We have purchased at least 6 cars through Norman Motors over the years and our latest purchase reflects our previous positive experiences. The only car dealership we will deal with, as the cars are a... See more
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Review summary
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What people talk about most
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From start to finish, Norman Motors have been first class. Buying my Ford Mustang Mach E was the finest of purchase experiences; no pressure, patience and professional knowledge of the vehicle. Th... See more
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I would highly recommend Norman Motors. I went to the Wallisdown Branch yesterday where they had a great range of quality used cars. The service i received was outstanding. Very knowledgeable, no pr... See more
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Excellent service from start to finish When we test drove it the car for the second time, Louis stayed open for us another 45 mins and no pressure to buy. We collected the car today, Clyde ensured a... See more
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Company details
Written by the company
Norman Motors – Trusted by Dorset Drivers Since 1953 As Dorset’s oldest family-run used car dealership, Norman Motors has proudly served the community for over 70 years. Built on honesty, integrity, and genuine customer care, we’re committed to building long-term relationships through trust and outstanding service. High-Quality Used Cars, Expertly Prepared With nearly 200 hand-picked vehicles across our Bournemouth and Poole sites, we offer something for everyone — from family SUVs to sporty coupes. Every car undergoes a thorough inspection by our expert technicians and is immaculately prepared by our in-house valeting team. A Friendly, Pressure-Free Experience At Norman Motors, you’ll never face pushy sales tactics. Our team is here to offer honest advice, helping you find the right car at your pace — for a relaxed and enjoyable experience from start to finish. Support That Goes the Extra Mile Your experience doesn’t end at handover. We offer industry-leading warranty packages — Optimum and Optimum Plus — for complete peace of mind, with extended coverage options tailored to your needs. On-Site Service Centre Our modern Service Centre features the latest diagnostic equipment and skilled technicians to keep your car performing at its best — long after you drive away. Flexible Finance Solutions In partnership with MotoNovo Finance, we provide flexible finance options from just 9.9% APR. Apply online for quick approval or speak to our team for personalised guidance. Why Choose Norman Motors? ✅ Trusted, family-run business for over 70 years ✅ Nearly 200 premium used cars in stock ✅ Expertly prepared and fully inspected vehicles ✅ No-pressure, customer-first approach ✅ Market-leading warranties and aftercare ✅ Competitive finance options Whether you’re buying your first car or your next, discover the Norman Motors difference — where quality, trust, and genuine care come as standard.
Established in 1953
Written by the company
- Rated 5* on Autotrader
- "I was very pleased with the service I received from Norman Motors.From my initial enquiry, every call was answered efficiently, often by different team members but each equally proficient and professional. When I visited the garage, the sales person was very welcoming, and was totally up to speed with the specification of the car and its history. There was no pressure, and the warranty and finance packages were fully and clearly explained. It is reassuring to know that privately owned garages such as Norman Motors still exist and maintain good old fashioned service. I would not hesitate to use Norman Motors for my future motoring needs." John C
Norman Motors Warranty
Comprehensive cover with our Norman Motors warranty
When you purchase a quality used car from Norman Motors you will receive either the existing manufacturer’s warranty or our 3 months Norman Motors Optimum/Optimum Plus warranty backed by Driver First, Europe's leading warranty provider. For added peace of mind we do recommend that you extend your warranty period at the time of purchase and save money with our competitively priced cover.
An extended Norman Motors Optimum warranty / Optimum Plus+ warranty will cover you for many eventualities. Our comprehensive warranties come with unlimited mileage and the maximum claim limit to the value of your car at the point of purchasing the policy.
Contact info
214-222 Wallisdown Road, BH10 4HZ, Bournemouth, United Kingdom
- 01202 513818
- webenquiries@normanmotors.co.uk
- www.normanmotors.co.uk
4.9
Excellent
1K reviews
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Top Notch
The viewing, test drive, and buying process was seamless from start to finish. My BMW 3 Series M Sport was meticulously presented and I'm delighted with the car. Many thanks to Andrew in particular for his patience, kindness, and professionalism. This company is 100% recommended.
March 13, 2026
Unprompted review
Reply from Norman Motors
Dear Rob,
Thank you for your fantastic review. We’re delighted to hear that your experience from viewing and test driving to purchasing your BMW 3 Series M Sport was seamless.
