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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional knowledge, helpfulness, and professional yet friendly demeanor, making every interaction pleasant and memorable. The service provided is frequently highlighted as outstanding, with many people appreciating the personalized approach and efficiency, whether for purchases, servicing, or special requests. Consumers also express high satisfaction with the products, often noting their quality and the expert assistance in finding the perfect item. However, some customers also noted issues with communication and consistency in service, particularly concerning watch allocations and repair processes. A few people experienced frustration with unfulfilled assurances, slow responses, and difficulties in obtaining basic services, suggesting that while the majority enjoy excellent care, occasional lapses can occur.

What people talk about most

Staff

People report positive experiences with staff, consistently highlighting their professionalism, knowledge,... See more

Service

Reviewers mention positive feedback about service. Many customers praise the exceptional, professional, and... See more

Product

Customers had positive experiences with product. Many reviewers expressed delight with their new watches,... See more

Customer service

Clients share positive opinions on customer service, with many reviewers highlighting the helpfulness,... See more

User experience

Reviewers highlight positive aspects of user experience. Customers consistently describe their experiences as... See more

Based on these reviews

Rated 5 out of 5 stars

When in London earlier last month I stopped by Pragnell and showed what I thought was a bad scratch on my PP Chocolate Chrono Aquanaut, Sunill Madhvani looked at it and god knows how made it all dis... See more

Company replied

Rated 5 out of 5 stars

Recently had the pleasure of dealing with Marc Gillings at Pragnell Stratford Upon Avon. Great guy with tonnes of knowledge and enthusiasm and someone who clearly understands what good customer serv... See more

Company replied

Rated 5 out of 5 stars

I've visited Pragnells in Leicester several times now to make purchases and each time I have dealt with Sangita. She is such a lovely lady, nothing is too much trouble, she is so helpful and knowl... See more

Company replied

Rated 5 out of 5 stars

Fantastic personal service again from Brad Ironmonger at Leicester, the second piece bought from Pragnell’s. Brad sourced a Cartier De Santos for my wife for our wedding anniversary. Took as much ti... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

Founded in 1954, our showrooms in Stratford-upon-Avon, London's Mayfair, and Leicester offer exquisite masterpieces, fine jewellery, engagement rings, antiques and bespoke jewellery services, and, as an Official Retailer of Rolex and Patek Philippe, the showrooms represent the very best in luxury Swiss timepieces.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

326 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Wouldn't go anywhere else

From start to finish, the best experience I could have asked for. The team there specifically Amie were so welcoming and made it easy to find the desired style I was after. I highly recommend them and with a beautiful show room that is a full service jeweller you don't need to go anywhere else

April 11, 2026
Unprompted review
Rated 1 out of 5 stars

Look, but don’t touch!

Registered my interest in a plain smooth bezel Datejust 5 years ago. Nothing fancy. I even made a second and a third visit to confirm my interest. I even made a small purchase to get my details on the system.

Anyway. I eventually gave up as it’s clear the game you must play on order to get sold a Rolex from here.

I was fully willing to show my loyalty to this company if I were to receive the piece.

I’ve managed to get 2 date justs, a ladies datejust, an oyster perpetual and a sub date from a different AD. I have also purchased 2 Omegas, 2 Tags, a Tudor and a Breitling elsewhere.

It’s such a shame as I’d much prefer to support this company over a chan like Goldsmiths.

The older sales reps seem grumpy and look down at you if I’m honest. Maybe if I put a suit on and looked the part my experience would have been different? But that’s not me.

The only really nice guy was Marc; but I guess he has to please his high-value clients first. Which is understandable.

April 15, 2026
Unprompted review
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Reply from Pragnell

Dear SlickyT,

We appreciate you wishing to support a local family jewellery business instead of a large chain and are sorry to learn of your frustration.

Please email us at enquiries@pragnell.co.uk or call the showroom directly on 01789 267 072 and ask for the general manager. We want to make sure every customer is treated fairly and will look into your concerns. Your feedback is important to us and will help us improve. We hope to hear from you soon.

Rated 5 out of 5 stars

I was looking for a Rolex as a present

I was looking for a Rolex as a present, I registered interest in a number of jewellers from Exeter to Cardiff to the midlands. A couple of chain type jewellers actually recommended I contact Pragnell which is recommendation in itself.
Marc Gillings was outstanding, as soon as new pieces arrived he would contact me with photos and videos.
When we finally settled on a watch he made the experience of collecting the watch very enjoyable. He spent time showing us around Pragnell which you could tell he was very proud to work with. His enthusiasm, excitement and expertise shone through making it a genuinely enjoyable experience.
I cannot recommend Pragnells and Marc enough, they stand as stark contrast compared with the others.
Edward

April 10, 2026
Unprompted review
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Reply from Pragnell

Dear Edward Saville, Thank you for your review. We were delighted to read this and have shared your experience with Marc and the Stratford-upon-Avon jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Great experience

Great experience. Very professional. Would 100% recommend Andrea who guided me through buying my first Rolex.

