I have purchased from Sugar before as they were selling an item I'd been looking for and couldn't believe the price as the item was the sale. The item arrived in two days of purchasing which i thought... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Just recieved my order from sugar, very nice packaging and the shoes are great!! Very fast delivery w dhl express, getting the things done in just 24h from italy to ro, that s what i call premium serv... See more
Company replied
Ordered a jumper came the next day all the way from Italy impressive as I’m in London would purchase again and would recommend for future purchases item was authentic and also well packaged 10/10
Company replied
Brilliant boutique. Had the item I wanted at the lowest price I'd seen. Arrived in the UK from Italy in only one day (!!!). Customer service were polite and replied quickly when they reached out with... See more
Company replied
Company details
Written by the company
CONTEMPORARY IDEAS ON FASHION - SINCE 1980. Luxury boutique and one-stop shop for everything fashion for more than 40 years, SUGAR boasts an exclusive selection of clothes, shoes, bags and accessories for man and woman. On our website, you will gain exclusive access to unique designs, special promotions and a selection of more than 300 brands, including new talents and iconic designers, such as Prada, Gucci, Miu Miu, Saint Laurent, Loewe, Loro Piana, Valentino, Bottega Veneta, Burberry, Moncler, Versace, Balmain, Balenciaga and many more.
Contact info
Corso Italia, 60, 52100, Arezzo, Italy
- +39 0575 354631
- customerservice@sugar.it
- www.sugar.it
4.6
Excellent
305 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very Bad experience over charge fees…
Very Bad experience over charge fees for exchange and return and they make it difficult and very poor customers service
And if there is zero star so I can put 0 star then i would chose 0 star
February 21, 2026
Unprompted review
Reply from SUGAR
Dear Customer,
We are sorry to read your review, but we would like to clarify a few points: any duties or additional fees were clearly indicated on the product page, in the shopping cart, at checkout, in our FAQ, and in the order confirmation email. Furthermore, by completing the payment, you explicitly accepted our terms and conditions, so you were fully informed before making the purchase.
We would also like to emphasize that every request from you has always been handled with the utmost care and promptly by our team.
We remain available for any further clarification.
Been using this company for ages and…
Been using this company for ages and really appreciate it.
February 7, 2026
Unprompted review
Reply from SUGAR
Dear Jeremy,
Thank you for taking your time and sharing your opinion about our boutique on Trustpilot.
We are extremely glad to know that you enjoy your shopping experience on Sugar.it and that you are continuing your journey with us for many years. We are deeply touched and happy to know that our commitment and transparency towards our customers is appreciated. We hope to have a chance to continue having you among our most valuable customers and guarantee you a seamless and impeccable experience. Thank you again for your trust and attention.
Warm regards,
Sugar Staff
Very pleased with my items.
I have purchased from Sugar before as they were selling an item I'd been looking for and couldn't believe the price as the item was the sale. The item arrived in two days of purchasing which i thought was fantastic as it came from Italy. I decided to get the same item in a different colour and was happy to see the sale had been extended, I would definitely be purchasing items from Sugar again, would highly recommend.
January 27, 2026
Unprompted review
Reply from SUGAR
Dear Nicole,
Thank you for taking your time to share your opinion on Trustpilot, we highly appreciate it.
We are excited to know that your shopping experience with Sugar.it was positive and you enjoyed it. Our aim is to guarantee quick and efficient service to all our customers, fast delivery and a wide range of promotions and offers which we carefully update each month.
Thank you for your kind feedback and we hope to welcome you again to our website and surprise you with our latest selections and variety of choices.
Kind regards,
Sugar Staff
This company sugar
This company has been really great 👍 I cannot fault them🤗great prices😉and item was wrapped up nicely in sugar print paper,before being put in box🤗extremely happy with my purchase,as it will be a present 🎁 for my granddaughters birthday 🎂😍
January 19, 2026
Unprompted review
Reply from SUGAR
Dear Amanda,
Thank you for your time and for sharing your opinion on Trustpilot about our boutique.
We are delighted to hear that you have been enjoying your shopping experience with us! We are grateful for your trust and appreciation of our commitment to transparency and customer satisfaction.
