Soper of Lincoln BMW & MINI Reviews 

On retuning to collect my car, I discovered the brake pedal rubber on the floor, and the cockpit screen heavily smeared and stained, verging on opaque. I was a repeat customer.

On their website, Soper BMW claim that it is only them who can service my car “the way it deserves”, and that my car “is in the safest hands possible”, and that the work “will be of the highest standard”.

Brakes are arguably the most safety critical aspect of a vehicle – to find the pedal rubber kicked off, and left on the floor reasonably does not demonstrate attention to detail or care.

I had to spend some 30 minutes with a cleaner (specific for plasma and OLED TV screens) seeking to remove the marks. Goodness knows what products their valeters applied.

I bought my car new from Soper a few years ago. I received a text message offering me a free onboard computer update with an MOT. I booked in thinking this meant the Sat Nav but it did not. my car needed a tyre replacement so I took the car away to have this done. Will was meant to be emailing me details for whom to contact to get the car re-tested. This has to be done within 10 days. 4 days along and all he has sent is a copy of the invoice, no wording in the email. Also the video from the engineer was never received either on the day. I have emailed chasing these but had no reply. I expect more from this dealership.

I messaged in the evening and James Laverick sorted an appointment for me the next morning. James was so helpful from start to finish and made the whole experience of buying my BMW stress free. No pushy sales techniques and great communication. The whole team were very helpful including Michael who also talked me through everything. I absolutely love my BMW and would recommend Soper of Lincoln BMW to anyone.

Had a few brand new cars from soper , once you leave you're on your own ! I was lucky to not have any faults but the service department are hit and miss depending who you get , and timings are terrible ,drop it off first thing and we will " get round to it" when we can , booked 3 weeks in advance for 1st service , dropped off at 830 , still not ready at 4. Just changed to a different brand , if I do go back to BMW it won't be though soper.

So we brought a Ford kuga from soper select I was looking for a Mazda but was told by the bloke that kugas are very good as he had one no issues etc etc. Ford kuga 15 plate 40k miles on thr clock. 6 months and 6 days 6k miles later the auto gearbox failed. I rang soper. Sorry your 6 days out of warranty nothing we can do. Not a single thing I have now have a bill of £5,230.00 to replace the gearbox. I also have a Nissan quasquai from Andrews car centre in Lincoln. The engine failed 3 months outside the warranty. Not a single question asked they fixed it. Just shows the difference. I will never buy another car from these again and I hope it puts others off from buying from them.

Had our Mini Countryman serviced yesterday, but wow what a shambles. Took them 3 hours to phone me to say car doesn’t need a service! It’s over 2 years old with over 17000 miles. But, Soper said computer says no. The combative attitude of Joanne Lincoln was uncalled for.. No appreciation of our situation, as they’ve removed facility for courtesy cars or collection. They’ve laid off their drivers!
Cars computer completely rebooted loosing all setting, phone connection, sat nav locations, etc etc, but didn’t bother to tell me at collection. No health check report available, at time of collection. I could go on and on. So unhappy I Complained to owner Andrew Tullie via email, had service general manager Chris Appleby phoned me this morning, unable to take full call as I was already engaged, but said he could phone me back this afternoon as I’m free then.....Waiting will update....
Update.. Well I got a phone call from Bryan Sleaford Head of Business this afternoon. He phoned to admit Soper had got it wrong, and they should have done much better. He said sorry to me, and apologised for all that happened. He said all the issues I had raised will be discussed in management/staff meetings to stop further occurrences! Well revelation! I’m still fuming that this garage did what they did, and thought it was okay to do so, right up to the General Manager Service.
I would recommend anyone to use another BMW / Mini dealership. Sad to say of a local firm, but be warned.

Update to previous review ref mini warranty claim, seat stitching. Since the poor service at Soper mini, when it was due its first mot I took it to another mini dealer. They did the mot, brake fluid change and complementary end of warranty check all in a morning. They pointed out the stitching on the drivers seat and said they would change the seat cover under warranty!! They have now done the work, no charge as covered by warranty, and gave me a courtesy car, they also did a great job!. Any problems with Soper don't take their word, speak to other mini main dealers. This has restored my faith in mini....but obviously not with Sopers!!

Awful, awful, awful!!! So nice and happy when buying a car, once they've got your money no longer care! Our mini Cooper S,( 2 and a half years old and immaculate condition) seat stitching was coming undone, a common fault according to mini forums. Obviously thought this would be warranty work, Somerset said they would need the car all day, not to repair it but just to inspect it!! Explained had a disabled son and would need to be home for 4pm when he gets home, live 30 miles away, still said needed all day and could probably collect at 5pm despite booking it in for 09.30 am! In the end put by bike in the back rode home and rode back next morning to collect.
All this to be told that it was just wear and wouldn't be covered by warranty. They had it for 24 hours,no offer of a courtesy car and tell us that!!
We also have a VW van which we have owned for 12 years and done over 100,000 miles and seats are still like new so don't except fair wear.
Was going to get a JCW Cooper S next, we have now decided after this experience to get a VW Golf GTI instead.
Another lost sale, avoid Sopers.

