Updated me with time of arrival . Grant and Neil were so polite and helpful . Fitted a new dishwasher ,left it tidy . I shall be using Purewell again and recommend to everyone .
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We needed to replace our American style fridge/freezer - David guided us to what we wanted and arranged delivery. The delivery team Grant and Neil - arrived on time, dismantled and removed the old fr... See more
These guys saved me when Curry’s let me down badly with a fridge freezer that broke in 2 days and took another 3 weeks to get rid of. They have excellent and knowledgeable staff, who you can talk to e... See more
David Brock assisted us we were buying several large appliances for our kitchen. Excellent knowledge of products nothing to much trouble. Advised us on everything quality, price, etc could not have be... See more
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Company details
Written by the company
Purewell Electrical have been selling appliances for over 60 years, so we like to think we know a thing or two We focus on stocking a range of products, with fantastic staff knowledge before you buy, and exceptional after-care to make sure you are happy with your product. Feel free to have a look at our site to give you some ideas, or pick up the phone and give us a call on 01202 484411 and we will be happy to help.
Contact info
Meteor Retail Park, Wilverley Road, BH23 3RU, Christchurch, United Kingdom
- 01202 484411
- website@purewell.co.uk
- www.purewell.co.uk
Replied to 100% of negative reviews
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Updated me with time of arrival
Updated me with time of arrival . Grant and Neil were so polite and helpful . Fitted a new dishwasher ,left it tidy . I shall be using Purewell again and recommend to everyone .
Very helpful staff BUT on line beware “…
Very helpful staff BUT on line beware “ on line “ offer of free delivery is misleading! First, it tells you delivery £0, then next click£7.99 -Free delivery???

Reply from Purewell Electrical
Excellent local company
Excellent local Company! Personal service with knowledgeable Sales Advisor called David. Delivery of washing machine happened as advised with no problems and fitted plus disposal of old machine.
All done without any stress!
Replacement American style fridge/freezer
We needed to replace our American style fridge/freezer - David guided us to what we wanted and arranged delivery. The delivery team Grant and Neil - arrived on time, dismantled and removed the old fridge/freezer which was too big to go through the door as was and installed the new one without fuss and with some good advice. Excellent service all round.
Excellent 1 class service
Excellent 1 class service, from the purchase through to delivery and fitting.
No heavy sales pattern just honest information, this is why Purewell is our store of choice for anything electrical.
Great staff, and an excellent fitter , 100% .
Thanks
These guys saved me when Curry’s let me…
These guys saved me when Curry’s let me down badly with a fridge freezer that broke in 2 days and took another 3 weeks to get rid of. They have excellent and knowledgeable staff, who you can talk to easily, and would recommend everyone to visit a store like this over the big brands. In short: they care about their customers.
Great staff, great service, good prices
Not my first visit to Purewell. As always, staff were knowledgeable, helpful and courteous. ....which is why I came back to buy another appliance.
Customer service is always excellent

