North Oxford BMW Reviews 

The customer service I experienced when enquiring about my bike which was subject to a recall for some replacement parts was excellent. Thank you to Sebastian Robinson who made the whole process so easy, he couldn't have done anything better. From enquiry to collecting the bike after the work was done was less than two weeks - and I had a courtesy bike while mine was being attended to.

Thank you to Rozeena for making my experience with North Oxford BMW as easy as possible. Always available and advising me with the best options.

Ive been a client of BMW North Oxford for almost 7 years and have had several new cars from them. A wonderful group of professionals and their service team is exceptionally communicative when Ive been in for service and repairs. My primary contact has always been Rozeena in the service team and Marcus on sales however when Im in everyone makes myself (and my dog who usually joins me) feel welcome. Definitely recommend.

When I booked my car in for a washer bottle issue, I was asked if I wanted a car health check free of charge. I accepted the offer and they found a couple of issues. As my MOT was due in a couple of months I thought it prudent to get the jobs done. Rozeena Ali explained that the parts were available and the car would be ready the next day. This was great. Rozeena phoned me just after lunch the next day to say that the work was complete and ready for collection. On a arrival I was greeted and offered a coffee while Rozeena was getting the keys. She then went through the bill with me and I booked the MOT for early November. I've been using North Oxford garage for eight years now and have never had a bad experience. The staff are courteous, knowledgeable and very helpful. A very nice experience all round. Highly recommended.

I bought my X3 in for a recall and MOT and was looked after by Jodie, what great customer care! she advised that my car was overdue a service and managed to get this done at the same time saving me a repeat visit and to top it off the car was cleaned too!

The customer service at BMW North Oxford is in my opinion the benchmark of BMW customer service. Rozeena Ali the senior service adviser was exceptionally helpful, friendly, knowledgeable and efficient. There is a large area with comfortable seats to wait and free teas, coffees and cans of cold drinks. You can if you want comfortably work there whilst waiting for your car. I pass several BMW dealers to get to BMW North Oxford as they are the best.

I just got a Ford Puma from this place. Yeah, I know it's weird since it's BMW, but it was great find and value. Becky, the BMW sales rep, was fantastic. From the initial phone call, to me saying "I've never driven an automatic," to picking it up, she was super friendly and helpful. Seriously, one of the best car-buying experiences.

⭐ 1 Star – Extremely Poor Customer Experience: Faulty Car and Zero Accountability
I am extremely disappointed with North Oxford BMW and feel compelled to warn other potential buyers about my experience.
I purchased a BMW 330e Touring in January 2025. Within just weeks, a serious fault developed: the “Drive Power” warning light would remain on for up to 45 minutes while in hybrid mode, significantly limiting the car’s performance. This rendered the vehicle unsafe and unfit for everyday use.
The car has been returned to North Oxford BMW twice, for a total of seven days, yet the fault remains unresolved. I was advised to switch to Sport mode to temporarily clear the warning—a workaround, not a solution. Despite being told the issue had been escalated to BMW UK, communication has been slow, inconsistent, and ultimately unproductive.
Over the course of several months, I have encountered:
• Repeated delays
• Lack of proactive communication
• No ownership of the issue by the dealership
In early July, I formally rejected the vehicle under the Consumer Rights Act 2015 and requested a full refund. As of late August, I have received no confirmation of a refund or vehicle collection, despite numerous follow-ups and BMW’s clear legal obligations.
What’s worse, North Oxford BMW continues to deflect responsibility, referring me to BMW Finance, even though in my first discussion with BMW Finance on this matter, they confirmed they would have no objection to settling the finance agreement, provided that North Oxford BMW accepted the rejection. Senior management at North Oxford BMW have demonstrated no urgency, no accountability, and no concern for customer care.
As a long-time BMW customer who has purchased multiple vehicles and used their service department regularly, this experience has completely destroyed my trust in both North Oxford BMW and the BMW brand.
At the time of writing, the matter remains unresolved. If the dealership takes appropriate steps to resolve this issue, I will update this review accordingly.
⚠️ Buyers beware: If something goes wrong after your purchase, you may be left to fight alone.

🚨 Update – 2nd Sept 2025: No Resolution, Escalated to Motor Ombudsman.
Despite giving North Oxford BMW and BMW Financial Services a clear deadline to resolve this matter, they have failed to do so.
The dealership continues to deny that any fault exists, despite clear photographic evidence showing the “Drive Power” fault and despite months of delay. Their Managing Director acknowledged my complaint both privately and, in a reply, here on Trustpilot, yet no action has been taken.
I have now escalated the matter to the Motor Ombudsman.
It is extremely disappointing that, after more than four months, BMW have shown zero accountability.
⚠️ Buyers should be aware: if your vehicle develops a fault, you may face denial, delay, and a refusal to honour basic consumer rights.

We recently purchased a Ford Mustang from this garage. Yes, I know it's BMW and thats a bit weird but there you have it. The car i purchased was a lucky find and my dream car for many, many years. The BMW sales rep called Alfie was outstanding and made the purchase experience so smooth. He went out of his way on collection day to make the experience memorable. I cannot praise enough the efforts of this young man and everyone else at BMW North Oxford.

