On AG Reviews 3,244

TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Considering 420 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as non-existent, unhelpful, and unprofessional, often struggling to reach a real person or receiving no resolution to their issues. People frequently encountered problems with product quality, noting issues like stitching coming off, fabric dissolving, holes forming after minimal wear, and soles separating from shoes, which was particularly disappointing given the premium price point. Reviewers also reported receiving incorrect items, damaged goods, or missing parts in their orders, leading to further frustration when trying to resolve these discrepancies. However, some customers did find the shoes comfortable and appreciated the wide fit options, with a few even receiving replacements or resolutions from customer service after initial complaints.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with many expressing significant dissatisfaction... See more

Quality

Consumers find quality to be negative, with many expressing disappointment over product durability and... See more

Customer service

Customers had negative experiences with customer service, often describing it as disappointing, frustrating,... See more

Price

People report negative experiences with price, often expressing disappointment with the cost of products,... See more

Order

Customers consistently note negative experiences with order fulfillment, with many reporting that they paid... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Shambles of a company. Ordered two pairs of trainers almost 3 weeks ago. Items arrived two days after ordering and upon opening the box, there was two completely different trainers in size 5UK La... See more

Company replied

Rated 1 out of 5 stars

Poor customer service, brought a pair of cloud tilt trainers for Christmas worn them a few times and the stitching is coming off the top part of the trainers. Put a warranty claim through and got told... See more

Company replied

Rated 1 out of 5 stars

Absolute shambles of a company. Bought 2 pairs of trainers, requested a refund on one pair. My card then expired and I was issued a new card by my bank. The refund failed, I contacted On and my bank,... See more

Company replied

Rated 1 out of 5 stars

emailed on runner regarding my shoes i purchased from JD back in October, but didn't wear them until December (Christmas present) They have started to squeak when i walk, raised a complaint with on r... See more

Company replied


Company details

  1. Running Store

Written by the company

On reinvented the running shoe to put you one step ahead of evolution. Start running on clouds. www.on-running.com


Contact info

1.3

Bad

TrustScore 1.5 out of 5

3K reviews

5-star
4-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Bad products shoddy customer service

The shorts developed visible spots immediately after the first wash, which is extremely disappointing. At this price point, I would expect far better quality and basic durability. This is clearly a defect in the fabric !

What makes this more frustrating is that I own several other pieces of ON clothing, washed under the same conditions, none of which have developed any issues. This strongly suggests the problem is specific to this product.

I reached out to customer service but received no meaningful resolution. Very poor quality control and equally disappointing customer support.

April 11, 2026
Unprompted review
On AG logo

Reply from On AG

Hello Jai

Thank you for sharing your feedback.
Your warranty claim has been reviewed and investigated internally. Following this review, our team of experts has provided you with the necessary replies and a detailed explanation regarding the final decision on your case.

While we understand this is not the outcome you were hoping for, our decisions are based on investigation facts.

Should you have any further questions, our customer service team remains available to assist you via our official channels.

Your On team

Rated 1 out of 5 stars

No refund after receiving returned goods back / Items not received

I kept four pairs of trainers and returned three. One pair of shoes did not arrive. They are now not refunding me for trainers returned which they have to resell and not refunding for trainers I have not received, again with proof.

I have never come across anything so unreasonable and shambolic. They are stating because I am returning too many pairs they will not credit my account. So if the trainers do not fit they will not refund you!! They are in breach of distance selling laws.

They will be reselling the trainers I returned!! I do not see how they can do this, and admit to it!!

I will pursue the company legally as they cannot behave like this.

April 10, 2026
Unprompted review
On AG logo

Reply from On AG

Hello there,

Thank you for sharing your feedback.
Your case has been reviewed and investigated internally. Following this review, our team has provided you with the necessary replies and a detailed explanation regarding the final decision on your case.

While we understand this is not the outcome you were hoping for, our decisions are based on investigation facts.

Should you have any further questions, our customer service team remains available to assist you via our official channels.

Your On team

Rated 1 out of 5 stars

Item not delivered, refused refund

Order some trainers, they didn’t arrive, they are showing as delivered, and they are refusing to refund me! I’m taking them to the small Claims court and I’m preparing to file now. Be very careful when ordering from this company. The last pair I bought back in 2023 or so from a store in Switzerland lasted about two months. I thought I’d give them another go as some of the reviews look good, but definitely don’t make the same mistake as me.