August 30, 2025
Unprompted review
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Reply from Pragnell

Dear Josh Emery, Thank you for your review. We were delighted to read this and have shared your experience with Andrea and the Stratford-upon-Avon jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

I visited the Pragnell store in Leicester

I visited the Pragnell store in Leicester recently as I was looking for something special for my wife’s 50th. I have to say Russell and Josh and the team at Pragnell really pulled out all the stops to help me and managed to get me a fabulous present for her birthday, something to really remember. They also helped with making the handover a surprise. My wife knew nothing about it and they made a special effort in the shop to make the experience one she’ll never forget I can’t thank them all enough.

February 14, 2026
Unprompted review
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Reply from Pragnell

Dear James Bolton, Thank you for your review. We were delighted to read this and have shared your experience with the Leicester jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Buying Rolex watch at Pragnell, Leicester

Dermot was courteous, professional and knowledgeable.
Very happy with the service provided by Pragnell. Felt comfortable and at home. No pushy seller which was refreshing to find.

February 14, 2026
Unprompted review
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Reply from Pragnell

Dear Mr Khan, Thank you for your review. We were delighted to read this and have shared your experience with Dermot and the Leicester jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

I would highly recommend a visit to Pragnells, Leicester.

I would highly recommend a visit to Pragnell in Leicester, if you have something special in mind. From the initial phone call, to attending my appointment and finalising a purchase, the whole process was a very slick operation.
All the staff members were, very friendly and nothing was too much trouble. My sales person Dermot Ray, was very professional, knowledgable but most of all nothing was too much trouble. I can say from start to finish, he made the experience of shopping at Pragnell’s 10 /10.

February 12, 2026
Unprompted review
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Reply from Pragnell

Dear Lol Will, Thank you for your review. We were delighted to read this and have shared your experience with Dermot and the Leicester jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Patek Philippe Aquanaut & Sunil Madhvani.

When in London earlier last month I stopped by Pragnell and showed what I thought was a bad scratch on my PP Chocolate Chrono Aquanaut, Sunill Madhvani looked at it and god knows how made it all disappear, such a pro and such a kind man.
I told him he was a magician, to which he responded now you need to buy me a watch, I said fair enough, I'll get another Aquanaut, he laughed and said, I might be a magician but I don't make miracles...!!!
Great guy.

January 31, 2026
Unprompted review
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Reply from Pragnell

Dear Daniel Guy, Thank you for your review. We were delighted to read this and have shared your experience with Sunil and the Mayfair jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Jonathan at Stratford was outstanding

Jonathan at Stratford was outstanding. I had had an issue with another store but he sorted the issue quickly and professionally. Thank you Jonathan

February 6, 2026
Unprompted review
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Reply from Pragnell

Dear Martin john Neal, Thank you for your review. We were delighted to read this and have shared your experience with Jonathan and the Stratford-upon-Avon jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

An Outstanding Experience

I went into Pragnells in Stratford with the hope of getting a new watch and had perhaps the best shopping experience I've had to date, incredibly welcoming from the off, I dealt with Connor who was so so knowledgeable about all the timepieces and couldn't of done anymore to help, even gave me a tour of the new showroom and workshop which are second to none! Walked out that same day with a brand new stunning watch and I can't wait to go back again for the next, really can't recommend these guys enough, it's absolutely top tier! Thank you!

February 5, 2026
Unprompted review
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Reply from Pragnell

Dear Allister, Thank you for your review. We were delighted to read this and have shared your experience with Connor and the Stratford-upon-Avon jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Exceptional service from Sunil at Pragnell

Exceptional service from Sunil at Pragnell Jewellery in Mayfair today. From start to finish, the experience was professional, knowledgeable and genuinely personal. Sunil took the time to understand exactly what I was looking for, offered thoughtful advice without any pressure, and ensured every detail was handled really well. I wouldn’t hesitate to recommend Sunil and the team at Pragnell.

February 3, 2026
Unprompted review
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Reply from Pragnell

Dear Surrey Resident, Thank you for your review. We were delighted to read this and have shared your experience with Sunil and the Mayfair jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

The beginning of the journey

Marc was very welcoming, very knowledgeable and incredibly patient. He took the time to show me various models and helped guide me to hopefully getting the first of a trio of my desired timepieces. The shop is truly amazing and Marc is a credit to the company. I look forward to the call to start the journey.

