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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers are pleased with the customer service, highlighting prompt replies, helpful assistance, and a general feeling of being valued. Some also appreciate the quality of the products, finding them to be good value for money and well-made, with accurate sizing and beautiful designs. However, some people were dissatisfied with the product quality, describing items as poorly made, using cheap materials, having loose threads, or arriving stained or damaged. There's also significant dissatisfaction regarding the refund and return policies, with many customers expressing frustration about the limitations of the return process, which some find inconvenient and restrictive.

What people talk about most

Product

Users describe ambiguous interactions with product quality and sizing. Many consumers express disappointment,... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers express significant disappointment, citing poor... See more

Customer service

Reviewers mention positive feedback about customer service. Many customers praise the amazing and incredible... See more

Refund

Customers consistently express dissatisfaction with the refund policy. Many reviewers highlight that the... See more

Return policy

Consumers find the return policy to be a source of dissatisfaction. Many reviewers express frustration with... See more

Based on these reviews

Rated 3 out of 5 stars

The quality has gone downhill over the past 2 years. The sizing is rarely accurate and the shapes and fabric are not as well made as the once were - I’ve sent three orders back in a row now…(about to... See more

Rated 3 out of 5 stars

The ladies did an excellent job in their prompt replies to help me navigate the website and use my store credit. Great efficient, friendly service. Highly recommend

Rated 3 out of 5 stars

I just received my order from St Frock and the shipping was quick and I live in SW Qld so excellent shipping... However, some of the clothing is poorly made & I got a midi shirt dress and it had alrea... See more

Rated 4 out of 5 stars

Ordered a beautiful dress, the Phoenix, only problem the zippy was I think faulty. But St Frock answered my chat & email straight away, which SETS THEM APART FROM ALL OTHERS, it's so important that cu... See more


Company details

  1. Women's Clothing Store

Written by the company

St. Frock is a Sydney-based Australian women's online fashion boutique. Shop the latest trends in ladies clothing. Spend $100 & get free shipping.


Contact info

3.0

Average

TrustScore 3 out of 5

209 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

No refunds …

What sort of online store doesn’t offer refunds!!!! Ultimately I should have read the returns policy but come on!!!

April 9, 2026
Unprompted review
Rated 5 out of 5 stars

Continued communication

I had two queries which were both resolved and what was great was the updates and communication along the way. I always knew where things were at so I didn’t need to keep following up.

April 7, 2026
Unprompted review
Rated 1 out of 5 stars

Buyer beware

Buyer beware. They DO NOT accept refunds or exchange for different sizes. No refunds at all, will only give store credit.
YOU WILL NOT GET YOUR MONEY BACK AFTER PURCHASE.
Bought a dress that was a little too big. Asked to exchange for a smaller size & was told they DO NOT. I have to return to dress at my expense with tracking, then wait up to 10 days for my "store credit". Then I had to purchase the dress again - hopefully it will still be at the sale price I bought the original dress for.
When I questioned it, apparently their policies are clearly stated on the website.
First & last time I buy from this website.

March 30, 2026
Unprompted review
Rated 4 out of 5 stars

Excellent Customer Service

Ordered a beautiful dress, the Phoenix, only problem the zippy was I think faulty. But St Frock answered my chat & email straight away, which SETS THEM APART FROM ALL OTHERS, it's so important that customers can contact the seller. These days no one provides phone numbers which is frustrating. But they answered to my emails, understood the issue, got a new order out to me straight away, which was so important because it's my daughter's Wedding. Thank you for the GREAT customer service have order twice again since then. 2nd only to Blue Bungalow, they are amazing to talk too .

March 20, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, great quality clothing and fast processing time! I’ve had nothing but great experience and rarely shop anywhere else for my dresses!

March 18, 2026
Unprompted review
Rated 5 out of 5 stars

BEAUTIFUL DRESS

THANKYOU so very much for the BEAUTIFUL dress!!
Whisper Lily Maxi Dress in blue watercolor chiffon.
The dress is for my sons wedding.
Now I will get some lovely sandles to compliment my beautiful dress.
I have lost weight so it fits perfectly.
Highly recommend this dress!!!