We look forward to continuing to serve you and providing a seamless experience for your future journey on Sugar.it. Thank you for your trust and for choosing us.
Best regards,
Sugar Staff
Great bargain
Bag exactly as described real bargain!
I saved loads of money
Definitely buy from them again
Arrived in days too
January 19, 2026
Unprompted review
Reply from SUGAR
Dear Diane,
Thank you ever so much for taking the time to share your feedback. We are truly delighted to learn of your continuous satisfaction with our service. We are committed to ensuring that every shopping experience is seamless and enjoyable for our valued customers.
Kind regards,
Sugar Staff
Brilliant boutique!
Brilliant boutique. Had the item I wanted at the lowest price I'd seen. Arrived in the UK from Italy in only one day (!!!). Customer service were polite and replied quickly when they reached out with a query about the delivery address. Won't hesitate to order from Sugar again.
January 16, 2026
Unprompted review
Reply from SUGAR
Dear Frank W,
Thank you for taking your time to share your opinion on Trustpilot, we truly appreciate it.
We are delighted to learn that your recent purchase on our website was brilliant and fully met your expectations. Thank you for your kind feedback regarding our services, online support, and fast delivery; we are deeply grateful for your appreciation.
Our goal is to provide you with seamless and efficient shopping experience, offering a curated selection of unique items and brands, carefully chosen by our team.
We hope to welcome you back to our boutique soon and continue to bring you joyful moments throughout your shopping.
Best regards,
Sugar Staff
Everything perfect
Everything perfect, detailed updates on shipping info!!
January 16, 2026
Unprompted review
Reply from SUGAR
Dear Mary-Jana,
Thank you for sharing your opinion about your shopping experience.
We are more than happy to know that you are satisfied with your recent purchase and your experience on Sugar.it. We are also glad to know that our detailed updates regarding your order status were appreciated and helpful.
We look forward to welcoming you back to our boutique and ensuring you the best guidance for a seamless shopping experience.
Best regards,
Sugar Staff
First experience purchasing from Sugar
First experience purchasing from Sugar, it’s been great, order today shipped out the next day, delivered within 3-4 days during new year eve, product is definitely brand new and authentic, will definitely purchase again in the future, do note that tax and duties is not included in the price, I had to pay another $85sgd upon delivery from DHL for my order that value at €447, still cheaper than purchasing from my local Balmain store.
January 4, 2026
Unprompted review
Reply from SUGAR
Dear Nigel,
Thank you for taking your time and sharing your opinion about our boutique on Trustpilot.
We are thrilled to know that your first time shopping experience on Sugar has been positive and has met your expectations. We truly appreciate your kind words and your feedback.
Our goal is to provide you with seamless and efficient shopping experience, offering a curated selection of unique items and brands, carefully chosen by our team.
We hope to have the chance to welcome you back to our boutique and continue to offer our best products and services.
Kind regards,
Sugar Staff
Very fast delivery and great products
Just recieved my order from sugar, very nice packaging and the shoes are great!! Very fast delivery w dhl express, getting the things done in just 24h from italy to ro, that s what i call premium services!! The pair of balmain fits great and price was pretty good.
December 17, 2025
Unprompted review
Reply from SUGAR
Dear Tudi,
Thank you so much for taking the time to share your feedback.
We are more than happy to hear that you are satisfied with your purchase, our services and for the fast delivery. Thank you for your kind words.
Our goal is to provide you with exceptional service on each step of your journey on Sugar.it and we hope to have the opportunity to welcoming you back as our valued customer.
With our best regards,
SUGAR
A Paradise
I celebrated my 60th birthday at Sugar Beach Mauritius, Front Beach. The location was perfect: peaceful, bright, with a priceless view. The resort is very beautiful and spacious, yet never crowded. The cuisine offers both local and international dishes, with nothing to criticize.
All the staff are extremely kind, helpful, and always smiling. There was not a single person who did not deserve my gratitude for the exceptional courtesy shown on every occasion. The resort is a small paradise in terms of beauty, cleanliness, atmosphere, and attentiveness.
