Sports Direct Reviews 

1,543
TrustScore 1 out of 5

1.2

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Review summary

Created with AI, based on recent reviews

Considering 161 reviews, most reviewers were let down by their experience overall. Consumers frequently encountered unhelpful customer service teams and frustrating automated chat systems when attempting to resolve major order issues. Shoppers also reported receiving incorrect or faulty items, damaged product boxes, and facing expensive return policies with extra charges. Many people experienced severe delays with online deliveries, leaving them deeply disappointed with their purchases. The minority of people were satisfied with visiting physical stores, noting that polite and helpful employees provided great assistance on the shop floor. Some customers specifically highlighted welcoming staff members who went out of their way to find correct sizes and products during their visits.

What people talk about most

Product

Customers consistently report negative experiences with product quality and sizing accuracy. Reviewers... See more

Customer service

Users describe negative interactions with customer_service, frequently citing a complete lack of support and... See more

Order

Reviewers highlight negative aspects of online orders, reporting severe issues with missing items, lost... See more

Staff

Clients share negative opinions on staff regarding unhelpful and dismissive service. Consumers report that... See more

Return policy

Consumers find the return policy to be deeply frustrating due to mandatory return fees and a lack of free... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Bought a kids Liverpool top the font was incorrect. Never had the premier league logo on letters and numbers of players. To make matters worse the words & numbers were over heated making a bubble effe... See more

Rated 1 out of 5 stars

Will not honour a 2 year guarantee on walking boots that are only a few months old... As always no contact back from them... Complaints root mysteriously crashes... Mmmm.. No phone numbers... No in st... See more

Rated 1 out of 5 stars

Order lost by evri. No communication Had to chase twice Bullshtd by CS Chat team about next day replacement delivery. Only offered a 10% for future orders. Absolute joke. Guessing refund w... See more

Rated 1 out of 5 stars

Derby store - One staff member (on his phone) in the whole store. Awful loud music full of swearing. Terrible quality products, more 'trendy' than practical for sport. Loud shrieking from old escalato... See more


Company details

  1. Shoe Store

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1.2

Bad

TrustScore 1 out of 5

2K reviews

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No history of asking for reviews

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1.2

All reviews

(1,543)

157 reviews in the last 12 months

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Rated 1 out of 5 stars

I purchased a Dolu playhouse from…

I purchased a Dolu playhouse from Sports direct for my granddaughter, after only a few times of playing with it the doorbell did not work, I wrote to them and was told that the only solution was to return the whole playhouse as they couldn’t replace just the bell - absolutely ridiculous.
I have purchased a bell myself and will never buy from them again

October 9, 2025
Unprompted review
Rated 1 out of 5 stars

Bought some kit online

Bought some kit online. Evri seem to have misplaced it. Trying to contact Sports Direct to inform them. All I get is a bot and that is useless. If delivery of goods is not received by Tuesday, I’ll take the matter to small claims and Sports Direct can talk to my bot.

October 5, 2025
Unprompted review
Rated 1 out of 5 stars

lazy employees

After visiting two different Sports Direct stores on consecutive days, I was left incredibly disappointed with the lack of customer service.

At the first store, I struggled to find any staff available to help. When I finally approached a group of colleagues who were chatting, I was told someone would be over to assist me "in a minute." After waiting for an extended period with no one showing up, I decided to leave. As I exited, I informed the staff that they clearly didn't want my money.

The following day, I visited a different branch, hoping for a better experience, but was met with the same poor service. The only available staff member was standing on the stairs, seemingly trying to avoid customers from both floors while they were on their phone.

Given my two recent experiences, it's no surprise that the company has thousands of negative reviews. I will not be shopping at Sports Direct again, and I strongly recommend that anyone looking for a positive shopping experience consider going elsewhere.

October 3, 2025
Unprompted review
Rated 1 out of 5 stars

Such a bad service

Such a bad service . Orderd trainers online and paid 4.99 delivery fee.. size was too small, even though I orderd the right size I wear. So I had to return..
there was no return service in store Bcz they said I purchased online so return has to be online only..
paid again 4.99 for return … what the hell .. just paid £10 for nothing .. such a crap company .. stay away

September 25, 2025
Unprompted review
Rated 1 out of 5 stars

Charge for delivery is to expensive…

Charge for delivery is to expensive plus you get charge for sending faulty goods back! Shocking! Buyers beware of the shabbiness of this company before spending your hard earned cash to receive rubbish:)

September 24, 2025
Unprompted review
Rated 1 out of 5 stars

I had a very disappointing experience…

I had a very disappointing experience at Sports Direct Feltham on Saturday, 13th September, around 5:35 PM. The staff were extremely rude and unhelpful, and sadly, the manager’s behavior was even worse. There was no warmth, friendliness, or basic courtesy shown towards me. Instead, their attitude was dismissive and disrespectful.
I bought a pair of sliders, but they did not provide even a basic polybag. When I asked, I was spoken to rudely and told I had to purchase a £2 bag if I wanted one. It wasn’t about the bag—it was the way they spoke to me, which was unacceptable.
To make matters worse, when I asked for the manager’s name, he very rudely refused, saying, “It’s personal, I won’t say.” This is highly unprofessional and made me feel as though he was afraid I would report his attitude—which I now am doing.
As a customer, I left feeling frustrated, annoyed, and disrespected. I strongly urge higher authorities at Sports Direct to investigate the behavior of staff and management at this branch. Customers deserve to be treated with respect, courtesy, and professionalism—none of which I experienced during my visit.