Andrew will be thrilled to know that his patience, kindness, and professionalism made such a positive impression. We take pride in presenting our cars meticulously and providing top-notch service, so it’s great to hear it reflected in your experience.
Thank you again for your recommendation and for choosing Norman Motors — we hope you enjoy every mile in your new BMW!
Kind regards,
David Norman
Brought a car through Ben
Brought a car through Ben. Service from start to finish was brilliant. Would definitely recommend and will 100% use them again in the future.
February 21, 2026
Unprompted review
Reply from Norman Motors
Dear Talia,
Thank you for your great review. We’re delighted to hear that your experience buying through Ben was brilliant from start to finish.
Ben will be pleased to know you felt well looked after, and we really appreciate your recommendation. We look forward to welcoming you back when the time comes for your next car!
Kind regards,
David Norman
I have used Norman motors for several…
I have used Norman motors for several years now and they sell top quality cars. I really recommend Neil who has been amazing every time I have brought a car. I would highly recommend using them and they go above and beyond for their customers.
March 13, 2026
Unprompted review
Reply from Norman Motors
Dear Jordelle,
Hi [Customer’s Name],
Thank you so much for your continued support and for taking the time to leave such a glowing review. We’re delighted to hear that Neil has consistently provided amazing service every time you’ve purchased a car from us.
Going above and beyond for our customers is exactly what we strive for, so it’s fantastic to know it’s made such a positive impression. We really appreciate your recommendation and look forward to helping you with your next car in the future!
Kind regards,
David Norman
Buying my next car with Norman Motors…
Buying my next car with Norman Motors was a really positive experience. Neil was very welcoming and gave us a detailed overview of the car we were test-driving, even showing us features that other dealers had not mentioned before! We got a great deal on the car and the process of purchasing and having it delivered was smooth and incredibly efficient. Thank you!
February 27, 2026
Unprompted review
Reply from Norman Motors
Dear Hannah,
Thank you for your fantastic review. We’re thrilled to hear that your experience buying your next car with Norman Motors was so positive.
Neil will be delighted to know that his detailed overview and guidance made a difference and that you noticed the extra features that other dealers hadn’t mentioned. It’s great to hear that the purchase and delivery process was smooth and efficient and that you’re happy with your new car.
Thank you again for choosing Norman Motors, we really appreciate your support!
Kind regards,
David Norman
Professional and friendly service
Professional and friendly service.
Neil was helpful and informative about the cars we looked at, and helped us to purchase our Q2 with a smooth transaction. Many thanks!
March 7, 2026
Unprompted review
Reply from Norman Motors
Dear Catherine,
Thank you for your kind review. We’re really pleased to hear that Neil was helpful and informative while you were looking at the cars and that the whole purchase of your Q2 was smooth and straightforward.
I’ll be sure to pass your comments on to Neil, he’ll really appreciate the feedback.
Thank you again for choosing Norman Motors and we hope you enjoy your new car.
Kind regards,
David Norman
Great experience start to finish
Bought my latest car from these guys, great service from start to finish. Once I paid the deposit they held the car for me until I sorted out my old car (which took longer than I wanted). Stuart was extremely helpful all the way through the process & I couldn’t have been looked after any better. Would highly recommend these guys for any cars in the future.
March 7, 2026
Unprompted review
Reply from Norman Motors
Dear Fergus,
Thank you for your great review. We’re delighted to hear you had such a positive experience from start to finish.
It’s great to know that Stuart was able to support you throughout the process and that holding the car while you sorted your previous one made things a little easier. We always try to be as flexible and helpful as possible, so it’s fantastic to hear you felt well looked after.
I’ll be sure to pass your kind words on to Stuart.
Thank you again for choosing Norman Motors and for your recommendation, we really appreciate it.
Kind regards,
David Norman
They were very nice to work with and…
They were very nice to work with and make the whole process easy.
February 28, 2026
Unprompted review
Reply from Norman Motors
Dear Ryan,
Thank you for your kind review. We’re really pleased to hear that you found the team nice to work with and that the whole process felt easy and straightforward.
That’s exactly the experience we aim to provide for all our customers. We really appreciate you choosing Norman Motors and hope you enjoy your new car.
