Subdued Reviews 11,805

TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,124 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the quality of the products, finding many items to be well-made and comfortable. Many also appreciate the aesthetic appeal of the clothing, noting that items often look even better than pictured online. Delivery services are often described as fast and reliable, with some customers receiving their orders quicker than expected. However, some people were dissatisfied with the return policy, citing difficulties with the process, high costs, and a lack of exchange options. There are also mentions of inconsistent sizing across different products, leading to issues with fit. A few customers experienced problems with product durability, such as rhinestones falling off or embroidery not matching the website image. Additionally, some encountered issues with order fulfillment, including lost parcels or receiving incorrect items.

What people talk about most

Product

People report ambiguous experiences with product quality and sizing. While some customers praise the great... See more

Quality

Customers had positive experiences with quality. Many reviewers praise the good quality of products, with... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. Many customers praise the fast delivery, with some... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers praise fast delivery,... See more

Return policy

Consumers find the return policy to be negative, citing high return fees, often between £9 and £12, and a... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My daughter loved the jeans when we eventually got the sizing right - we needed to go a size bigger than usual with other brands. Sadly we couldn't do a straight forward swop of one size with another... See more

Company replied

Rated 4 out of 5 stars

Everything was great, the clothes fit perfectly and they looked exactly like I imagined them. The only negative thing was that the shorts with these kind of rhinestones stones lost nearly all of them... See more

Company replied

Rated 4 out of 5 stars

I really like sour clothes and the quality of them, but I do not like, that the sizes are so different and you can’t compare them. For example one pant, that sits perfect is size 34 and then you order... See more

Company replied

Rated 4 out of 5 stars

I've had overall great experiences with subued as i love their clothing and the offers. I am very satisfied with the products. However the deduction of the star is due to the inaccessible return proce... See more

Company replied


Company details

  1. Youth Clothing Store
  2. Jeans Shop
  3. Dress Store
  4. Fashion Accessories Store
  5. Women's Clothing Store

About Subdued

Written by the company

Subdued

Subdued

NUOVI ARRIVI


COLLEZIONE


E-GIFT CARD


PROMO



Subdued is a brand for playful, effortless and classy teenage girls. Since the 90’s we've constantly tried to offer our girls something special that adds that extra touch to every outfit to set it apart from run-of-the-mill mainstream fashion.

Contact info

3.7

Average

TrustScore 3.5 out of 5

12K reviews

5-star
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1-star

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Rated 2 out of 5 stars

Better return Policy

Better return Policy - can’t return to shop and return is expensive

Thanks for your reply below - how do you propose to change your return policy and costs?

February 24, 2026
Subdued logo

Reply from Subdued

Hello Sinead,
We’re sorry to hear that you are dissatisfied with our shipping costs. We take your feedback seriously and will review possible improvements.

Subdued Customer Care

Rated 5 out of 5 stars

Excellent

Efficient ordering & delivery. Excellent quality and good price (sale item)

February 19, 2026
Subdued logo

Reply from Subdued

Hello Mairead,
thank you very much for your kind review.
We hope to see you soon at subdued.com!

Subdued Customer Care

Rated 5 out of 5 stars

2 piece set

I loved the 2 piece angel set! Very cute and comfortable. Although they’re a bit long on me but I’ll be wearing my platform shoes with it!

February 24, 2026
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Reply from Subdued

Hello Darlene,
thank you so much for your kind review.
Hoping to see you soon at subdued.com!

Subdued Customer Care

Rated 1 out of 5 stars

Ordered a e-gift card

Ordered a e-gift card. Never received it although email indicated was correct. Had to engage in long time-wasting back and forth to receive the gift card. Didn’t get it in time for the birthday it was for which led to an uncomfortable situation. E-cards are supposed to be the easiest, most straightforward thing you can order, especially when you’re tight on time for a present.
No commercial gesture was offered after all the trouble and present was ruined as had to be sent after the event

February 23, 2026
Subdued logo

Reply from Subdued

Hello Carla,
thank you very much for your honest feedback. We are very sorry for the confusion and the inconvenience you experienced with your e-gift card. We completely understand how frustrating this must have been, especially since it was intended for a birthday.
Please note that the corresponding gift card code was actually sent to you on the same day of your service request. We sincerely regret that there were delays in receiving it in the proper way and that this affected the timing of your gift.
We truly appreciate your patience and your feedback, as it helps us to improve our process and ensure a smoother experience for future orders.