Reply from Purewell Electrical
Patricia Gordon's Review on Purewell Electrical Co Ltd in Christchurch, Dorset.
2025, Oct 02, Trust Pilot Review for Purewell Electrical Co. Ltd.
From Patricia Gordon, Christchurch, Dorset.
Yet another excellent, five-star review from me for Purewell Electrical in Christchurch, Dorset. Having previously installed a new washing machine, small fridge-freezer and a new microwave oven, this time, Grant came to my flat on 24th September 2025 to set up a new SONY digital TV with Bluetooth, Bluetooth SONY headphones and also a new PURE digital radio I’d also bought from Purewell Electrical. As usual, Grant did a marvellous job and very quickly and efficiently too. I had also bought a lovely, small and light new HP mobile jet printer plus having a new BT smart hub delivered just over a week later, neither of which I bought from Purewell Electrical. The last time I bought a printer was 10 years ago and an awful lot has changed since then! I said to Grant I’d be spending all day on the phone to HP with help getting it set up! Grant said, “would you like me to come back to set up the HP printer and the new BT hub for you too?”. “Oh, yes PLEASE”, I said and was more than happy to pay Purewell Electrical to do that. So, today, 2nd October 2025, Grant came back to my flat and did exactly that and, as always, did a BRILLIANT job. Grant is truly a multi, multi-tasker which is invaluable to the customer. There is nothing electrical that he can’t do. His knowledge on any products is vast. He can answer any questions. And his advice to me about ordering the true, correct HP ink cartridges for my particular HP jet printer and not the generic cartridges that I'd bought that didn't say say HP on the packet, was an invaluable lesson for me because my printer would not have accepted the generic ones. (Amazon has kindly refunded me for those and sent a courier to pick them up, to send back to them!). My thanks also go to Jack who phoned me to let me know when Grant would be arriving with me. I continue to feel that Purewell Electrical is the most wonderful company. Can't recommend them highly enough. Their customer service remains the best of any company I’ve ever bought anything from and, as usual, nothing is ever too much for them to make me/their customers happy with their products. Every single person who works for Purewell Electrical is a joy to buy from - they are all courteous, with a nice sense of humour always and bend over backwards to help, e.g. dragging heavy washing machines off a stand onto the floor for the customer's inspection. So, thank you again Purewell Electrical. You are SO appreciated by me.
Patricia Gordon
Christchurch, Dorset.
Edd sent his engineer to set up my tv…
Edd sent his engineer to set up my tv what a professional and skilled guy sorted in minutes and so polite !
Excellent customer service
Purchased a 42” Sony TV. It was installed in my kitchen by Grant and Neil. They were so friendly and efficient. A fantastic advert for the company. And Grant is an absolute whizz on setting up the TV so that it functions at its best. It would have taken me ages to do the same. He also gave me some advice on a problem I’m having with some under plinth lighting. He spotted what the problem was which others have failed to see. Very knowledgable and impressive.
I needed a new 32 inch TV as mine had…
I needed a new 32 inch TV as mine had given up. I checked models on line and decided on the one I wanted. The rest was down to who had one in stock! Purewell had the one I wanted. Called at 10-00am, asked to see the model I wanted and within 10 minutes I was paying. Jack did explain the basics of the remote and asked me to phone him if I had any problems. Quite different to waiting ages for assistance. Instant contact, and yes there were other customers in the showroom.
Great customer service
Great customer service. Kevin greeted us and assisted us purchase of oven. Explained fully delivery and fitting service. Appliance was fitted on the date arranged, having been called the previous night. More companies need to provide this level of customer service.
Fantastic customer service & Sebo Hoover
We are really happy that we have bought our new Hoover from purewell.co.uk.
The customer service we received from Ed was exemplary who took time to help with our purchase of a Sebo X7 epower.
The Hoover arrived today by DX couriers who text & emailed about delivery & delivered in the time slot.
This is our first Sebo after I did research on the internet, as we wanted a upright Hoover with bags.
Made in Germany from a longstanding company, with a 5 year warranty, you can remove the brush roller for cleaning,it is easy to put together & self leveling for carpet & hard floors, it has made our cream wool carpet look nearly new after hoovering in both directions it lifted the pile removing hidden grit & small clumps of cat fur. It will switch off if it gets a blockage showing a light to tell you. It's been a fantastic experience to receive real customer service from a knowledgeable person.
We highly recommend purewell.co.uk & the Hoover.
Thank you Ed & the rest of the team
Excellent service from sales to installation
We wanted a particular Miele dishwasher model and it was ordered in for us. Today it was fitted by two excellent installers who were brilliant. An unforseen issue was found during the installation (an integrated appliance), but it was sorted out professionally. I highly recommend Purewell Electrical and a big thank you to the installation team today. (By the way, Purewell have their own fitters and don't subcontract).
Excellent
What can I say. It was a hot day. Grant and his colleague were super professional and hard working..they sorted everything and made sure my fridge was installed and working. They even fixed my window as a freebie. Super service. Much better than their larger competitors.
Great Customer Service & Speedy Delivery
Very knowledgeable, helpful and friendly staff.
Needed a washing machine ASAP and Purewell got it out to me the same day!!
Very nice showroom and good staff there…
Very nice showroom and good staff there and on the vans. Really happy with my new TV which was put on the wall very neatly
Excellent service from showroom to delivery
We are lucky to have such a friendly shop here! The staff looked after me when I needed a new washing machine and talked me through the options as I had no idea what I needed! The delivery team were great and got it installed, the old one taken away and, crucially, they showed me how to use it! Would hugely recommend
They post items that they have no idea…
They post items that they have no idea when they will get it, I have been waiting for more than two weeks, and they now told me they have no idea when they will have the items, don’t waist your time they’re are not trustworthy.

Reply from Purewell Electrical
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