I recently got finance through Startline organised by V12 in Wolverhampton. The whole process was smooth and painless. Due to my age and lack of financial history my options were limited. But Startlin... See more
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Startline is a leading provider of specialist finance solutions to the UK motor finance market, working with prominent franchised and independent dealers and specialist intermediaries.
We challenge the traditional approach taken in this sector by providing a uniquely flexible and agile offering that aims to meet the rapidly changing needs of used car buyers and retailers during the 2020s.
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Great experience dealing with your staff . Very helpful and knowledgeable, great attitude and patient with me ( I was struggling with all the information and the staff were brilliant) many thanks for helping me

Reply from Startline Motor Finance
I would not recommend Startline Motor Finance based on my experience.
I purchased a vehicle through HP finance via Zuto, which was later found to be unfit for purpose. Despite reporting faults early on, the process of resolving the issue was unnecessarily long, stressful, and difficult.
It took months of chasing, providing evidence, arranging an independent inspection, and escalating the matter to the Financial Ombudsman Service before a fair resolution was reached. At several points, communication was poor and progress appeared to stall, particularly when the supplying dealer failed to cooperate.
While the complaint was eventually upheld and my finance was cleared off, Startline accused me of causing excessive cosmetic damage to the vehicle (the vehicle had been stationary for 4 months waiting for collection and I did under 500 miles in it). It took another 3 months after challenging this and demanding proof the damage happened in my care and the ombudsman involvement for them to then refund me what they had taken. They also charged me for an extra 200+ miles and refused to freeze my HP payments whilst the dispute was ongoing, after I explained from the start my financial situation. It should not take this level of persistence (for clarity, 7 months all together of chasing and fighting) for a customer to receive what they are legally entitled to.
I would advise anyone considering finance to be aware of how challenging the process can be if something goes wrong. Fight for your rights and contact citizens advice and the financial ombudsman for further guidance. Do not let them win.
It’s concerning to read the amount of reviews from other customers in my situation. I had to report the vehicle to the DVSA for a suspected fraudulent MOT (after breaking down a month after a ‘clear’ MOT pass certificate) and trading standards on the dealership.
Be wary.

Reply from Startline Motor Finance
Steer well clear of these cowboys…
Never before come across a company that will set out to make your life worse if you dare make a query or complaint.
They claim online account accepts online payment, it doesn’t. Don’t waste your time.
Falsely added missed payments to my credit report after they were reporting information wrong. Seems like it is on purpose according to other reviews to ensure you cannot refinance your car elsewhere and are stuck with these subprime rates.
Just use anyone else other than these.

Reply from Startline Motor Finance
Raised a compliant about being given an unsafe car and Sandy D advised the complaint could not be upheld as the car had passed an MOT.
The car actually failed.
MOT FAILED 29/01 - So CAR was unsafe when given to me.
Car only passed on re-test after it had been made safe at my expense.
A check online of MOT history would have shown Sandy this. Not sure he even bothered to investigate properly. When I pointed this out to him hes just completely ignored me.

Reply from Startline Motor Finance
Fantastic company, I have been dealing with a rejection with the dealership for a month, it finally was set to them they processed it and returned the payment that was made all in 2 Hours couldn't ask for a better service this is what all companies should strive to be like.

Reply from Startline Motor Finance
Startline Approved Me When No One Else Would
When I applied for car finance in late 2024, my Experian score was in the very poor category (under 500). Most lenders instantly declined me — but Startline looked past the score, reviewed the bigger picture, and helped me finance my first car: a 2017 Ford Fiesta EcoBoost.
From a lending perspective, they were smooth and efficient. The finance was arranged through Credit Plus and everything was transparent from the start. When the vehicle later developed a serious engine fault, I saw first-hand that Startline understand their legal and ethical responsibilities under Section 75 of the Consumer Credit Act. They didn’t back away — they played their part.
They funded vehicle recovery, stayed involved throughout the repair dispute, and allowed the process to be resolved fairly. That’s rare in today’s finance landscape, especially for customers rebuilding their credit.
Thanks again to Startline — you were the first company that took a chance on me. I won’t forget that.
Sami El-Basir
Bournemouth

Reply from Startline Motor Finance
Used twice now never had a problem with them so thumbs up from me

Reply from Startline Motor Finance
Pretty bad so car 1000 u added on 5000 how pay over 5 years paid 4900 paying it off early 4year because car was write off now still got 8900 pay work that out people even though 5000 added on space 5 years incance paying off now right off someone hit me still paying that I can't login in to anything will mot let me this not right atall settlement was that so bad never ever go with u again now lefted now car u had 4900 all ready 8900 off car incance how this right only had car for year it joke people get thing from them make sure proof paper never had any that to gun to see someone about this think it wrong have Dyslexia so writing not that great this so wrong lefted without car and money they gain it all

Reply from Startline Motor Finance
I had Leon he wad really great from start to finish. Also had Lawrence who was very helpful. I would recommend them for sure 👌

Reply from Startline Motor Finance
Effortless, I dealt with a dealership, who did all of the hardwork. I had very little to do which made this an easy application

Reply from Startline Motor Finance

Reply from Startline Motor Finance
I found them to be cheaper than other places I tried.
The whole process was very straight forward.
If your looking for financing I would definitely recommend them.

Reply from Startline Motor Finance
Easy, time sufficient, excellent customers service and made buying a car easy.. will definitely use again...

Reply from Startline Motor Finance
I couldn’t get finance anywhere and Startline came in and helped me with great payments and the term I wanted

Reply from Startline Motor Finance
Absolutely brilliant service and quick response

Reply from Startline Motor Finance
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