February 23, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs. Clothing is cheap despite price tag they obviously import cheap clothing to pass off as designer. Wish I’d read all the other reviews before ordering! Am caught in a return, no refund, purchase again cycle. It’s ridiculous they have a no refund policy. None of the dresses I ordered I want so three dresses later I am just ready to give up! So I will be forced to donate my money to them and I will donate the latest crap dress to the good Sammy’s. One dress was clearly faulty with the sleeve sitting up way higher in one side they completely ignored the faulty return no communication and just gave me a store credit. You have to find the store credit yourself they don’t email you to tell you it’s there. Would never purchase from here again and am disappointed in myself for getting hooked by their advertising and not checking the reviews for their website. AVOID don’t shop here!!!

February 19, 2026
Unprompted review
Rated 5 out of 5 stars

I have purchased a few dresses now from…

I have purchased a few dresses now from St Frock and have yet to be disappointed. The value for money is amazing as is the quality of the fabrics and the manufacturing. I highly recommend St Frock if you want anything but especially a reasonably priced cocktail or event dress. You won’t be disappointed

February 7, 2026
Unprompted review
Rated 1 out of 5 stars

They don't do returns, ONLY Store Credit

They have some decent pieces but some really not. Different styles and makes, so you're not a standard size across the website. They don't openly advertise that the 'return' is actually a store credit, until you get to the end of confirming an online credit. Just do it. Why should you reward an online retailer where you have to blind buy without trying items on, who then won't let you get a refund if it's the wrong size or looks terrible on you, or is obviously trash quality.

February 3, 2026
Unprompted review
Rated 1 out of 5 stars

Poor quality for a premium price

The quality of the dresses from this business is really poor. You pay a premium price and receive garments that are poorly sized and in a very cheap material. Refunds are not an option because they want to give you in-store credits to buy more of their poor quality stock.

January 30, 2026
Unprompted review
Rated 1 out of 5 stars

Don't get caught in their credit cycle

I agree with Elisha Woods (previous review). I have had the same experience. Poor quality fabrics and stitching. Stuck in a cycle where I can't get a refund and have credit that I have to use on another poor quality purchase on which I have to pay postage. Again, the product is poor and doesn't fit- return for ANOTHER credit... and so we go on. Wore a red dress three times and the colour is fading in patches. Avoid buying from St Frock.

December 10, 2025
Unprompted review
Rated 1 out of 5 stars

St Frock is the worst online retailerI…

St Frock is the worst online retailer I have even had the misfortune of purchasing from.
The quality of the clothing is absolute rubbish, sizing is way off and they refuse to refund purchases. Only store credit. So you are stuck in a cycle of returning, using your store credit to buy another piece of rubbish, and having to return that, again, for store credit. There is nothing I want from that store, so they have effectively stolen my money.
They also say you have 30 days to return - unfortunately this means from date of purchase, not date or parcel receipt. So if you live rurally, and your parcel takes more than a week to arrive, you only have a couple of weeks to make sure you get the return in. There is absolutely no leeway with any of these policies, they do not care as they already have your money.
With the abundance of wonderful online shopping in 2026, it is only a matter of time before St Frock either goes under, or changes their archaic policies.
Don’t purchase from them.

December 19, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service , especially if something goes wrong. My dress literally fell apart after 2 wears & they would not even look at my claim. Tried to sell me a new dress instead. I would never purchase anything from this company again.

January 23, 2026
Unprompted review
Rated 1 out of 5 stars

Be aware of this business!!

Be aware of this business!!!
I returned my purchase as I could not zipp it, let alone wear it. They sent me an email that returned dress has anodour. Absolute lie!
First, I dont wear parfume or stink of odour of any kind. Second, you sent me dress which was already returned.
Very disrespectfull and shifty business

January 19, 2026
Unprompted review
Rated 1 out of 5 stars

Terribly cheap and nasty clothing - AVOID AT ALL COSTS

Terribly cheap and nasty clothing. I purchased two dresses for $49.90 each and of course I returned them and I won't be received my money back but a gift card that I will never use.
AVOID THIS COMPANY AT ALL COST - DO NOT SHOP AT ST FROCK
There are plenty more shops that sell good quality products and offer a proper refund/return.

