purewhitelines.com Reviews 31

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I've ordered several pieces from PWL now, and attended their warehouse sale a few weeks ago. Their products – not to mention their excellent customer service – are outstanding. From the initial contac... See more

Rated 4 out of 5 stars

Third time ordering but had an issue with the ordering process which Matt personally, and promptly, sorted. This is clearly a small company that is trying its hardest to succeed. Should things not run... See more

Rated 5 out of 5 stars

An excellent service! I was slightly worried about how they'd package the product, but as another reviewer pointed out -it arrived hidden within statues. So clever! And the complimentary straws were... See more

Rated 5 out of 5 stars

This sideboard is exactly what I was looking for! It arrived safely packaged and on time. It is absolutely beautiful and well made. Feels quite heavy and the wood grain is stunning, matches... See more

Company details


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

31 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I've ordered several pieces from PWL…

I've ordered several pieces from PWL now, and attended their warehouse sale a few weeks ago. Their products – not to mention their excellent customer service – are outstanding. From the initial contact to the final delivery, every step of the way was an absolute joy - matched only by the striking pieces. Personal service like this is rare, as are the beautiful, interesting pieces the company sells - I'd highly recommend both!

February 9, 2026
Unprompted review
Rated 5 out of 5 stars

The experience I have had thus far with…

The experience I have had thus far with this company is exceptional, from the very first contact from requesting fabric samples of sofa’s that I liked to the flexibility of being able to have continuity of service as the same person dealt with every communication to them being so accomodating regarding delivery - they know how to look after their clients it’s so refreshing! I will be using Pure White Lines again and referring my friends also..

September 23, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service ! Thankyou Sendy I received my sculpture today . Do not hesitate to use this company , staff amazing , very happy customer

September 10, 2025
Unprompted review
Rated 5 out of 5 stars

This sideboard is exactly what I was…

This sideboard is exactly what I was looking for!

It arrived safely packaged and on time.

It is absolutely beautiful and well made. Feels quite heavy and the wood grain is stunning, matches our dining table perfectly!

I was a bit worried putting an order in because of the average rating on Google reviews for this shop.

I am so pleased I went ahead with the order! My experience with the shop was really positive and I am absolutely in love with our new sideboard ! 😍

August 4, 2025
Unprompted review
Rated 5 out of 5 stars

And yet again

And yet again, PWL delivered! I’ve been working with PWL pieces for a few years now and proudly own few myself. Their style is truly one of a kind, and the quality never disappoints. Everyone I’ve dealt with - from customer service and warehouse staff to the delivery team - has been amazing.
There was a small hiccup with my recent order: the online sale went through, but the item had actually sold out. Every company experiences issues - it’s how you deal with them that counts. It would have been the easiest option to just refund the money, but PWL doesn’t give up on you. They took the time to sort it out, kept me informed, and made sure I wasn’t left behind.
In the end, the chair arrived - and it’s absolutely stunning! PWL continues to impress, and I remain a loyal and happy customer.

May 16, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service …

I bought a lovely glass chandelier and unfortunately we broke a few of the glass pieces when i was installing it
Called a lovely lady in the office and they sent replacements the next day free of charge.
Great service !
Im very happy and now a loyal customer
Thank you PWL

April 2, 2025
Unprompted review
Rated 4 out of 5 stars

Third time ordering….

Third time ordering but had an issue with the ordering process which Matt personally, and promptly, sorted. This is clearly a small company that is trying its hardest to succeed. Should things not run entirety smoothly, be patient, cut them some slack, they will sort it. Great quality, interesting products that you simply do not see elsewhere. Will definitely buy from again.

January 28, 2025
Unprompted review
Rated 4 out of 5 stars

Great customer service

After having some initial communication issues with the company, Matt and Curtis were quick to resolve this and along with the delivery team, ensured the quick delivery of my item. There was no fuss in sorting out the situation for me and this has completely changed my initial concerns. I would happily shop again in the future.

January 22, 2025
Unprompted review
Rated 5 out of 5 stars

I had a great experience with Pure…

I had a great experience with Pure White Lines while choosing lighting for my new home. They have an amazing selection of unique pieces that added so much character to my space. Benedetta was incredibly helpful throughout the entire process. Even though my flat isn’t huge, she really took the time to understand my vision and made thoughtful recommendations to help me find the perfect light, which worked beautifully with the space (a Sorrento chandelier, absolutely stunning). I couldn’t be happier with the result. Highly recommend!

December 2, 2024
Unprompted review
Rated 5 out of 5 stars

I ordered 2 'kees' of Bolivian pure and…

I ordered 2 'kees' of Bolivian pure and it blew me away! It seems this company is really innovative when it comes to discretion too, as my package was subtly concealed at the rear of a canvas. The obverse featured a quaint scene of granjeros toiling in a coca field. Now that's original!

Now more on the dust. It was "spiky" to say the least, and after a couple of pinners it more than did it's thing. I'd start off with 4 or 5 mini ones to get you properly primed. I'll certainly be back for more!

January 2, 2025
Unprompted review
Rated 5 out of 5 stars

Great Products well Marketed

I have bought a large number of items from Pure White Lines and have always been very happy with the products, the delivery process is perhaps (or was ) a bit clunky, but every thing I have ordered has always arrived and been of good quality.

November 20, 2024
Unprompted review
Rated 5 out of 5 stars

Great product and customer service

Ordered a convex mirror on the website recently and was delighted with it when it arrived. Great quality and already had so many compliments on it. The purchase process was really straightforward and delivery was on time, and delivered with care. Already looking at some of the lights for my next purchase!

November 14, 2024
Unprompted review
Rated 5 out of 5 stars

Excellent customer service & gorgeous lighting!

We have recently renovated a bar and used Pure White Lines for both the wall lighting and the chandelier. Both products look amazing in the space and create exactly the ambience we were going for. Along with the high quality of the lighting we were equally as impressed with the customer service. Matt was able to rush a delivery for us to meet out timeframe and it was very much appreciated. Can’t recommend Pure White Lines enough for gorgeous lighting and reliable service from the company.

November 15, 2024
Unprompted review
Rated 5 out of 5 stars

love the purchase and service!

love my new juliet sofa, really stylish and comfortable. the team really helped me to understand what would fit in our apartment and the colour scheme and the delivery experience was seamless

October 26, 2024
Unprompted review
Rated 5 out of 5 stars

My new wall lights and chandelier are…

My new wall lights and chandelier are so beautiful and amazing quality, the customer team were really supportive in helping me make the decision for the space and stayed in communication right through to delivery….couldn’t be more delighted

November 5, 2024
Unprompted review
Rated 5 out of 5 stars

Great overall experience

Recently bought the Gothenburg lounge chair from pure white lines for my new flat and overall the experience was excellent, great quality and arrived quickly to my house with no problems! Staff were also super friendly when arranging delivery - all in all a great experience and would order again

November 1, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look