StoryBrand Reviews 3

I signed up for the free trial and forgot to cancel. It rolled onto a yearly membership worth 416 euro. They refunded me the whole lot. What a genuine and true business! 5 stars from me

When I picked up the book, I didn’t think it would stick. Storytelling has never been my thing, it’s always felt like this distant, almost mystical skill that other people have. You know, the ones who can captivate a room with some riveting tale about their trip to the grocery store. Meanwhile, I’ve always been a straight-to-the-point kind of person. No frills. Just facts.

But Miller’s book cracked open this idea that storytelling is a framework. A process. The seven steps he lays out, things like defining a hero, identifying their problem, being their guide, make it feel less like magic and more like something anyone can learn. It’s like he’s saying, "Look, stories aren’t about you. They’re about making someone else feel like they matter." That hit me hard because, if I’m being honest, that’s not how I usually communicate. I’ve always just assumed people would understand where I’m coming from if I explain things clearly enough. Spoiler: they don’t.

The weirdest thing was how much this clicked with parenting. My kids don’t respond to commands. “Do your homework” is a dead end. But when I started framing things differently, like, making them the center of a little “story” with their own choices and consequences, it suddenly felt like we were on the same team. They’re the heroes, I’m just the guide. I don’t always get it right, and sometimes I slip back into my old habits of barking orders or oversimplifying things. But when I manage to stick to the plan, it works. It really works.

The truth is, storytelling still feels unnatural to me. I’m not sure it ever won’t. But the book made me realize that stories are about clarity and connection. It’s not perfect, and neither am I, but it’s a start. And honestly, it’s been enough to change the way I talk to my kids, which is more than I expected from a book about marketing.

Donald Miller has been one of the most influential marketing mentors in my 20-year career in online digital conversion. I ensure that team members I work with read his book(s) every year. We also allow for Audible. I strongly recommend you slow down and create your Storybrand script before a product launch. And, even if you already have a brand, I suggest going through the material yearly to stay aligned with your message.