Startline Motor Finance Reviews 12,944

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and the smooth, stress-free process they provide. Many people highlight the excellent customer service, noting how easy it was to understand agreements and how quickly applications were processed. The user experience is frequently described as straightforward and efficient, with many appreciating the clear communication and quick resolution of their financing needs. However, some customers also noted issues with the payment process, mentioning slow payout times or restrictive hours for fund releases. A few other people also felt that the company was not always customer-oriented, citing instances of unhelpful staff or feeling unsupported during their financing journey.

What people talk about most

Service

Customers had positive experiences with service, often praising its efficiency and smoothness. Many reviewers... See more

Staff

Clients share positive opinions on staff, frequently highlighting their professionalism, helpfulness, and... See more

User experience

Users describe positive interactions with the overall experience, highlighting a smooth, quick, and easy... See more

Customer service

Consumers generally find customer service to be positive. Many reviewers praise the helpfulness and... See more

Payment

Customers consistently note ambiguous experiences with payment. Many reviewers praise the quick process, fast... See more

Based on these reviews

Rated 5 out of 5 stars

I recently got finance through Startline organised by V12 in Wolverhampton. The whole process was smooth and painless. Due to my age and lack of financial history my options were limited. But Startlin... See more

Company replied

Rated 5 out of 5 stars

From finding the perfect car with Stoneacre to negotiating to driving away, the process was so easy, no stress whatsoever and everyone was so lovely! Startline are lovely to deal with, everything was... See more

Company replied

Rated 5 out of 5 stars

A great company who looked after us from go to whoa with politeness and respect. Everything was explained throughout the whole process and we were left feeling more like a friend than a client. If y... See more

Company replied

Rated 5 out of 5 stars

I had heard great things about Startline Motor Finance! 😊 They're known for providing flexible finance options, making it easier for people to get the vehicle they need. Their customer service... See more

Company replied


Company details

  1. Car Finance and Loan Company
  2. Financial Institution
  3. Leasing Service
  4. Non-Bank Financial Service

About Startline Motor Finance

Written by the company

Startline is a leading provider of specialist finance solutions to the UK motor finance market, working with prominent franchised and independent dealers and specialist intermediaries.

We challenge the traditional approach taken in this sector by providing a uniquely flexible and agile offering that aims to meet the rapidly changing needs of used car buyers and retailers during the 2020s.

Visit Our Website

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Top marks !!

Great experience dealing with your staff . Very helpful and knowledgeable, great attitude and patient with me ( I was struggling with all the information and the staff were brilliant) many thanks for helping me

April 17, 2026
Startline Motor Finance logo

Reply from Startline Motor Finance

You’re welcome Mark and we’re glad you’re pleased with the service. Thanks for taking the time to leave us a review and for choosing Startline. John H @ Startline

Rated 1 out of 5 stars

7 months of hell

I would not recommend Startline Motor Finance based on my experience.

I purchased a vehicle through HP finance via Zuto, which was later found to be unfit for purpose. Despite reporting faults early on, the process of resolving the issue was unnecessarily long, stressful, and difficult.

It took months of chasing, providing evidence, arranging an independent inspection, and escalating the matter to the Financial Ombudsman Service before a fair resolution was reached. At several points, communication was poor and progress appeared to stall, particularly when the supplying dealer failed to cooperate.

While the complaint was eventually upheld and my finance was cleared off, Startline accused me of causing excessive cosmetic damage to the vehicle (the vehicle had been stationary for 4 months waiting for collection and I did under 500 miles in it). It took another 3 months after challenging this and demanding proof the damage happened in my care and the ombudsman involvement for them to then refund me what they had taken. They also charged me for an extra 200+ miles and refused to freeze my HP payments whilst the dispute was ongoing, after I explained from the start my financial situation. It should not take this level of persistence (for clarity, 7 months all together of chasing and fighting) for a customer to receive what they are legally entitled to.

I would advise anyone considering finance to be aware of how challenging the process can be if something goes wrong. Fight for your rights and contact citizens advice and the financial ombudsman for further guidance. Do not let them win.

It’s concerning to read the amount of reviews from other customers in my situation. I had to report the vehicle to the DVSA for a suspected fraudulent MOT (after breaking down a month after a ‘clear’ MOT pass certificate) and trading standards on the dealership.

Be wary.

December 31, 2025
Unprompted review
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Reply from Startline Motor Finance

Beth, we are sorry to read that your recent experience with us has not met the standards you expect. We are currently investigating your concerns and will be in touch. In the meantime, if you would like to discuss the issue in more detail, we are available on 0141 483 2260. Thank you, John H @ Startline

Rated 1 out of 5 stars

Steer well clear of these cowboys…

Steer well clear of these cowboys…

Never before come across a company that will set out to make your life worse if you dare make a query or complaint.

They claim online account accepts online payment, it doesn’t. Don’t waste your time.

Falsely added missed payments to my credit report after they were reporting information wrong. Seems like it is on purpose according to other reviews to ensure you cannot refinance your car elsewhere and are stuck with these subprime rates.

Just use anyone else other than these.

April 17, 2026
Unprompted review
Startline Motor Finance logo

Reply from Startline Motor Finance

Adam, we are sorry to read that you have experienced issues with your vehicle and our Complaints Resolution team have concluded their investigation. You missed two monthly payments which were accurately reported to the credit file agencies. If you would like to discuss this in more detail, we are available on 0141 220 2958. John H @ Startline

Rated 1 out of 5 stars

Raised a compliant about being given an…

Raised a compliant about being given an unsafe car and Sandy D advised the complaint could not be upheld as the car had passed an MOT.