January 24, 2026
Unprompted review
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Reply from Pragnell

Dear GT, Thank you for your review. We were delighted to read this and have shared your experience with Marc and the Stratford-upon-Avon jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Buying our Rolex watch from Pragnell…

Buying our Rolex watch from Pragnell Stratford Upon Avon was an outstanding experience!
The General Manager Stephen Waldeck , and his team provided exceptional, professional, and friendly service from start to finish. They made the whole process seamless, informative, and enjoyable. Their knowledge, attention to detail, and genuine care for customers are second to none. Hands down, the best jewellers I have ever dealt with. I highly recommend Stephen and the team at Pragnell for anyone looking for an exceptional jewellery buying experience!
Roshana

January 24, 2026
Unprompted review
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Reply from Pragnell

Dear Mehrdad Ghanbari, Thank you for your review. We were delighted to read this and have shared your experience with Stephen and the Stratford-upon-Avon jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Expert Watch Advice

Had a great experience here. Dermot was incredibly helpful and provided expert advice on luxury watches. Highly recommend his expertise!

January 24, 2026
Unprompted review
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Reply from Pragnell

Dear Amit,

Thank you for taking the time to leave us feedback. We were delighted to hear that you had such a great experience at our jewellery and watch showroom in Leicester, and we look forward to seeing you again soon.

Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Bought two items (so far!) and very impressed…

I have bought two items from Pragnell in the Mayfair branch and have been thoroughly impressed with the service on every occasion.

Angus took great care to show me a range of pieces and understand exactly what my fiancée and I were looking for on both occasions. During the fitting of my timepiece Jason was very helpful in explaining the technical features of the watch.

Very pleasant experience in all aspects and I will certainly be a returning customer.

December 17, 2025
Unprompted review
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Reply from Pragnell

Dear Tom,

Thank you for taking the time to leave us feedback. We were delighted to hear that you had such a great experience at our jewellery and watch showroom in Mayfair, and we look forward to seeing you again soon.

Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Platinum-plated watch buying experience

What amazing service from Mike, Sunil and Kirsty in the purchase of my new watch. Professional, friendly and courteous to perfection, and such a warm and friendly reception .

January 26, 2026
Unprompted review
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Reply from Pragnell

Dear Matthew Williams,

Thank you for taking the time to leave us feedback. We were delighted to hear that you had such a great experience at our jewellery and watch showroom in Mayfair, and we look forward to seeing you again soon.

Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Dear Pragnell Team,

Dear Pragnell Team,

I just wanted to take a moment to share my experience with Pragnell over the past couple of months.

I had the pleasure of dealing with Gabriele, and I can honestly say what a wonderful person they are and an absolute credit to your company. Gabriele was incredibly helpful, always willing to go the extra mile to make things work, and extremely accommodating throughout the entire process.

I was more or less promised a watch for my birthday should one become available, and fortunately one did. Gabriele kindly informed me that I would be able to collect it on my birthday, which truly meant a great deal to me. Unfortunately, due to unforeseen circumstances on my side, I was unable to proceed with the purchase.

Nonetheless, I would once again like to express my utmost gratitude for the exceptional service I received. Thank you for everything, and I will most definitely be recommending Pragnell to my friends and family.

Kindest regards

January 20, 2026
Unprompted review
Pragnell logo

Reply from Pragnell

Dear Kal mo,

Thank you for your review. We were delighted to read this and have shared your experience with Gabriele and the Stratford-upon-Avon jewellery and watch showroom team. We look forward to seeing you again.

Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Daniel

Daniel made my experience of buying a Rolex watch great. Daniel was patient, knowledgeable, and has a genuine interest in watches and his customers. This isn’t my first experience of buying a Rolex but it is the best.

January 8, 2026
Unprompted review
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Reply from Pragnell

Dear Mason, Thank you for your review. We were delighted to read this and have shared your experience with Daniel and the Stratford-upon-Avon jewellery and watch showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Impeccable service from the Mayfair…

Impeccable service from the Mayfair team. They were able to source for me in a very short space of time, my desired Rolex to mark my 50th birthday milestone. 5 star service from start to finish. Shout out to Emma H and Emma B who looked after me during the process. Have a great Xmas and I'm sure I will see you soon!

December 18, 2025
Unprompted review
Pragnell logo

Reply from Pragnell

Dear Sean,

Thank you for your review. We were delighted to read this and have shared your experience with Emma, Emma and the Mayfair jewellery and watch showroom team. We look forward to seeing you again.

Best wishes, The Pragnell Team.

Rated 5 out of 5 stars

Fabulous service

I recently brought in one of my late father’s watches for a full service at the Mayfair store and from the moment my mother and I walked through the door, we were incredibly well looked after by Ben Lawrence and the team. Ben understood how important it was for me to have the watch back before Christmas, and he delivered exactly on time.

The watch came back beautifully cleaned and looking brand new. Ben was professional, kind, and attentive throughout the entire process. We even enjoyed a lovely glass of bubbles while being taken care of.

Exceptional service from start to finish — we’ll definitely be back. Highly recommend!

December 8, 2025
Unprompted review
Pragnell logo

Reply from Pragnell

Dear Caroline Sheehan, Thank you very much for your review. We were delighted to read this and have shared your experience with Ben and the Mayfair showroom team. We look forward to seeing you again. Best wishes, The Pragnell Team.

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