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Proven Concept is a UK-based B2B email lead generation agency offering fully-managed, results-driven campaigns.
Office 28, Ground Floor Building, 1000 Western Rd, PO6 3EZ, Portsmouth, United Kingdom
I have been working with Paul and the team at Proven Concept for 18 months and they are great at what they do. There are many challenges with this industry but Paul and the team constantly adapt to ensure they are ahead of the curve, servicing their clients to a very high standard.
Reply from Proven Concept
Thank you Lauren, it has been a pleasure working with you :)
We engaged with Proven Concept for a two-month period, during which we discussed sending an average of 12,000 outbound emails monthly, with the expectation of generating around 10 leads per month. We aimed to be very realistic with our figures. However, despite sending 18,000 emails over the course of two months, the open rates were significantly lower than in our previous email campaigns. According to their reports and our analysis, they were only able to generate a single lead during this period.
Proven Concept attempted to compensate by sending additional emails, acknowledging their concern over the poor open and conversion rates. After terminating the contract, they informed us that they had not guaranteed lead generation and pointed out that the contract did not include any commitment to produce leads. They were correct—there was no guarantee in the contract. This is precisely the point you should pay close attention to.
I overlooked this crucial detail when signing the agreement, but you should not. If their marketing strategy fails, as it did in our case, you may end up paying for nothing and losing valuable time, with nothing to show for it at the end.
In conclusion, we experienced a two-month loss of time, financial loss, and only one lead was generated.
Reply from Proven Concept
Dear Emrah Er (CLI Secure),
Thank you for taking the time to provide feedback on your experience with Proven Concept. We genuinely value your input, and we are sorry to hear that the results did not meet your expectations. We aim to address your concerns professionally while clarifying certain points.
As outlined in the contract you signed, our engagement involved managing email campaigns using your Apollo.io account. We provided consulting, domain setup, copywriting, and campaign management services to ensure effective email outreach, as detailed in the package you selected.
While we understand that you were expecting a specific number of leads, it is important to note that our services did not include any guarantee of lead generation. This was clearly stated in all of our calls (transcripts were provided to you), emails and the contract terms you agreed to. Specifically, our role was to facilitate the campaign and provide quality marketing outreach, which we did by sending over 18,000 emails, managing inboxes, and delivering weekly reports to give you insights into the campaign's performance.
Despite the lower-than-expected conversions, our team took proactive steps by creating additional accounts on tools outside of your Apollo account (in accordance with your approval), generating new contact lists, creating and hosting additional domains and mailboxes, and sending surplus volumes of emails in good faith, as you acknowledged. Ultimately, the success of a campaign can depend on various external factors beyond our control, including the market response to your product or service.
We do regret that the outcomes did not align with your expectations, but we maintain that our contractual obligations were fulfilled in accordance with the agreed-upon terms.
We appreciate your understanding and are always open to improving our processes. Should you need further assistance, please don’t hesitate to reach out.
Sincerely,
Paul Clarke
Managing Director
Proven Concept
Proven Concept is an outstanding email marketing agency that has helped my business achieve significant results. Their team of experts is knowledgeable, responsive, and committed to helping their clients succeed.
Reply from Proven Concept
Thank you Nigel, always a pleasure serving your company.
These guys have been running our Google Ads and Lead Generation campaigns for over 2 years now and cannot recommend them enough. Literally the best agency I've ever worked with. They are the gift that keeps giving :)
Reply from Proven Concept
Hi Lee, thanks for your kind review! Always great to work with fantastic clients like you.
We've worked with Paul for a couple of years on both PPC and SEO and are really really pleased with the results. Paul is also a lovely chap and I'd recommend working with him without hesitation.
Reply from Proven Concept
Thank you for the fantastic review Gareth! You are a pleasure to work with too! Paul
We have been using Proven Concept to generate us leads for our sales team and the results have been very impressive. Through Google Ads and email they have filled our pipeline and we are now closing deals which looks like a very strong H2 for our year end.
Reply from Proven Concept
Hi Steve, thanks for your review and we're delighted with the returns you are making from our services. Onwards and upwards. Paul
As someone who has worked in lead generation for over 15 years, I can tell you these guys really know what they are doing. I operate in some very complex and highly competitive markets and am impressed with the results they have generated me through Google Ads and Facebook ads.
Reply from Proven Concept
Hi Tom, thanks for your review and we are pleased to impress you. We found your informative briefs very helpful for simplifying the complex ppc campaigns - and the results are a joy to be part of.
Br, Paul
Proven Concept helped us to optimise our website and led to a huge increase in new enquiries from day one. Would definitely recommend their services if you want more enquires to your business.
Reply from Proven Concept
Hey Jay, thanks and we loved working with you. Such a cool project. Any time.
Paul
I've been with proven concept for 4 months, they're managing my google ads very well.
Running my business and managing employees means I don't have time to learn google ads, seo or anything else of that nature. Fortunately these guys keep me updated every step of the way and I'm generating a lot more business!
Looking forward to another 4 months with them.
Reply from Proven Concept
Hey Dom, onwards and upwards. Loving seeing your business grow!
Mick
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