. I understand the frustration and inconvenience that this has caused.

I can see from the detailed notes on your order that we have raised an investigation with the relavant team, and once we receive the outcome of this, a member of the team will get back in touch with you.

If the claim is approved, and a replacement is shipped to you, we will also be happy to offer a refund of the time you have been connected but without the handset.

I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!

Thanks,

Aby

Rated 5 out of 5 stars

It was quite easy to join your company

It was quite easy to join your company

July 16, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Susan,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

Rated 5 out of 5 stars

Fabulous competitive deals

Fabulous competitive deals, no jargon or confusing contractual details. User friendly site with detailed support/info relating to how you purchase is progressing.

July 23, 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Steve,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look