Kind regards,
David Norman
The staff never bother you when your…
The staff never bother you when your looking around cars Stuart was very welcoming, very friendly and extremely helpful.Nothing was too much trouble . He didn’t rush you in any way. Made sure I understood everything before buying car . Came away a very satisfied customer .
March 1, 2026
Unprompted review
Reply from Norman Motors
Dear Jacqui,
Thank you for your lovely review. We’re really pleased to hear that you felt comfortable looking around without any pressure and that Stuart made you feel so welcome.
Taking the time to explain everything clearly and making sure customers never feel rushed is exactly the experience we aim to provide, so it’s great to know Stuart looked after you so well. I’ll be sure to pass your kind words on to him.
We’re delighted you left as a very satisfied customer and hope you enjoy your new car. Thank you again for choosing Norman Motors.
Kind regards,
David Norman
Good people to do business with
I was looking to replace my larger car with a newer more economical model, I saw that Norman Motors had the exact model and spec that I was looking for. I went over to Norman Motors and had a friendly open chat with Ben and Gus. I took the car out for a drive and was pleased with what I found. I explained to them that I had another couple to look at, this did not faze them in any way.
A few days later, Ben called to see how my car shopping was going, we had another friendly chat and I agreed to put a holding deposit on the car that I had driven without no commitment on my part to actually complete the purchase. This was really good from my perspective.
As it was, I decided that the example that I had driven was the best example of the model and spec that I wanted and could not be beaten for price or value.
The transaction was very smooth. I would certainly recommend Norman Motors as good, honest people to do business with.
March 3, 2026
Unprompted review
Reply from Norman Motors
Dear Neil,
Thank you for taking the time to leave such a thoughtful review. We’re really pleased to hear you had such a positive experience with Ben and Gus.
Buying a car should always feel relaxed and transparent, so it’s great to know you appreciated the open conversations, the chance to take your time comparing other cars, and the option to reserve the vehicle without feeling committed. That’s exactly how we like to do business.
We’re delighted that the car you drove turned out to be the best example for you and that the whole transaction was smooth from start to finish. I’ll be sure to pass your kind comments on to Ben and Gus.
Thank you again for your recommendation and for choosing Norman Motors, we really appreciate it.
Kind regards,
David Norman
This Company cares about your experience owning one of their cars.
Have a great selection of premium cars. No pressure selling - unlike a dealership I went to previously. Also offer a free 3 month warranty. They have a separate service centre and proven track record in offering great aftercare.
I spoke to Stuart who organised my test drive in the car out by myself - which meant i could properly get a feel for the car and feel relaxed. Bought a Volo XC40 (February)
The process was made so simple. I noticed the service on the vehicle was due in April and asked if this could be carried out, before I took charge of the car - which they did.
However they also carried out an MOT (which was due in May) before I picked up the vehicle. This made me feel completely reassured that I was buying my car from the right people.
When I went to collect the car I asked Stuart if there were any advisories on the MOT inspection. Reassuringly Stuart explained that these would have been put right. They car had new front tyres and brake pads.
Even registering and taxing my car was made simple Stuart did this while we were sat together in the dealership for me.
This was a first class service. Most importantly, I felt reassured and relaxed. This Company obviously cares about your experience owning one of their cars.
March 3, 2026
Unprompted review
Reply from Norman Motors
Dear Paul,
Thank you so much for such a detailed and thoughtful review. We’re absolutely delighted to hear that your experience with Norman Motors, and Stuart in particular, gave you complete reassurance and peace of mind throughout your purchase.
It’s fantastic that you appreciated the relaxed, no-pressure approach during your test drive and that our team went above and beyond with the service, MOT, and even registering and taxing your XC40 while you were with us. Ensuring our customers feel confident and looked after, from the moment they choose a car to the ongoing aftercare is exactly what we aim to do.
Stuart will be thrilled to hear your kind words, and I’ll make sure the whole team sees your feedback. Thank you again for trusting Norman Motors , we’re so pleased you felt reassured and relaxed throughout the process, and we hope you’re enjoying your XC40!
Kind regards,
David Norman
Exceptional Experience
I purchased a car today from Louis at the Poole branch of Norman Motors and couldn’t be happier with the experience.