January 14, 2026
Unprompted review
Rated 1 out of 5 stars

Temu Quality

I ordered a dress that was fine and ended up returning it for store credit which was fine because I knew their return policy ahead of time. Purchased another dress for 95$ and it was a dress clearly of temu quality. Made from the cheapest polyester known to man. It had loose threads everywhere and a hole in the belt of the dress. After back and fourth I was not given a refund but store credit again. I think some things on this website might be legit but there are other items that are clearly a scam. Steer clear of St Frock.

January 6, 2026
Unprompted review
Rated 3 out of 5 stars

Not what it used to be

The quality has gone downhill over the past 2 years. The sizing is rarely accurate and the shapes and fabric are not as well made as the once were - I’ve sent three orders back in a row now…(about to send back my third). Due to the way the business is set up I can’t get a refund - just keep getting back store credit to try to get something nice that fits properly….

January 4, 2026
Unprompted review
Rated 1 out of 5 stars

I’m only leaving one star as I’m unable…

I’m only leaving one star as I’m unable to leave zero! Don’t believe any of the 5 star reviews on here, they’re as fake as the business is! Completely overpriced clothing with absolutely awful quality, and they refuse to give refunds!! Any company that operates solely online with no way to try clothing on and then refuses refunds is obviously dodgy and I wish I’d realised this before purchasing!! You get stuck with a store credit for a shop you don’t wish to shop at, they then ship you AWFUL quality clothing with lose stitching and just worse than SHEIN material and refuse to refund on faults as you purchased with a credit! 😡 save your money and your sanity and purchase elsewhere, honestly even SHEIN and temu are better than these scam artists!!!

January 2, 2026
Unprompted review
Rated 3 out of 5 stars

I just received my order from St Frock…

I just received my order from St Frock and the shipping was quick and I live in SW Qld so excellent shipping... However, some of the clothing is poorly made & I got a midi shirt dress and it had already been worn and it had a burnt iron mark on it also it smelled of someones perfume!! I payed $250 & they are way to expensive for these Dresses and I am quite disappointed with the cheap and nasty materials on some of the Dresses..I WILL NOT BE BUYING FROM ST FROCK EVER AGAIN AND I will be reporting them to ACCC If I do not get some sort of compensation for the burt dress!! Buyer be aware!! It's basically a hit & miss with the clothing! Listen up ST Frock your days of ripping honest Australian customers off count your days as this is disgusting behavior from an online boutique!!!

December 31, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service & poor quality clothes

I have been a customer of St Frock for over a decade and have generally been pretty happy. For me to now feel it’s important to write a review to warn other people about their product and customer service, you’ll expect it must have been a pretty awful experience. And it was.

I ordered 3 items in my last order. They all fit and I was happy with them all, so I removed the tags and washed them ready to wear. When I tried to wear 2 of the items, a top and a dress, they had shrunk in the wash and no longer fit (the other was fine). I contacted customer care to ask what to do, as I wasn’t sure how to return the items given the tags had been cut off. What has ensued since is over a week of back and forth with them refusing to help me. I was told to iron the items and that would fix them - it didn’t. I was then told I had to measure the items and send the measurements and photos back to them. I said that’s fine but I don’t have a tape measure so would need to be a ruler, and would do my best. No response. I sent the images the next day. Their next email told me they couldn’t see from the pictures what I had measured (?!) and to write back and tell them the measurements I took. I did that. Then they emailed back saying they couldn’t see the measurements in the photos (?!) and I’d need to do it again.

At this point I told them not to forget it. It was very clear they were just kicking the can down the road and refusing to take responsibility for their faulty clothes.

I recognise that for the price you pay, these clothes are going to be pretty low quality. And that’s okay. But if the clothes are faulty as in this case, you would expect the company to try and rectify the issue by providing a replacement (if they are adamant this isn’t usually an issue with the product, as is the case here) or a refund.

I definitely will not be shopping at St Frock again and I’d caution others too. There are plenty of reasonably priced stores with far superior customer service that would be grateful for your business.

December 24, 2025
Unprompted review

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