Kind regards,
Subdued Customer Care

Rated 2 out of 5 stars

Several things not happy about

Several things not happy about. I had ordered an item and submitted my payment. About an hour later received an email stating order cancelled. And money should return to my account few days
I Was worried the item would sell out again so placed a second order, never receving another email that the first was no longer cancelled.
Get shipment confirmation and receive two of the same packages, even though one was supposedly cancelled. Emailed took few days to hear back, had said needed to contact customer service, had I waited my may have missed on item. Then said yes can return but I have to pay for shipping. Offered coupon for future order, but dissatisfied in a computer error that I still haven't found out why was said cancelled but I was charged and shipped items.
While the sweatshirt is great quality, the pants seem very thin for the price. Overall not very happy

February 19, 2026
Subdued logo

Reply from Subdued

Hello Jenni,
thank you very much for your detailed feedback. We are very sorry to hear about the issues you experienced with your order - we completely understand how frustrating this must have been, especially with the confusion around the cancelled order and receiving two packages.
Regarding the return of the items, unfortunately, we do not have the possibility to cover the return shipping costs. To still provide a gesture of goodwill, we offered you a discount for a future order.
We are glad to hear that you are satisfied with the sweatshirt, and we will take your feedback on the pants into consideration to continue improving our products.
Thank you again for your review, and we hope to provide you with a smoother experience in the future.

Kind regards,
Subdued Customer Care

Rated 5 out of 5 stars

Love their jeans

Love their jeans, easy to order online too

November 26, 2025
Subdued logo

Reply from Subdued

Hello Sandy,
thank you very much for your review.
We hope to see you soon at subdued.com!

Subdued Customer Care

Rated 5 out of 5 stars

great quality

very nice sweatshirts - brunette and blonde both were awesome

February 13, 2026
Subdued logo

Reply from Subdued

Hi,
thanks for your kind review.
Hoping to see you soon at subdued.com!

Subdued Customer Care

Rated 5 out of 5 stars

Perfect clothes for teens

Perfect clothes for teens, good quality, nice fit, excellent service

February 12, 2026
Subdued logo

Reply from Subdued

Hi Katerina,
thanks for your kind review.
Hoping to see you soon at subdued.com!

Subdued Customer Care

Rated 5 out of 5 stars

Ordered new size, it was very easy

I bought this one cause the first time I picked the size wrong, the return was fast and the process was easy. My new item fits me perfectly, I’m so happy , fast delivery, no damages. Good quality!

February 18, 2026
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Reply from Subdued

Hello Julia,
thank you so much for your kind review.
Hoping to see you soon at subdued.com!

Subdued Customer Care

Rated 5 out of 5 stars

Super fast shipping and my niece…

Super fast shipping and my niece absolutely LOVES this sweatshirt!

February 11, 2026
Subdued logo

Reply from Subdued

Hello Lauren,
thank you so much for your kind review. We are very happy to read that your niece loves the sweatshirt.
Hoping to see you soon at subdued.com!

Subdued Customer Care

Rated 1 out of 5 stars

I’m so sad

I was very excited for this skirt. The skirt did not have good measurements on the website. I decided to size up, but the skirt was still extremely small… Returning it would cost the same amount I paid for😭

February 18, 2026
Subdued logo

Reply from Subdued

Hi Maya,
Thank you for your honest feedback, and we’re really sorry to hear that the skirt didn’t fit as expected. In these cases we recommend to contact the store directly to ask for the measurements of the items.

Subdued Customer Care

Rated 5 out of 5 stars

Angel wing sweaters

The Angel sweaters that were purchased were good material, the hoodies were cute and also oversized just how I like them. shipment was fast! I most definitely will be ordering again.

January 13, 2026
Subdued logo

Reply from Subdued

Hi Adrian,
thank you so much for your kind review.
Hoping to see you soon at subdued.com!

Subdued Customer Care

Rated 5 out of 5 stars

Super flattering with great prices

Amazing clothes that were all
Super flattering!! Also got some cute free stickers!

February 16, 2026
Subdued logo

Reply from Subdued

Hi Josie,
thanks for your kind review.
Hoping to see you soon at subdued.com!

Subdued Customer Care

Rated 5 out of 5 stars

excellent

excellent ! my package arrived sooner than I was thinking so perfect. And the sweater sizes perfectly even if at first I was afraid that it would be too small but at the end it is perfect ! thank you

February 17, 2026
Subdued logo

Reply from Subdued

Hi Aline,
thank you so much for your kind review.
See you soon at subdued.com!

Subdued Customer Care

Rated 1 out of 5 stars

Liars. Scammers. AVOID!!!

Liars. Scammers.

Subdued’s website stated that duty fee for online orders was paid already. They lied, it wasn’t.

We were sent threatening letters by DHL demanding payment or recovery action would be taken if we didn’t pay the duty fee.

Avoid this bunch of cowboys. They have taken six weeks so far to not refund the £49.61 we paid on duty fee to DHL.

January 20, 2026
Unprompted review
Subdued logo

Reply from Subdued

Dear Paul,
We are very sorry for what happened and for the inconvenience caused. Unfortunately, there was an error on the courier’s side, and we confirm that the information provided on our website regarding duties and taxes is correct. As communicated to you via email, the refund for the customs duties you paid has been correctly issued by our team.
We sincerely apologize again for the situation and appreciate your patience.
Subdued Customer Care

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