After a previous bad experience with a completely different dealership, I felt quite anxious going into the process. However, once I explained my concerns, Louis was incredibly understanding, patient, and reassuring. He immediately put me at ease and took the time to answer all of my questions thoroughly.
His knowledge about the car I was enquiring about was exceptional, and it’s clear he’s genuinely passionate about both cars and his job. That enthusiasm, combined with his professionalism, gave me complete confidence in both him and Norman Motors.
The whole team provided fantastic service from start to finish. Louis truly went above and beyond to help me secure the car and made the collection process as convenient as possible, offering flexibility around picking up the keys or arranging collection—whatever worked best for me.
I wouldn’t hesitate to return for my next car and have already recommended Louis to friends and family. An outstanding experience all round.
February 28, 2026
Unprompted review
Reply from Norman Motors
Dear Gab,
Thank you so much for such a detailed and thoughtful review. It really means a lot to us.
We completely understand how a previous negative experience can make buying a car feel daunting, so we’re especially pleased to hear that Louis was able to put you at ease straight away. His patience, knowledge and genuine enthusiasm for what he does are exactly why he’s such a valued member of our team.
It’s fantastic to know you felt fully supported throughout and that the collection process was made convenient around you, that flexibility is something we always strive to offer. I’ll personally make sure your kind words are passed on to Louis and the team at Poole.
Thank you as well for recommending us to your friends and family, there’s no greater compliment. We look forward to welcoming you back when the time comes for your next car.
Kind regards,
David Norman
Amazing place to deal with
Amazing place to deal with. Gus was fantastic, really helpful over the phone, answered all my questions, friendly on the day and finally I love my car.
Thanks to Gus and Norman Motors for an awesome experience, keep up the good work
February 14, 2026
Unprompted review
Reply from Norman Motors
Dear Stuart,
Thank you for such a fantastic review. We’re delighted to hear you had an amazing experience with us.
Gus will be so pleased to know you appreciated his help over the phone and on the day — making the process clear, friendly and straightforward is exactly what we aim for.
Most importantly, we’re thrilled that you love your car!
Thank you again for your kind words and support, we really appreciate it.
Kind regards,
David Norman
Excellent customer service
We bought our car about 6 weeks ago now. After a week we noticed a problem with the car. We called Neil and he immediately got us in touch with the service dept who promptly booked us in and found the problem. They ordered the part needed and repaired the car. At every stage of the car buying process and the after care every person we have dealt with has been exceptional. Their customer service goes above and beyond. Would highly recommend Norman Motors. My only regret is not taking the additional warranty as they would definitely look after you and the car, and experiencing the after care has given me such piece of mind. Thank you Neil, Jonathan, Nick and Anthony 🙌🏼
February 25, 2026
Unprompted review
Reply from Norman Motors
Dear Andrea,
Thank you so much for taking the time to leave such a detailed and thoughtful review.
While we’re sorry to hear you experienced an issue shortly after purchase, we’re really pleased that Neil and the service team were able to step in quickly, diagnose the problem and get everything sorted for you without delay. That’s exactly the level of aftercare we aim to provide.
It’s fantastic to hear that every member of the team you dealt with — Neil, Jonathan, Nick and Anthony, made such a positive impression. I’ll be sure to pass on your kind words to them all.
Your comment about the additional warranty is also really appreciated. We always want our customers to feel supported and looked after long after they’ve driven away, so it’s great to know the experience has given you real peace of mind.
Thank you again for your recommendation and for choosing Norman Motors. We’re always here if you need anything at all.
Kind regards,
David Norman
Ben was brilliant,friendly and very…
Ben was brilliant,friendly and very professional throughout the sales process.
February 17, 2026
Unprompted review
Reply from Norman Motors
Dear David,
Thank you for your great feedback. We’re so pleased to hear that Ben was brilliant, friendly and professional throughout your purchase.
I’ll make sure your comments are passed on to him, it will mean a lot.
Thank you again for choosing Norman Motors and we hope you’re enjoying your new car.
Kind regards,
David Norman
Ben and Graham were great
Ben and Graham were great! Gave me great advice, explained everything in detail. Friendly and helpful!
