Primark Reviews 2,597

TrustScore 2 out of 5

1.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 294 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as abysmal, unhelpful, and difficult to access, often leading to frustration and a sense of being ignored. People frequently encountered issues with product quality and sizing, noting inconsistencies and items not fitting as expected, which sometimes resulted in wasted time and money. Additionally, many felt that prices had increased while quality had declined, and some experienced problems with returns and exchanges, especially without a receipt. However, some customers also noted positive interactions with staff members, highlighting specific individuals who were polite, patient, and went out of their way to provide excellent assistance and empathy. These positive experiences, though less frequent, sometimes led to a desire to return to the store.

What people talk about most

Product

Customers consistently note negative experiences with product quality, citing issues such as items breaking... See more

Staff

Clients share ambiguous opinions on staff, with many reviewers praising specific employees for their... See more

Customer service

Consumers find customer service to be overwhelmingly negative, with many describing it as Reviewers... See more

Quality

Reviewers highlight negative aspects of quality, frequently noting issues with inconsistent sizing, with... See more

Price

Reviewers mention negative feedback about price, with many finding the clothing poor quality for what they... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

Bexleyheath Branch today. At till to pay, two female staff talking to the customer on other till. One starting serving me eventually, both still talking, looking at each other. Totally ignoring me but... See more

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

sent it to the wrong store for click and collect. they sent me an email saying it was on the way to a store i hadn’t picked, i immediately changed it from the link on the email but they still delivere... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.9

Poor

TrustScore 2 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Useless

Missing item in click collect.
Went twice to collect parcels, adter receiving emails. Total of 100 miles, and I'm out of pocket! No help online, no help in store.
A complete waste of time, and money!

December 12, 2025
Unprompted review
Rated 1 out of 5 stars

Disgusting service

Im disgusted with the service I received from primark staff and how they made me feel.i bought a pair of platform ugg like boots less than a month ago I havnt worn them every day u can see i havnt, yet on both souls they completely split,I took them back to the store in brighton with the receipt I was told they couldn't change or refund them as they had been worn etc we argued but she wouldn't give me anything.i left humiliated, angry,out of money and out of boots absolute disgusting customer service,I have pictures and receipt

December 12, 2025
Unprompted review
Rated 1 out of 5 stars

Get Christmas jumper day ready asap…

Get Christmas jumper day ready asap with click and collect, the website says!
Ordered a new jumper for Christmas jumper day at work, was due to arrive a couple of days before needed, the day has been and gone with no sign of the jumper! Wore my old one and they can have it back when it finally arrives.
Why offer this service when you clearly can’t deliver what you promise. Either sort it out or don’t bother, simple!
Update… a week later (nearly 2 weeks from ordering) they cancel my order and refund it. Even after emailing apologising for the delay and confirming it had left the warehouse, which was obviously total lies.

December 12, 2025
Unprompted review
Rated 1 out of 5 stars

Awaiting 2 refunds for click and…

Awaiting 2 refunds for click and collect orders that were cancelled.

First order was cancelled 15th november and second 29th november - nearly a month on and no sign of a refund.

Have emailed but the responses was ‘funds should show within 2 weeks of cancellation’ - no addressing that both orders are beyond this point

November 15, 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous Experience Click & Collect - DO NOT USE!!

I wish I had read the reviews before ordering and saved myself the headache. I placed an order for click and collect that was due to be delivered in 3 days, at the time the item was in stock in all sizes. The day of collection arrives and Primark still haven't dispatched the order. I contact their customer service chat and it took nearly 30 minutes to speak to an agent. Once I get through, the agent could not give me any updates on her side and told me to wait and hopefully the order will arrive in the store later in the day. The order did not arrive! They then cancelled my order and told me to wait up to two weeks to get my money back and that there is nothing they can do beforehand although this was their fault. Primark should not charge customers BEFORE the order is dispatched that is what most retailers do. I DO NOT RECOMMEND their click and collect which is not fit for purpose as I and many other customers have advised. Primark should not be offering a service they clearly cannot provide.