April 10, 2026
Unprompted review
On AG logo

Reply from On AG

Hello EJ,
Thank you for sharing your feedback.
Your case has been reviewed and investigated internally. Following this review, our team has provided you with the necessary replies and a detailed explanation regarding the final decision on your case.

While we understand this is not the outcome you were hoping for, our decisions are based on a comprehensive verification of the delivery facts.

Should you have any further questions, our customer service team remains available to assist you via our official channels.

Your On team

Rated 3 out of 5 stars

I’d seen these trainers advertised and…

I’d seen these trainers advertised and thought they look good, sound great for running and the gym so my mother In law got me them as a Christmas present. First pair arrived ( a size 4) as that’s what I usually am, except I couldn’t get my foot in them, so I returned and went up to the next available size, still the top of the shoe kills me on my right foot but is absolutely fine on the left. Still very hugging though. Never had this with any other brand.
Then after about 6 months I noticed a hole forming in the end of the trainer, as it’s breathable fabric, not solid, which obviously is getting bigger everytime I wear the trainer. As these were a gift I couldn’t return them or complain or resolve any of the issues I’ve had with them, so shortly they will be in the bin. I’ve only had them a year. And they aren’t worn every day. Would I buy this trainer again? I aren’t entirely sure, I feel some adjustments need to be made around the end of the trainer as it probably has happened to others. And the sizing.

July 9, 2025
Unprompted review
On AG logo

Reply from On AG

Hi Emma,
Thank you very much for your detailed and open feedback, we appreciate it very much!

First of all, we are very pleased that you are a loyal On wearer.

If you need assistance with your current Ons, and if your mother-in-law still an order number or a proof of purchase, please let us know directly by placing it through the warranty claim form:
https://customer-service.on-running.com/en-ch/warranty-claims

We are passionate about improving the quality, service and development of our products. Feedback like this helps us do that. So thank you again for taking the time.

We wish you continued fun and comfort while walking on clouds and a positive time.

Your On-Team

Rated 1 out of 5 stars

Avoid ordering direct – Appalling customer service and endless refund delays

I am a loyal customer with multiple pairs of On shoes, but my recent experience with order ON780571520931 has been a masterclass in terrible customer service. I returned a pair of Cloudtilt shoes (Midnight | Ice) within hours of receiving them, and the return was officially acknowledged at their warehouse on 21st March 2026. It has now been nearly three weeks, and I am still fighting to get my money back.

I have sent "miles" of emails chasing this and have been passed between multiple representatives—Nora, Carol, and Gel—all of whom provide the same scripted, unhelpful responses. Despite multiple requests to escalate this to management and raise a formal complaint, no one seems prepared to actually look into the matter or expedite the process. To make matters worse, my latest check suggests the return hasn't even been properly registered in their system despite their previous confirmations.

When competitors like Hoka can process a refund in three days and Amazon can do it almost instantly, On’s 3–4 week timeframe and lack of transparency are completely unacceptable for a premium brand. It is scandalous that I have to work this hard to get a refund for a product I never even tried on. Save yourself the headache and buy from a local retailer or a different brand entirely.

Order Number: ON780571520931
Date of Experience: April 2026

March 25, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Anatole,
Thank you for reaching out and sharing your feedback. We’re sorry to hear that your experience wasn't what you expected.

We wanted to let you know that a member of our team has already been handling your request, and we are pleased to confirm that it has been fully resolved today. Thank you for your patience, and we appreciate you bringing this to our attention.

Your On Team

Rated 1 out of 5 stars

Shambles of a company.

Shambles of a company.

Ordered two pairs of trainers almost 3 weeks ago. Items arrived two days after ordering and upon opening the box, there was two completely different trainers in size 5UK Ladies.

3 weeks later with multiple emails and phone calls, I do believe customer service is non existent…….

March 23, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Gary,
We sincerely apologize that your recent experience fell short of your expectations. We strive to offer high-quality products and services, and it's disheartening to learn that we missed the mark in your case.

To address your concerns thoroughly, we have assigned someone to review your request comprehensively. You can expect to be contacted by one of our dedicated teammates via email shortly.

