Overview Benjamin Moore Fresh Start High Hiding All Purpose Primer is a superior quality, acrylic primer designed for maximum hide and a uniform finish, making it ideal for significant colour changes. Its exceptional adhesion works on a variety of surfaces, even challenging substrates, while effectively sealing and blocking most stains. Fast-drying, low VOC and mildew-resistant, it’s perfect for both residential and commercial projects and suitable for interior and exterior use.
Versatile indoor/outdoor primer stain blocker
Superior adhesion on difficult surfaces
Maximum hide for smooth, uniform coverage
Quick-drying with a 2-hours recoat time
Mildew resistant
Area
Interior & Exterior
Recommended Use
Interior: Use on new or previously painted wood, plywood, drywall, ceiling tile, Formica®, Masonite®, ceramic tile and cured plaster.
Exterior: Use on new or previously painted wood, fibre cement board, hardboard siding, aluminium, galvanized, cured masonry and previously coated ferrous metal surfaces.
Type of Stains: Water stains, tannin bleed, smoke damage, markers, crayons, pens, pencils, nicotine, hand & fingerprints, household stains such as coffee and many more.
Note: Fresh Start is not recommended for sealing knots or over pine sap.
Base
Water-Based
Coverage
Up to 11m2 per litre
Drying Time
Touch Dry: 1 Hour
Re-Coat Time
2 Hours
Recommended Coats
1-2 Coats
Application Method
Brush, Roller, Airless Spray
VOC Levels
Low
Clean Up
Remove as much product as possible from the equipment before cleaning with water
Preparation Ensure the surface is clean, dry, and free of dirt, dust, grease, oil, soap, wax, scaling paint, water soluble materials, and mildew.
Remove any peeling or scaling paint and sand these areas to feather edges smooth with adjacent surfaces.
Glossy areas should be dulled.
Drywall surfaces must be free of sanding dust.
New plaster or masonry surfaces must be allowed to cure before applying base coat. Cured plaster should be hard, have a slight sheen and maximum PH of 10; soft, porous or powdery plaster indicates improper cure. Never sand a plaster surface; knife off any protrusions and prime plaster before and after applying patching compound.
Poured or pre-cast concrete with a very smooth surface should be etched or abraded to promote adhesion, after removing all form release agents
and curing compounds.
Remove any powder or loose particles before priming.
Wood substrates must be thoroughly dry.
Caution: Smooth planed clapboards or siding must be sanded thoroughly to break the “mill glaze” allowing proper penetration and adhesion.
Difficult Substrates: If the surfaces to be painted exhibit severe tannin or smoke staining, an alkyd based Benjamin Moore primer may be your best choice for conquering these severe conditions. See Datasheet for more informations. Application Always test a small area of the surface to be treated to ensure compatibility
Stir thoroughly before use.
Apply one or two coats. (2 coats of primer may be required in severe cases; allow the primer to dry thoroughly for best results.)
On hard, non-porous surfaces, such as glazed ceramics and prefinished metal, maximum adhesion and hardness may take 3-4 days to develop
Fresh Start High-Hiding All Purpose Primer is the preferred primer in most situations. New surfaces should be fully primed, and previously painted surfaces may be primed or spot primed as necessary. For best hiding results use Fresh Start High-Hiding All Purpose Primer tinted to the approximate finish coat colour.
For best results, use a Benjamin Moore Professional custom-blended nylon/polyester brush, Benjamin Moore Professional roller, or a similar product
This product can also be sprayed. Airless Pressure: 1,500-2,500 psi; Tip: 0.013-0.017
Always follow manufacturer's instructions found on the tin
Note: Certain custom colours require a Deep Colour Base Primer tinted to a special prescription formula to achieve the desired colour.
Fresh Start is not recommended for sealing knots or over pine sap.