December 12, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible I am now on my 18th attempt to…

Terrible I am now on my 18th attempt to call , why leave a phone number if you have no intention to answer it. I understand you are a low budget store but if you wanna improve surely looking after customers should be your priority . Just like to update that . I have now given up after 31 tries , 31 probably the worst customer service I have ever dealt with . 31 times no answer,

December 11, 2025
Unprompted review
Rated 5 out of 5 stars

ABOVE & BEYOND

Having been to primark at Westwood cross on the previous Sunday and filled a large primark bag.
Unfortunately the soft fox for the unborn baby wasn’t in there!! So we returned and explained to Rachel and the team what had happened but they had none left.Rachel was kind enough to refund me.she then rang with good news that they had managed to get me a replacement. I want to thank her and all the teams efforts. ⭐️⭐️⭐️⭐️⭐️ 🎄🎅

December 4, 2025
Unprompted review
Rated 1 out of 5 stars

Placed a Click and Collect order

Placed a Click and Collect order. Should’ve been in store Monday 8th Dec. No word. Followed up with the online form. Have heard nothing. Then got an email to say that the order was en route to the store, that was two days ago. Tried the online chat.. had to wait for ages- gave up. Cannot speak to an actual human. Absolutely shocking, and it is not possible to just enquire. The money has gone from my account. Next port of call will be to go to the actual store. I fully expect them to say that there is nothing they can do about it.
Many disgruntled Click and Collect customers Primark. Sort it out!

December 4, 2025
Unprompted review
Rated 1 out of 5 stars

RUN BY IDIOTS

Order accepted and money taken, then email a few days later to say order is cancelled as item out of stock.Wont be using this useless, clueless company again

December 10, 2025
Unprompted review
Rated 1 out of 5 stars

This company is clueless!

This company does not understand or adhere to UK law. Their store staff and customer service officers at Head Office think that their company policy trumps the Consumer Rights Act. They sold a product with the size wrongly marked and took no responsibility for this, hiding behind their ridiculous company policy! Even though I had proof of purchase, they insisted on a receipt! Clueless! And illegal!

Avoid!!

December 5, 2025
Unprompted review
Rated 5 out of 5 stars

Lulu at the Stockport branch is a real…

Lulu at the Stockport branch is a real gem, she was so lovely and helped me solve my issue with my click and collect order, she was kind, attentive and extremely helpful, went above and beyond, her customer service should make this branch’s entire staff very proud, what a lovely young lady

December 10, 2025
Unprompted review
Rated 1 out of 5 stars

Click and collect order

Click and collect order - all went smoothly however 2 days later email stated delay and later same day a further one saying they were unable to fulfil order. Still waiting on a refund despite the, saying within 5 - 10 days and believe me impossible to talk to a human at best you get a generic email when using their online form. Wouldn’t recommend

November 28, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service visited your…

Great customer service visited your Tottenham Court Road branch on 4th Dec after failing to get my clothings from harrow and Watford stores . I couldn't find the sizes I was looking for and one of your staff Muhammed Amin went out of his way a few times to the backroom warehouse to find a few sizes I was looking for my grandkids Xmas presents .without him it would have been another disappointing day for me Muhammed Amin gave a fantastic customer service and I'm very thankful for that

December 4, 2025
Unprompted review
Rated 1 out of 5 stars

Useless customer service

Click & Collect in Sheffield city centre doesn’t seem to be working correctly at all. Apparently lots of complaints and staff have been hired specifically in store to try and sort it all out.
An item I bought on click & collect was out of stock so was supposed to be refunded to my account within 7-10 days. It wasn’t. Customer services were not responding to emails so had to go back into store to try and get help. Ended up dealing with a ‘manager’ called Stafan who was as much use as a chocolate fire guard. He was unhelpful and disinterested. He tried to palm me off on to the bank even though it’s had nothing to do with the bank and it was the fault of Primark.
How do staff like him get given senior roles?! No wonder there’s so many bad reviews on here.

December 6, 2025
Unprompted review
Rated 2 out of 5 stars

sent it to the wrong store for click…

sent it to the wrong store for click and collect. they sent me an email saying it was on the way to a store i hadn’t picked, i immediately changed it from the link on the email but they still delivered it to the wrong one.

December 6, 2025
Unprompted review
Rated 1 out of 5 stars

Very Poor Customer Service - Click and Collect

I ordered a Christmas Wreath and other items via click and collect. I collected my 2x parcels. When I got home I realised the wreath was missing from the package. I immediately raised an enquiry with customer services via their online form and had an automatic reply to say they would respond within 2 days. They didn’t reply. I have been on their online chat numerous times trying to get an update but they are unable to help other than advise they have marked my enquiry as urgent. I then raised another enquiry via their contact form due to not receiving any replies and I had an email advising they will contact their warehouse. I’ve not heard anything since. I’ve emailed twice and again no reply. There is no contact number available for me to call. Ultimately, they have taken my money, not provided me with the item and they have not kept me updated re their enquiries. I’m very unhappy with their poor and inadequate customer service

December 5, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look