The car actually failed.
MOT FAILED 29/01 - So CAR was unsafe when given to me.

Car only passed on re-test after it had been made safe at my expense.

A check online of MOT history would have shown Sandy this. Not sure he even bothered to investigate properly. When I pointed this out to him hes just completely ignored me.

January 30, 2026
Unprompted review
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Reply from Startline Motor Finance

Carl, we are sorry to read that you have experienced issues with your vehicle and our Complaints Resolution team have concluded their investigation. The gov.uk Vehicle Enquiry Service shows that the car passed its last MOT and this expires 6th of Feb 2027. If you would like to discuss this in more detail, we are available on 0141 220 2958. John H @ Startline

Rated 5 out of 5 stars

Fantastic company

Fantastic company, I have been dealing with a rejection with the dealership for a month, it finally was set to them they processed it and returned the payment that was made all in 2 Hours couldn't ask for a better service this is what all companies should strive to be like.

April 14, 2026
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Reply from Startline Motor Finance

Thank you for taking the time to leave us a review Mr. Mustafa. We really appreciate the feedback. We’re so pleased that you found the process quick and straightforward! Thanks for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

Startline Approved Me When No One Else…

Startline Approved Me When No One Else Would

When I applied for car finance in late 2024, my Experian score was in the very poor category (under 500). Most lenders instantly declined me — but Startline looked past the score, reviewed the bigger picture, and helped me finance my first car: a 2017 Ford Fiesta EcoBoost.

From a lending perspective, they were smooth and efficient. The finance was arranged through Credit Plus and everything was transparent from the start. When the vehicle later developed a serious engine fault, I saw first-hand that Startline understand their legal and ethical responsibilities under Section 75 of the Consumer Credit Act. They didn’t back away — they played their part.

They funded vehicle recovery, stayed involved throughout the repair dispute, and allowed the process to be resolved fairly. That’s rare in today’s finance landscape, especially for customers rebuilding their credit.

Thanks again to Startline — you were the first company that took a chance on me. I won’t forget that.

Sami El-Basir
Bournemouth

September 30, 2025
Unprompted review
Startline Motor Finance logo

Reply from Startline Motor Finance

Thank you so much for your kind words Sami, that’s fantastic to read. Thanks for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

Used twice now never had a problem with…

Used twice now never had a problem with them so thumbs up from me

April 14, 2026
Startline Motor Finance logo

Reply from Startline Motor Finance

Thank you for the 5* review! We hope you enjoy your new vehicle. Thanks for choosing Startline. John H @ Startline

Rated 1 out of 5 stars

Pretty bad so car 1000 u added on 5000…

Pretty bad so car 1000 u added on 5000 how pay over 5 years paid 4900 paying it off early 4year because car was write off now still got 8900 pay work that out people even though 5000 added on space 5 years incance paying off now right off someone hit me still paying that I can't login in to anything will mot let me this not right atall settlement was that so bad never ever go with u again now lefted now car u had 4900 all ready 8900 off car incance how this right only had car for year it joke people get thing from them make sure proof paper never had any that to gun to see someone about this think it wrong have Dyslexia so writing not that great this so wrong lefted without car and money they gain it all

April 11, 2026
Unprompted review
Startline Motor Finance logo

Reply from Startline Motor Finance

Kenya, we are sorry to read that your recent experience with us has not met the standards that you expect. If you would like to discuss this in more detail, we are available on 0141 483 2260. John H @ Startline

Rated 5 out of 5 stars

I had Leon he wad really great from…

I had Leon he wad really great from start to finish. Also had Lawrence who was very helpful. I would recommend them for sure 👌

April 14, 2026
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Reply from Startline Motor Finance

Thanks for your review and recommendation, we really appreciate it. Thank you for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

Best financial provider,

Best financial provider,

March 28, 2026
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Reply from Startline Motor Finance

Thanks for your review Onke, we’re pleased we could help. Thank you for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

Effortless

Effortless, I dealt with a dealership, who did all of the hardwork. I had very little to do which made this an easy application

April 14, 2026
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Reply from Startline Motor Finance

Thank you for the 5* review Chris! We hope you enjoy your new vehicle. Thanks for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

Very friendly

Very friendly, helpful and quick

April 14, 2026
Startline Motor Finance logo

Reply from Startline Motor Finance

Thanks for your review Margareta, we’re pleased we could help. Thank you for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

Everything weny smooth ,very straight…

Everything went smooth ,very straight forward

April 13, 2026
Startline Motor Finance logo

Reply from Startline Motor Finance

That’s great to hear Denver. We’re pleased we could make it an easy process. Thank you for your review and for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

Startline.

I found them to be cheaper than other places I tried.
The whole process was very straight forward.
If your looking for financing I would definitely recommend them.

May 16, 2025
Startline Motor Finance logo

Reply from Startline Motor Finance

Thanks for your review and recommendation Bruce. We really appreciate it. Thank you for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

Excellent car dealership

Easy, time sufficient, excellent customers service and made buying a car easy.. will definitely use again...

April 6, 2026
Startline Motor Finance logo

Reply from Startline Motor Finance

Thank you for your review. We’re pleased we could assist you in purchasing your new car. Thanks for choosing Startline. John H @ Startline

Rated 5 out of 5 stars

I couldn’t get finance anywhere and…

I couldn’t get finance anywhere and Startline came in and helped me with great payments and the term I wanted

April 13, 2026
Startline Motor Finance logo

Reply from Startline Motor Finance

Thanks for your review, we’re pleased we could help. Thank you for choosing Startline. John H @ Startline

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