Put simply. Get yourself over there and see for yourself
I'm old school. I don't like e-commerce, I want to go to a shop, speak face to face with someone, and see the stock 'in the flesh', try it on/try it out. My experience at Surf Store was outstanding. Very friendly, knowledgeable staff working out of modern well stocked premises set in the Stockton countryside. Competitively priced too. If you live in the North East don't even consider clicking that mouse before you've visited these guys.
