Swell UK Ltd Reviews 

2,871
TrustScore 2 out of 5

2.1

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Review summary

Created with AI, based on recent reviews

Evaluating 401 reviews, most reviewers were unhappy with their experience overall. Many people encountered significant issues with product quality, receiving items that were damaged, broken, or not as described upon arrival. Customers frequently reported problems with delivery, including delays, missing items, and a lack of tracking information. A major source of frustration was customer service, often described as non-existent, unresponsive, or slow to provide resolutions. However, some customers also noted positive experiences, receiving orders quickly and in good condition, sometimes praising the packaging. A few reviewers found products amazing or suitable, and some described customer service as superb and helpful when issues arose.

What people talk about most

Product

Customers had ambiguous experiences with product quality and delivery. Many reviewers reported receiving... See more

Order

Customers consistently note ambiguous experiences with order fulfillment, with many reporting significant... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with many customers expressing significant... See more

Customer service

People report ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Response time

Clients share negative opinions on response times, with many reviewers reporting significant delays in... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered Giant Orange Sulawesi Snails from Swell UK, which were supposed to be around 5 cm in size. Unfortunately, the delivery was delayed, which was already disappointing. But the biggest issue w... See more

Rated 2 out of 5 stars

Purchased a new tank online and received it around 5 days after. After 2 weeks when I done a water change water started coming out the bottom, I had a leak. I urgently went to my local shop and bought... See more

Rated 2 out of 5 stars

The item took the best part of two weeks to arrive after ordering, and when it did arrive, it was damaged and very poorly packed. In fairness, Swell did offer a 20% discount, but the damage c... See more

Rated 2 out of 5 stars

1 item sent broken. 2 items were totally missed off my order. It took me about 5 emails over the space of a week to get them to rectify the situation.


Company details

  1. Pet Store

Information provided by various external sources

Swell UK are the UK's leading retailer of Aquarium and Pond Products. The pond range includes pond pumps, pond filters, pond liners, fish food, pond treatments and more for every range of pond whether you have a small feature pond or a large koi carp pond. Our aquariums cater for all the fishkeeper's needs from fish tanks, pumps and lighting to treatments and aquarium decor.


Contact info

2.1

Poor

TrustScore 2 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 7% of negative reviews

Typically replies within 1 month

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2.1

All reviews

(2,871)

391 reviews in the last 12 months

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Rated 1 out of 5 stars

Appalling customer service

Appalling customer service. Been nearly 3 weeks since I wanted to return a faulty product. Shocking after care. Takes days and days between a message system that just sits there. Raised case with PayPal as it is not acceptable. Avoid at all costs if you don't want to be going through a long winded returns procedure

June 20, 2026
Unprompted review
Rated 1 out of 5 stars

Disgrace of a company and I am…

Disgrace of a company and I am embarrassed on behalf of everyone who works there. Ordered an aquarium with next day delivery in the beginning of June, as promised on their website. Couldn't actually select next day delivery, but regular 2-3 day instead. Didn't get dispatched in time, fine, happens. Contacted customer various times service and was told it's being picked at this moment. Turns out it was never in stock to begin with, but "they can send a different colour" . Great. Cancelled the order, requested a refund, got WRITTEN confirmation of the cancellation and the refund.
Today, a week later with the refund obviously still pending, they dispatch the fish tank. Now I'm missing work to wait for an aquarium that I have already ordered elsewhere, received and planted in the time it takes this company to sort their internal "delays" out.
And I can't cancel the delivery, instead I have to wait for the poor delivery guy to refuse an order that was cancelled over a week ago. Emails are signed by random names to make it seem like a customer service team is taking care of things. Can't reach anyone by phone without 45 mins wait. I'm appalled and just so disappointed with the service I (did not) receive.

RELEASE MY REFUND, IT'S BEEN "5-7 WORKING DAYS" .

June 18, 2026
Unprompted review
Rated 1 out of 5 stars

Non existent customer service.

Like many others, I can vouch for their poor customer service. I bought some BSP hose adaptors and they sent the wrong type. I've tried all ways to contact them and even failed to get through their online return forms! I've given up now. Luckily I paid via Paypal and presented my case to them and they have refunded me. Do not use this company! The fact that they do not respond to any reviews says it all.

June 12, 2026
Unprompted review
Rated 1 out of 5 stars

Floating pond pump, long delays

Ordered a floating pond pump. Waited a month only to receive a broken product; waited another two weeks through their customer services and was instructed to return the item. Waited another 3 weeks and still no replacement so I called their customer serves team; they were polite after a lengthy wait getting through. They agreed to a full refund.

June 15, 2026
Unprompted review
Rated 1 out of 5 stars

Faulty filter pump…

Purchased a new filter pump for my garden pond, product was delivered on time (hence the 1 star).
I installed the pump on the day it was delivered ,all working ok.
Less than 2 weeks later the pump stopped working. I urgently went to my local shop and bought a replacement as I couldn’t risk loosing the valuable fish in my garden pond.
I tried contacting Swell on the telephone but got the standard all are operators are busy message and some nonsense about a dispatch backlog effecting there response times.
In all i spent well over an hour on the phone trying to contact Swell without success.
Eventually i went on there website and requested a refund, that request has been pending for well over 2 at the time of writing this review.
Shocking customer service.

June 15, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered an item and wish to return and…

Ordered an item and wish to return and re order larger pump..
Emailed and had no reply..
Unable to get through via telephone..
Has anyone got any suggestions..
The returns process is just saying 'processing ' and has been for past 5 days..
Or have I been ripped off
NOW SORTED..FULL REFUND GIVEN..