September 13, 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT ORDER FROM ONLINE

order a pair of trainers from online in the sale and have received the trainers however they have already been worn.The soles are grey, i peeled off the stickers and you can see that is should be white. i have tried contacting there customer services but not had a response, I need to return them and get a refund!

September 15, 2025
Unprompted review
Rated 1 out of 5 stars

SPORTS DIRECT WARNING LIMERICK - DO NOT BUY FROM THIS COMPANY

Sports Direct offers online cheap trainers
Which might look like one of those no-brainers
But please please don’t buy
Because they won’t supply
They’ll just take your cash and rely on disclaimers

A truly shocking experience that has left me £80 out of pocket. Do not order products online from this company and join my campaign to persuade all credit card companies to refuse to serve them, to avoid other people being scammed out of money. I ordered two pair of trainers at a cost of £80 on 21 July. I was given a latest delivery date of 29 July, which was fine as I needed the trainers before leaving on holiday on 6 August. When the trainers did not arrive by 29 July I called Sports Direct who could give me no assurance whether or when the trainers would arrive. On 7 August Sports Direct, after multiple emails, finally agreed to cancel the order and issue a refund, that I was told would arrive by 17 August at the latest. The refund has still not arrived and Sports Direct will not respond to any communication.

August 7, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered a man utd shirt for my son

Ordered a man utd shirt for my son. First one they managed to lose, then they ordered a replacement turned up without the name or 10 on it.asked crawley store where I collected from if they could sort it out,they said no its direct you will have speak to customer service or pay additional £12 for them to do it even thou there the same company.
A total joke manager no help, Customer service.....what happen to the customer is always right

September 16, 2025
Unprompted review
Rated 1 out of 5 stars

Very Poor Service from Sports Direct

Paid extra for faster delivery as my son needed the boots for a match this week.
Latest delivery was yesterday evening - nothing arrived (confirmed by our Ring Doorbell cameras) - but SD claim that the delivery was made!
Had to deal with the frustrating 'chatbot' mode of what they laughably call 'customer service' but received no resolution to the issue.
Completely unsatisfactory - if I never use Sports Direct again it will be too soon.

September 15, 2025
Unprompted review
Rated 1 out of 5 stars

Abysmal website!

Abysmal website!
Terrible service!
Ordered some trainers weeks ago, still not arrived! Trying to get through to customer service is like dragging your balls across broken glass!

September 16, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible.

Terrible.

Not only you need to pay £5 for the delivery, regardless how much you spent, and also you have to pay for return even its not out of your fault!
Terrible in store service as well.
Rubbish shop

September 15, 2025
Unprompted review
Rated 1 out of 5 stars

Never order using evrindelivey!

I ordered a pair of football boots on sale and shin pads with next day delivery using evri. I didn’t receive the parcel on the next day and was told it was delayed until the day after. I did not revive the parcel then so contacted sports direct via email and there online chat system. I was told on the chat system that there’s nothing they can do u til I revive my parcel. It then took another 4 days for me to contact again about still not having my parcel to which they told me it was lost in transit and if I want a refund or a replacement. They couldn’t offer me a replacement so had to refund the product I got on offer which is no longer on offer. Very poor communication and resolution is not good enough .

September 9, 2025
Unprompted review
Rated 1 out of 5 stars

I have ordered two duvets of 29.99…

I have ordered two duvets of 29.99 each. But i received only one with different size and quality. Their service team is not responding on chat and email. So i am at loss of 59.98 pounds. I am still trying for refund.

I have received wrong products previously also. But this time its huge loss.

September 14, 2025
Unprompted review
Rated 1 out of 5 stars

Not even 1 star

Not even 1 star, payed for next day delivery and they try and deliver my parcel at 9 o’clock on a Sunday morning, not to mention they didn’t even ring the bell. Now I have to go to the shop and pick it up. Thats a waste of 11.99 for next day delivery. Won’t be using again.

September 14, 2025
Unprompted review
Rated 1 out of 5 stars

The biggest mistake to order online

The biggest mistake to use online shopping with this shop. They use Evri (another 1* review from me), request £5 for the cheapest delivery and to collect from the shop, then they lose my parcel. To contact with the customer service is a massive pain. After 10 minutes taken away from my life the online chat says they disconnect me because they are busy (understandable after this service they provide). So you try again, once you get to somebody they are nice and answer almost every question. They said they will resend my parcel again. I was happy with it until the next 5 minutes when I got the email they don’t have it on stock anymore. I don’t understand how the customer service didn’t see it is out of stock????? So I was waiting my refund. I gave them more than a week, still no money. I contacted with them again (same pain to contact) and turned out they still didn’t issue the refund. One of the worse online experience in my life.

September 14, 2025
Unprompted review
Rated 5 out of 5 stars

Darlington store Andy

Darlington store,Andy really helped me in store today, broken bone in foot and looking for shoes to wear in interim till healed, Andy went out of his way to help me and walked away with a pair of trainers I will be able to wear until healed, nothing too much trouble for him so 10 out of 10 from me.

September 12, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service when I called at Sports Direct at Durham Store near Dragonville.

I called at Sports Direct at Durham Near Dragonville to enquire about Sketchers trainers for men and a very helpful salesman called Gary was most informative and gave me lots of information regarding the different styles etc. I mentioned that I was looking for line skates for my grandson and he actually took me upstairs and showed me the different skates that were stocked and guided me regarding the skates and the protection needed to enable my grandson to skate safely. He went above no beyond with his help and I was very, very impressed with his extensive knowledge of the skates and trainers etc. Will definitely call again.

September 10, 2025
Unprompted review

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