Thank you for bringing this to our attention, and we appreciate your patience in this matter.

Your On Team

Rated 1 out of 5 stars

Extremely disappointing experience.

Extremely disappointing experience.

I returned a pair of shoes (over $230) using the company’s exact instructions. I used the QR code they provided and dropped off the package at a FedEx Walgreens location. The QR code was scanned, the label was printed, and I was given a tracking number.

Despite following everything correctly, the company is now refusing to issue a refund. They claim the tracking number is not linked to their system and are placing the responsibility on me.

This makes no sense. I only had ONE return and used the ONE QR code they provided. The tracking clearly shows the package moving through FedEx and even reaching Miami, yet they still deny responsibility.

To make things worse, one of their employees previously acknowledged the issue may have been on their side. Now they are contradicting that and blaming the customer.

I have returned many items with other companies and have never experienced anything like this. This is by far one of the worst customer service experiences I’ve had.

I will not be purchasing from this company again.

Response to on : Hi,

Thank you for your response.

I want to clarify that I have already provided all the required information multiple times, including the QR code, tracking number, and proof of drop-off.

I followed your exact return process. The package was accepted by FedEx, and I was issued a tracking number at the time of drop-off. The tracking clearly shows the shipment in transit.

However, your team has already denied my refund and closed the case, stating that the tracking is not linked to your system and asking me to contact FedEx myself. This is not reasonable, as I used the return method provided by your company.

I will wait for your email, but please understand that I expect a proper resolution this time. I will also proceed with my dispute if this is not resolved promptly.

April 7, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Trang,
Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 1 out of 5 stars

Awful customer experience

As seen by everyone else's reviews - customer service is awful.

Ordered 3x shoes, 2x arrived and 1x of these were damaged.

Took ages to get a code to return the 2x, awaiting a refund, and then had to do a charge back for the 1x.

March 18, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Matt,

Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 1 out of 5 stars

I’m extremely disappointed with my…

I’m extremely disappointed with my experience.

I waited for months for my size to be restocked. When it finally became available, I immediately placed my order and was really excited about these shoes.

Then, just two days later, my order was suddenly cancelled. When I contacted customer service, they told me the item was actually out of stock.

This is very unprofessional. I ordered through their official website, so I expected their stock to be accurate.

It would have been appreciated if they had offered some kind of customer friendly gesture, such as a small discount voucher, especially since this situation was due to inaccurate stock management on their side.

Very disappointing experience.

April 7, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Lion,
We sincerely apologize that your recent experience fell short of your expectations. We strive to offer high-quality products and services, and it's disheartening to learn that we missed the mark in your case.

To address your concerns thoroughly, we have assigned someone to review your request comprehensively. You can expect to be contacted by one of our dedicated teammates via email shortly.

Thank you for bringing this to our attention, and we appreciate your patience in this matter.

Your On Team

Rated 1 out of 5 stars

I bought hiking boots costing £190 less…

I bought hiking boots costing £190 less than three years ago which I have worn five times. These were advertised as waterproof (named the "Cloudrock 2 Waterproof"). However, when hiking in wet conditions my feet are completing sodden almost immediately on contact with water.

I alerted On of this and they have not offered to replace the boots, despite the fact that they are clearly not waterproof as advertised and that I am a regular customer.

Instead, I was offered a 20% discount to "replace" the boots - which I won't do given they are clearly faulty by design.

I'll be going to a reputable hiking brand this time round!

April 7, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Georgia,

Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 1 out of 5 stars

I bought onrunning that cost me £170…

I bought onrunning that cost me £170 trail running.after sometime they start making skueaky noise I have used sand paper to rub down hole but still noise.company should recall these shoes and refund the money back.

March 5, 2026
Unprompted review
On AG logo

Reply from On AG

Hi M,

Thank you very much for your detailed and open feedback, we appreciate it very much!

If you need assistance with your current Ons, please let us know directly by placing it through the warranty claim form:
https://customer-service.on-running.com/en-ch/warranty-claims

We are passionate about improving the quality, service and development of our products. Feedback like this helps us do that. So thank you again for taking the time.

We wish you continued fun and comfort while walking on clouds and a positive time.