A special mention goes to the Mare restaurant and its entire team, who are always kind and welcoming. The Mare restaurant overlooks the ocean, where you can breathe in a truly magical atmosphere and enjoy excellent food. In short, a great success. I would go back tomorrow. Thank you.
November 30, 2025
Unprompted review
Tried contacting this company 2 times…
Tried contacting this company 2 times through their website, and still no reply, purchased a silver Marc Jacobs bag, and paid delivery also £46 in tax and customs, which I didn't mind, it was packaged well, but when I got it out of the bag, the front logo was full of scratches, which would have been said like that as there was nothing in the bag to cause the damage, I'm very upset and disappointed as I collect these snapshot bags, and take great care at looking after them, if I had wanted a scratched item I would have bought second hand much cheaper, if I sent it back, I've got to pay postage and I won't get the £46, back for the tax and customs payment, won't be buying off this company again, I think this bag was the last on the website, as they are not selling it anymore
November 29, 2025
Unprompted review
Reply from SUGAR
Dear Customer,
thank you for taking the time to share your feedback. We would like to clarify that, according to our records, we have not received any email from you to date.
We remain fully at your disposal to assist you and resolve any matter promptly. If you wish, we would be more than happy to contact you directly by phone to discuss the situation and find a suitable solution together.
We look forward to hearing from you.
A very important poor people to help. Specialy for those people no fennancial .no properties .
My purpose is to help poor people
March 15, 2025
Unprompted review
Great communication and fast delivery
Great communication and fast delivery
December 12, 2025
Unprompted review
Reply from SUGAR
Dear Customer,
Thank you for your kind words. We are delighted to hear that our communication and delivery met your expectations. Ensuring a seamless and exceptional experience for our clients is always our top priority.
We look forward to welcoming you again soon.
Warm regards,
SUGAR
Customer service is amazing
Customer service is amazing, one of the best that i ever seen
December 8, 2025
Unprompted review
Reply from SUGAR
Dear Customer,
Thank you so much for your wonderful feedback! We’re thrilled to hear that our customer service made such a positive impression. Your kind words mean a lot to our team and motivate us to keep delivering the best experience possible.
We look forward to serving you again soon.
Warm regards,
SUGAR
Great product
Great product. The tax cost for delivery is very expensive and spoils the shopping experience
December 8, 2025
Unprompted review
Reply from SUGAR
Dear Customer,
Thank you very much for your feedback and for your kind words about our product. We truly appreciate it.
We would like to kindly note that all taxes and delivery costs are clearly indicated during the checkout process, before confirming the purchase. This ensures full transparency so our customers can make informed decisions.
We hope this clarifies any confusion, and we look forward to serving you again in the future.
Warm regards,
SUGAR
First time customer
First time using this company and I have absolutely no complaints ...very impressive
December 1, 2025
Unprompted review
Reply from SUGAR
Dear Customer,
Thank you very much for your kind words. We are delighted to hear that your first experience with us was impressive and seamless.
Your satisfaction is our greatest reward, and we look forward to serving you again in the future.
Warm regards,
SUGAR
They cancelled the order
Order has been cancelled without any proper explanation. There was no proper compensation either, expecting refund.
Edit: Refund has been provided, no money but time lost
November 14, 2025
Unprompted review
Reply from SUGAR
Dear Customer,
We are truly sorry that your shopping experience with our boutique did not fully meet your expectations.
As previously communicated, due to a technical error, your order was canceled. Specifically, this occurred because a simultaneous order was placed both on our website and in our physical boutique, resulting in the item being out of stock.
We sincerely apologize for any inconvenience this may have caused. Please rest assured that we have promptly issued the refund. We have immediately provided you with the corresponding receipt.
Our boutique operates with the utmost professionalism and integrity; unfortunately, in rare cases like this, technical issues may arise. However, we wish to emphasize that as soon as an order is canceled, we immediately proceed with issuing the refund, always with our customers’ best interests in mind.
We hope this clarifies any concerns you may have, and we remain at your complete disposal for any further assistance. It will be our pleasure to welcome you back to our boutique and provide you with an experience that fully meets your expectations.