Friendly and professional
How all dealerships should be

I purchased a brand new bike and shortly after the PCP finance rate drastically changed (to my detriment). I was initially very concerned, however having voiced my concerns I was contacted by the David Glover, Managing Director of North Oxford who carefully explained both finance deals, the discounts I received pre-reduced finance and what the differences would be and offered me a very acceptable solution.

Good communication is a really important part of any business and having initially been concerned by North Oxfords approach, this conversation has resolved my complaint in its entirety.

Thankyou for helping me with the purchase of this fantastic bike

Great service and reassurance from BMW themselves. Car is in great condition. Rozina Ali from north Oxford bmw especially was fantastic to me from start to finish - she’s a huge credit to the company. Thanks, Shaheer

We have had BWMs for 15years and the North Oxford BMW dealership is excellent and has always looked after us. With our most recent experience Cameron was amazing and you really feel they all go out of their way to make life easier and get your car back to you efficiently and with as much ease so as not to disrupt your day. They are brilliant and that's part of the reason we've continued to have BWM's. Thank you to the whole team.

I had a BMW recall on my Z4 so booked in at North Oxford. I hadn’t used this BMW facility before so a good chance for me to see how their service compares.

I realised very quickly that as this was a recall and I wasn’t paying I’d get dreadful service, and some bizarre telephone conversations that were a little economical with the truth. Anyway, I’m not naming people on here but whole experience was poor. Just to cap it off I’d been offered a complimentary car wash and valet. Needless to say it wasn’t done and in fact inside of car (drivers side) was filthy with dirty foot marks all over and an empty sweet packet!
I understand this was a recall but poor service just never makes sense. We are purchasing a new Z4 around October time - guess where we won’t be buying it?!

Full disclosure, we are returning customers.

Our previous BMW 225e was written off when a tree fell on it. We stopped by North Oxford BMW to get some paperwork on the gap insurance and and told them that once the insurance was sorted we would come back to have a look but we weren’t committed to buying another BMW.

When we did go back, I felt like they rolled out the red carpet for us. They explained everything to us regarding the insurance. We talked about how much money we had to work with and we needed to find a new car quickly. They presented us with a suite of options including new and used cars.

Before we left the sales manager dropped by to thank us for coming back and he said they would help us in any way they could to get us back on the road.

It wasn’t just being friendly, it was empathy and definitely made a bad situation much better. It made the decision to buy another BMW very easy and I would definitely recommend North Oxford BMW.

P.S. the gap insurance isn’t just an extra product to sell, it’s a necessity and ensured we had enough for a deposit when our car was written off.

I’m honestly beyond disappointed with my experience at North Oxford BMW.

They called to say my car needed a brake fluid change. I explained I work 14-hour days, 5 days a week, and needed to make arrangements before booking. When I called back, I made it very clear I could only bring the car in if it would be ready by 1:00 PM on Friday. They agreed.

I went out of my way to make this happen—arranged cover at work for Thursday evening to drop off the car, paid £20 for a taxi back, then arranged cover again on Friday and paid my neighbour for fuel to take me in.

At 2:30 PM—an hour and a half after the agreed pickup time—I was told my car hadn’t even been looked at.

This whole situation cost me over £100 in transport and lost wages, plus favours I now owe colleagues. And the car wasn’t even touched.

This has been the most frustrating experience I’ve ever had with BMW. I absolutely cannot recommend this garage due to the complete lack of communication and professionalism.

Excellent guidance and support, very informative and helpful!

“Absolutely shocking service at BMW Oxford. How do you justify keeping customers waiting with no explanation at all? I was told my car was ready for collection, arrived at 13:45 to pick it up after a service, and was completely ignored—no staff greeted us. We stood and waited for nearly an hour just to pay £800 for this terrible experience. Unacceptable!”

It’s rare these days to find very good service that really surprises you and I always think that it is how companies deal with mistakes that defines them best. On this occasion the service team messed up a BMW recall fitting for an engine component resulting in a couple of days later a warning light for engine coolant. Fearing that I would have a nightmare proving it was related to the recall I rang into the service team expecting not very much merely to advise them that the issue had occurred and that I was sorting it out with my local garage and I would come back to them when the position was clearer and the car was fixed. We are at least an hour outside of Oxford so coming in to the garage is a major commitment in time and effort. I spoke to Jamie in your team who I was delighted to say did not deny BMW had messed up (standard these days for companies) and in fact arranged for two mechanics to come to my house to see if they could fix it within 24 hours. They duly turned up, identified the problem, fixed it, checked the car and even called in to check some other recall notice I had received. How refreshing to have found such good service these days. And for a “customer” who had merely used the recall process. I wish more companies would realise that it is these relationship approach ways of dealing with customers that drive future customer sales.

From the first phone call to the collection of our car 2 days later, Lewis Webb was the reason BMW north Oxford got our custom, Lewis your a true professional, helpful and precise, exceptional service throughout, the girl on reception made it very relaxing and welcoming, and she kept on top of the cleanliness in the waiting room, I had a choice of where I could spend my money, BMW or Mercedes, due to the 4 salesman at mercedes Shrewsbury not even acknowledging us as we walked round, it's not all about price, service is king, Lewis Webb please continue with your fantastic ethics and manor, best regards Paul