June 9, 2026
Unprompted review
Rated 1 out of 5 stars

Fish order

Order some fish and messaged to asked for a male and female. They sent two female and never responded. I tried calling they don't answer. Also after 4 days of one of the rams not eating at all I noticed it had white spots on it. So now I have to treat all of my tank with ich disease thanks to this shop. Only positive is the fish arrived on time.

June 12, 2026
Unprompted review
Rated 1 out of 5 stars

Awful

Awful communication, delayed order with no date in sight. Asked for a refund two weeks ago heard nothing since. Was going to spend 3k on pond lining, thank goodness I made a small order first.

May 28, 2026
Unprompted review
Rated 5 out of 5 stars

Not had any of the bad review problems!

Not had any of the bad review problems. Emails have been replied to same day, delays in deliveries (by a day or 2 for restocking) hardly made a difference as once they were shipped got them following day. Bought 15 shrimp got 15 shrimp. All alive in tank and within hours one was already berried. Not one freak out just normal swimming around and tucking into the algae. No complaints whatsoever.

June 11, 2026
Unprompted review
Rated 1 out of 5 stars

Delay

Bought life rocks Tuesday - paid for next day delivery Wednesday. Its now Thursday and still no update. Only that delivery is delayed. So far, not a good experience.

June 11, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered swim bladder treatment

Ordered swim bladder treatment. Which was being delivered by yodel who delivered it to wrong address. Swell wanted me to fill out a form and say they will only replace it and not refund me which goes against consumer rights act. Luckily for me I paid by debit card and contacted my bank rbs who done a charge back and refunded me my money as they believed me more than swell and have better customer service than swell. From now on I won’t be using swell when ordering anything like swim bladder treatment I will be using Amazon who have better customer service than swell and at least don’t try to keep customers money when yodel their delivery partner deliver goods to a wrong address that I don’t recognise from picture. Avoid do not give them your money.

June 1, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking customer service…

Absolutely shocking customer service sold my youngest daughter a fish online and now refusing to refund it had the fish back but no refund they only send out one email a day if your lucky it might be you. I have reported the company to trading standards I suggest everyone else does too let's get them shut down so they can stop robbing people by selling shit.

June 3, 2026
Unprompted review
Rated 1 out of 5 stars

If there was a zero star option I would…

If there was a zero star option I would have given it. This company is, in my opinion, singularly the worst online retailer that I have had the misfortune to deal with. Their phone line platitudes and claims of being too busy with back orders to deal with customer complaints are sick making. They ignore emails. DO NOT UNDER ANY CIRCUMSTANCES FALL FOR THEIR SALES PITCH. Shop elsewhere!!

May 18, 2026
Unprompted review
Rated 1 out of 5 stars

Wish I had read the reviews first

Wish I had read the reviews first. What a poor company to deal with. Easy & happy to take my money & ship out a rubbish quality item. But when I want to return the rubbish part they ignore all attempts to make contact & yet have not resolvedmy issue. Don't waste your money with them online.

May 27, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID AVOID.

AVOID AVOID.
This company is a JOKE.
I bought two bottles of chemicals for my pond and needed them quite quickly. After 6 days had passed yodle told me that they had just delivered my items.
Yodle had not delivered anything.
I contacted Swell and they said they would contact yodle. I told them that I needed my order as a matter of urgency now.
No response.
I mailed again and was told they were packing a replacement as we spoke and it will be sent by royal mail 24.
Saturday came and went as did Sunday.
Monday (today) I mailed the general manager to complain. No reply.
I mailed the original person. At 16.00 hrs i got a reply saying he didn't know why i hadn't got it yet.
Then I had an email from EVRI saying they had my parcel.
So basically ive been lied to on multiple fronts.
Customer service lie and dont care.
The general manager does care.
This company is awful.
PLEASE AVOID.

June 5, 2026
Unprompted review
Rated 1 out of 5 stars

Scammers who don’t care about their customers

I ordered a unit from Swell and it arrived with every single panel damaged or smashed. While the damage may not have been directly their fault, I was extremely disappointed with how the situation was handled.

When I contacted customer service, I was offered either a replacement or a 10% refund. Given the condition of the item, neither felt like an adequate solution. Responses were slow, and the whole process became unnecessarily frustrating.

The unit was completely unusable, so after no return was initially requested, I recycled it. However, after a few back and forth, I was then asked to return the item, which was no longer possible.

Overall, this experience has left me with no confidence in either the product quality or the customer service. I will not be purchasing from Swell again and will use Amazon or another retailer in the future.

June 7, 2026
Unprompted review
Rated 5 out of 5 stars

Small Aquarium

I wanted a smallish Aquarium for a place in our Dineing room. I went on swell and found a 60cm 54 ltr 1. I orderd it and it came a few days lateral it was really well packaged too. It came with everything to get started , heater , light,Thermometer and filter. I did buy a bigger filter as the 1 it came with was a bit small. I am still useing it in there though just as a bit if extra filtration. I think its well worth the money and it up and running we love it, its just added what we needed . I would add a picture but can't on here.

May 16, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid!

Don’t bother. Places an order for next day delivery - paid the extra. Didn’t ship it or bother contacting me to explain. They respond to email but with no real resolution - ‘I’ve passed to the warehouse as a priority’ is not a solution!
Looks as if my next day delivery won’t even arrive the same week!!!
Get it somewhere else - or it may never arrive

June 5, 2026
Unprompted review

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