Kind regards,
SUGAR Team
My parents bought me Frankie shop coat…
My parents bought me Frankie shop coat as the price was slightly cheaper comparing to London. I had to pay 130!!!!! Pounds on top for the customs and duties which I twice more expensive if you order let’s say from Frankie shop directly. The coat is huge and now I cannot return it as they told me I have to pay customs and duties to ship it back!!!!!! Also 30 euros for the shipping.
The customer support team does not speak English properly.
Avoid avoid avoid!!!!!
October 29, 2025
Unprompted review
Reply from SUGAR
Dear Customer,
We are sorry to hear that your experience with our boutique did not fully meet your expectations. Please rest assured that all information regarding your order and our policies has been provided clearly and transparently.
We would like to remind you that, in compliance with UK customs regulations, all orders shipped to the United Kingdom are subject to potential customs duties and import taxes, which are responsibility of the customer for orders placed on our platform. This information is made available in multiple places on our website: on the product page, in the shopping cart, via the informational banner before checkout, and in the order confirmation email.
Furthermore, to complete the order, the customer agrees to our Terms and Conditions, which include all policies regarding customs duties. Our policy is public, transparent, and easily accessible.
We kindly remind you that it is the customer’s responsibility to review the policies they have accepted. If they have not done so, it cannot be considered an oversight on our part.
We are aware of the importance of clear and effective communication and regret that your experience was not completely satisfactory. We assure you that we are committed every day to ensuring that all our customers, both domestic and international, receive timely, accurate, and professional service.
We remain at your complete disposal for any further clarification or support.
Best regards,
SUGAR staff
All super positive
All super positive, excellent customer service, answered immediately and resolved an issue before delivery, all very efficient, courier DHL, top! Also I love my purchase, will definitely shop with Sugar again.
October 24, 2025
Unprompted review
Reply from SUGAR
Dear Fiona
We sincerely thank you for sharing your experience with our boutique. We are truly delighted to hear that our customer service was able to assist you promptly and that the delivery arrived flawlessly.
Your kind words are deeply appreciated: knowing that your purchase has brought you satisfaction and joy is the greatest confirmation of our commitment to providing a unique shopping experience, carefully curated in every detail.
It will be our pleasure to welcome you again to our boutique, and we remain at your complete disposal for any future needs.
With our warmest regards,
SUGAR staff
BE VERY CAREFUL WHEN BUYING
BE VERY CAREFUL WHEN BUYING.
This website will suddenly increase the price as you’re about to proceed work checkout. I actually backed out of shopping here because I noticed the listed price increased by about €150 just as I was about to type in my info and pay. I am not referring to shipping or taxes either to be clear, the listed base price of the item went up by €150. I tried repeating the process multiple times and kept getting the same result. Very strange and feels scammy and unsettling. I suspect they are hoping customers won’t notice the magic price increases before they’ve paid. Well, I’m not falling for it. If you want to shop here make sure to check the price throughout the whole checkout process and make sure it remains the same all the way until you’ve confirmed your order.
August 20, 2025
Unprompted review
Reply from SUGAR
Dear Customer,
We are sorry to hear that your shopping experience at our boutique was not fully satisfactory.
We would like to clarify that our boutique is one of the most renowned multi-brand stores worldwide and has been operating in the luxury fashion sector for over 40 years. All the products we offer are purchased directly from the brands, are authentic, and come with tags certifying their authenticity. The items have never been worn, washed, or used.
We want to reassure you that our website is completely secure and transparent.
The situation you reported – which, unfortunately, was not communicated directly to our customer service, who would have been happy to assist you – may be due to differences in price display depending on the country from which you are browsing and the country of shipment.
Indeed, the prices shown on the website may vary depending on local VAT and taxes, which are automatically included in the total. Therefore, if you were browsing from a country where VAT is not applied and then entered a shipping address for a country with VAT included, the amount displayed may differ.
We hope this explanation clarifies any doubts. We remain at your complete disposal for any further assistance: our customer service team will be happy to support you at any time.
Best regards,
SUGAR staff
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.