Your On-Team

Rated 1 out of 5 stars

save your time and money

awful website, terrible User Interface. So hard to get something so simple done.
The chat bot is not even helpful, the costumer service and even delivery was delayed. With the prices they have I would put it as "high end" company but turns out it's not. My total mistake for buying and trusting the brand without verifying 1st.
I only needed to change my shoe size and it was literally, impossible.

April 2, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Wildberry
Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 2 out of 5 stars

Not Durable, sole separates from the upper.

I have used my oc shoes sparingly for day to day activities and sometimes at the gym (I also use New Balance 860's and 880's and Nike Vapormax). The heel has just separated from the upper half of the shoe. These are $200 shoes and although comfortable, I cannot recommend them because of durability. An example of why I say this is I have worn my Vapormax for 3 straight Tough Mudder 15k events and they have zero issues. My On Cloud's have never been subjected to anything like that but are now separating the sole from the upper and no longer functional.

April 2, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Scott,
Thank you very much for your detailed and open feedback, we appreciate it very much!

If you need assistance with your current Ons, please let us know directly by placing it through the warranty claim form:
https://customer-service.on-running.com/en-ch/warranty-claims

We are passionate about improving the quality, service and development of our products. Feedback like this helps us do that. So thank you again for taking the time.

We wish you continued fun and comfort while walking on clouds and a positive time.

Your On-Team

Rated 1 out of 5 stars

I am very very concerned with all of my…

I am very very concerned with all of my purchase ON. I have spent more than £700 and all the things are either NOT as shown on your website, or they are defective. At this level of money I would expect there to be a better customer service for starters, plus when I buy from ON at that pricing I expect the quality of the products and colours to be as shown on your website/ app.

I want to escalate my complaint please. I need compensation for my time and effort spent on buying and returning. The only thing I have kept so far are the socks which I'm pretty sure are hard to get wrong. I don't have extremely high standards. I just want a high end product and sports brand to deliver what is shown and advertised.

What can you do for me now?
I have made yet another purchase of the same trainers in the same size for the third time and it's the final chance I'm giving you. All because I just want clean trainers sent to me without marks and stains.
All the clothes I have returned back as the colour and style isn't as shown on your app when I purchased it too.

I also have many more orders placed with issues that I haven't even added in the list of the 5 order numbers provided below

Noone is looking into this case. If they are no one has contacted me or provided any updates.??!

March 31, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Vishal,
We sincerely apologize that your recent experience fell short of your expectations. We strive to offer high-quality products and services, and it's disheartening to learn that we missed the mark in your case.

To ensure your concerns are addressed thoroughly, please know that one of our experts is already actively working on your request.

Thank you for bringing this to our attention, and we appreciate your patience in this matter.

Your On Team

Rated 5 out of 5 stars

Great customer service.

I purchased a pair of On's about 12 months ago, and the heel pad in the shoe started to come away after only a few months of light wear. I contacted customer support after about 12 months because I kept forgetting, and they issued me a digital gift card for the full amount to replace these. It wasn't difficult to engage with them via their website, and this was all closed off within 24 hours. Extremely good and efficient customer service.

March 31, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Stuart !
Thank you so much for taking the time and sharing your positive review & thoughts.

We are happy to read your words and to know that you are enjoying our products.

Happy to have you Onboard! We wish you continued fun and comfort while walking on clouds and a positive time.

Your On team

Rated 1 out of 5 stars

Sent the wrong order 3 weeks ago and still not been corrected.

I placed an order on 10th March and was sent the totally wrong items, I immediatley alerted ON to the error and was told to return the order. Just getting the return QR code from them took almost a week. The return has been with them now for 2 weeks and I still havent had the correct items shipped out, or a refund. I have spent far too much time chasing for answers and am still no further on. Either post the correct order out or please refund me! I would highly suggest not to order ON directly, go via a retailer that has a legitimate customer service function!

March 31, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Ellie,

We sincerely apologize that your recent experience fell short of your expectations. We strive to offer high-quality products and services, and it's disheartening to learn that we missed the mark in your case.

To ensure your concerns are addressed thoroughly, please know that one of our experts is already actively working on your request.

Thank you for bringing this to our attention, and we appreciate your patience in this matter.