Have been trying to organise an update if my BMW software and maps for two weeks now. Despite leaving 3 requests/messages and speaking directly to an employee.... no one has responded, called back or booked me in as promised.

My experience with the Lincoln showroom was beyond comparison to any car showroom. I delt with Mike who was beyond helpful and supportive even in the silliest questions I had. Buying a car from myself for the first time was daunting and I’m by no means an expert, but I felt so comfortable when dealing with Mike, Eric and Wesley. I honestly can’t thank these guys enough for their support and selling me my dream car. Will definitely be returning!!!

Took my 17 year old M3 in for recall work, due to the age of the car and recall work being free I wasn’t expecting much. However I was pleasantly surprised and impressed by the service. My car received a full check and a complimentary wash, the dealership is super clean and has some amazing cars. Free tea and coffee and pleasant staff. Even thinking of taking the car back for a service soon. Very impressed.

Not sure where the negative comments are coming from. The whole experience for us from placing an order to driving out in our new car was brilliant. Special thanks to Danny Harris who was very welcoming and very well informed. We were kept up to date with the progress of our car and the video the day before collection was just a perfect touch. Thank you to all the team at Soper of Lincoln BMW for making us feel so welcome and absolutely love our new car. I would recommend them to anyone!

Took my partners BMW into Soper for a SAFETY recall, where the letter states two hours for the work is needed. However according to the service manager the BMW letter is incorrect and it's an all day job - totally incredulous\BS. Took the car in before 9:30 and asked to be kept informed. Called at 12 to be told Yasmin was on lunch, blimey first on lunch convenient dodge and nobody else can possibly give an update can they? Call again at two, i mean calling the customer back after lunch would be too much like good service. Then advised the Car has not been looked at yet! Turn up at 2:30 the car is sat in the same place were it was left. Asked the service manager why they ask for the car so early if there is no intention to look at the car considering BMW's letter states two hours. "Oh it needs to cool down" was the claim! Oh and apparently they don't work to a schedule just pot luck. Bottom line they don't want these recalls and they are a disgrace to the brand, short sighted and indolent. They give themselves a 5 gold star rating on their laughable kid like poster in the show room, how cute and fake. Then you complain and get patronising well thanks anyway as you walk off. Yes you heard me correctly Jason - you **** . Yeah well I won't be using your garage for services as intended or buying another bmw. Light and day in service compared to Porsche, had my 991 turbo picked up and loaded on a transport from my house, serviced, two rear tyres fitted and valet all by 3 o'clock and kept informed! Definitely wouldn't spend 100k plus with you jokers, as i say short sighted. STAY CLEAR!

If you didn't buy a new car from them, they do not treat you the same as others! Took my car for a recall and had to find my car in the carpark, IN THE RAIN, and everyone else (who had a newer car than mine) had there's brought to the front door for them! Never going back.

Amazing service as always from Luke and the Mini team! Reliable and efficient!! Thanks guys!!

Awful experience at Soper, I hope to reach out to as many people as possible to warn them. I was sold a used approved car with multiple chips in the windscreen (repair took 66 days), and that I believed had faulty suspension and verifiably faulty RTTI in the sat nav. Booked in both items to be looked at while windscreen was replaced - car returned uninspected. Per Consumer Rights Act this means dealer was given a chance to rectify issues but failed and thus a return should have been allowed. It was refused, and Roy, Used Car Sales Manager, and the salesman, colluded to prevent me being given a return, and instead offered to 'buy the car back'. They lied about its value, then distance sold me a different car which, on delivery, turned out to be an ex rental car and stank stank stank of cigarette smoke despite my saying right at the outset I would not accept a smoker's car, and which is against a recent ASA ruling about not revealing the true origin of a used car.

This 2nd Car was returned, and after weeks of arguing and haggling in which Roy was obstructive and unhelpful, the best I could get was to take another, lower spec, pre-reg car. When I arrived to collect the car, which Roy told me was the absolute best ever possible last chance saloon attempt at customer service he could do, he had the exact same car (from a batch of pre-reg cars) on the forecourt for £1000 less than they billed me... and I was supposedly on a customer service recovery deal! Terrible guy, avoid him like the plague. Lies, lies, lies.

An appeal was made to Dealer Principal (Bryan) who whitewashed me and didn't even thoroughly investigate my ordeal. Further appeal to dealer owner revealed no more help or compensation at all. Except I learned that the dealer owner thinks the BMW M Sports cars are so bad for suspension he'd never, ever buy one himself. Take from that what you will.

If anything is not right, don't expect any help. Appeal now with the Motor Ombudsman and I continue to encourage people to shop anywhere else in the country except Soper Lincoln.

PS - when I made a subject access request for my data, the dealer did not comply with the legally required timescales, sent me files with missing info, then put a solicitor on to the case, I guess to put the frighteners on. What a lovely bunch.