February 21, 2026
Unprompted review
Reply from Norman Motors
Dear Evangeline,
Thank you for your kind review. We’re delighted to hear that Ben and Graham gave you great advice and took the time to explain everything clearly.
Friendly, helpful and detailed service is exactly what we aim for, so it’s fantastic to know that’s the experience you had. I’ll be sure to pass your comments on to them, they’ll really appreciate it.
Thank you again for choosing Norman Motors.
Kind regards,
David Norman
Great experience with the guys at…
Great experience with the guys at Bournemouth Road site, knowledgeable, polite and friendly.
Lewis dealt with the purchase of a lovey mini cooper for my wife, he did all the paperwork and tax etc and talked us through the extended warranty which also came with breakdown cover. Very happy from the beginning to picking the car up.
February 19, 2026
Unprompted review
Reply from Norman Motors
Dear Andy
Thank you for your great review. We’re delighted to hear you had such a positive experience with the team at our Bournemouth Road site.
Lewis will be especially pleased to know you appreciated his help with everything from the paperwork and tax to explaining the extended warranty and breakdown cover. We’re glad the whole process felt smooth from start to collection.
We hope your wife is loving her Mini Cooper, and thank you again for choosing Norman Motors.
Kind regards,
David Norman
If I could give them 10 stars I would!
This was my very first long distance purchase from Norman Motors an XC40 in Branksome where I was assisted by Clyde. He was very helpful and explained everything to me with NO HARD SELL! How nice. Both Clyde, and Tom, kept me informed throughout the process of buying my new car. I am delighted with it, and would HIGHLY recommend them to anyone who wants to purchase a good value, super used car. Thank you both.
If I could give it 10 stars I would have!
February 19, 2026
Unprompted review
Reply from Norman Motors
Dear Linda,
Wow ! Thank you so much for such an amazing review. We’re absolutely delighted to hear that your first long-distance purchase with us was such a positive experience.
Clyde and Tom will be thrilled to know their support, communication and no-pressure approach made everything smooth and enjoyable for you. Buying a car from a distance requires trust, so it means a great deal that you felt confident throughout the process.
Thank you again for your incredibly kind words and recommendation “10 stars” truly makes our day! Enjoy your XC40 and we’re always here if you need anything in the future.
Kind regards,
David Norman
Go Above and Beyond
Such a lovely team of people who were helpful and not at all “sales pushy”. Their luxury cars sold themselves and once I’d found my perfect vehicle they made the buying process seamless and an absolute pleasure. All I wanted was guidance and advice and I got that and more. Can’t rate this company highly enough, as I know that at any point in the future, if I have a question about my car, they’ll be more than happy to help.
January 25, 2026
Unprompted review
Reply from Norman Motors
Dear Jo,
Thank you so much for your wonderful review. We’re delighted to hear that you felt supported with guidance and advice, without any pressure, that’s exactly the experience we aim to provide.
It’s fantastic to know you found your perfect vehicle and that the buying process felt seamless and enjoyable. Your confidence in coming back to us with any future questions means a great deal, and we’ll always be happy to help.
Thank you again for choosing Norman Motors, we truly appreciate your kind words.
Kind regards,
David Norman
Very happy with the service everyone at…
Very happy with the service everyone at both sites visited were very helpful would definitely recommend
February 13, 2026
Unprompted review
Reply from Norman Motors
Dear Tony,
Thank you for your kind review. We’re delighted to hear that everyone at both sites looked after you so well and that you felt supported throughout.
We really appreciate your recommendation and hope you enjoy your new car. Thank you again for choosing Norman Motors.
Kind regards,
David Norman
Very welcoming also very helpful
Very welcoming also very helpful. I didn’t experience any pressure .Well recommended by my son. A sure thing we will be back. Thank you 🙏
February 6, 2026
Unprompted review
Reply from Norman Motors
Dear Kathleen,
Thank you so much for your lovely review. We’re delighted to hear you felt welcomed and well looked after, without any pressure, that’s exactly the experience we aim to provide.
It’s especially nice to know you came to us on your son’s recommendation. We truly appreciate your trust, and we’ll look forward to welcoming you back in the future.
Thank you again for choosing Norman Motors.
Kind regards,
David Norman
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