Your On Team

Rated 1 out of 5 stars

Hung up. Leaders don’t want to reply. Rude. No warranty.

I visited the Regent Street flagship on 24/03/26 regarding my Cloudtilt shoes, which have a known manufacturing defect (severe structural squeaking) confirmed by the in-store team.

The store staff were helpful and directed me to On’s online "Happiness Delivery" for a replacement of the corrected "new spec" version. I went through the normal way of filing a warranty, called customer service who said they could obtain a receipt from the store I purchased as I had lost mine.

I then receive an email asking for details of the purchase so they can find a receipt. A day later I get an email from an advisor saying they won’t be going forward with the warranty, no reason. I reply asking the reason. She copies and pastes the email.

I then email the C-level executives, no response despite multiple follow ups.

Today, 30/03/26, I called the support line and spoke to Georgia, who was incredibly unprofessional. She told me she "couldn't proceed" because I had filed a warranty claim multiple times and hangs up abruptly not even allowing me to have a word. When I called back immediately, she pretended not to know who I was and hung up again.

It is shocking that a "premium" brand like On ignores the UK Consumer Rights Act 2015 and allows staff to hang up on customers over a confirmed product fault. Nor do the senior leaders of this organisation bother responding to frustrated customers.

Potential buyers beware: If your shoes develop a known fault, do not expect "Happiness"—expect to be ignored and hung up on.

March 30, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Sk
Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 3 out of 5 stars

Poor quality shoes

—UPDATE—
The ON team reached out and after submitting a warranty claim they have offered a gift card to replace the shoes at their shop. I appreciate the solution but please look into the reported issues since this happened after using the shoes for barely a few weeks. I have updated my review to reflect their customer support which so far has been excellent in my experience.


The shoes are comfortable but have many issues. I have two pairs of the Cloudtilt model, purchased directly from On. Both models started squeaking after a few weeks use. The insole is awful, really hard and thin and makes your feet hurt after walking for a while, I’d expect a better quality insole for the price point. They also only provide elastic laces which are not that good. That means I had to pay a premium price point for a shoe where I need to replace insole and laces, and their longevity is poor since they start squeaking within a month. Really disappointed, won’t be buying again…

March 28, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Natalia,

Thank you very much for your detailed and open feedback, we appreciate it very much!

If you need assistance with your current Ons, please let us know directly by placing it through the warranty claim form:
https://customer-service.on-running.com/en-ch/warranty-claims

We are passionate about improving the quality, service and development of our products. Feedback like this helps us do that. So thank you again for taking the time.

We wish you continued fun and comfort while walking on clouds and a positive time.

Your On-Team

Rated 1 out of 5 stars

It is totally unacceptable that you…

It is totally unacceptable that you cannot speak to somebody.
I have spent thousands of pounds with On and I’ve now had two very recent issues with first an exchange and secondly a missing item. You spend hours back and forth with emails trying to get it sorted.
Their business model appears to be to have problems with deliveries, make it really difficult to get a resolution in the hope that you get fed up and go away so the cost of your unfulfilled order benefits their bottom line!
Great product, terrible customer service.
Get your act together and provide a telephone number!!!

March 27, 2026
Unprompted review
On AG logo

Reply from On AG

Hi David,
Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

Rated 1 out of 5 stars

Inability to edit or cancel order 10 minutes after being placed

I placed an order today for On Cloud shoes for my wife. I realized after I placed the order that I accidentally included the incorrect street address. I immediately contacted customer support 10 minutes after placing my order as I realized there is no option to edit the order online. I was informed by customer service that even though the order hasn’t processed yet there is no way to edit the address or cancel the order. The only thing they can do is contact FedEx after it ships and ask them to hold the package at the warehouse for me to pick up. I realize it was my mistake but it is unfortunate that customer service is literally unable to do anything to help. I have to count on FedEx holding the package or the shoes I spent a lot of money on will be delivered to someone else. Frustrating to say the least and I will never be buying their shoes again.

March 27, 2026
Unprompted review
On AG logo

Reply from On AG

Hi Andrew,
Thank you for your feedback.

We're sorry to hear about your recent experience and would like to take a closer look. You will be emailed shortly to ask for additional information so that we can better process your request.

Thank you for your patience and assistance in this matter.

Your On Team

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